Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-04-27T18:10:26Z No. of bitstreams: 1 RENATA_ANDREONI_TES.pdf: 4557075 bytes, checksum: 0e51179b7449adc96aa68d424586c772 (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-05-10T14:39:26Z (GMT) No. of bitstreams: 1 RENATA_ANDREONI_TES.pdf: 4557075 bytes, checksum: 0e51179b7449adc96aa68d424586c772 (MD5) / Made available in DSpace on 2018-05-10T15:07:46Z (GMT). No. of bitstreams: 1 RENATA_ANDREONI_TES.pdf: 4557075 bytes, checksum: 0e51179b7449adc96aa68d424586c772 (MD5) Previous issue date: 2018-03-27 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / (Re) Thinking about the memory and communication interface, based on the assumptions of the New Theory of Communication - NTC (MARCONDES FILHO, 2013a; 2013b; 2010a; 2010b; 2008; 2004) and the Philosophy of Henri Bergson (2006; 2005a; 2005b; 1999); 1988) is the journey we propose in this research. To accomplish this, in the light of complex thinking (MORIN, 2015a, 2015b, 2013, 2008), we set three objectives: To critically discuss the proposed interfaces between memory and communication, under the organizational memory configuration; to show possible dimensions that reveal how the organizational memory is configured, considering the academic propositions and their practices in the companies; (re) dimensioning the memory in the Communication, in addition to an instrumental approach. These objectives are designed to help us understand the landscapes that unveil at each step. The first landscape of this course is constituted by a critical and complex perspective of the praxis of academic productions and actions of different organizations on possible interfaces between memory and communication. For this, we consider the configuration of organizational memory, under which we show the predominance of the functional communication approach (SODR?, 2014a). In the second landscape we intertwine the NTC with the Bergsonian philosophical thought, constituting an ontological path for understanding memory in Communication. It is a theoretical study, in which we defend the thesis that the interface memory and communication can be established beyond a transmissive and instrumental relationship. Our efforts are aimed at developing an awareness to (re) think the communicational approach, having memory as a ubiquitous dimension in the relationships we establish in the continuous and indeterminate movement of life (I / Other). / (Re) penser l?interface m?moire et communication, ? partir des hypoth?ses de la Nouvelle Th?orie de la Communication - NTC (MARCONDES FILHO, 2013e; 2013b; 2010a; 2010b; 2008; 2004) et de la Philosophie de Henri Bergson (2006, 2005a; 2005b; 1999 1988) est le parcours que nous proposons dans cette recherche. Pour ce faire, ? la lumi?re de la pens?e complexe (Morin, 2015e; 2015b; 2013; 2008), nous avons ?tabli trois objectifs: discuter de fa?on critique les interfaces propos?es entre la m?moire et la communication, dans la configuration de la m?moire organisationnelle; mettre en ?vidence les dimensions possibles qui r?v?lent la constituition de la m?moire organisationnelle, en consid?rant les propositions acad?miques et leurs pratiques dans les entreprises; (re) dimensionner la m?moire dans la Communication, en plus d'une approche instrumentale. Ces objectifs sont con?us pour nous aider ? comprendre les paysages qui se d?roulent ? chaque ?tape. Le premier paysage de ce parcours se compose d'une perspective critique et complexe de la praxis des productions acad?miques et les actions des diff?rentes organisations sur les possibles interfaces entre la m?moire et de la communication. Pour cela, nous consid?rons la configuration de la m?moire organisationnelle, sous laquelle nous montrons la pr?dominance de l'approche de la communication fonctionnelle (SODR?, 2014a). Le second paysage parcourut d?veloppe une (re) tessiture entre la NTC et la pens?e bergsonienne, ce qui constitue un chemin ontologique ? la compr?hension de la m?moire en Communication. Il s?agit d?une ?tude th?orique dans laquelle nous soutenons la th?se, selon laquelle, l?interface m?moire et communication peut s'?tablir au-del? d'une relation transmissible et instrumentale. Nos efforts visent ? d?velopper une prise de conscience pour (re) penser l'approche communicative, ayant la m?moire comme dimension omnipr?sente dans les relations ?tablies dans le mouvement continu et ind?termin? de la vie (Moi/ Autre). / (Re)Pensar a interface mem?ria e comunica??o, partindo dos pressupostos da Nova Teoria da Comunica??o ? NTC (MARCONDES FILHO, 2013a; 2013b; 2010a; 2010b; 2008; 2004) e da Filosofia de Henri Bergson (2006; 2005a; 2005b; 1999; 1988), ? a jornada que propomos nesta pesquisa. Para realiz?-la, ? luz do pensamento complexo (MORIN, 2015a; 2015b; 2013; 2008), estabelecemos tr?s objetivos: discutir criticamente as interfaces propostas entre mem?ria e comunica??o, sob a configura??o da mem?ria organizacional; evidenciar poss?veis dimens?es que revelam como se configura a mem?ria organizacional, considerando as proposi??es acad?micas e suas pr?ticas nas empresas; e (re)dimensionar a mem?ria na Comunica??o para al?m de uma abordagem instrumental. Esses objetivos s?o tra?ados para nos auxiliarem a compreender as paisagens que se descortinam a cada passo. A primeira paisagem deste percurso ? constitu?da por uma perspectiva cr?tica e complexa da pr?xis de produ??es acad?micas e de a??es de diferentes organiza??es sobre poss?veis interfaces entre mem?ria e comunica??o. Para tanto, consideramos a configura??o da mem?ria organizacional, sob a qual evidenciamos o predom?nio da abordagem da comunica??o funcional (SODR?, 2014a). Na segunda paisagem percorrida, desenvolvemos uma (re)tecitura entre a NTC e o pensamento bergsoniano, constituindo um caminho ontol?gico para a compreens?o da mem?ria na Comunica??o. Trata-se de um estudo te?rico, no qual defendemos a tese que a interface mem?ria e comunica??o pode se estabelecer para al?m de uma rela??o transmissiva e instrumental. Nossos esfor?os s?o destinados ao desenvolvimento de uma consci?ncia para (re)pensarmos a abordagem comunicacional, tendo a mem?ria como dimens?o onipresente nas rela??es que estabelecemos no movimento cont?nuo e indeterminado da vida (Eu/Outro).