The aim of the thesis is to evaluate the economic impact of the Olympic Park Lipno. First of all, it describes the so-called mega sport events and their impacts, especially the economic ones. Furthermore, the ex-ante and ex-post studies and crowding out effect are characterised in the research. In addition, two analyzes which are described in detail in the thesis were prepared by KPMG. The research method is a questionnaire survey with all information gained at the Olympic Park Lipno. The questionnaires and the collection of secondary data allowed us to proceed to comparison of the researched studies and, in particular, to the calculation of the economic impact.

6 Abstract Title: Public opinion research of visitors of the Olympic Park Sochi - Letna 2014 Goal: To evaluate the importance of the Olympic Park Sochi - Letna 2014 based on public opinion of visitors. To propose conceptual improvements for the following Olympic parks during the Summer and the Winter Olympic Games. Methods: Quantitative questionnaire was used as the main method to determine public opinion. Qualitative in-depth interview with representatives of sports institutions and analysis of documents from internal resources served as a secondary analysis. Results: The Olympic Park Sochi - Letna 2014 was visited mainly by sport active people from Prague and Central Bohemia. Most of them were satisfied with the concept of the park and they would visit this kind of park in the next years, for which they would recommend bigger capacity and fitting refreshments. People came to the park to play sports and to try lesser known sports. They think that the concept of Olympic park would help to motivate public to practise sports. Key words: Public opinion, sport and population, Olympic Park Sochi - Letna 2014, Winter Olympic Games

Title: Motivations and objectives of the Czech Olympic team partners Supervisor: Mgr. William Crossan PhD Objectives: The aim of the thesis is to identify motivations of companies for entering into partnership with the Czech Olympic team. Furthermore, to examine objectives sought through the sponsorship agreement and determine their importance for each company. Findings are subsequently compared with those of similar studies made in past. Part of this thesis is dedicated to the analysis of marketing of the Czech Olympic committee and partners opinion concerning the Olympic park Sochi - Letná 2014. Methods: Qualitative research through semi-structured interviews conducted with sponsor representatives and the marketing director of the Czech Olympic committee. In-depth study of similarly oriented sponsor motivation research was also made. Sponsors were also asked to rank the importance of given sponsorship objectives. Results: The main motivation behind the decision to become a Czech Olympic team partner was found to be the connection with a strong, unique brand, as well as the desire to exploit the positive perception of the Olympic attributes with the possibility of its transfer to the partner. The most important objectives found were increasing brand value and enhancing company image. Another...

