В работе был проведен анализ определений дистанционного образования, проанализировано дистанционное образование в России, определены оптимальные инструменты интернет-маркетинга для продвижения в сети Интернет, было проведено сравнение с лидерами рынка с методами продвижения Бизнес-школы УрФУ. На основании проведенного исследования был разработан алгоритм продвижения программ дистанционного образования для Бизнес-школы УрФУ. / In the work the analysis of the definitions of distance education was conducted. The analysis of the definitions of distance education was conducted, the distance education in Russia was analyzed, the optimal Internet marketing tools were developed for promotion on the Internet, a comparison was made with the leaders of the market with the methods of promoting the UrFU Business School. Based on the study, an algorithm was developed to promote distance education programs for the UrFU Business School. Analyzed distance education in Russia, identified optimal Internet marketing tools for promotion on the Internet, compared with market leaders with methods for promoting the UrFU Business School. Based on the study, an algorithm was developed to promote distance education programs for the UrFU Business School.