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Eco-labels impact consumers‟ likelihood to buy eco-labelled products and serve as a tool during the decision-making process that helps consumers make informed purchase choices. The textile industry is responsible for a large amount of pollution, but has started to follow a more holistic, eco-friendly approach. Information about their eco-friendliness is communicated to consumers via eco-labels. Consumers can influence the textile industry to include more eco-labelled textile products in their desired range of products, by buying and demanding eco-labelled textile products. However, international studies indicate that consumers do not understand textile eco-labels and the information that is found on these labels. A lack of understanding prevents consumers from including such products in their pre-purchase decision-making process. Yet some consumers, from developed and developing countries, are willing to buy eco-labelled products and pay more for such products. Limited research in this regard, within a South African context, is available hence, more research was required in this study field. Therefore, this study aimed to explore consumers‟ understanding and utilisation of textile eco-labels during pre-purchase decision-making. The research for the study was done using a convenience and purposive sampling method with a quantitative structured online questionnaire for data collection purposes. Findings suggest that respondents were environmentally conscious, but only to some extent. Most respondents objectively understood textile eco-labelled products, but not textile eco-labels or organic label information regarding cotton production processes. Respondents indicated that they do not use textile eco-labels when making a pre-purchase decision, yet they somewhat recognised the need to buy eco-friendly textile products, because they are aware of environmental implications. Regarding the information on eco-labels, respondents searched for information surrounding the quality of eco-labelled textile products, followed by the care instructions and the credibility of the eco-label on the product. Finally, there was a segment of respondents who buy and utilise textile eco-labelled products, and are willing to pay a higher price for these products. The higher price was the main factor that prevented other respondents from buying eco-labelled textile products. Consumers can benefit from education regarding environmental issues and how their purchasing choices can make a difference in protecting the environment. Furthermore, educating consumers about eco-labelled textile products might increase their awareness and utilisation of these products. In turn, this awareness about eco-labels might encourage consumers to include these kinds of products in their pre-purchase decision-making process. Additionally the industry can strive towards keeping eco-labelled products‟ prices relatively equal to regular product‟s prices to make it easier for consumers to choose between the different products, based on their environmental attributes and not price. Finally, the textile industry and manufacturers can focus on making textile eco-labels more attractive and attention-grabbing in order to focus consumers‟ attention on these labels. Furthermore, on these labels, symbols and words should be used together and all elements should correspond to enhance consumers‟ understanding. If all of these elements of an eco-label convey the same message, consumers might be able to understand the intended message by manufacturers and the industry better. / M Consumer Sciences, North-West University, Potchefstroom Campus, 2014

The purpose of this thesis is to explore the possibilities to create freestanding functional textile object that involves thepotential of traditional textile technique for creating three-dimensional textile structures. These three-dimensional textilestructures are used to generate the style of freestanding functional textile object and to create a product for the public room.The subculture and techniques involved in Thai textile techniques are the inspirations throughout this project. Forexample, sitting on the floor is prominent in this subculture and is, therefore; an initiation of the furniture development in thisproject. Meanwhile, Scandinavian design also influences the aesthetic and finds out the simple solution with its simplicityand functionalism. Nature is also a powerful source of inspiration in creating these three-dimensional knitted textiles.These factors influence the method used to explore techniques, colours and style. Moreover, sociology is considered to guidethe design process and to determine the style of freestanding textile object, for instance; the relationships among people.“Texniture” is a name given to the freestanding functional textile object and is a kind of the furniture created in this project. The resultshows how three-dimensional textiles can be manipulated in space, and aims to give audiences a new understanding of textiles.Texniture 1 / Program: Konstnärligt masterprogram i mode- och textildesign

