Since a lot of the power in a professional bureaucracy lays within the operative profession with its strong corporate culture and strong co-workers the executive occupy a weak position. Their power comes from the complexity of the operative professionals work and the difficulties to supervise that work. To avoid conflicts it’s important to make all expectations on the executive equivalent. This can be done by defining the roles of the executives in a philosophy. The philosophy then must be anchored in the corporate culture to become permanent. The purpose of this essay is therefore to show what a change look like when a professional bureaucracy chose to introduce a managerial philosophy and the problems that may arise during the work.

<p>Since a lot of the power in a professional bureaucracy lays within the operative profession with its strong corporate culture and strong co-workers the executive occupy a weak position. Their power comes from the complexity of the operative professionals work and the difficulties to supervise that work. To avoid conflicts it’s important to make all expectations on the executive equivalent. This can be done by defining the roles of the executives in a philosophy. The philosophy then must be anchored in the corporate culture to become permanent. The purpose of this essay is therefore to show what a change look like when a professional bureaucracy chose to introduce a managerial philosophy and the problems that may arise during the work.</p>

<p>C-uppsatsen baseras på en fallstudie över ABB Communication Centers internkommunikation, den övergripande kommunikativa enheten på ABB Sverige AB. Syftet är att beskriva informationsdesignens roll i såväl den dagliga verksamheten som den övergripande inställningen till det internkommunikativa arbetet. Samt jämföra teorier inom organisations- och kommunikationsvetenskap samt informationsdesign och resultaten från den empiriska undersökningen.</p> / <p>This thesis is based on a case study carried out at ABB Communication Center, the comprehensive department for communication within ABB Sweden AB. The purpose of the work is to describe how internal communications are accomplished in a real organisation and which role information design has in the process, and then to compare this with the theories within communications, organisation and information design and to evaluate the results.</p>

C-uppsatsen baseras på en fallstudie över ABB Communication Centers internkommunikation, den övergripande kommunikativa enheten på ABB Sverige AB. Syftet är att beskriva informationsdesignens roll i såväl den dagliga verksamheten som den övergripande inställningen till det internkommunikativa arbetet. Samt jämföra teorier inom organisations- och kommunikationsvetenskap samt informationsdesign och resultaten från den empiriska undersökningen. / This thesis is based on a case study carried out at ABB Communication Center, the comprehensive department for communication within ABB Sweden AB. The purpose of the work is to describe how internal communications are accomplished in a real organisation and which role information design has in the process, and then to compare this with the theories within communications, organisation and information design and to evaluate the results.