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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"point off difference(POD)"" "subject:"point off deifference(POD)""

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Små företags sätt att synas

Backman, Sally, Holgersson, Moa January 2011 (has links)
The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital. This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference.
Small and Medium sized Enterprises(SME)
Marketing
Globalisation
Network
Point of Difference(POD)
Social Media
Internet
SME-företag
Marknadsföring
Internationalisering
Nätverk
Point of Difference
Sociala medier
Internet

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