Global ETD Search

1	A Study on the Impact of Virtual Community Characteristic on the Willingness of Chinese Gamers to Participate in Value Co-Creation Zhang, Yanzhi January 2018 (has links) Value co-creation is a popular marketing research topic in recent years, and there were already some studies regarding raising consumers’ involvement in co-creation. However, virtual communities such as online games have seldom been addressed in this topic. This thesis aimed to shed light on mobile gamers’ co-creation from the perspective of the characteristics of the virtual community. Hence, this study applied the theory of value co-creation and the characteristics of virtual communities to propose a research model. After analyzing 167 valid online questionnaire respondents from game players, the results indicated that Incentive Mechanism, Members’ Communication, Norm of Reciprocity had significantly positive effects on players’ involvement in co-creation. In addition, the finding’s practical implication suggested that the game companies need to provide unique services so that consumers could voluntarily and actively participate in value co-creation activities. virtual communities value co-creation mobile social games player communities Economics and Business Ekonomi och näringsliv
2	Massively Multiplayer Online Role Playing Games (MMORPGs) in Malaysia: The Global-Local Nexus Loh, Benjamin Y. 25 September 2013 (has links) No description available. Asian Studies Geography MMORPG Global-Local Nexus Malaysia Localization Player Communities
3	Play beyond flow: a theory of avant-garde videogames Schrank, Brian 11 November 2010 (has links) Videogame tinkerers, players, and activists of the 21st century are continuing, yet redefining, the avant-garde art and literary movements of the 20th century. Videogames are diverging as a social, cultural, and digital medium. They are used as political instruments, artistic experiments, social catalysts, and personal means of expression. A diverse field of games and technocultural play, such as alternate reality games, griefer attacks, arcade sculptures, and so on, can be compared and contrasted to the avant-garde, such as contemporary tactical media, net art, video art, Fluxus, the Situationists, the work of Pollock or Brecht, Dada, or the Russian Formalists. For example, historical avant-garde painters played with perspectival space (and its traditions), rather than only within those grid-like spaces. This is similar in some ways to how game artists play with flow (and player expectations of it), rather than advancing flow as the popular and academic ideal. Videogames are not only an advanced product of technoculture, but are the space in which technoculture conventionalizes play. This makes them a fascinating site to unwork and rethink the protocols and rituals that rule technoculture. It is the audacity of imagining certain videogames as avant-garde (from the perspective of mainstream consumers and art academics alike) that makes them a good candidate for this critical experiment. Game design Social games Magic circle Affordance mining Game industry Solution space Kitsch Griefing Artistic medium Art history Postmodernism Modernism Defamiliarization Estrangement Formalism Player communities Anonymous Experimental games Video games Virtual reality Computer games Video games Computer art Avant-garde (Aesthetics)

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