Evaluation is a burgeoning field and remains fairly young by most standards. Within Cooperative Extension, evaluation practices have been implemented at a variety of levels given that evaluation is mandatory for much of the funding Cooperative Extension receives. With evaluation in high demand, it is expected that most Extension educators are performing some levels of evaluation as a routine part of their jobs. In order to perform the required evaluations, an Extension educator must exhibit some level of knowledge and skill regarding evaluation. While much research to date has been done on the level of evaluation within the organization, there is a lack of understanding regarding the evaluation competencies that Extension educators must possess and the culture of evaluation within the organization. This study set out to examine the evaluation competencies, culture, and evaluation behaviors within Cooperative Extension. Utilizing an online survey format and quantitative methodology, a widely accepted set of evaluation competencies were examined for their importance within Cooperative Extension. A panel of 13 experts was selected to examine the competencies and it was determined than all competencies in the list were necessary for Extension educators to exhibit in their jobs. The list of competencies was then combined with a subscale regarding culture and a subscale based on the Theory of Planned Behavior (Ajzen, 1991). A total of 419 Extension educators in four Extension systems participated in the study, with 222 generating usable data for a response rate of 13%. The highest and lowest skill level for the competencies were determined by Extension educators self-reporting. Perception of importance of each competency was examined and the highest and lowest importance rankings were determined. These were compared to the rankings of importance by the expert panel. A path analysis was conducted by modifying the Theory of Planned Behavior model and multiple regression analysis. Mean weighted discrepancy scores were calculated to determine the differences in skill level and perception for each of the competencies. The subscale of culture was examined for potential areas of Evaluation Capacity Building (ECB) within the organization. Results show that while there was much agreement between the expert panel and Extension educators regarding the importance of competencies, experts ranked all competencies as important while Extension educators did not. The results of the path analysis determined intention and perceived behavioral control explained 3.9% of the variance in the evaluation behavior exhibited by skill. Subjective norm and attitude explained 11.8% of the variance within intention. Perceived behavioral control, attitude and culture accounted for 13.1% of the variance in subjective norm. Culture and perception accounted for 7.1% of the variance in attitude. Perception, program area, college major, location, training in evaluation, degree level and years of experience explained 28% of the variance within evaluation culture. Finally, recommendations for practice and future research were made based on these findings. / Ph. D.

Background: Less than half of Americans meet the recommendation of leisure-time physical activity (PA) of 150 minutes (CDC, 2012). A number of efficacious programs have been developed, and those that are based on theory are more effective. However, it is often difficult to determine the mechanisms of effect through meditational analyses. This is particularly an issue when a theory-based intervention is effective but theoretically hypothesized meditational relationships are not found. One reason for the lack of relationship could be the methods used to assess different theoretical constructs. The Theory of Planned Behavior (TPB) is one model used in the exercise and PA research domain which generally employs traditional fixed-graded measures of proposed theoretical mediators (e.g., strongly disagree to strongly agree response sets). More recent research provides initial evidence that using continuous-open scaling (e.g., ratio-level scaling; days or time/per week rather than agreement scales) has shown the superiority in measurement accuracy demonstrated by stronger relationships between the theoretical constructs and behavioral outcomes when compared to other scaling types. However, continuous open scaling has only been applied to correlational studies and there is no evidence that this scaling procedure results in measures that are sensitive to change or are related to both self-reported and objectively measured PA. Primary Aims: The primary aims of this study were to determine 1) the sensitivity to change of TPB constructs using different response sets and self-report and accelerometer assessed PA, and 2) if TPB constructs measured using the different response-sets have differential prediction of PA measured using self-report and accelerometry. Methods: Forty-six young adults were recruited to complete 13-item measure of TPB constructs using both fixed-graded and continuous-open scales as well as Godin's Leisure Time Exercise Questionnaire at 3 time (T1=Baseline, T2=End of week 1, T3=End of week 2) points over 2-weeks. Potential participants were excluded if they engaged in PA of 150 minutes or more per week. Inclusion criteria were the ability to perform moderate intensity PA and aged 18-25 years old. The order of different scales for the TPB constructs was randomly and evenly assigned within each condition. Participants were asked to wear an accelerometer for 2 weeks; one week prior to the action planning activity and one week after. To determine the sensitivity to change of the measures, participants were randomly assigned to either complete a personal action plan for physical activity (AP) or not (Control). Due to the exploratory nature of the pilot we set the significance level for all tests at p<0.10. Results: In general responses to the continuous open versus fixed closed items, at each time point, resulted in significantly (p<.05) lower perceptions of attitude (instrumental attitudes T1=4.4, T2=4.2, T3=4.3 versus time1= 6.2, T2=6.4, T3=6.3; affective attitudes T1=3.6, T2=3.5, T3=3.9 versus time1= 5.0, T2=5.0, T3=4.8), subjective norm ( T1=3.4, T2=3.3, T3=2.4 versus time1= 5.3, T2=5.2, T3=5.3), perceptions of control ( T1=3.2, T2=3.7, T3=3.9 versus time1= 4.6 T2=4.9, T3=5.2), and intention (T1=1.5, T2=1.8, T3=2.4 versus time1= 4.8, T2=5.1, T3=5.2). In regards to sensitivity to change continuous open and fixed closed measures of instrumental attitudes, subjective norms did not demonstrate significant changes as a result of action planning. Affective attitudes measured by the continuous-open scale, but not when measured by the fixed-closed scale, showed change over time regardless of condition. Perceived behavioral control measured using the continuous-open scale increased for AP participants by approximately 0.5 compared to control participants change of approximately 0.1 (p=.09). A similar pattern was found with intention in that changes in the continuous-open scale were significant (AP=0.9; control=0.2; p=0.07). No other scales showed significant sensitivity to change. Self-reported PA increased significantly for AP participants (81-16 minutes per week of PA) when compared to control participants (87 +/- 19 to 75 +/- 17 minutes per week of PA; p<0.1). Same pattern of differences was shown between AP (65 +/- 13 to 107 +/- 15 minutes per week of PA) and control (70 +/- 14 to 65 +/- 16 minutes per week of PA) participants (p<0.05). Conclusions: Continuous open scaling have significant correlations with all constructs along with affective attitude and intention being correlated with the actual reported exercise behavior over fixed graded scaling. This data sheds further insight into the different response sets of the TPB in application to exercise domain within a sedentary, young population. The lack of a significant difference may be due to the small sample size. Further research should investigate the role of the personalized action plan utilizing a larger sample size and the correlation of the TPB with intention and actual exercise behavior within an intervention. / Master of Science

