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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
71

The role of persuasion for a corporate spokesman : an analysis of the arguments Lee Iacocca presented on behalf of Chrysler Corporation to the American consumer and to the Congress from 1979 to 1982 /

Thorpe, Judith Mosier January 1986 (has links)
No description available.
72

Persuasive impact, attitudes, and image : the effect of communication media and audience size on attitudes toward a source and toward his advocated position /

Keating, John P. January 1972 (has links)
No description available.
73

The dramatic imagination of Pascal : study of techniques of persuasion in the Pensees /

Wyatt, Richard Edward January 1970 (has links)
No description available.
74

The indirect and supererogatory indirect influence of a persuasive message /

Steele, Claude M. January 1971 (has links)
No description available.
75

The effects of humor on persuasion /

Markiewicz, Dorothy January 1972 (has links)
No description available.
76

Persuasive impact, attitudes, and image : the effect of communication media and audience size on attitudes toward a source and toward his advocated position /

Keating, John P. January 1972 (has links)
No description available.
77

Responsiveness and communication medium in dydadic interactions /

Werner, Carol Miehe January 1973 (has links)
No description available.
78

A sociodramatistic analysis of rhetorical strategies employed by spokespersons of the Libertarian Movement /

Gaw, Beverly Ann January 1974 (has links)
No description available.
79

A rhetorical analysis of selected television speeches of archbishop Fulton J. Sheen on communism, 1952-1956 /

Yablonsky, Mary Jude January 1975 (has links)
No description available.
80

Tell Me About Your Experience: How Consumer Narratives Persuade

Hamby, Anne Marie 11 March 2014 (has links)
My dissertation explores how people are persuaded by narratives. The first essay is a review of the literature over the past decade where I develop and then apply an overarching framework to synthesize the empirical work that examine antecedents and consequences of narrative persuasion as well as moderators and mediators that are involved in this process. In the second essay, I adopt a structural equations approach to examine the process through which consumers are persuaded by online consumer reviews, a common form of consumer narrative. A review that reads like a narrative (story) is likely to evoke transportation into that review, which affects persuasion-related outcomes. Across three studies, I explore how variables identified in essay 1 and important to the persuasion-related literature affect this process. In the third essay, I adopt an experimental approach to further explore the process of reflection, which is introduced in essay one. I demonstrate that this process is distinct from transportation, and that mediates the relationship between transportation and persuasion-related outcomes. / Ph. D.

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