Cheng Chung-Wing, Alex, Yeung Tak-Hung, Arthur. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LIST OF TABLES --- p.vi / ACKNOWLEDGEMENT --- p.vii / Charter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.4 / Interviewing --- p.4 / Sampling Method --- p.5 / Data Collection --- p.6 / Data Analysis --- p.7 / Summary --- p.8 / Chapter III. --- REVIEW OF RADIO COMMUNICATION SERVICES --- p.9 / Line Communication System --- p.9 / Private Mobile Radio System --- p.11 / Trunked Radio System --- p.11 / Paging System --- p.15 / Cellular Telephone System --- p.18 / Mobile Data System --- p.23 / Satellite System --- p.24 / Telepoint System and Future Development --- p.24 / Summary --- p.29 / Chapter IV. --- TELEPOINT - A NEW DEVELOPMENT --- p.30 / Product Profile --- p.30 / Competing Technologies --- p.32 / Nature of Service Business --- p.34 / Positioning --- p.35 / Summary --- p.36 / Chapter V. --- INDUSTRY PROFITABILITY ANALYSIS --- p.38 / Industry Size --- p.39 / Financial Highlights --- p.41 / Summary --- p.57 / Chapter VI. --- INDUSTRY STRUCTURE ANALYSIS AND STRATEGY CHOICES --- p.61 / Structural Characteristics of Telepoint Service Industry - An Emerging Industry --- p.61 / Constraints on Industry Development --- p.63 / Factors in Strategy Selection --- p.66 / Possible Strategies --- p.68 / Summary --- p.72 / Chapter VII. --- DIFFERENTIATION --- p.74 / Increase Source of Uniqueness --- p.75 / Optimize Cost of Differentiation --- p.77 / Create Uniqueness --- p.79 / Summary --- p.80 / Chapter VIII. --- RECOMMENDATIONS --- p.82 / Distribution Channel Selection --- p.82 / Price Policy --- p.83 / Product Quality --- p.83 / Service Capability --- p.84 / Brand Identification --- p.84 / Push and Pull --- p.85 / Vertical Integration --- p.85 / Possible Strategies of Minor Players --- p.86 / Possible Strategies of Major Players --- p.87 / Summary --- p.89 / Chapter IX. --- CONCLUSION --- p.92 / APPENDICES / Chapter 1. --- List of Prospect Companies for Interviewing --- p.95 / Chapter 2. --- Interview Questions for Commercial Companies --- p.96 / Chapter 3. --- "Interview Questions for General Post Office, Hong Kong Government" --- p.99 / Chapter 4. --- Distribution of VHF Paging Service Licenses --- p.102 / Chapter 5. --- Schematic Diagram of Telepoint Operation Principle --- p.103 / Chapter 6-9. --- Use of Handsets with Different Types of Callpoint Base Stations --- p.104 / BIBLIOGRAPHY --- p.108