BACKGROUND: Health-related interventions informed by behavioral theory have been shown to be more effective in changing behaviors as compared to those that are not. The Theory of Planned Behavior (TPB) has been used to successfully predict and explain a variety of health related behaviors, including sugar-sweetened beverage (SSB) intake and physical activity (PA). The TPB assumes that behavioral intentions are the most important determinant of behavior. Intentions are the function of individual's attitudes toward the behavior (these evaluations can be positive or negative), subjective norms (social standards and expectations surrounding the behavior), and perceived behavioral control (perception of the ease with which the behavior can be performed). According to literature, behavioral intentions predict 20% - 40% of the variance in health behaviors with attitudes beings the strongest predictor of diet, and perceived behavioral control being the strongest predictor of physical activity related intentions. Excessive SSB consumption and inadequate PA have been highly associated with the obesity epidemic, and related comorbidities such as cardiovascular disease and type-2 diabetes. Understanding and targeting these behaviors through application of health behavior theories, such as the TPB, is important. PRIMARY AIMS: This research is embedded within a larger 2-arm randomized-control trial, Talking Health, which targets residents in rural southwest Virginia. Guided by the TPB, the overall goal of the Talking Health trial is to determine the effectiveness of a 6-month intervention aimed at decreasing SSB intake (SIPsmartER) compared to a matched contact control aimed at increasing PA (MoveMore). Each condition includes three classes, one teach-back call, and 11 interactive voice response (IVR) calls. The primary aims of this secondary analysis of Talking Health are to 1) determine if single-item TPB indicators are correlated with multi-item TPB scales for SSB and PA; 2) examine how baseline TPB variables predict participation in the SIPsmartER and MoveMore; 3) determine how the IVR TPB variables assessed during IVR calls predict future SSB and PA behaviors reported in a subsequent IVR call; and 4) explore how TPB variables change over the course of the teach back and 11 IVR calls. METHODS: Eligibility requirements included being 18 years of age or older, having reliable access to a telephone, drinking 200 kilocalories of SSB per day, and having no contraindications for moderate-intensity physical activity. The present research utilizes data from the baseline health assessment, class attendance and IVR and teach back calls completion data, as well as data collected in teach-back and 11 IVR calls. Multi-item TPB constructs for both SSB and PA behaviors were assessed at baseline (measured on a 7-point Likert scale). Each IVR call assessed self-reported past week behavior (ounces of SSB or minutes of PA) and four single-item TPB constructs including behavioral intentions, perceived behavioral control, instrumental attitudes, affective attitudes, and subjective norms. Participation was measured as the number out of 15 activities completed by participants (three classes, one teach back call, and 11 IVR calls). Statistical analysis included descriptive statistics, Chi square tests, independent T-tests, Pearson's correlations, Cronbach's α, and sequential multi-step regression models. Multiple data imputations were used to account for missing data. RESULTS: Of the 301 participants, 81% were female and 93% were Caucasian. The mean age of participants was 48.8 ± 13.5. Additionally, 32% of participants completed high school education, 55% earned < $20,000 per year, 32% had a full time or part time job, and 33% were classified as low health literate. Single-item indicators for both SSB-TPB questions (r > 0.60) and PA-TPB questions (r > 0.69) were highly correlated with their multi-item scales. Baseline TPB variables did not predict the participation rates in either SIPsmartER (F=1.763, R2=0.057, P=0.124) or MoveMore (F=0.815, R2=0.028, P=0.541) conditions. Of the nine SIPsmartER IVR regression models, eight were significant, and the SSB-TPB variables predicted about 30% of the variance in SSB behavior. Of the nine MoveMore IVR regression models, all were significant, and the PA-TPB variables predicted about 20% of the variance in SSB behavior. In both conditions, the majority of variance was explained by behavioral intentions and the addition of other TPB variables (perceived behavioral control, instrumental attitudes, affective attitudes, and subjective norms) explained substantially less variance in the behaviors. There were no notable patterns of change in TPB variables over 11 IVR calls for either SIPsmartER or MoveMore participants. DISCUSSION: Our findings show that single-item indicators can be used as reliable measures of the TPB constructs. The TPB model did not show significant predictive value when it comes to participation in SIPsmartER or MoveMore. On the other hand, our findings show that TPB model explained about 30% (SSB) and about 20% (PA) of variance in behavior. Although significant changes in IVR TPB variables were found between the two time points in several instances for both SSB and PA behavior, there were no patterns of change over time. Based on our findings, assessing behavioral intentions as the goal behavior in each IVR call may be the most useful application of the TPB. Other TPB variables can be assessed using single-item indicators. / Master of Science