Eco-labels impact consumers‟ likelihood to buy eco-labelled products and serve as a tool during the decision-making process that helps consumers make informed purchase choices. The textile industry is responsible for a large amount of pollution, but has started to follow a more holistic, eco-friendly approach. Information about their eco-friendliness is communicated to consumers via eco-labels. Consumers can influence the textile industry to include more eco-labelled textile products in their desired range of products, by buying and demanding eco-labelled textile products. However, international studies indicate that consumers do not understand textile eco-labels and the information that is found on these labels. A lack of understanding prevents consumers from including such products in their pre-purchase decision-making process. Yet some consumers, from developed and developing countries, are willing to buy eco-labelled products and pay more for such products. Limited research in this regard, within a South African context, is available hence, more research was required in this study field. Therefore, this study aimed to explore consumers‟ understanding and utilisation of textile eco-labels during pre-purchase decision-making. The research for the study was done using a convenience and purposive sampling method with a quantitative structured online questionnaire for data collection purposes. Findings suggest that respondents were environmentally conscious, but only to some extent. Most respondents objectively understood textile eco-labelled products, but not textile eco-labels or organic label information regarding cotton production processes. Respondents indicated that they do not use textile eco-labels when making a pre-purchase decision, yet they somewhat recognised the need to buy eco-friendly textile products, because they are aware of environmental implications. Regarding the information on eco-labels, respondents searched for information surrounding the quality of eco-labelled textile products, followed by the care instructions and the credibility of the eco-label on the product. Finally, there was a segment of respondents who buy and utilise textile eco-labelled products, and are willing to pay a higher price for these products. The higher price was the main factor that prevented other respondents from buying eco-labelled textile products. Consumers can benefit from education regarding environmental issues and how their purchasing choices can make a difference in protecting the environment. Furthermore, educating consumers about eco-labelled textile products might increase their awareness and utilisation of these products. In turn, this awareness about eco-labels might encourage consumers to include these kinds of products in their pre-purchase decision-making process. Additionally the industry can strive towards keeping eco-labelled products‟ prices relatively equal to regular product‟s prices to make it easier for consumers to choose between the different products, based on their environmental attributes and not price. Finally, the textile industry and manufacturers can focus on making textile eco-labels more attractive and attention-grabbing in order to focus consumers‟ attention on these labels. Furthermore, on these labels, symbols and words should be used together and all elements should correspond to enhance consumers‟ understanding. If all of these elements of an eco-label convey the same message, consumers might be able to understand the intended message by manufacturers and the industry better. / M Consumer Sciences, North-West University, Potchefstroom Campus, 2014

Under de år som gått sedan 1970-talets krisår har textilbranschens utseende förändrats. För att hitta nya nischer att utmärka sig i, har företagen velat se ett mer affärsmässigt tänkande i sin organisation, något som snappades upp av Textilhögskolan. På skolan såg man att det fanns ett kunskapshål som varken ekonomer, ingenjörer eller designers fyllde upp. Resultatet blev den tvååriga utbildningen Affärs- och produktutveckling med inriktning mot textila produkter, som sedan döptes om till Textil produktutveckling med entreprenörs- och affärsinriktning . Sedan starten 2006 har ett påbyggnadsår lagts till, och ett namnbyte skett, för att förtydliga utbildningens innehåll. Under en föreläsning uppkom dock frågan om huruvida studenterna känner att de egentligen lär sig det som utbildningen strävar efter att lära ut, och om de verkligen blir förberedda för arbetslivet. En förvirrad gästföreläsare frågade ett helt klassrum fullt med studenter från TPU vad de egentligen blir när det är färdigutbildade, och ingen kunde svara.Denna förvirring har gett upphov till den här rapporten som har som syfte att ge förslag för att förbättra och förtydliga utbildningen så att alla parter förstår vad den innehåller, samt ge en tydlig bild av vad som är tanken med de examinerade studenternas framtid. För att göra en fullständig belysning av programmet valde vi att titta på det ur tre synvinklar; studenternas, utbildningsledningens och branschens, samt även undersöka hur TPU står sig i konkurrens med andra utbildningar på Textilhögskolan. Denna information fick vi fram genom att göra intervjuer med studenter, ansvariga på skolan samt företag i branschen som arbetar med produktutveckling. Vi gjorde även en jämförelse mellan programinnehållet i TPU och två andra utbildningar på Textilhögskolan.Resultatet blev ett förändringsförslag som delades upp i kategorierna undervisning och marknadsföring. Vi fann att utbildningen inte gav ett tillräckligt underlag för att arbeta med det som teorin och empirin visade att en produktutvecklare gör, och det var tydligt att studenterna inte heller kände sig som produktutvecklare. Detta ledde i sin tur till ett förslag på namnbyte, vilka kurser som bör ändras för att passa in under det nya namnet samt ett förslag på hur skolan kan marknadsföra programmet. Vidare kom vi även till slutsatsen att om skolan vill behålla det nuvarande namnet får man göra en total omstrukturering av innehållet, men att man då riskerar att förlora det som var grundtanken med utbildningen. / <p>During the years since the textile crisis of the 1970’s, much has altered within the textile industry. In order to find new markets in which to succeed, a more businesslike approach has been sought after by the industry. This was picked up by the Swedish School of Textiles in Borås, who saw that there was a gap of knowledge that neither the economists nor engineering nor design students filled. The schools solution to this gap was the educational program Business and Product Development focusing on Textile products, later known as Textile Product Development focusing on Entrepreneurship and Business, TPU. Since the start in 2006, an additional year has been added, and the change in name was made in order to further emphasize the fundamental nature of the program. However, during a lecture the question arose to whether or not the students felt that they were actually learning the things that the education is striving to teach. A confused guest professor asked a room full of students from TPU what they were supposed to be working with after their education was finished. Equally confused, none of the students could answer this question.This confusion was the starting point of this essay, which has the purpose to improve and clarify the education in a way so it becomes clear to all involved parties what the aims and goals of the education are. Furthermore, the report also aims to give a clear picture of the intended roll of the students of TPU in the working life. In order to do this, we chose to look at the educational program from three different perspectives; the students’, the industry’s and the school management’s, and also investigate how competitive TPU are compared to other educational programs. To get these different perspectives, we interviewed the students, the school management and companies within the textile industry, who are working with product development. We also did a comparison between TPU and two other educational programs given at the Swedish School of Textiles. The result of the evaluation was that a change was needed. Thus, a proposition containing suggestions of change and improvement, divided in to the categories education and marketing was created. We found that the program TPU did not build the foundation that is needed in order to work with the things that the theory and empirics said that a product developer do. It also became clear that the students of TPU did not feel like product developers, nor were they becoming one. Consequently, we propose a change in title of the educational program, courses which should be included in order to fit the new title, and also a suggestion to how the school management can market the program. Furthermore, we also reached the conclusion that if the school decides to keep the original title, a complete restructuring of the study courses needs to be done, but doing this imposes a risk of losing the original aim and idea of the program.</p><p>Program: Kandidat inom Magisterutbildning i fashion management med inriktning modemarknadsföring</p>

