This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.

My master´s thesis will deal with the business plan for a new brewery. For it to be the ideal strategy to entail the enforcement of the consumer market. The thesis will focus primarily on how to achieve a successful and economically beneficial brewery. In particular the choice of an appropriate strategy is the cornerstone of predetermining the future success or failure of the project on the market. In my thesis will also report on the current state of problems brewing on the Czech market and abroad. The practical part will focus on the technical possibilities of building a brewery and the calculation will be made investments in technology and equipment brewery. There will also be calculated in the calculation of profits and expenses which affect the rate of return on investment in the brewery. Furthermore, I will support sales tools which will allow the successful startup company. It will also be designed optimal variant of websites including their calculations. It also made sociometric survey to obtain relevant information for designing optimal strategy for future production brewery.

В работе был проведен анализ определений дистанционного образования, проанализировано дистанционное образование в России, определены оптимальные инструменты интернет-маркетинга для продвижения в сети Интернет, было проведено сравнение с лидерами рынка с методами продвижения Бизнес-школы УрФУ. На основании проведенного исследования был разработан алгоритм продвижения программ дистанционного образования для Бизнес-школы УрФУ. / In the work the analysis of the definitions of distance education was conducted. The analysis of the definitions of distance education was conducted, the distance education in Russia was analyzed, the optimal Internet marketing tools were developed for promotion on the Internet, a comparison was made with the leaders of the market with the methods of promoting the UrFU Business School. Based on the study, an algorithm was developed to promote distance education programs for the UrFU Business School. Analyzed distance education in Russia, identified optimal Internet marketing tools for promotion on the Internet, compared with market leaders with methods for promoting the UrFU Business School. Based on the study, an algorithm was developed to promote distance education programs for the UrFU Business School.

В настоящее время актуальной проблемой в сфере маркетинга является выбор экономически обоснованных инструментов интернет-маркетинга для промышленных предприятий. В рамках данной работы была проведена оценка существующего уровня использования инструментов интернет-маркетинга на промышленных предприятиях России. В работе были предложены и апробированы маркетинговые инструменты в сети интернет для промышленных предприятий, а также рассчитана их эффективность. Практическая значимость работы основывается на рекомендациях для исследуемого предприятия. / The current marketing issue is to search economically sound online marketing tools for industrial enterprises. In this work there was evaluated the level of use of internet marketing tools by Russian industrial enterprises. There were proposed and approved marketing tools and was measured their effectiveness. Practical significance of the work lies in the recommendations for the investigated enterprise.

Выпускная квалификационная работа (магистерская диссертация) посвящена исследованию Интернет пространства как площадки коммуникации и продаж. Предметом исследования выступают коммуникационные инструменты и механизмы в рамках маркетинговой деятельности оптового предприятия ООО ТД «Сима – Ленд» в интернет – среде. Основной целью магистерской диссертации является научное обоснование теоретических положений и разработка практических рекомендаций по операционализации инструментария продвижения в интернет пространстве. / Graduate qualification work (master 's thesis) is devoted to the study of the Internet space as a platform of communication and sales. The subject of the study are communication tools and mechanisms within the marketing activity of the wholesale enterprise LLC "Sima - Land" in the Internet environment. The main purpose of the master 's thesis is scientific justification of theoretical provisions and development of practical recommendations on operationalization of tools of promotion in the Internet space.

Исследованы сущность и специфика особенности маркетинга образовательных услуг, определены особенности продвижения вузов, изучен digital-маркетинг как новый инструментарий эволюции маркетинговой деятельности. Проанализирован рынок высшего образования УрФО, проведена диагностика востребованности коммуникационного инструментария вузов УрФО, а также оценена результативность деятельности по продвижению регионального вуза. Сформированы методические рекомендации по продвижению вуза инструментами digital-маркетинга, разработана программа продвижения регионального вуза инструментами digital-маркетинга и произведена прогнозная оценка эффектов программы продвижения. / The essence and specifics of the marketing of educational services are studied, the features of University promotion are determined, and digital-marketing is studied as a new tool for the evolution of marketing activities. The article analyzes the higher education market of the UrFO, analyzes the demand for communication tools of higher education institutions of the UrFO, and evaluates the effectiveness of activities to promote a regional University. Methodological recommendations for University promotion using digital-marketing tools were formed, a program for promoting a regional University using digital-marketing tools was developed, and a forecast assessment of the effects of the promotion program was made.