by Ho Siu Ping Nerissa, Kwan Lai Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaf 139). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- BACKGROUND --- p.1 / Personal Communication --- p.1 / CAS and Other Mobile / Wireless Service --- p.2 / Hutchison Telecommunications Ltd: A Bidder for / CAS License --- p.6 / Objectives of This Study --- p.9 / Chapter II. --- MACROENVIRONMENTAL ANALYSIS --- p.10 / Demographic --- p.10 / Working Population by Age --- p.10 / Students and Housewives --- p.12 / Household Size and Household Income --- p.13 / Economic --- p.14 / Increasing GDP Per Capita --- p.14 / The Growth of the Service Industry --- p.14 / Socio-cultural --- p.16 / Information Age --- p.16 / Increasing Social Activity of People --- p.17 / "Mobile Phone No Longer Serving as a Status Symbol, but a Basic Product" --- p.18 / Industry --- p.19 / Industry at a glance --- p.19 / The Local Situation --- p.20 / Local Market Analysis --- p.22 / Competition --- p.28 / Regulation --- p.30 / Technology --- p.35 / Technology Highlights --- p.35 / Mobile Phone Technologies --- p.40 / Future Technology Development --- p.44 / Chapter III. --- PRODUCT ANALYSIS --- p.47 / Product Definition --- p.47 / Product Comparisons --- p.48 / Product Strengths --- p.49 / Two-way Accessibility --- p.49 / Supports Some Mobility --- p.49 / Provide Higher Service Availability --- p.50 / Clear Voice Quality --- p.50 / Allows for a Handy Phone Handset --- p.51 / Low Power Consumption for Handset --- p.51 / Relatively Low Infrastructure Investment --- p.51 / Ease of Installation --- p.51 / Integration with Paging Service / Messaging Service --- p.52 / Better Security --- p.52 / Product Weaknesses --- p.53 / High Running Cost --- p.53 / Only Low Mobility --- p.54 / Confidence Problem Towards New Technology --- p.54 / Product Opportunities --- p.55 / Compete with Mobile Phones and CT-2 --- p.55 / "Compete as Secondary Fixed-wire Phones, with Enhanced Mobility" --- p.55 / Product Threats --- p.56 / Price War in the Cellular Market --- p.56 / High Rental Costs for Installation of Base Stations --- p.56 / Availability of Network Infrastructure --- p.57 / Chapter IV. --- COMPANY ANALYSIS --- p.59 / Strengths --- p.59 / Marketing and Technical Expertise in Wireless Telecommunications Services --- p.59 / Strong Financial Background --- p.61 / Ride on Existing Corporate Infrastructure --- p.62 / Comprehensive Product Range --- p.65 / Weaknesses --- p.67 / Little Product Innovation --- p.67 / Integration of Different Business Units --- p.67 / Lack of Fixed Network Infrastructure --- p.68 / Opportunities --- p.69 / Economies of Scale --- p.69 / Preserve its Positions in the Market --- p.69 / Threats --- p.72 / Price Competition From Mobile Phone Market / Competition from PCN --- p.72 / A Number of Competitors in the Market --- p.72 / Chapter V. --- MARKET SURVEY --- p.74 / Market Survey Objective --- p.74 / Methodology --- p.75 / The Target Population --- p.75 / Data Collection --- p.75 / Questionnaire Design --- p.76 / Data Analysis --- p.77 / Results and Findings --- p.79 / Existing Service Usage --- p.80 / Reasons not Using Mobile Phones Now --- p.81 / Functions Perceived for Mobile Phone Usage --- p.81 / Second Home Telephone Line --- p.82 / Having Mobile Home Telephone --- p.83 / Consideration for Subscribing to the Mobile Phone Service --- p.83 / Rating of Phone Services --- p.84 / Rating of Handset Characteristics --- p.85 / Usage Pattern --- p.86 / Pricing Scheme --- p.88 / Maximum Charge for Phone Service and Handset --- p.89 / Company Selection --- p.91 / Information Source --- p.92 / Distribution Channel --- p.92 / Chapter VI. --- MARKETING STRATEGY --- p.93 / Product Strategy --- p.94 / Product Concepts --- p.94 / The Phone Services --- p.96 / Handset Characteristics --- p.98 / After-Sales Services --- p.99 / Supplier's Concern --- p.99 / Pricing Strategy --- p.101 / Pricing Objective and Strategy --- p.101 / Price Setting --- p.103 / Price of Close Substitute --- p.104 / Promotional Strategy --- p.108 / Target Audience --- p.108 / Message Appeal --- p.108 / Promotional Program --- p.109 / Distribution Strategy --- p.112 / Utilize Extensive Retail Outlet --- p.112 / Use of Direct Sales Team for Approaching the Employees of Large Corporation --- p.112 / Road Shows --- p.113 / Chapter VII. --- LIMITATIONS AND FURTHER STUDIES --- p.114 / APPENDICES --- p.118 / BIBLIOGRAPHY --- p.139