Great Smoky Mountains National Park (GRSM) provides quality education programs to local schools. In order to continue this success and expand programs to reach more middle and high school students, a mixed methods study was conducted to help better understand why local middle and high school teachers participate or not in park educational programs. Using the Theory of Planned Behavior, teacher surveys measured factors that influence teacher intentions to participate in park programs to best predict their likelihood of future involvement. In addition, school administrators were interviewed to understand their perceptions of teacher involvement. Results provided insight to how GRSM can better provide valuable services to local middle and high schools. The best predictors of teachers' intentions to participate in future programs were their perceptions of whether programs would enhance academic achievement, how easily and comfortably they could incorporate the programs into their pre-existing curricula, and whether the experience would be a fun experience in nature for both their students and themselves. Future communications with teachers should therefore emphasize that Park programs are fun, relevant learning experiences that address academic requirements for various subjects and are relatively easy to incorporate into pre-existing curricula. / Master of Science

No / In light of the growing interest in "ethically questionable" consumer behavior, this study explores possible explanations of the occurrence of such behaviour, and subsequently develops a theoretical framework. The study is based upon data collected from 72 U.K. consumers, acquired from a projective approach with scenarios. Taking the theory of planned behavior (TPB) as an initial analytical framework, attitude, social influence, opportunity (as perceived behavioral control in TPB) and perceived unfairness are identified as the antecedents of ethically questionable behavior (EQB). Social influence is extended to include a broader range of external influences from subjective norm in TPB. Opportunity is considered to represent an aspect of perceived behavioral control as available resource to engage in EQB. Perceived unfairness is presented as an additional component and refers to the extent to which an actor is motivated to redress an imbalance that is perceived as unfair. Binary logistic models suggest that attitude and social influence consistently impact on EQB, as TPB would predict. Analysis of variance suggests that perceived unfairness and opportunity, though context specific, also show signs of significant influence on the acceptance and practice of this behavior. Additional to the construct of TPB, this study develops the dimension of perceived unfairness in the context of EQB decision-making. In the context of TPB, it provides further insight into our understanding of EQB, helping to provide a theoretical framework.

