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41	Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry Brown, Margaret E. 12 1900 (has links) Indiana University-Purdue University Indianapolis (IUPUI) / This study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a product or experience. In the literature, advertising history has been delineated rather narrowly as the history of advertising to the mass consumer or as the history of advertising a specific type of product. This work broadens the focus in advertising history to show that luxury advertisers, as a sub-category of advertisers, developed particular advertising strategies, which recognized and exploited the relationship between their respective service or product, and a consciously selected audience for their respective advertisements. It shows that high art became a differentiating characteristic of advertising strategies aimed at the social elite market. This work also proposes the need for adding a specific timeline for the development of luxury advertising to the broad, more generally known outline of advertising history. Advertising History Luxury Railroad Art Automobile Pierce-Arrow automobile Consumers -- United States -- History
42	Ancestral Narratives in History and Fiction: Transforming Identities Habel, Chad Sean, chad.habel@gmail.com January 2006 (has links) This thesis is an exploration of ancestral narratives in the fiction of Thomas Keneally and Christopher Koch. Initially, ancestry in literature creates an historical relationship which articulates the link between the past and the present. In this sense ancestry functions as a type of cultural memory where various issues of inheritance can be negotiated. However, the real value of ancestral narratives lies in their power to aid in the construction of both personal and communal identities. They have the potential to transform these identities, to transgress natural boundaries and to reshape conventional identities in the light of historical experience. For Keneally, ancestral narratives depict national forbears who narrate the nation into being. His earlier fictions present ancestors of the nation within a mythic and symbolic framework to outline Australian national identity. This identity is static, oppositional, and characterized by the delineation of boundaries which set nations apart from one another. However, Keneallys more recent work transforms this conventional construction of national identity. It depicts an Irish-Australian diasporic identity which is hyphenated and transgressive: it transcends the conventional notion of nations as separate entities pitted against one another. In this way Keneallys ancestral narratives enact the potential for transforming identity through ancestral narrative. On the other hand, Kochs work is primarily concerned with the intergenerational trauma causes by losing or forgetting ones ancestral narrative. His novels are concerned with male gender identity and the fragmentation which characterizes a self-destructive idea of maleness. While Keneallys characters recover their lost ancestries in an effort to reshape their idea of what it is to be Australian, Kochs main protagonist lives in ignorance of his ancestors life. He is thus unable to take the opportunity to transform his masculinity due to the pervasive cultural amnesia surrounding his family history and its role in Tasmanias past. While Keneally and Koch depict different outcomes in their fictional ancestral narratives they are both deeply concerned with the potential to transform national and gender identities through ancestry. Chad Sean Habel Flinders University Robert Phiddian Richard Hosking John McLaren Peter Pierce ancestry ancestral ancestors genealogy genealogical literature cultural memory amnesia history social history family history historical fiction adventure fiction Australian Studies Cultural Studies fiction novels historical novels Australia Ireland Irish-Australian migration diaspora roots rhizomes Thomas Keneally Bring Larks and Heroes The Playmaker Bettany's Book Schindler's Ark Our Republic Homebush Boy Christopher Koch Out of Ireland Highways to a War Boys in the Island Crossing the Gap The Doubleman Across the Sea Wall convicts Tasmania the Stain identity identification nation nationalism national identity gender gender identity masculinity male male-ness transformation reconciliation post-colonial post-colonialism anti-colonial literary criticism

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Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry

Ancestral Narratives in History and Fiction: Transforming Identities