by Tung Yee Shing. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaf 53). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.v / LISTOF TABLES --- p.vi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter CHAPTER II --- OBJECTIVES AND SCOPE --- p.2 / Chapter CHAPTER III --- SMARTONE TELECOMMUNICATIONS HOLDINGS LIMITED --- p.4 / History --- p.4 / Benefits from the Initial Public Offering --- p.5 / The Three Brands --- p.5 / The Three Focuses --- p.6 / Diversification --- p.9 / Recent Performance --- p.10 / Chapter CHAPTER IV --- THE ENVIRONMENTAL CHANGES --- p.12 / Government Regulations --- p.12 / Technology --- p.14 / Economic Factors --- p.15 / Social Factors --- p.18 / Chapter CHAPTER V --- THE INDIVIDUAL DEPTH INTERVIEWS --- p.19 / Interviewees' Profile --- p.19 / Perception on Network Quality --- p.20 / Usefulness of Mobile Phone --- p.21 / Usefulness of Value-added Services --- p.22 / Handset Selection --- p.23 / Introduction of the Personal Communications System (PCS) --- p.24 / Effect of Mobile Number Portability --- p.25 / The Student Segment --- p.26 / Chapter CHAPTER VI --- THE SURVEY --- p.28 / Sampling Frame --- p.28 / The Final Sample --- p.28 / Research Findings --- p.29 / Current Usage --- p.29 / Attitude --- p.31 / Information Sources --- p.33 / Chapter CHAPTER VII --- THE DISCRIMINANT ANALYSIS --- p.34 / Chapter CHAPTER VIII --- CONCLUSIONS AND RECOMMENDATIONS --- p.37 / The Environment --- p.37 / The customers --- p.37 / Need Recognition --- p.38 / Information Search --- p.39 / Evaluation of Alternatives --- p.39 / Purchase Decision --- p.40 / Postpur chase Behavior --- p.40 / SmarTone's Strategies --- p.41 / Corporate Level Strategy --- p.41 / Recommendations --- p.44 / APPENDIX --- p.48 / BIBLIOGRAPHY --- p.53

The Master's Thesis with a title Commercial communication of iPhone and iPad applications is focused on the analysis of the effectivness of the individual elements that are neccessary for a successful application with a special attention on commercial communation. The paper is divided into two parts where the first (theoretical) one talks about the role of commercial communication in today's world, description the mobile phone market and its customers and specifying the activites recommanded to become successful with one's iPhone/iPad application. The main output of this part is the creation of hypothesis related to the recommended activities. The second (practical) part describes the life of two applications and compares the realized actitivites to the sales. The final part provides the evaluation of the hypothesis regarding the findings of the practical part.

This thesis investigates embedded databases and graphical interfaces for the MicroBaseJ project. The project aim is the development of an integrated database and GUI user interface for a typical 3G, or 2.5G, mobile phone with Java MIDP2 capability. This includes methods for data acquisition, mobile data and information communication, data management, and remote user interface. Support of phone delivered informatics will require integrated server and networking infrastructure research and development to support effective and timely delivery of data for incorporation in mobile device-based informatics applications. A key research and development (R&D) challenge is to support effective and timely delivery of data for incorporation in mobile device-based informatics applications. Another important aspect of the project is determining how to develop efficient graphics for the small mobile screen. The research investigates and analyses the architecture of a mobile monitoring system. The project developed a generic solution that can be implemented in a number of commercial sectors, such as horticulture, building management and pollution/water management. The developed concept is tested using data relevant to the horticultural area of application. The system also addresses the main issues related to mobile monitoring, including real-time response, data integrity, solution cost, graphical presentation, and persistent storage capabilities of modern mobile devices. Four embedded databases based on J2ME have been investigated. Two of the four have been evaluated and analysed. The Insert function, Sequence Search, and Random Search of Perst List and RMS (Record Management System) databases have been tested. The size of the processed data was limited to 20,000 records when using the wireless toolkit simulator, and 11,000 records when using a mobile phone. Perst Lite reflects good performance and has out-performed RMS in all tests. User interface software such as J2ME Polish for mobile phones has been investigated. Custom J2ME class for graphical interface is developed. This provides the graphical presentation of the data collected from the sensors; including temperature, wind speed, wind direction, moisture, and leaf wetness. The graphical interface, bar charts, and line charts with trace ball for collected data have been designed and implemented. The embedded database performance and project performance have been investigated and analysed. The performances of Perst Lite and RMS are evaluated in terms of the insert, sequence search, and random search functions based on simulation and real devices. The record numbers vary from 1,000 to 20,000. The project performance contains data receiving and storage, and data presentation and configuration. The performance of data storage and configuration can be negated due to the running mode and the response time. Thus, data presenting performance is the key focus in this project. This performance was divided into the categories of initial, data search, data selection, and charting. The initial performance includes the initialisation of the project parameters, and the reaching of the welcome interface. Data search performance refers to the retrieval of the specified data from the embedded database, measured on 48 data points, which only can be presented on the mobile screen from the retrieved data. These four performance types are measured in thousands of record numbers, varying from 1,000 to 18,000 record numbers, with the retrieved data range varying from 1 day to 30 days.