CEEQUAL is a British assessment and award scheme for improving sustainability in civil engineering and the public realm. The scheme was developed in 2003 and has gained recognition in the UK and Ireland. The interest in CEEQUAL is starting to spread to the rest of Europe and to the Swedish Transport Administration.   The aim of this thesis is to evaluate the scheme from the perspective of the experience of implementation using two case studies in the UK – a road project and a railway project. The road project is represented by a subordinated project within the Olympic Park, a development for the London 2012 Olympic Games. The railway project that is being studied is the Crossrail programme, a large railway project in London. The objectives for this thesis are to: Review experiences from CEEQUAL awarded projects and to evaluate what additional sustainability benefits the award has given infrastructure projects compared to using normal standards. Identify costs and resources required for a CEEQUAL Award. Identify if it is possible for clients to require the use of CEEQUAL and stipulate a certain rating. The results from the two case studies are analysed and applied on the Swedish Transport Administration, together with information about CEEQUAL and the definition on sustainable development. Some of the conclusions of this thesis are: That the effect CEEQUAL will have on a project’s sustainability performance depends on what the normal standards are as well as the client’s requirements. The CEEQUAL scheme provides structure for projects to work with environmental and social issues. CEEQUAL makes social issues more visible and creditable. There is need for something that complements CEEQUAL to be able to say anything about project’s environmental impact, for example EPD or Carbon foot printing. It is important that CEEQUAL is a part of the working process otherwise it will cost extra time and money to do the assessment. It is possible for clients to have CEEQUAL as one of the requirement within the procurement process. It is also possible to require that a project is delivered with a certain CEEQUAL rating. Finally, my recommendation to the Swedish Transport Administration is to use CEEQUAL and apply for the award for different representative project and implement the CEEQUAL-thinking in their normal standards for all projects. If they register certain selected projects they can meet the requirements from the government commission and this can also work as a way to calibrate how they are performing on environmental and social issues to the rest of the industry. CEEQUAL can also work as an environmental quality assurance in projects where EIA isn’t mandatory. / CEEQUAL syftar till att bedöma och ge utmärkelse för hur väl ett infrastruktur- eller anläggningsprojekt har arbetet med hållbarhetsfrågor. Systemet är utvecklat i England och lanserades kommersiellt 2003. Intresset för CEEQUAL börjar sprida sig till övriga av Europa och till Trafikverket. Denna uppsats utvärderar brittiska erfarenheter från att använda CEEQUAL. Studien bygger på två fallstudier – ett vägprojekt och ett järnvägsprojekt. Vägprojektet representeras av ett delprojekt inom utvecklingen av Olympic Park och järnvägsprojektet av Crossrail. Syftet med studien är att: Utvärdera erfarenheter av att använda CEEQUAL och identifiera vilka mervärden, utifrån hållbarhetsperspektivet, systemet ger mot normalt arbetssätt. Identifiera de kostnader och resurser som krävs för CEEQAUL. Identifiera om det är möjligt att ställa krav på CEEQUAL och ett speciellt betyg i upphandlingen av genomförandet av ett projekt. Resultatet av de två fallstudierna har analyserats och applicerats på Trafikverket. Även teori om hållbar utveckling och information om CEEQUAL har använts för att analysera resultaten. Slutsatser utifrån denna rapport är bland annat: Vilken effekt CEEQUAL har på ett projekts hantering av hållbarhetsfrågor beror på hur dessa frågor hanteras i normalt fall.  CEEQUAL ger projekt en struktur för att arbeta med ekologiska och sociala frågor. CEEQUAL skapar trovärdighet för arbete med sociala frågor. Det behövs något som kompletterar CEEQUAL för att kunna säga något om ett projekts påverkan på miljön. Det är viktigt att CEEQUAL är en del av arbetssättet, annars kommer bedömningen att kosta extra tid och pengar. Det är möjligt för en beställare att ställa krav på användning av CEEQUAL och ett speciellt betyg i upphandlingen. Avslutningsvis så är min rekommendation till Trafikverket att de använder CEEQUAL och ansöker om utmärkelse för vissa referensprojekt men implementerar CEEQUAL-tänkandet i alla projekt. Genom att registrera vissa projekt så kan Trafikverket möta de krav som regeringsuppdraget ställer. De kan också använda CEEQUAL-utmärkelser för att kalibrera sig då och då mot CEEQUAL för att se hur de förhåller sig mot ”best practice” inom branschen.  CEEQUAL kan också fungera som en kvalitetssäkrare av ekologiska och sociala frågor i de projekt som inte kräver MKB.

