Stockholm is considered as a tourist destination which has a lot of offers to attract tourists and if it utilizes it water better it can give a wonderful and unique experiences and cold baths may become an image to it. The aim of this study is to shed light on the open-air swimming-baths and shores of Stockholm. Also how to use this advantage as it’s a city based on many islands, the purest water in Europe and this makes Stockholm as a destination a very attractive place for tourism. For a better understanding of our study, we have studied the quality and quantity to see how people began to exploit open-air swimming-baths throughout history everywhere in Europe and specifically of Stockholm city sea shore. We did a study on the history traditions of open-air swimming-baths and how it can be a tourist attraction through books and interviews, scientific articles and our personal observation, so that we can analyze how to develop sustainable tourism in the future and how Stockholm city can make development of opportunities for the future. Research has shown that the City does not focus specifically on cold baths, their marketing is on permanent attractions focusing on culture and events to attract tourists. Equally important is the range of secondary and tertiary attractions at your destination and give a greater value for the tourist. The growth of the tourism benefits the city, local businesses and local people including contributing to more jobs. Some players feel that the demand for swimming in Stockholm's city center has risen and some not, but they agree that demand is high. It is interesting to know whether the open-air baths in the future could become part of Stockholm's image or not.