Problem: As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. One of the most common strategies to attract customers today is promotion through TV-commercials. Another strategy that has gained popularity is branding. We therefore asked ourselves how these strategies could affect each other and eventually young peoples’ choice of cell phone carrier. Purpose: Our purpose is to investigate how branding and communication strategies are best used in cell phone carriers TV- commercials, and how they affect young peoples’ consumer behavioral processes. Method: To solve the purpose of this thesis we have used an inductive approach. We have gathered both quantitative and qualitative data. Quantitative data have been collected from a questionnaire filled out by students from Jönköpings University and qualitative data from a focus group we have held. The results were analyzed with help from theories about communication strategies and branding. Conclusion: Branding has a strong influence on young peoples’ view on cell phone carriers TV- commercials. However cell phone carriers TV- commercials have no direct effect on young peoples’ choice of cell phone carrier. It just has an indirect effect since; TV- commercial can be considered a source of information or a way of forming attitudes.

Šio darbo tikslas mobiliųjų aplikacijų saugumo sprendimų analizė populiariausioms mobiliųjų terminalų platformoms ir mobiliųjų aplikacijų saugumo rekomendacijų formulavimas projektuotojams ir vartotojams Pirmojoje darbo dalyje apžvelgiamos ir analizuojamos mobiliųjų aplikacijų saugumo grėsmės įvairiose mobiliųjų prietaisų operacinėse sistemose. Aptariamos ir analizuojamos silpnosios ir lengviausiai pažeidžiamos Android, iOS ir Windows Phone vietos, aptariamas jų pažeidžiamumas lyginant jas tarpusavyje. Atliekama mobiliųjų prietaisų saugumo analizė tinklo, prietaiso ir aplikacijų lygmenyse. Antrojoje darbo dalyje analizuojamos mobiliųjų aplikacijų testavimo galimybės ir būdai, analizuojami ir klasifikuojami įrankiai skirti apsaugoti nuo mobilių aplikacijų saugumo grėsmių. Projektinėje darbo dalyje apibendrintos ir suformuluotos mobiliųjų aplikacijų saugumo rekomendacijos pagal svarbiausias operacines aplinkas tiek vartotojams, tiek mobilių aplikacijų kūrėjams. / The aim of this work is to analyse the decisions of mobile application security and to provide recommendations and methods according to the results of the analysis of adaptation of mobile applications security solutions to operating systems. The paper aims to provide the ways how to improve mobile application security for users and companies. In the first part the threats for mobile application security in various operating systems are reviewed and analysed. The paper discusses and analyses the weak points of Android, iOS, and Windows Phone and compares their weakest points among the three. It also gives the analysis of the testing tools used for mobile means as well as the examination of their safety in the levels of a net, a tool and applications. The second part presents the analysis of possibilities and ways of mobile applications testing, as well as the classified tools created for the protection from mobile applications threats. The project part of the paper summarises and formulates mobile application safety recommendations according to the main operating systems, and gives these recommendations to users and creators of mobile applications.

Šiuo metu viena iš labiausiai bei sparčiausiai besivystančių technologijos krypčių yra mobiliesiems telefonams, planšetiniams kompiuteriams bei multimedijos įrenginiams skirta programinė įranga. Vartotojų susidomėjimas šia sritimi bei mobiliųjų įrenginių techninės įrangos tobulėjimas skatina vis daugiau IT kompanijų plėtoti savo veiklą šioje srityje. Viena iš didžiausių klaidų, kurias yra sunkiausia ištaisyti, yra pirminėje projekto stadijoje neteisingai pasirinktos technologijos. Šiame darbe apžvelgiamos ir palyginamos trijų populiariausių, į mobiliuosius įrenginius diegiamų operacinių sistemų: Android, iOS bei Windows Phone programų kūrimo sąsajos ir nustatomi jų privalumai bei trūkumai. Vertinimai yra atliekami atsižvelgiant į operacinės sistemos architektūrą, programų kūrimo įrankius, suderinamumą su technine įranga, programų derinimo galimybėmis, saugumo užtikrinimu, grafinės vartotojo sąsajos kūrimu, daugiakalbystės palaikymu, animacijos, garsų bei video medžiagos pateikimu, HTML turinio atvaizdavimu, integracija su žemėlapiais, vartotojo buvimo vietos nustatymu, sensorių bei tinklų pasiekiamumu, foninių procesų kūrimu, duomenų išsaugojimo bei apsikeitimo su kitomis programomis galimybėmis. Tyrimo metu nustatyta, kad Android turi geriausias sąsajas kurti foninius procesus bei integruotis su kitomis programomis. iOS turi geriausius įrankius bei grafinės vartotojo sąsajos kūrimo priemones, o Windows Phone turi patogiausia karkasą darbui su multimedija, žemėlapiais bei... [toliau žr. visą tekstą] / At a present time, one of the most developing area of technology is software for mobile phones, tablets and multimedia devices. Growing numbers of users and improved hardware makes more and more companies to expand their activity in this market. One of the biggest mistakes, that is very hard to solve, is badly chosen technologies in a beginning stage of the projects. The main objective of this project is to compare three of the most popular operating systems Android, iOS and Windows Phone software development kits and to determinate their advantages and disadvantages. Analysis is made based on operating system architecture, tools, compatibility with hardware, debugging, security, graphical user interface, multilanguage support, animation, sounds, video, HTML preview, interaction with maps and user location, sensors, networks, background processes, data persistence and integration with another software. In this research was identified that Android has best interfaces to create background processes and share data between programs. iOS has best tools and components for graphical user interface and Windows Phone has best framework to work with multimedia, maps and user location services.

