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Werbung im Zusammenhang mit Kunst : eine wettbewerbsrechtliche Untersuchung von Product-Placement in Kunstwerken /Heuking, Hans Joachim. January 2003 (has links) (PDF)
Univ., Diss.--Gießen, 2003.
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Male consumers’ evaluation of apparel assortments in South African speciality storesVan Belkum, Mareli January 2016 (has links)
Consumer behaviour and spending habits have changed drastically post-recession. This has affected how retailers conduct their business, driving retailers’ focus towards providing customers with the value they require. One way in which retailers can offer such value is through the implementation of advanced product assortment. Product assortments influence consumers’ purchasing decisions and their preferences for particular retailers, thereby making it an important factor in retailers’ strategy to maintain their success. Retailers’ product assortments which focus on male apparel consumers, such as speciality stores, are of particular importance as men represent a lucrative segment of the apparel industry. Speciality stores specialise in specific merchandise such as menswear and develop their apparel assortment to concentrate on certain customers such as male consumers. Although men are becoming more prevalent in retail venues and have taken responsibility for their own apparel shopping, research regarding male apparel consumers and their purchasing behaviour, particularly within the context of South Africa, is scarce. The purpose of this study was to explore and describe the product attributes used by male consumers when evaluating apparel product assortment of South African speciality stores.
The evaluation stage of the decision making process formed the basis of this study. Therefore, it was decided that the consumer decision making framework would be best suited as the theoretical framework. Namely, the consumer behaviour model of Hawkins and Mothersbaugh (2013) was used to guide the study. During the evaluation stage of the consumer decision making process, male consumers will use product attributes they consider important when evaluating the product assortment of speciality stores. Product attributes include intrinsic and extrinsic product attributes and male apparel consumers will employ the use of compensatory decision rules, allowing them to make trade-offs among these attributes.
The study employed an exploratory survey research design which was quantitative in nature. Non-probability sampling methods were used to collect the necessary data for the study. This included convenience and snowball sampling. Respondents completed a structured questionnaire which was developed according to the constructs implemented in the study and administered in a paper based and online electronic form. The sample included 204 male consumers, located in the greater Tshwane area, Gauteng. The majority of the sample were between the ages of 20-29, representing a relatively young sample. Conjoint analysis and exploratory factor analysis was applied to gain insight regarding the product attributes South African male apparel consumers apply when evaluating speciality stores’ product assortment. The conjoint analysis technique allows consumers to make trade-offs among attributes as they compare one attribute to another while evaluating assortments, thereby providing an indication of their actual preference structure. Cluster analysis was also performed on the conjoint data to provide additional information regarding male consumers’ preferences when evaluating speciality stores’ product assortment. By combining conjoint analysis with cluster analyses, the findings provided valuable information regarding the segmentation and socio-economic factors that may affect consumers’ preferences.
The results of the study indicated that South African male consumers employed both intrinsic and extrinsic product attributes when evaluating speciality stores’ product assortment. During the conjoint analysis, brand (extrinsic attribute) was the most important attribute among male consumers when making trade-offs between intrinsic and extrinsic product attributes. Male consumers’ preference for brand is an indication of brand consciousness. Style (intrinsic attribute) was the second most preferred attribute, followed by store image (extrinsic attribute). The exploratory factor analysis rendered three factors, labelled “Prestige sensitivity”, “Added value” and “Importance of fit”. These factors were a further indication of the evaluative criteria male consumers consider important when evaluating and selecting speciality stores’ product assortment. The results from the cluster analysis identified a four cluster solution, namely: style guys, cluster origin guys, brand loyalist and colour guys. This demonstrates that different consumer groups have distinct preferences when evaluating speciality stores’ product assortment. The study adds value and insight to current literature regarding male consumer behaviour and their preferences for certain intrinsic and extrinsic product attributes when evaluating speciality stores’ product assortment. This research can be beneficial to manufacturers, retailers and marketers who seek to enhance their merchandise mix by offering customised product assortments, improve advertising campaigns and ensure well trained sales staff. / Dissertation (MConsumer Science)--University of Pretoria, 2016. / Consumer Science / MConsumer Science / Unrestricted Read more
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Definition of a methodology to analyze the Product Portfolio Management : Example analysis of the cloud computing market PPMMenéndez Torre, Carlos Alberto, Yadav, Rahul Kumar January 2021 (has links)