This study is a novel application of I/O Psychology principles to the U.S. swine industry. The Swine Health Information Center (SHIC) recently identified caretaker motivation related to compliance with biosecurity behaviors as a priority needing to be better understood. This exploratory study seeks to identify if there is indeed a worker motivation issue within the industry that is impacting compliance with biosecurity, and if so, establish both a baseline of motivation and a better understanding of the primary influencing factors. Using the Theory of Planned Behavior and the Job Demands/Resources Model of Burnout as a framework, an online survey was developed using items, adapted or in original form, from previous research and established measures. A total of 139 caretakers from five pork production companies participated in the survey and form the study's sample population. Results suggest the swine industry's problem with biosecurity compliance is not a motivationally driven issue, but findings were unable to provide evidence supporting a conclusive determination. Results for attitude (TPB) and job resources (JD-R) suggest further investigation into the rewards, supervisor support, and performance feedback categories of job resources could be promising avenues for continuing to explore what drives biosecurity non-compliance. Valuable insight was obtained about the swine industry and the caretaker role, and results are promising for improving quality of data collected as the research continues applying I/O theories and models to the swine industry for the purpose of investigating worker resources and attitudes. Continuing this research will help one of the largest industries in the United States to better understand the interactions and motivations behind worker attitudes and perceptions towards biosecurity adherence and to enhance positive outcomes for employees, farms, and consumers.

Yes / Rationale: The Reasoned Action Approach (RAA) developed out of the Theory of Reasoned Action and Theory of Planned Behavior but has not yet been widely applied to understanding health behaviors. The present research employed the RAA in a prospective design to test predictions of intention and action for groups of protection and risk behaviors separately in the same sample. Objective: To test the RAA for health protection and risk behaviors. Method: Measures of RAA components plus past behavior were taken in relation to eight protection and six risk behaviors in 385 adults. Self-reported behavior was assessed one month later. Results: Multi-level modelling showed instrumental attitude, experiential attitude, descriptive norms, capacity and past behavior were significant positive predictors of intentions to engage in protection or risk behaviors. Injunctive norms were only significant predictors of intention in protection behaviors. Autonomy was a significant positive predictor of intentions in protection behaviors and a negative predictor in risk behaviors (the latter relationship became non-significant when controlling for past behavior). Multi-level modelling showed that intention, capacity, and past behavior were significant positive predictors of action for both protection and risk behaviors. Experiential attitude and descriptive norm were additional significant positive predictors of risk behaviors. Conclusion: The RAA has utility in predicting both protection and risk health behaviors although the power of predictors may vary across these types of health behavior. / Data collection for this research was funded by a grant from the British Academy to the first three authors.

Yes / Background: Reasoned action approach (RAA) includes subcomponents of attitude (experiential/instrumental), perceived norm (injunctive/descriptive), and perceived behavioral control (capacity/autonomy) to predict intention and behavior. Purpose: To provide a meta-analysis of the RAA for health behaviors focusing on comparing the pairs of RAA subcomponents and differences between health protection and health-risk behaviors. Methods: The present research reports a meta-analysis of correlational tests of RAA subcomponents, examination of moderators, and combined effects of subcomponents on intention and behavior. Regressions were used to predict intention and behavior based on data from studies measuring all variables. Results: Capacity and experiential attitude had large, and other constructs had small-medium-sized correlations with intention; all constructs except autonomy were significant independent predictors of intention in regressions. Intention, capacity, and experiential attitude had medium-large, and other constructs had small-medium-sized correlations with behavior; intention, capacity, experiential attitude, and descriptive norm were significant independent predictors of behavior in regressions. Conclusions: The RAA subcomponents have utility in predicting and understanding health behaviors.

Datorer, mobiltelefoner och iPads är exempel på digitala verktyg som används dagligen i samhället och skolan är inget undantag. Tidigare forskning beskriver att attityder, normer och upplevelser hos den enskilda läraren har stor betydelse för valet av digitala verktyg. Syftet med vår studie är att öka kunskapen om förutsättningarna för lärarens användning av digitala verktyg i matematikundervisningen i årskurs 4-6. Vilka yttre och inre faktorer upplever läraren existerar? Hur beskriver och motiverar läraren sina val mellan traditionella eller digitala verktyg? För att svara på frågorna använde vi intervjuer som konstruerades med utgångspunkt från Theory of planned behavior. Vår studie indikerar att det är fler yttre än inre faktorer som påverkar lärarens användning av digitala verktyg, varav fler underlättar än hindrar användandet. Resultaten är komplexa och svårtolkade men vi drar slutsatsen att framtiden för användning av digitala verktyg i matematikundervisningen ser ljus ut.