This study is focused on the cellular communication needs and wants of undergraduate university and technikon students. The study derived its information from a survey of 224 students who, via a questionnaire, were able to detail their present and future cellular communication needs. Among other findings, the results of this survey, revealed the following: • The undergraduate university and technikon student market is not homogenous • Ninety-three percent of university and technikon students in the sample had access to a cellular telephone • Short Message Services (SMSs) and "Please Call Me" services were frequently favoured and used • The market segment is highly brand conscious, preferring specific branded cellular telephones • Despite having a limited access to disposable income (most of which is provided by their parents), respondents spent between R75 and R1 000 per month on their cellular needs.

This thesis investigates embedded databases and graphical interfaces for the MicroBaseJ project. The project aim is the development of an integrated database and GUI user interface for a typical 3G, or 2.5G, mobile phone with Java MIDP2 capability. This includes methods for data acquisition, mobile data and information communication, data management, and remote user interface. Support of phone delivered informatics will require integrated server and networking infrastructure research and development to support effective and timely delivery of data for incorporation in mobile device-based informatics applications. A key research and development (R&D) challenge is to support effective and timely delivery of data for incorporation in mobile device-based informatics applications. Another important aspect of the project is determining how to develop efficient graphics for the small mobile screen. The research investigates and analyses the architecture of a mobile monitoring system. The project developed a generic solution that can be implemented in a number of commercial sectors, such as horticulture, building management and pollution/water management. The developed concept is tested using data relevant to the horticultural area of application. The system also addresses the main issues related to mobile monitoring, including real-time response, data integrity, solution cost, graphical presentation, and persistent storage capabilities of modern mobile devices. Four embedded databases based on J2ME have been investigated. Two of the four have been evaluated and analysed. The Insert function, Sequence Search, and Random Search of Perst List and RMS (Record Management System) databases have been tested. The size of the processed data was limited to 20,000 records when using the wireless toolkit simulator, and 11,000 records when using a mobile phone. Perst Lite reflects good performance and has out-performed RMS in all tests. User interface software such as J2ME Polish for mobile phones has been investigated. Custom J2ME class for graphical interface is developed. This provides the graphical presentation of the data collected from the sensors; including temperature, wind speed, wind direction, moisture, and leaf wetness. The graphical interface, bar charts, and line charts with trace ball for collected data have been designed and implemented. The embedded database performance and project performance have been investigated and analysed. The performances of Perst Lite and RMS are evaluated in terms of the insert, sequence search, and random search functions based on simulation and real devices. The record numbers vary from 1,000 to 20,000. The project performance contains data receiving and storage, and data presentation and configuration. The performance of data storage and configuration can be negated due to the running mode and the response time. Thus, data presenting performance is the key focus in this project. This performance was divided into the categories of initial, data search, data selection, and charting. The initial performance includes the initialisation of the project parameters, and the reaching of the welcome interface. Data search performance refers to the retrieval of the specified data from the embedded database, measured on 48 data points, which only can be presented on the mobile screen from the retrieved data. These four performance types are measured in thousands of record numbers, varying from 1,000 to 18,000 record numbers, with the retrieved data range varying from 1 day to 30 days.