Nowadays a new businesses form, online business occurred, which helps companies to improve their working efficiency in managing risks and allocating resources. Relationship and network are essential for understanding online business, which can help firms to reduce costs by outsourcing, and to increase efficiency by sharing information with cooperators. That leads to the purpose of this study, is to investigate how do the relationship and network between firms influence the cooperation of product developing and server operating companies within online business. In order to study this topic, the concepts from IMP group of characteristics of relationship, relationship development stages and the model of managing in networks are applied. Furthermore qualitative research method was employed for interviewing five companies in two types: 1) product developing companies 2) server operating companies.     The relationship and network are perceived by interviewed companies are dynamic, fast changing and high technology focused. To cope with this phenomenon, most of companies choose to put their efforts on developing products and advancing technology rather than communicating with partners. In conclusion, the cooperation between firms in online business is influenced by fast changing and short-term relationships, high competition and the risk of plagiarism, which leads to competition focus in their business.

In the beginning of internet development, the advertising revenue is the most important income of a website. After the burst of internet bubbles, some scholars mentioned that the information content is priced and user-charged. Nowadays, because of the broadband network, users spend less money and more time in connecting to internet. The owners of websites also find out more online business models for earning advertising fee, recharging fee, transacting fee and license fee from customers and providers. This research intends to discuss what difference in website attributes between chargeable websites and free website and what kinds of service and content are attractive to users¡¦ willing to pay. Based on previous studies, this research concludes six website attributes: fit to purpose, ease of use, interaction, personalization, customization and trust. The 85 samples are the most popular websites in Taiwan and some experts scored their six website attributes, website awareness and competitive situation. After discriminant analysis, the result indicates that personalization, interaction and trust are discriminative between different chargeable models. Besides, an online questionnaire survey is used to know users¡¦ experience and willing to pay. There are three kinds of principle component after factor analysis: efficiency, design and personalization. The managers of websites can make their pricing strategy by measuring this attributes and factors.

Organizational forms can become institutionalized in the sense that their existence and application is taken-for-granted and perceived as legitimate by stakeholders. Over time, new organizational forms can emerge that challenge perceived legitimacy of the established form. From this perspective, this dissertation examined institutionalization in the context of online business degree programs (OBDP) in higher education. Specifically, this dissertation examined OBDP as an emerging institutionalized form in relation to its cognitive legitimacy (taken-for-grantedness) and sociopolitical legitimacy (appropriateness) from the perspectives of four key stakeholder groups (students, faculty, academic administrators, and business practitioners). Survey results suggest that OBDPs are perceived as cognitively legitimate across each of the groups studied and socio-politically legitimate in each the four groups studied except for faculty. Furthermore, a conjoint experiment was conducted to determine the influence that four program related characteristics (accreditation, reputation, placement after graduation, and physical linkage) have on the legitimacy perceptions of OBDPs. Conjoint results indicate that each of the factors studied were significant predictors of legitimacy with accreditation being the most significant across each of the four groups. These findings provide a novel test of institutional theory as well as contributing to practice by offering strategic guidance to business schools either currently offering ODBPs or those planning to develop an online version of an existing program.

This mastert's thesis is engaged in internet business, specifically in e-shops, which are still more popular in these days of internet technologies among businessmen and also ordinary internet users, who are potential customers. The first part provides theoretical basis for familiarizing readers with the specifics of internet business and explains the basic terms and relationships in this branch. Second, practical part describes, analyzes and evaluates particular procedures and possibilities of running e-shop in practice. Particular steps and procedures are described on the basis of e-shop Drevokryty.cz. The thesis is conceived as a whole, which provides a complete picture of running e-shop from the view of entrepreneur.

Online education has changed the way education is delivered. Higher education has been the leader of providing online education. Currently, the fastest growing online degree program in higher education is a Master of Business Administration (MBA) degree. This demand is due to employees who are looking to move up in their career but who are not able to attend school full-time. Many accredited not-for-profit business schools as well as for-profit universities have launched their own online business degree programs to meet this demand. This report aims to review best practices for online business degree programs. It will describe the evolution of distance education as it pertains to higher education, the difference between campus, online and hybrid mode and the types of online learning. This report also identifies how higher education and business schools are providing online education and are competing with for-profit universities and explains why Association to Advance Collegiate Schools of Business (AACSB) accreditation is important. I will also discuss the benefits of delivering online business degree programs as well as proves the challenges that administration, students and faculty face in this process. Through analysis of existing research studies, the report will explain which best practices administration, faculty and students can adopt in order to offer and participate in a successful online business degree program. / text

The content of the master’s thesis is the elaboration of a real business plan, which deals with the creation of a digital space for the professional self-realization of customer segments. The theoretical part describes the specification and verification of the initial idea of the plan using the Lean Canvas tool, qualitative research among the first customers and other analytical methods to define key factors from the general and market environment and internal sources. The analytical part focuses on the application and results of selected analytical-research methods, including evaluation for the subsequent selection of a suitable market entry strategy. The proposition part contains the final business and market strategy and business model, which is developed into individual parts of the business plan.