It is widely recognized that human-wildlife conflicts can reduce farmers’ support for long-term species conservation. The subject of human-elephant conflicts is highly relevant in villages around Babati District in North Central Tanzania because of the closeness to Tarangire National Park. The purpose of this study is therefore to examine local farmers’ attitudes toward elephants and the attitudes’ effects on conservation efforts. Primary data was collected through a qualitative approach of semi-structured interviews with twelve farmers in four villages around Babati, with Wildlife Officer Nashon Macokesha at Babati District Council and with Allan Carlson, Nature Conservation Expert at WWF. A thematic analysis was done to make comparisons between the answers from farmers, Macokesha and Carlson. The Theory of Planned Behavior and the Value-Belief-Norm theory were also used to analyze the underlying factors of the farmers’ attitudes.   The results of this study show that around half of the farmers have positive attitudes toward elephants, while the other half think negatively of them. Elephants were identified as the most problematic species and crop-raiding as the most problematic type of human-elephant conflict. The problems that farmers experience do to crop-raiding and other types of human-elephant conflicts include the direct effects of lost livelihood and income and indirect effects like health impacts and security issues. The result also indicates that factors affecting farmers’ attitudes toward elephants include: 1) the proportion of available land affected by elephants, 2) the closeness of farmers’ fields to Tarangire National Park, 3) the lack of compensation, 4) the ability to affect the decision-making concerning the human-elephant conflicts and 5) the information about and knowledge of elephants and their importance. The underlying cause of the human-elephant conflicts is identified to be the spatial overlap of the two species. To prevent human-elephant encounters in the first place, thereby reducing the risk of human-elephants conflicts, better land use planning can be used to avoid settlement and cultivation close to protected areas. Buffer zones can be established around national parks and reserves to reduce the overlap between humans and wildlife. Mitigation through preventive and deterrent methods like lighting fires, making noises, using chili-dung or chili-grease to scare elephants off farmers’ fields can also be used. Another alternative is to switch from growing high-risk crops that elephants prefer to crops like chili or sesame which rarely gets eaten by elephants. / Att konflikter mellan människor och djurliv kan minska bönders stöd för artbevarande åtgärder är välkänt bland forskare. Konflikter mellan människor och elefanter är vitt förekommande i byar i Babati-distriktet i norra Tanzania på grund av närheten till nationalparken Tarangire. Syftet med denna studie är därför att undersöka bönders attityder till elefanter och attitydernas effekter för bevarandeåtgärder. Primärdata samlades in genom ett kvalitativt upplägg med semistrukturerade intervjuer med tolv bönder i fyra byar i Babati, med Wildlife Officer Nashon Macokesha på Babati District Council samt med Allan Carlson, naturvårdsexpert på WWF. En tematisk analys utfördes för att jämföra svaren mellan bönderna, Macokesha och Carlson och the Theory of Planned Behavior samt the Value-Belief-Norm theory användes för att analysera de underliggande orsakerna bakom böndernas attityder.   Resultatet från denna studie visar att ungefär hälften av bönderna har positiva attityder till elefanter, medan den andra hälften har negativa åsikter om dem. Elefanter identifierades som den mest problematiska arten för bönderna och förstörandet av grödor som den mest problematiska typen av konflikt mellan människor och elefanter. Problemen som bönderna upplever till följd av dessa konflikter inkluderar direkta effekter som förlorad inkomst och försämrade försörjningsmöjligheter, men också indirekta effekter som hälso- och säkerhetsproblem. Faktorer som enligt resultaten i denna studie kan påverka böndernas attityder till elefanter innefattar: 1) andelen tillgänglig mark som påverkas av elefanter, 2) närheten från böndernas mark till nationalparken Tarangire, 3) bristen på kompensation, 4) möjligheten att påverka beslutsprocessen gällande konflikten mellan människor och elefanter samt 5) information och kunskap om elefanter och deras betydelse. Den underliggande orsaken till konflikterna mellan människor och elefanter identifieras vara överlappet i användnings­områden mellan de båda arterna. För att förhindra möten mellan människor och elefanter, och därmed minska risken för konflikter, behövs bättre markanvändningsplanering så att bosättning och jordbruk undviks i närheten av skyddade områden. Buffertzoner kan också anläggas runt nationalparker och reservat för att minska överlappet mellan människor och djur. Avskräckande åtgärder, som att tända eldar, göra oväsen, tända chilibriketter eller sätta upp chili-rep, för att hålla elefanter borta från böndernas åkrar kan också användas. Ett annat alternativ är att bönderna byter från att odla högriskgrödor som elefanter föredrar till att odla grödor som chili eller sesam, vilka sällan eller aldrig äts av elefanter.