Esta pesquisa busca investigar um processo em curso, onde a estratégia do empreendedorismo na gestão das políticas públicas urbanas vem se adaptando e se conformando ao atual contexto de política econômica chamada de neodesenvolvimentismo. Para isso, as parcerias público-privadas tem um papel fundamental na gestão do desenvolvimento urbano, no âmbito das três esferas de poder. Abordaremos, portanto, o histórico das reformas políticas do País que levaram a uma evolução da política de nacional-desenvolvimentismo ao novo desenvolvimentismo, para entendermos o contexto no qual as atuais parcerias público-privadas vem sendo desenvolvidas como modelo para de gerir o território. Mencionaremos também a legislação e os discursos por trás da defesa deste tipo de negócio entre o poder público e o setor privado. Ainda, como o país enfrentou a crise de 2008, chamada de crise das crises, utilizando esse modelo de gestão do território. Os megaeventos esportivos serão analisados como um fator catalizante da atração de investimentos e negócios para as cidades. No Rio de Janeiro, com a escolha da cidade para sediar os Jogos Olímpicos, e também sendo uma das cidades sedes da Copa do Mundo FIFA de 2014, várias de transformações territoriais se iniciaram. Com fortes indícios de que uma série de violações estava por vir, a fim de abrir espaço e ampliar o mercado dos investimentos privados. O Parque Olímpico, como principal local de competições das Olimpíadas de 2016, configura-se como uma imensa oportunidade de negócios com a iniciativa privada, localizado em área de ampla expansão do mercado imobiliário da cidade: a Barra da Tijuca. Diante disso, muitas comunidades pobres vem sofrendo com a política de deslocamento forçado para dar lugar aos investimentos no território. Neste contexto, está a comunidade Vila Autódromo, estabelecida bem ao lado do local de implementação do empreendimento. Sua remoção está prevista no estudo de viabilidade e no edital de concessão. Estudaremos a parceria público-privada realizada para a construção do Parque Olímpico, através da análise dos documentos relacionados ao seu processo licitatório e a escolha do consórcio vencedor. Ainda, como esse empreendimento tem impactado no caso da comunidade Vila Autódromo, que além de já ter sido alvo de outras tentativas de remoção, foi objeto de uma política de regularização fundiária no passado e tem um intenso histórico de resistência e de luta pela permanência. / This research aims to investigate an ongoing process, where the strategy of entrepreneurship in the management of urban public policy has been adapting and conforming to the current context of economic policy called the neo-developmentism. Thus, the role of public-private partnerships stands as fundamental in the management of urban development within the three spheres of power. Discuss, therefore, the history of political reforms in the country that led to the adaptation of national developmentalism to the new developmentalism policy, to understand the context in which thec urrent public-private partnerships have been developed as a model for managing the territory. Also mention the legislation and discourses behind the defense of this kind of deal between the government and the private sector. Still, as the country faced a crisis in 2008, called the crisis of crises, using this model of land management. The megasporting events will be analyzed as strong attractives of investmentand business to the cities. In Rio de Janeiro, with the choice of city to host the Olympic Games, and also being one of the host cities of the FIFA World Cup in 2014, several of territorial transformations began. In addition to evidence that a series of violations were to come in order to make room and expand the market for private investments. The Olympic Park, the main site of the 2016 Olympics competitions, appears as an immense business opportunity with private enterprise, locatedon a broad expansion of the real estate market in the city: Barra da Tijuca. Thus many poor communities have suffered from the policy of forced displacement to make way for investments in theterritory. In this context, is the Vila Autódromo community, well established local side of the venture. The removal of this community is planned in the feasibility study and in de concession contract. Therefore, we will study the public-private partnership held for the construction of the Olympic Park, through the analysis of documents related to the bidding process and the selection of the winning consortium. Yet, as this project has impacted the case of Vila Autódromo community, which in addition to having been the target of other attempts of eviction, was subject to a policy of land regularization in the past and has a strong history of resistance and struggle for permanence.

Esta pesquisa busca investigar um processo em curso, onde a estratégia do empreendedorismo na gestão das políticas públicas urbanas vem se adaptando e se conformando ao atual contexto de política econômica chamada de neodesenvolvimentismo. Para isso, as parcerias público-privadas tem um papel fundamental na gestão do desenvolvimento urbano, no âmbito das três esferas de poder. Abordaremos, portanto, o histórico das reformas políticas do País que levaram a uma evolução da política de nacional-desenvolvimentismo ao novo desenvolvimentismo, para entendermos o contexto no qual as atuais parcerias público-privadas vem sendo desenvolvidas como modelo para de gerir o território. Mencionaremos também a legislação e os discursos por trás da defesa deste tipo de negócio entre o poder público e o setor privado. Ainda, como o país enfrentou a crise de 2008, chamada de crise das crises, utilizando esse modelo de gestão do território. Os megaeventos esportivos serão analisados como um fator catalizante da atração de investimentos e negócios para as cidades. No Rio de Janeiro, com a escolha da cidade para sediar os Jogos Olímpicos, e também sendo uma das cidades sedes da Copa do Mundo FIFA de 2014, várias de transformações territoriais se iniciaram. Com fortes indícios de que uma série de violações estava por vir, a fim de abrir espaço e ampliar o mercado dos investimentos privados. O Parque Olímpico, como principal local de competições das Olimpíadas de 2016, configura-se como uma imensa oportunidade de negócios com a iniciativa privada, localizado em área de ampla expansão do mercado imobiliário da cidade: a Barra da Tijuca. Diante disso, muitas comunidades pobres vem sofrendo com a política de deslocamento forçado para dar lugar aos investimentos no território. Neste contexto, está a comunidade Vila Autódromo, estabelecida bem ao lado do local de implementação do empreendimento. Sua remoção está prevista no estudo de viabilidade e no edital de concessão. Estudaremos a parceria público-privada realizada para a construção do Parque Olímpico, através da análise dos documentos relacionados ao seu processo licitatório e a escolha do consórcio vencedor. Ainda, como esse empreendimento tem impactado no caso da comunidade Vila Autódromo, que além de já ter sido alvo de outras tentativas de remoção, foi objeto de uma política de regularização fundiária no passado e tem um intenso histórico de resistência e de luta pela permanência. / This research aims to investigate an ongoing process, where the strategy of entrepreneurship in the management of urban public policy has been adapting and conforming to the current context of economic policy called the neo-developmentism. Thus, the role of public-private partnerships stands as fundamental in the management of urban development within the three spheres of power. Discuss, therefore, the history of political reforms in the country that led to the adaptation of national developmentalism to the new developmentalism policy, to understand the context in which thec urrent public-private partnerships have been developed as a model for managing the territory. Also mention the legislation and discourses behind the defense of this kind of deal between the government and the private sector. Still, as the country faced a crisis in 2008, called the crisis of crises, using this model of land management. The megasporting events will be analyzed as strong attractives of investmentand business to the cities. In Rio de Janeiro, with the choice of city to host the Olympic Games, and also being one of the host cities of the FIFA World Cup in 2014, several of territorial transformations began. In addition to evidence that a series of violations were to come in order to make room and expand the market for private investments. The Olympic Park, the main site of the 2016 Olympics competitions, appears as an immense business opportunity with private enterprise, locatedon a broad expansion of the real estate market in the city: Barra da Tijuca. Thus many poor communities have suffered from the policy of forced displacement to make way for investments in theterritory. In this context, is the Vila Autódromo community, well established local side of the venture. The removal of this community is planned in the feasibility study and in de concession contract. Therefore, we will study the public-private partnership held for the construction of the Olympic Park, through the analysis of documents related to the bidding process and the selection of the winning consortium. Yet, as this project has impacted the case of Vila Autódromo community, which in addition to having been the target of other attempts of eviction, was subject to a policy of land regularization in the past and has a strong history of resistance and struggle for permanence.

