Made available in DSpace on 2011-05-04T12:42:04Z (GMT). No. of bitstreams: 0 Previous issue date: 2010 / Alimentação e nutrição são determinantes fundamentais que afetam a saúde das populações humanas, sejam estas ricas ou pobres, onde o padrão alimentar de cada grupo relaciona-se diretamente com o seu perfil de morbi- mortalidade. O Brasil enfrenta, ao mesmo tempo, o combate à fome e à desnutrição e um crescente aumentodas doenças relacionadas ao sobre peso e à obesidade, fato este que demanda, cada vez mais, a adoção de práticas de educação nutricional voltadas à promoção de hábitos alimentares saudáveis. Para tal desafio, o Ministério da Saúde do Brasil, através da Política Nacional de Alimentação e Nutrição (PNAN), tem como plano de ação a produção de materiais informativos pertinentes ao tema. O objetivo desse estudo é realizar uma análise qualitativa dessas estratégias de informação elaboradas pela PNAN,a partir de 1999, data de sua publicação, conhecendo todo o seu processo de elaboração, distribuição e avaliação. O estudo foi estruturado em três etapas: (a) análise do material informativo produzido pelo Ministério da Saúde, no âmbito da PNAN, a partir de 1999; b) entrevistas semi-estruturadas com profissionais responsáveis pela elaboração, acompanhamento e avaliação deste material; e c) grupos focais com indivíduos pertencentes a um dos grupos específicos para os quais os materiais são direcionados. Após a análise dos dados levantados, foi possível compreender a importância dautilização de materiais informativos e educativos no âmbito de ações de educação nutricional e em saúde, tendo claro o papel coadjuvante desses instrumentos. No entanto, para que tais materiais se tornem mais efetivos, sendo utilizados em um processo educativo mais amplo, alguns desafios precisam ser superados, dentre os quais destacamos: a inadequação dos materiais às audiências a que se destinam; o limitado caráter participativo adotado no processo de elaboração desses materiais; a ausência de uma rotina sistemática de avaliação (da recepção de informações e do impacto dessas sobre a saúde dos indivíduos) desses materiais; e a desarticulação dos materiais a ações educativas mais completas, destinadas a grupos populacionais específicos no país. Acreditamos que o primeiro passo visando a efetividade do material avaliado nesse estudo, é que ele seja completamente entendido, que ele seja compreendido dentro de um espaço de significação comum entre o conhecimento da população usuária desses materiais e o conhecimento técnico referente à alimentação e à nutrição. / Food and nutrition are key determinants that affect human health, independently of social classes, being the feeding patterns of each group directly associated with the morbidity and mortality profiles. Brazil deals, at the same time, with the challenge to fight against hungry and malnutrition and the increasing impact of overweight and obesity. This situation is demanding, more and more, the adoption of educational and informative strategies, focusing healthy dietary habits. As one of its main political initiatives, the Brazilian Ministry of Health, in the scope of the National Politics on Alimentation and Nutrition (PNAN), targets the elaboration of educative materials aiming the promotion of better dietary habits among several specific population groups. This study objectives to analyze qualitatively the elaboration, preparation, distribution, and evaluation processes related to informative and educational material by the Brazilian Ministry of Health about nutrition and alimentation produced since 1999, when PNAN was published. The study was structured in three steps: (a) analysis of the informative material produced by the Brazilian Ministry of Health, under the PNAN, starting from 1999; (b) semi-structured interviews with professionals responsible for the material elaboration, monitoring and evaluation; (c) and focus groups with individuals belonging to one of the specific groups for which the materials are directed. It was possible to understand the importance these materials’ elaboration for the National alimentation and nutrition politics. There is a need for a better planning in the process of educational and informative material focusing alimentation and nutrition in Brazil. However, for such materials to become more effective, being used in a wider educational process, some challenges must be overcome: a) the inadequacy of the materials to the target audience; b) the limited participatory approach adopted in preparation of these materials; c) the need for evaluating permanently these materials (including information reception and the impact of these materials on individuals’ health); d) and the dismantling of educational materials to become more comprehensive, aiming to be appropriate by specific population groups in the country. The first step in the road to the material effectiveness is that it is completely understood, comprehended within a common space of meaning between the knowledge of the users of these materials and technical knowledge related to alimentation and nutrition.alimentation and nutrition, information, communication, nutritional education. / Food and nutrition are key determinants that affect human health, independently of social classes, being the feeding patterns of each group directly associated with the morbidity and mortality profiles. Brazil deals, at the same time, with the challenge to fight against hungry and malnutrition and the increasing impact of overweight and obesity. This situation is demanding, more and more, the adoption of educational and informative strategies, focusing healthy dietary habits. As one of its main political initiatives, the Brazilian Ministry of Health, in the scope of the National Politics on Alimentation and Nutrition (PNAN), targets the elaboration of educative materials aiming the promotion of better dietary habits among several specific population groups. This study objectives to analyze qualitatively the elaboration, preparation, distribution, and evaluation processes related to informative and educational material by the Brazilian Ministry of Health about nutrition and alimentation produced since 1999, when PNAN was published. The study was structured in three steps: (a) analysis of the informative material produced by the Brazilian Ministry of Health, under the PNAN, starting from 1999; (b) semi-structured interviews with professionals responsible for the material elaboration, monitoring and evaluation; (c) and focus groups with individuals belonging to one of the specific groups for which the materials are directed. It was possible to understand the importance these materials’ elaboration for the Nationalalimentation and nutrition politics. There is a need for a better planning in the process of educational and informative material focusing alimentation and nutrition in Brazil. However, for such materials to become more effective, being used in a wider educational process, some challenges must be overcome: a) the inadequacy of the materials to the target audience; b) the limited participatory approach adopted in preparation of these materials; c) the need for evaluating permanently these materials (including information reception and the impact of these materials on individuals’ health); d) and the dismantling of educational materials to become more comprehensive, aiming to be appropriate by specific population groups in the country. The first step in the road to the material effectiveness is that it is completely understood, comprehended within a common space of meaning between the knowledge of the users of these materials and technical knowledge related to alimentation and nutrition.