Darbą sudaro trys pagrindinės dalys: pirma dalis yra teorinė, joje nagrinėjama paskirstymo kanalų samprata ir jų reikšmė, marketingo veiksniai turintys įtakos paskirstymo kanalo parinkimui, pateikiama motyvacijos teorijų apžvalga, analizuojamas paskirstymo kanalų narių parinkimas ir motyvai. Antroje darbo dalyje yra apžvelgiama baldų pramonės Kauno apskrityje verslo aplinka. Aptariamos jos vystymosi raidos tendencijos. Taip pat apžvelgiama bendra baldų pramonės rinkos situacija. Trečioje darbo dalyje yra pateikiami tyrimo rezultatai gauti anketinės apklausos metu, taip pat pateikiami rezultatai gauti interviu metu su baldų pramonės atsovais. Rezultatai yra interpretuojami bei vertinami, pateikiamos tyrimo išvados. Suformuotas paskirstymo kanalų pasirinkimo motyvų modelis. / Every company after manufacture or purchase of goods must introduce them to its costumers. “The place of distribution” is the third element of 4P in the plan of marketing. The main purpose of this element is to bring goods to costumers on accepted time, place, and quantity and on accepted manner. These tasks are important for wholesale and retail companies. The distribution channel of goods consists of other companies or persons, who participate in the process of goods movement from manufacturer to customer. To choose a suitable distribution channel of goods a company must know where is its costumer, how many costumer it has and what are selling conditions in the market. Marketing research can help to get answers into these questions and to find out what are the business conditions. The survey results will facilitate effective and correct decision-making process. Thus, when a company is making a decision about distribution channels, marketing research would help to clear the situation, and to reasonably motivate a selected distribution strategy: the number, sort of distribution channels, and the selected places where will be distributed goods and services. The selection of plan and structure of distribution channel lasts longer than decision making, based on any other marketing complex element. That’s why it is very important to choose a correct distribution channel, mediator, to evaluate all elements of environment, affecting the plan of distribution channel. Distribution in... [to full text]

The originality of this work is a nontraditional form of physical activity which does not have analogues in the world. For the first time during the whole history of this game there will be explred some of components of physical mights of men pf different ages who are actively playing ripka and the peculiarities of the choice of this game. We will compare some of the explored components of physical activity with the recomendatory norms of Eurofit. The problematic question is whether the game of ripka gives positive influence to some components of physical activity and the decisive peculiarities of the choice of this nontraditional activity. The hypothesis is that the the game of ripka gives positive influence to some components of physical activity and the decisive peculiarities of the choice of this nontraditional activity. The object of this work are the physical components and the peculiarities of the choice of this nontraditional activity of men of different ages who are actively playing ripka The aim of this investigation is to fix some components of physical might and the peculiarities of the choice of this nontraditional activity of men of different ages who are actively playing ripka. The tasks of this work are: observing the practical – theoretical recommendations of Eurofit to fix the index of mass of the body, to evaluate the might of blood – vessels of heart of men of different ages who are playing ripka to fix the might of musculs of... [to full text]

Tyrimo tikslas — įvertinti turizmo ir sporto vadybos studijų programos studentų pasirinkimo motyvų atitikimą studijoms. Uždaviniai: 1. Nustatyti turizmo ir sporto vadybos studijų programos studentų studijų LKKA pasirinkimo motyvus. 2. Nustatyti turizmo ir sporto vadybos studijų programos kokybinius veiksnius. 3. Nustatyti turizmo ir sporto vadybos studijų programos kiekybinius veiksnius. Tyrimo metodai: literatūros šaltinių analizė, anketinė apklausa, matematinė statistika. Tiriamieji: LKKA antro, trečio ir ketvirto kurso studentai (n=102). Tyrimo rezultatai. Respondentams svarbiausi motyvai pasirenkant turizmo ir sporto vadybos programos studijas buvo tai, kad būsima profesija (8,34—8,87 balai) ir specialybė (8,19—8,28 balai) yra jiems įdomi, ji atitiko respondentų polinkį (7,38—8,84 balai) ir poreikius (7,07—8,10 balai), labiausiai domino (7,79—8,71 balai), kai kuriems dar buvo patogi studijų vieta (III kursas — 7,45 balai). Įtakos, pasirenkant turizmo ir sporto vadybos programos studijas, neturėjo šie motyvai: nurodytas nepakankamas pažangumas (1,03—1,76 balai), giminės tradicijos (0,55—0,93 balai), noras studijuoti su drauge ar draugu (0,42—1,17 balai). Respondentai vertindami turizmo ir sporto vadybos programos kokybinius veiksnius išskyrė atskirų studijų dalykų profesinį naudingumą, turinio kokybę, žinių perteikimą (mikroekonomika, makroekonomika, turizmo ištekliai, organizacijų teorija, verslo teisė, finansų studijos, užsienio kalbos). Tik užsienio kalbos paskaitų... [toliau žr. visą tekstą] / Purpose of research — to assess the conformity to the studies of motivation for selecting the studies among the students of Tourism and Sports Management program. Tasks: 1. To identify the motivation of students of Lithuanian Academy of Physical Culture for selecting the studies of Tourism and Sports Management program. 2. To identify the qualitative factors of the Tourism and Sports Management program. 3. To identify the quantitative factors of the Tourism and Sports Management program. Methods of research: analysis of literature sources, questionnaire, mathematical statistics. The analyzed group: students of the second, third and fourth courses of Lithuanian Academy of Physical Culture (n=102). Results of research. The most important motives for the respondents in selecting the studies of the Tourism and Sports Management program was the fact that the future profession (8.34—8.87 points) and the specialty (8.19—8.28 points) is interesting for them, it matched the hobbies of the respondents (7.38—8.84 points) and their needs (7.07—8.10 points), it was most interesting (7.79—8.71 points), for some students, the location of studies was convenient (3rd course — 7.45 points). The following motivation had no influence in selecting the studies of the Tourism and Sports Management program: insufficiently high grades of previous completed studies (1.03—1.76 points), family traditions (0.55—0.93 points), intention to study with a friend (0.42—1.17 points). When assessing the... [to full text]