Companies invest their resources into different products. That constellation of products, how they interact with each other, and how they are positioned defines the company's Product Portfolio. Moreover, that constellation of products is critical for the company's financial success. The Product Portfolio evaluation is essential to assess if the company's resources are invested in the most efficient way or if there could be some optimizations that would improve the results. A key outcome is that in order to optimize the Product Portfolio, a company must first evaluate and characterize that portfolio. This work aims to define a methodology for holistically evaluating a company's portfolio by analyzing different parameters. This new methodology will be used in an example market. In this work, we ran the evaluation in the cloud computing market, a new market that is still growing but with few remarkable players that account for more than 50% of the market's total revenues. In the analysis of the cloud computing market and the main suppliers in the market, we will apply the suggested methodology. That would enable to summarize the main characteristics of the leading players' portfolios and provide optimization recommendations that would improve the portfolios' quality and ultimately the results of those companies. Read more
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How modular complex product systems constrain product development efforts : A case study of paversLINDBLAD, CAROLINE January 2016 (has links)
This study investigates product development of complex products in a modular environment at the paver manufacturer Dynapac. It is determined how the complexity of a modular product constrains product development.Product development in a modular enviornment is a popular research topic in previous literature. However there is limited literature regarding in what ways the complexity of a modular product constrains product development in form of new product variants demanded by the market. A more comprehensive research within this field is interesting for manufacturing companies producing complex products in a modular environment since it could ease and optimize their product development processes. An efficient product development process is crucial to stay competitive and to be able to serve the market rapidly with qualitative and desired products, which increases the importance of this study.With the aim to address the limitations of the existing literature on product development based from modular complex product systems a case study was conducted. The constraints of developing a new paver model demanded by the market caused by the complexity of the paver design were identified.The findings of the research have both theoretical and managerial implications. The theoretical contribution consists mainly of the identification of a new type of overall constraints in modular complex product systems which I call ‖architectural functional constraints‖. These constraints cause an unexpected chain reaction of affected modules in the product system when a change to one module is made, even if the change ostensibly only should affect the module in question. The results show that the effects of this type of constraints is a constraining factor on product development of new product variants in a modular environment. The effects of the architectural functional constraints constrain product development since they trigger time consuming activities in order to avoid a dysfunctional product, or a product that has a high level of commonality with other product offerings. Further the effects oppose a rapid and cost-efficient product development which is regarded to be two of the main benefits with modularity.The managerial implications include a decision process for new product development projects that can be used when architectural functional constraints are found in a product in order to ensure an economic sustainable development of new product variants. Hence managers can use the decision process as a tool to both make and communicate current and future decisions in a structured way.The study is a starting point for further studies investigating how the complexity of modular products might constrain product development efforts. It is expected that the results of the study can be used by other manufacturing companies operating in a similar context, producing complex product systems in a modular environment. Read more
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Restrained Domination in Complementary PrismsDesormeaux, Wyatt J., Haynes, Teresa W. 01 November 2011 (has links)
The complementary prism GḠ of a graph G is formed from the disjoint union of G and its complement G by adding the edges of a perfect matching between the corresponding vertices of G and Ḡ. A set S ⊆ V(G) is a restrained dominating set of G if for every v € V(G) \S, v is adjacent to a vertex in S and a vertex in V(G) \S. The restrained domination number of G is the minimum cardinality of a restrained dominating set of G. We study restrained domination of complementary prisms. In particular, we establish lower and upper bounds on the restrained domination number of GḠ, show that the restrained domination number can be attained for all values between these bounds, and characterize the graphs which attain the lower bound.
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Implementation of re-usable, configurable systems engineering model using product lifecycle management platformZhang, Weijie 08 1900 (has links)
Indiana University-Purdue University Indianapolis (IUPUI) / Industry is facing the challenge of increasing product complexity while at the same time reducing cost and time in a highly competitive global market. Product Lifecycle Management (PLM) and Systems Engineering have the potential to help companies avoid costly product development and launching, as well as failure during use; these two concepts not only share many common characteristics, but also complement each other. PLM provides an information management system that can seamlessly integrate enterprise data, business processes, business systems and, ultimately, people throughout all phases of the product lifecycle. Systems engineering is an interdisciplinary approach to designing, implementing, evaluating, and managing the complex human-made systems over their life cycle. The same underlying methods that improve management of products and services can be used to organize the framework in which PLM systems are implemented, integrated, and evolved. Though several studies have indicated that adopting Systems Engineering with PLM brings many benefits for industries, implementation of PLM based Systems Engineering with PLM has rarely been conducted.