Background: Opportunities for companies to interact with both each other and consumers expand drastically due to the everyday life that is getting more digital. Something that is important for businesses is loyalty. In order to gain loyalty from a customer, companies need to gain the customer’s trust first. Trust has a significant role when business is conducted, but since there is a larger distance in an online context where there is a lack of direct contact trust gets more vital. Purpose: The purpose of this study is to explain the impacts of antecedents on trust in an online B2B context. Hypotheses: H1: Ability has a positive impact on trust in an online B2B context H2: Benevolence has a positive impact on trust in an online B2B context H3: Internalised norms has a positive impact on trust in an online B2B context H4: Accountability has a positive impact on trust in an online B2B context Methodology: A quantitative research approach has been used and the empirical data has been collected through a questionnaire. Conclusion: The hypotheses are being rejected in the conclusion due to lack of significance in the relationship between the concept trust online and the concepts: ability, benevolence, internalised norms and accountability. Since there was no relation the conceptual model was rejected as well.

Background: The growing importance of online mode as an effective alternative was accelerated during the Covid-19 pandemic. Considering the differences of experiences that teachers and students of online Business education of in developed and developing countries faced during the pandemic, there is a need for a comparative study of the experiences in this field to point out the challenges and opportunities in using online Business education during crisis like Covid-19 and guide countries. The significance of sensemaking in online education during crisis and the role of Experiential Learning in making sense of online education and its lack of emphasis in Business discipline calls for discussing the role of Experiential Learning in sensemaking of the online educational experiences of teachers and learners of Business programs in countries of different developmental context, identifying the best practices to provide them with necessary guidelines and help use online mode effectively during crisis. Aim: The main purpose is to compare between developed and developing countries regarding the role of Experiential Learning in the sensemaking of the experiences of teachers and learners in online business education during crisis in order to provide guidelines to for using online mode effectively during crisis. Methodology: This is a qualitative study conducted through semi-structured interviews for primary data collection. Primary data was collected by interviewing teachers and students of Business programs of Linkoping University in Sweden and University of Dhaka in Bangladesh. 13 interviews were conducted from Linkoping University and 12 interviews were conducted from University of Dhaka. Thematic analysis method was used to analyze the findings. Findings: Findings indicate that teachers and students of Business Programs can effectively use online Business education during crisis by adapting Experiential Learning Cycle for retrospective learning when no knowledge or resource is available, Converging learning when knowledge is available and accommodating style when support for resource skill or knowledge is insufficient. The main difference in experience between developed and developing countries are the availability of resource, training and knowledge. / <p>The presentation was held online as the author of the thesis was in Dhaka, Bangladesh at that time. </p>

Online services such as e-marketplaces, social networking sites, online gaming environments etc have grown in popularity in the recent years. These services represent situation where participants do not get to negotiate face to face before interaction and most of the time parties to transaction remain anonymous. It is thus necessary to have a system that rightly assesses trustworthiness of the other party in order to maintain quality assurance in such systems. Recent works on Trust and Reputation in online communities have focused on identifying probable defaulters, but less effort has been put to come up with system that make cooperation attractive over defection in order to achieve cooperation without enforcement. Our work in this regard concerns design and investigation of trust assessment systems that not only filter defaulters but also promote evolution of cooperativeness in player society. Based on the concept of game theory and prisoner's dilemma, we model business games and design incentive method, compensation method, acquaintance based assessment method and decision theoretic assessment method as mechanisms to assure trustworthiness in online business environments. Effectiveness of each of these methods in promoting the evolution of cooperation in player society has been investigated. Our results show that these methods contribute positively in promoting cooperative evolution. We have further extended our trust assessment model to suit the needs of a mobile ad-hoc network setting. The effectiveness of this model has been tested against its capability to reduce packet drop rate and energy conservation. In both of these the results show promise.

For fashion online stores loyal customers are as important as they are for traditional retail stores. Through a high amount of loyal customers a company can reduce operational costs and increase its overall profitability. Finally a company can gain more benefits from retaining existing customers instead of acquiring new ones. Therefore it has become more important to win customer share than market share. To figure out how loyalty can be created a company needs to occupy itself intensively with the concept of Customer Relationship Management. There exist different types of loyalty and not every customer can be turned into a loyal customer. The company has to enter into a relationship with its customers that has to grow like the courtship. At best case the bond will end up in a satisfied win-win relationship that contains benefits for both the customer and the company. The longer the relationship will last, the higher the customer value will get and the more the company can profit from it. The same rules and principles also count for the online business. Because of higher costs for attracting new customers, high competition in the market and highly demanding customers treating your existing customers well and turning them into loyal customers is the key to success. E-Loyalty drivers give the company an indicator about what generates e-loyalty for company’s website. Why does a customer return to a website and why does he stick to a certain online shop? One of the most crucial factors to create loyalty in an online business is trust. Only when a customer trusts the vendor he will hand out his personal data, will return to the vendor and will recommend the online shop to others. When it was taken a further look at how online shops tackle the question of loyalty it became clear that the customer is put in the centre. The online shops heavily attempt to keep up with the latest ecommerce trends in order to win over customers. Through Social Commerce the companies have totally new possibilities to interact with the customers and to gain customer insight. In this way it has become much easier to understand the customer and to respond to his individual needs and preferences in order to build up a relationship with him. / Program: Magisterutbildning i fashion management med inriktning modemarknadsföring