The purpose of the present investigation is to evaluate students’ wish to become experts of agriculture, their choosing motives, factors and future expectations. The object of this investigation – first year full-time and correspondence course students of stockbreeding technologies of Lithuanian Veterinarian Academy and first year students of agronomy, who wish to get agricultural education in Lithuanian University of Agriculture. The investigation aimed to find out students’ motivation of choosing academic agricultural studies, its significance and future expectations. The technique of the research includes literature review, interviewing students of different studying programs by filling in questionnaires, and statistical data analyses. The goal of the present paper is to analyze demand change of high quality specialists in agriculture, specialist training dynamics and to define the main motives or factors determining choice of agrarian academic studies. Besides, there was a task to compare chosen studies’ dependence upon students’ dwelling-place, study form, and program. Conclusions: the main choosing motives of the university students’ were social-economical, i.e. ‘Possibility to get a diploma of high education’ and ‘I wanted to study at high school’. Significant importance while choosing agrarian academic studies was played by professional motives. The main factors stimulating students to choose agriculture were ‘I was good at biology at school’ or ‘I have experience in... [to full text]

Sparčiai vystantis informacinėms technologijoms auga šios srities specialistų poreikis. Specialistų paklausa stipriai viršija pasiūlą. Rengiant šį darbą buvo iškelti 5 uždaviniai. Vienas iš jų buvo išanalizuoti vidurinio ugdymo informacinių technologijų bendrąją programą. Buvo atlikta informacinių technologijų vidurinio ugdymo programos bendrojo ir išplėstinio kursų analizė. Šiame darbe taip pat buvo analizuojami ir lyginami 2012-ų ir 2013-ų metų informacinių technologijų valstybiniai brandos egzaminai. Taip pat buvo atlikta informacinių technologijų krypties studijų programų analizė. Pateiktas Lietuvos universitetų ir kolegijų, turinčių informacinių technologijų krypties studijų programas, pasiskirstymas pagal miestus, šių programų apžvalga, studijuojami specialybės dalykai. Išanalizuota IRT specialistų Lietuvoje pasiūlos – paklausos 2014 – 2016 metų prognozė. Magistrinio darbo metu atliktas mokinių anketinis tyrimas, kurio tikslas buvo išsiaiškinti mokinių profesijos pasirinkimo motyvus ir požiūrį į informacinių technologijų krypties specialybes. Tyrimui atlikti buvo sudarytos elektroninės apklausos anketos, apklausti 195 mokiniai iš 9-ių Šilutės rajono mokyklų, padaryta analizė bei suformuluotos išvados. / As the information technologies develop rapidly a need for the specialists in the field is increasing. The demand for specialists exceeds the supply. There were 5 problems raised during preparation of this thesis. One of them was to analyse the curriculum of the secondary education IT subject. The analysis of curriculum of the secondary education IT subject’s general and extended courses was performed. In this thesis, national school leaving IT exams of 2012 and 2013 were analysed and compared, and examples of problems were given. Also, IT studying programmes were analysed. Distribution of towns and cities of Lithuanian universities and colleges offering IT studying programmes, overview of these programmes and subjects studied were listed. Prognosis for the supply-demand of IT specialists in Lithuania for 2014-2016 was analysed. During the process of writing this Master’s thesis, pupils’ questionnaire survey was performed. The aim of this survey was to establish the motives behind pupils’ choice of profession and their views on professions relating to IT. Online questionnaire was created for performing this survey, and 195 pupils from 9 Šilutė district’s schools were questioned. The results were analysed and findings were concluded.