In this case study, I focus on how coaches’ at Programmering AB work with girls’ engagement in a technology setting. The purpose of this study is to study coaches’ different strategies to encourage girls’ engagement in technology, and what obstacles and possibilities they see with girls’ engagement in technology. The study uses a qualitative method using 5 semi-structured interviews with all coaches’ and the CEO of the company. I based my analysis of the interviews on Ottemo´s broad culture studies education theory. The result of the analysis showed that there are three areas that are important to develop for improving girls’ engagement in technology. These areas are environment and learning, passion and relation and added value. With my study I hope to contribute to a better understanding of the importance of a good technology environment that can be inspiring for girls to explore and feel passionate about and where they are valued for their ideas.