Titel: Inköpsassistent – vem får jobbet? En studie i konkurrensen mellan textila utbildningar iBorås.Författare: Sandra Carlqvist och Sanna UlanderHandledare: Sven-Erik Hänel, TextilhögskolanTyp av arbete: C-uppsats i Textil produktutveckling med entreprenörs- och affärsinriktning 15 högskolepoängInstitution: TextilhögskolanSpråk: SvenskaHuvudämne: Hur står sig en student från programmet Textil produktutveckling med entreprenörs- och affärsinriktning (TPU) gentemot konkurrerande programstudenter från Textilekonom och KY-Teko när de söker jobb som inköpsassistent?Bakgrund: TPU är ett nytt program och i juni 2010 går den första avgångsklassen ut med kandidatexamen. Ingen fastställd statistisk finns över eventuella karriärvägar. Behovet att veta vad arbetsgivarna efterfrågar och hur konkurrensbilden ser ut är därför aldrig kartlagd.Syfte: Genom intervjuer med studenter och företag kartlägga hur en student från TPU bäst formulerar sig för att få ett jobb som inköpsassistent.Metod: Rapporten bygger på en empirisk undersökning. Metoden till denna undersökning är intervjuer, personliga och via e-post.Huvudresultat: En TPU-student står sig bra i konkurrens mot de undersökta programmen. / <p>Textile Product Development focusing on Entrepreneurship and Business is a new education at the Swedish School of Textiles in Borås. The program was founded in year 2005 and has not yet had a full class recieve a bachelor degree. Statistics does not exist over how former students are coping with work in the field of fashion and textiles. After some research we discovered that many students start out their education with a dream of becoming a buyer. Since there are two other educations from Borås, Textile Economics and KY-Teko, we see that the competition could be stiff in that field. These educations are traditionally what employees at buyer offices have studied.How does a graduate from the newly founded Textile Product Development focusing on Entrepreneurship and Business stand compared to the traditionally bound Textile Economics and KY-Teko when applying for a job as a buyers assistant?Out study shows that a graduate from Textile Product Development focusing on Entrepreneurship and Business stands well against competition from the other textile educations mentioned above.</p><p>Program: Kandidat inom Magisterutbildning i fashion management med inriktning modemarknadsföring</p>

Syfte: Studiens huvudsyfte är att undersöka hur företag kan inkludera slutkonsumenten i produktutvecklingen inom den textila värdekedjan och hur CRM kan förbättra detta. Metod: Arbetet har en deduktiv ansats och både en kvantitativ och kvalitativ forskningsmetod har använts. Datainsamlingen har skett genom djupintervjuer och enkätundersökning. Resultat och Slutsats: Studien har undersökt hur villiga slutkonsumenter är att vara med och påverka den textila produktutvecklingen till det bättre genom bidragande av egna idéer. Efter datainsamling, djupintervjuer och enkätundersökning visar studien att användning av CRM- villkor är nödvändigt att implementera för att textila aktörer ska fortsätta vara aktuella på marknaden. / Purpose: The main purpose of this study is to investigate how the customer influences the product development within the textile value chain and whether CRM can improve this. Method: The research approach of this thesis is deductive and both a quantitative and a qualitative research have been conducted. Data has been collected through a survey and in-depth interviews. Results and conclusions: The study has examined how willing consumers are to participate and influence the textile product development through their own ideas. After data collection, in-depth interviews and questionnaire surveys, the study shows that the use of CRM- conditions are necessary to implement for textile operators to remain up-to-date in the market