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Thesis (M.A.)--The University of North Carolina at Greensboro, 2008. / Title from PDF t.p. (viewed Jun. 2, 2009). Advisor: Lisa Tolbert; submitted to the Dept. of History. Includes bibliographical references (p. 84-92).

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The purpose of this study was to identify a new group of customers of agricultural machinery manufacturers and these customers’ needs and suggestions. The study also sought to offer suggestions to the John Deere Company for dealership education and development programs for John Deere dealerships. The following objectives were used to guide the study: 1) To describe demographics of “large property owners,” 2) To describe “large property owners’” needs and wants for the farm equipment dealership, and 3) To generate suggestions for dealership development to suit the needs of “large property owners.” The need for the study was identified by the John Deere Company to learn more about a new growing market and to prepare the dealerships for adoption of the change. The sampling frame consisted of “large property owners” whose names were randomly selected from county tax rolls of six selected counties in the Dallas/Fort Worth metroplex area. A mailed instrument was sent to a sample of 1,000 potential participants. Respondents totaled 205, with 174 instruments usable as they were complete or nearly complete. The study revealed important facts about “large property owners,” which were considered while creating a list of recommendations for the John Deere Company. Before “large property owners’” needs could be examined, the John Deere dealerships had to be considered. Two kinds of dealerships can present agricultural equipment of different powers at two different locations: agricultural equipment dealerships and Commercial and Consumer Equipment (C&CE) dealerships. Presenting equipment in two different locations may not suit small farmers’ needs or their desire for convenience. “Large property owners’” needs in a wider range of equipment at one dealership location, more convenient locations, and other characteristics were examined.

A dissertation submitted to the Faculty of Arts in partial fulfilment of the requirements for the Degree of Masters in Recreation and Tourism in the Department of Recreation and Tourism at the University Of Zululand, 2017 / This study sought to investigate and assess the attitude of tourism business owners in the accommodation sector, towards sustainable tourism development in uMhlathuze municipality. The business owners were selected from various accommodation facilities within the uMhlathuze municipality ranging from small scale guest houses to 4 star hotels. It was envisaged that this diversity in the types of accommodation businesses would reflect diverse knowledge of sustainable tourism development. The selection of tourism business owners from a wider age range also helped this study in gathering much information and allowed the researcher to assess various trends and practices promoting sustainable tourism development in the study area. The objectives which were set for the study assisted to accomplish the main goals of the study. The fundamental objectives were as follows: • To investigate if the tourism business owners understand the meaning of sustainable tourism development. • To explore if practices of sustainability benefit tourism business owners in the study area. • To find out if tourism business owners are aware of the sustainable tourism development principles. • To find out if tourism business owners have attended any training related to sustainable tourism development.These objectives were formulated in order to clarify the intention of the study which was to find out the attitude of tourism business owners towards sustainable tourism development. The data was collected through self-administered questionnaires and interviews with both open and closed ended questions. The Statistical Package of Social Sciences (SPSS) was used to analyse the research data. Based on the analysis derived from the above, it could be concluded that respondents in the study area have a good idea of what is meant by the concept “sustainable tourism development”. The respondents were asked to give examples of what indicates practices of sustainable tourism development, and they gave examples that include: saving and conserving infrastructure, recycling waste, good maintenance of facilities, increase number of tourists, and protected environment. The majority of respondents indicated that sustainable tourism development benefits them in their businesses, through education, economy boost, jobs, conserving of environment, protecting businesses and it also helps them to have a sense of wellbeing. Tourism business owners are aware of sustainable principles and how they are important to them and their businesses. Finally, the tourism businesses owners agreed that there are being educated about sustainable tourism development and they do attend training which is organised by uMhlathuze municipality and KZN Department of Economic Development Tourism and Environmental Affairs (KZN-EDTEA). In conclusion, findings identified that sustainable tourism is important to tourism business owners as it assist them in growing their business and maintaining them for the future generation. Tourism business owners understood that sustainable tourism is not a special type of tourism, but rather all types of tourism must strive to be sustainable.

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Thesis (M.A.)--Humboldt State University, 2009. / Includes bibliographical references (leaves 42-46). Also available via Humboldt Digital Scholar.

8 pp.

Revised; Originally Published: 2002 / 8 pp.

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