Magistro baigiamajame darbe išanalizuotas miesto vaistinių klientų požiūris į vaistinių teikiamų paslaugų kokybę, prieinamumą, saugumą, informacijos gavimą, bendravimą su personalu, fizinę aplinką. Iškeltos klientų pasitenkinimo vaistinių veikla problemos ir palyginta su Vokietija bei pasiūlyti jų sprendimo būdai, pritaikant gerą Vokietijos patyrimą. Pirmoje darbo dalyje atlikta literatūros apžvalga apie poreikius, poreikių teorijas, lūkesčius dėl vaistinėse teikiamų paslaugų, sąlygas ir galimybes patenkinti klientų poreikius Vokietijoje ir Lietuvoje. Antroje dalyje pateikiama tyrimo metodika. Trečioje dalyje pateikiama atlikto klientų pasitenkinimo tyrimo duomenų analizė ir vertinimas. / In master’s thesis analyzed cities pharmacy customer approach to pharmacy services quality, accessibility, security, access for information, communication with staff, physical environment. Raised customers satisfaction issues and activities in pharmacies, compared with Germany and proposed solutions, using a good experience of Germany. In the first part of the work carried out literature review of the needs, needs theory, the expectations for pharmacy services, conditions and opportunities to fulfil the needs of customers in Germany and Lithuania. In the second part tendered research methodology. The third part presents a customer satisfaction research conducted data analysis and evaluation.

Darbo objektas: Lietuvos kūno kultūros akademijos teikiamų baseino komercinių paslaugų pasirinkimo ypatumai. Aktualumas: paslaugoms būdingi kiti ypatumai nei materialinėms vertybėms. Šiuos ypatumus lemia paslaugų verslo prigimtis ir paslaugų savybės: jų neapčiuopiamumas, nedalijamumas (t. y. neatskiriamumas nuo teikimo šaltinių), epizodiškumas, kokybės nepastovumas ir kt. Paslaugų savybių visuma lemia nevienodą paslaugų kokybę ir sudėtingą jos vertinimą. Norint įvertinti paslaugų kokybę, pirmiausia būtina išsiaiškinti, kaip ją suvokia klientai. Tik tuomet paslaugų teikėjas galės kontroliuoti ir koreguoti šiuos vertinimus norima linkme. Neatsižvelgiant į klientų nuomonę dėl kokybės, galima suklysti, o išleisti pinigai ir laikas bus prarasta investicija. Paslaugos šiandien atsidūrė ekonominės veiklos dėmesio centre: jos tampa privaloma priemone siekiant patenkinti svarbiausius norus bei reikmes ir kelti visuomenės gerovę (Kindurys, 1998), tačiau ekonominiu aspektu LKKA teikiamos baseino paslaugos šiame darbe neanalizuojamos. Paslaugos pasirinkimo motyvai kiekvieno vartotojo yra individualūs. Vartotojo reikšmingumas įpareigoja paslaugų teikėjus nuodugniai išanalizuoti visus veiksnius ir imtis reikiamų sprendimų, susijusių su paslaugų kokybės tobulinimu. Todėl norint teikti atitinkamos kokybės paslaugas, svarbu žinoti, kokie motyvai vartotojams yra svarbiausi renkantis paslaugų teikėją ir kokiais kriterijais remdamasis jis suvokia gaunamos paslaugos kokybę. Šio darbo... [toliau žr. visą tekstą] / An object of the work: peculiarities of selection rendering commercial services by the swimming pool of Lithuanian Academy of Physical Education. Relevance: Services, compare it to material values, are incident to particular peculiarities. Those peculiarities are determined by the nature of service business, services characteristics, for instance, its impalpability, indivisibility that is inherency of its rendering derivation, transience and impermanence of their quality and etc. Totality of services characteristics determine complicated quality of services and even more complicated its evaluation. First of all on purpose to evaluate the quality of services it is necessary to ascertain, how clients perceive it themselves. At that point the services supplier can control these evaluations and shift it on desirable direction. Irrespective of clients’ opinion in point of quality, could be initiated deceptive actions while expended money and time would be meaningless investment. Services appeared in the center of economical brief: it’s become compulsory implement on purpose to satisfy the main desires and needs also to increase public welfare (Kindurys, 1998), however services provided by LAPE swimming pool will not be analyzed in economical aspect. Services organization, which provides qualitative services, gains the acceptance and loyalty of consumers, increases market share, forms and maintains competent personnel and becomes less exposed concerning the strife of prices... [to full text]

Integrated model for evaluation of consulting services quality have been created having analysed scientific literature. This model was tested practically by evaluating the quality of seminars.

Postgraduate studies final work of university consists of 60 pages, 27 figures, 3 tables, 68 references, 25 appendixs. It is written in Lithuanian language. The research object of this work is the image formation of the three branded meat shops in the Mažeikiai. The research aim- to create work of specialized meat shops reputation. Objectives analysis the sense of organization reputation and create run; to explain the ways of organization image; to examine the most important models of image making and to evaluate their advantages and disadvantages; to investigate the factors, that have influence in image formation; to present general theoretical model of mini shops image formation. In the process of research were used different methods. In the theoretical part of the thesis was used a comparative analysis and discussion on the concept of image. A questionnaire was used as a quantitative research method with meat product consumers in Mazeikiai. Receive results was generalized with statistical methods and graphs. Besides in the process of research was used the verbal documents analysis and a personal observation. The first chapter “Image essence of the organizations and peculiarity of it formation” is intended to review what is the reputation of organization and what are the principles of image found. The special attention was focused on the research models and methods of organization image. Up to now boffin of management found 7 models of organization reputation and... [to full text]