This thesis examines how two different scientific fields, psychophysiology and sociology, conceptualize “information processes” – in the human brain on one hand, and in society on the other. The information process in human is represented by the orienting reflex with Eugene N. Sokolov as theoretic representative. In the field of sociology the information process is represented by social movements with Ron Eyerman och Andrew Jamison as theoretic representatives. The conclusion is that, although the raving ontological and epistemological differences between the scientific objects of the two fields, the conceptualizations of information process are theoretically isomorphic to one and other. This is contextualized in relation to broader processes of metaphoric cohesion through scientific and discursive practices in modernity, where material remodeling of reality gives impact to the spatial orientation from which basic concepts derive. The method used is called experimental isomorphological analysis, a method eclectically constructed on the foundation of George Lakoff and Mark Johnson, V.N Voloshinov, Michel Foucault and Jacques Lacan for the purpose of distinguishing structures of conceptualization in scientific theory.