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<p>This research analyzes the reproduction of patriarchal ideological hegemony in the soap opera <em>Another World</em> using Stuart Hall's theory of the mass media and his conceptualization of ideology. A structural analysis of five one hour video-taped episodes of <em>Another World</em> reveals how the soap opera text constructs meaning fulfilling the three functions of the mass media, and thus, reproducing patriarchy's hegemony. This research confirms Hall's theory of the mass media and the propositions which flow from his conceptualization of ideology. Moreover, this research is the first attempt to systematically apply Hall's theory to the study of soap opera. It goes beyond the generalizations of his theory to look at the particularities of soap opera which contribute to the reproduction of patriarchal ideological hegemony. However, it is seen that what is problematic to this research, and all research on soap opera, is a lack of a theory of the reader.</p> / Master of Arts (MA)

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-02-22T11:41:05Z No. of bitstreams: 1 Rodrigo Garcia da Costa.pdf: 581645 bytes, checksum: 0a59ed1a1ed3ac7c6b62012aa4d297e4 (MD5) / Made available in DSpace on 2017-02-22T11:41:05Z (GMT). No. of bitstreams: 1 Rodrigo Garcia da Costa.pdf: 581645 bytes, checksum: 0a59ed1a1ed3ac7c6b62012aa4d297e4 (MD5) Previous issue date: 2017-02-16 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The family is the basic institution of society. However, its conceptualization has been changing drastically in recent years, especially after the anti-cultural movements initiated in the mid-1960s and the erosion of patriarchal ideology and modernity, as well as the weakening of religious influence in Brazilian society. This mutation, which includes enlargement and socio-cultural changes, has effects in several areas of the humanities that reflect, as it could not be, the Law. The concept of family, in the legal and legislative spheres, is indicative and can be used to reflect social demands. In this way, the present work makes a historical progression of the origin of the Modern and Democratic State of Law, in order to examine the contemporary conceptualization of the family from the point of view of the country's legal scholars, the principles protected in our legal system and then, a legal definition of family will be proposed. Author: Rodrigo Garcia da Costa - Title: For a Legal Concept of Family in the Contemporaneity / A família é a instituição basilar da sociedade, contudo, sua conceituação vem se alterando drasticamente nos recentes anos, principalmente após os movimentos contra-culturais iniciados em meados da década de 60 e do desgaste da ideologia patriarcal e da modernidade, assim como o enfraquecimento da influencia religiosa na sociedade brasileira. Tal mutação, que engloba ampliação e modificações socioculturais, geram efeitos em diversas áreas das humanidades que refletem, como não poderia deixar de ser, no Direito. O conceito da família, no âmbito legal e legislativo é indicativo pautável para refletir as demandas sociais. Dessa forma o presente trabalho faz uma progressão histórica da origem do Estado Moderno e Democrático de Direito, para, em seguida, debruçar sobre a conceituação contemporânea da família na ótica dos doutrinadores pátrios, os princípios protegidos no nosso ordenamento e diante desse patamar, será proposta uma definição legal de família. Autor: Rodrigo Garcia da Costa - Título: Por um Conceito Jurídico de Família na Contemporaneidade

This thesis evaluates Caryl Churchill&#039 / s criticism of culturally defined roles imposed by patriarchy on both sexes in her three plays Owners, Cloud Nine, and Top Girls by referring to Kate Millet&#039 / s defination of aspects of patriarchal ideology in Sexual Poitics, and the thesis contends that gender roles are arbitrary. Churchill&#039 / s attempt to draw attention to patriarchal essentialism is discussed within this framework.