Pattern-Based Systems Engineering (PBSE), a form of Model-Based Systems Engineering (MBSE) based on the use of Systematic Metamodel (S* Metamodel), represents a family of manufacturing system, and is used in the life cycle processes of ISO 15288, was implemented here using TEAMCENTER® PLM software as the platform. More specifically, we have implemented the key portion of the General Production Pattern based on S* Metamodel, and demonstrated the benefit through the manufacturing of oil filter case study. The above implementation have resulted in a powerful systems engineering model in PLM that leverages the capabilities of Teamcenter, to enable an enhanced systems engineering approach. Benefits brought to systems engineering practice include: the ability to capture and reflect stakeholders' requirements and changes in product design process promptly and accurately; the ability of systems engineers to create models quickly and prevent mistakes during modeling; the ability of systems engineers to do their job much easily by using reusable and reconfigurable models; the ability to re-use of previous designs in a new process. Read more
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Concurrent consideration of product usability and functionality: Development of integrated design guidelinesArora, Aniket January 2010 (has links)
No description available.
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Designing Fun-oriented Products: A Fun Product that Leads Pleasurable User Experience of The Cincy Red BikeKim, Soojin 10 September 2015 (has links)
No description available.
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A study of the textile product knowledge of salespersonnel and customer dissatisfaction with selected apparelGood, Barbara Ann January 1972 (has links)
No description available.
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Utvecklingsprocessen för projekt med olika innovationsgrad / The Development Process for Projects with Different Degrees of InnovationAlgkvist Nordfors, Dante, Andersson, Jakob January 2021 (has links)
Företag över hela världen är beroende av innovation för att vara fortsatt konkurrensstarka på sin respektive marknad. Innovation existerar i olika grad där låg innovation, eller inkrementellinnovation, kan ses som en vidareutveckling av en produkt eller tjänst där mindre ändringar görs. Hög innovation, eller radikal innovation, kan istället ses som en utveckling av en helt ny produkt eller tjänst, som inte redan är existerande på marknaden. Alla företag använder projekt av olika storleksgrad med olika syfte. Projekten kan skilja sig sinsemellan med avseende på den grad av innovation som de har. I denna rapport undersöks och diskuteras det hur olika grader av innovation påverkar utvecklingsprocessen i projekt. Undersökningen har skett på ett företag inom halvledarindustrin som specialiserar sig inom högteknologiska produkter. Undersökningen har skett i form av fyra intervjuer av anställda med olika roller på företaget. Det är ett relativt litet företag som även är ensamma i Norden med tillverkning och distribuering av sina produkter. Inför arbetet har en litteraturundersökning genomförts, följt av intervjuer med fyra respondenter på det aktuella företaget. Resultatet visar på att det egentligen inte är några skillnader mellan projekt av olika innovationsgrad när det kommer till planeringsfasen av projekten. Under hela utvecklingsprocessen skiljer sig projekt av olika innovationsgrad åt med avseende på tid, resurshantering, externa parters påverkan, vikten av ett effektivt projekt samt hur viktigt ett projekt är för företaget. Resultaten från denna studie är inte absoluta i och med att det är ett litet företag med endast ungefär 50 anställda. Det är även ett företag inom en nischad bransch. För att resultatet ska vara applicerbart inom samtliga organisationer och företag krävs fortsatt forskning och en vidareutveckling på detta arbete där fler företag av olika storlekar inom olika sektorer analyseras och jämförs med varandra. De insikter och slutsatser samt den kunskap som detta arbete genererat kan då vara en källa till fortsatt forskning inom ämnet. / Companies all over the world are dependent on innovation in order to continuously keep their position on their specific market. Innovation exists within different grades whereas low innovation, or incremental innovation, can be seen as a further development of an already existing product or service. High innovation, or radical innovation, can instead be seen as a development of a completely new product or service, which is not already on the market. All companies use projects of different sizes and with different goals. The projects might differ between themself with respect to the grade of innovation. This report examines and discusses how different grades of innovation affect the development process within the project. The study has taken place on a company within the semiconductor industry where they specialize in highly technological products. It is a rather small company who is singularly responsible for the manufacturing and distribution of the products in the Nordic. Before the study, a preliminary investigation was made, followed by interviews with four respondents on the company in question. The results show that there is no actual difference between projects of different grades of innovation when it comes to the planning phase of the project. During the whole development phase the projects differ with respect to time, handling of resources, the impact of external parties, the importance of an effective project and the importance of the project to the company. The results from this study are not absolute due to the fact that it is a small company with only about 50 employees. It is also a company within a fairly niche industry. To have the result being applicable within all industries and companies, continuous research and further development of this study is needed where different companies of different sizes in different industries are analyzed and compared to each other. The experience and knowledge that this report brings might be a source for further research within the subject. Read more
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