The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. Sweden is one of the most environmentally conscious countries where the consumption of cosmetics reached 15 billion SEK in 2011. There are number of companies and brands which categorize them as natural, and continuously look for ways to attract new and keep existing customers. The increased consumer demand for natural & organic products can be observed, consumer awareness coupled with willingness to purchase products that fit their principles and values, as well as consumer price-sensitivity as a result of global recession and their pursuit of making the best value of money. The requirement of natural beauty products are increasing and are available on environmentally-conscious Swedish market. The motivation behind this study is to enhance understanding about the natural & organic cosmetics industry in Sweden, and take a deeper look by over viewing some companies which are presented on this market. Understanding the industry structure is particularly important. Modified Porter’s five forces model has been used in this thesis in order to make the industry analysis.

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El presente trabajo de investigación busca sustentar el emprendimiento de un proyecto empresarial dentro del rubro cosmético basado en la elaboración de una crema facial dirigido al segmento masculino de los distritos top de Lima. La ventaja competitiva del producto radica en su componente principal, siendo la manteca del cacao blanco piurano, extraído de los valles de la zona norte del Perú, por sus cualidades antioxidantes, hidratantes y rejuvenecedoras. Esta idea de negocio surge por la necesidad de los varones, que al igual que las mujeres, cada día buscan verse mejor en el cuidado de su piel y por ello dentro de su presupuesto destinan una parte para el cuidado de su rostro. Asimismo, ante esta situación de pandemia que vivimos por el Covid-19, el reto es aún mayor ya que los efectos de la cuarentena han ocasionado estrés, alergias y resequedad de la piel en el rostro. La empresa está conformada por profesionales, cada uno especialista en su disciplina, que con sus conocimientos y pasión en lo que hacen lograrán que la empresa surja, se consolide y se mantenga en el tiempo haciendo uso responsable de los recursos y enfocándose en el cliente. En ese sentido, para el desarrollo del proyecto, y sobre todo para la comercialización y distribución del producto se necesita una inversión de S/.70,502 Soles, de los cuales se está solicitando un financiamiento bancario del 30% y 70% con capital propio. / This research work seeks to support the business project entrepreneurial in the cosmetic field based on the elaboration of a facial cream aimed at the male segment of the top districts of Lima. The competitive advantage of the product lies in its main component, being the white cocoa butter, wich is from Piura, extracted from the valleys of the north of Peru, for its antioxidant, moisturizing and rejuvenating qualities. This business idea arises from the need of men, who, like women, seek to see themselves better in the care of their skin every day and therefore, within their budget, they allocate a part for the care of their face. Likewise, in the face of this pandemic situation that we are experiencing due to Covid-19, the challenge is even bigger since the effects of the quarantine have caused stress, allergies, and dry skin on the face. The company is made up of professionals, each one specialized in their own discipline, who with their knowledge and passion, will ensure that the company emerges, consolidates and maintains itself over time, making responsible use of resources and focusing on the client. In this sense, for the development of our project, and especially for the commercialization and distribution of the product, an investment of.70,502 soles is required, of of 30% will be financed by an financial entity and the rest will be from company partners´ capital. / Trabajo de investigación

L'entrepreneur, grand absent du paysage économique pendant une grande partie du vingtième siècle, est de retour. Le profil de l'entrepreneur contemporain est étroitement lié aux caractéristiques de l'individu hypermoderne : un sujet mobile, qui exige sa liberté, qui construit ses propres réseaux, qui a ses propres aspirations. La motivation dans l'acte entrepreneurial n'est pas uniquement le profit, elle peut varier entre la recherche d'épanouissement, et la création de son propre emploi. Les dispositifs d'accompagnement à la création d'entreprise se sont multipliés et l'enseignement de l'entrepreneuriat est devenu une priorité. L'objectif de cette recherche est l'étude du processus d'apprentissage de l'entrepreneuriat dans une approche biographique, mettant l'accent sur les apprentissages informels. Le groupe des entrepreneurs n'étant pas une catégorie sociale homogène, l'échantillon a été construit à partir d'un seul domaine d'activité, la cosmétique biologique. La recherche repose sur l'étude de récits de vie de six entrepreneurs spécialisés dans ce secteur. Cette étude met en évidence trois types de phénomènes qui apportent un éclairage sur le processus d'apprentissage de l'entrepreneuriat : des phénomènes spécifiques au monde de la cosmétique biologique, des phénomènes communs à tous les entrepreneurs mais qui prennent une forme différente en fonction de l'histoire personnelle de celui-ci, et des phénomènes spécifiques à chaque entrepreneur, qui montrent l'influence biographique sur la manière d'entreprendre. Cette thèse ouvre, en conclusion, des perspectives sur l'utilisation des histoires de vie comme méthode de soutien à la création d'entreprise. / The entrepreneur, who has been missing from the economic landscape for the majority of the twentieth century, is back. The profile of the contemporary entrepreneur is closely linked to the characteristics of the hypermodern individual : a mobile person demanding their freedom, and constructing their own network, with their own ambitions. The motivation behind the creation of a business is not only making profit; it can vary from the pursuit of personal fulfilment to the necessary creation of one’s own job. Mechanisms to support setting up new businesses have proliferated, and teaching entrepreneurship nowadays has become a priority.The goal of this research is to study the entrepreneurial learning process within a biographical approach, stressing informal learning. As the entrepreneurs do not form a homogenous social category, the sample was created from one activity domain : organic cosmetics. This research is based on the study of life-stories of six entrepreneurs specialising in this domain. This study shows three types of phenomena, shedding light on the entrepreneurial learning process: phenomena that are specific to the biological cosmetics domain, phenomena shared by all entrepreneurs but taking different shapes according to their personal story, and phenomena specific to each entrepreneur showing the biographical influence on the learning method. This thesis opens new perspectives on the possible uses of accounts of life as a method to assist in setting up new businesses.