Title: Corporate Identity of the Czech Olympic Committee Objectives: The thesis contains an analysis of recent image of corporate identity (CI) of the Czech Olympic Committee. The main objective of the thesis is an evaluation of the CI of the organization and a comparison with the arranged theoretical knowledge of contemporary literature. The outcome of the analysis is the suggestions and references to improve the area of CI. All of these suggestions will help to create new projects and more effective CI of the following organization. Methods: The thesis could be divided into two parts. The first part - theoretical - is dealing with the problems of theoretical knowledge which is available in the contemporary literature. The second part of the thesis contains the analysis, the comparison, the critical evaluation and suitable (realistic) recommendations for the creation of the optimal CI. The relevant data were obtained from the available documents and from the interviews with the members of the organisation. The rest of the data was obtained from author's personal expierence from the organisation where participated in an internship. Results: The analysis of CI shows the current status and quality of work of the Czech Olympic Committee, full of quality work with a purpose and the effort of the change...

This thesis seeks to address a research gap concerning the relationship between the Localism Act 2011 and planning’s central purpose of achieving sustainable development. In addition it uses a physical example in urban space to illustrate the main arguments, and in doing so adds to the growing literature on the various outcomes since the Localism Act was enforced across England in 2011. The thesis asks four inter-related questions: Firstly, regarding the theoretical bases of sustainability and localism from the various ontologies of ‘scale’ and ‘the natural’; secondly, regarding the general conflicting assumptions within localism and sustainable development; thirdly, regarding the ways in which sustainable development is inherently multi-scalar; and lastly how our case study example highlights the need for policy-makers to examine the often overlooked trade-offs which exist in normative sustainable development models. The thesis also demonstrates the role that site-specific research can play in grounding theoretical and policy discussions. The research is situated in the rapidly changing sub-region of East London, particularly in the shadow of the 2012 Olympic regeneration of Stratford and the Borough of Newham. We take the example of a failed upgrade due the Localism Act, of a multi-scalar and multi-functional ‘Greenway’ to consider the relationship between localism and sustainable urbanism in the context neo-liberalism. Methods comprise site-based analysis in the form of walking, photography and note-taking, the analysis of national, metropolitan and local planning documents, as well as interviews with officials related to policy and design in the area and local residents. The research finds that national and metropolitan conceptions of sustainable development are weighted differently to those at local scales. In addition the Localism Act exacerbates planning capacities between Local Authorities and the communities they serve. There are some opportunities for neighbourhood planning but these are dependent on local capacities, widening already-existing socio-spatial inequalities. The thesis concludes by destabilising the widely used idea of sustainable development as a ‘balance’ between social, economic and environmental needs. Viewing sustainability through a scalar lens, in our case using a physical site and the policy of Localism, we are able to reveal the material differences between sustainable development agendas which have been criticised for masking over conflict in a post-political manner for the continuation of ‘status quo’ economic development trajectories.