Master thesis concerns itself with Czech edition Forbes magazine. Regarding the global media market today, journal Forbes without a doubt belongs to the fully respected periodical. Magazine Forbes has gained its reputation thru regular publishing business charts. Concept of this magazine was established on the stories of successful people. Thesis examines introduction of the journal on the Czech market and its first year of existence in the conditions of domestic media market. This view is based on political economical communication. The emphasis, in the Czech issue Forbes magazine, is put on the rise of success and identities thru political economical communication and its confrontation with cultural studies. In the frame of wider politico-economic context is part of the thesis dedicated to original American edition of the magazine, whose publisher owns the rights for publishing the magazine in Czech Republic. The main research on the political economical bases related to Forbes magazine is characterised by the production of this magazine, its position and goals on the market, strategy to achieve and target audience. Thesis contains quantitative analysis of the magazine contents and qualitative analysis editorials editor in chief. That should have provided deeper view into the meanings and identities in...

Submitted by Mariana Dornelles Vargas (marianadv) on 2015-05-13T18:32:45Z No. of bitstreams: 1 telenovela_economica.pdf: 910860 bytes, checksum: 87af8b3f9585bb6bb955ad99b58b50d2 (MD5) / Made available in DSpace on 2015-05-13T18:32:45Z (GMT). No. of bitstreams: 1 telenovela_economica.pdf: 910860 bytes, checksum: 87af8b3f9585bb6bb955ad99b58b50d2 (MD5) Previous issue date: 2010-03-10 / CNPQ – Conselho Nacional de Desenvolvimento Científico e Tecnológico / A dissertação analisa as estratégias de internacionalização do mercado latino-americano de televisão, com ênfase nos realizadores do Brasil, México e Argentina. A partir do advento do videoteipe, que no final dos anos 50 viabiliza a gravação simultânea de som e imagem em fita magnética, empresas de comunicação passam a incrementar a circulação de seus produtos para diferentes territórios. Somado ao favorecimento da conjuntura econômica liderada pela instauração de uma política liberalista, já nos anos 70, realizadores de telenovelas agregam nova função econômica à sua ficção seriada: após o término da produção, o bem simbólico é estocado para que continue gerando receita a seus investidores, através da aquisição transnacional. Nesta ambiência, Globo e Televisa implementam estratégias direcionadas ao mercado externo, enquanto que o mercado argentino, através de sua lógica de produção horizontal, atravessa um período de proliferação de produtoras independentes, que passam a vender conteúdo para emissoras nacionais e estrangeiras. O padrão tecno-estético transcorre os diferentes modelos de produção dos três países, estabelecendo nexos entre indústria cultural, economia e comunicação. Sob a perspectiva da Economia Política da Comunicação (EPC), são desenvolvidas questões que buscam especificar as inter-relações do capitalismo contemporâneo com os sistemas de comunicação globais, desencadeados num esforço reflexivo sobre as estruturas deste específico mercado latino-americano e suas respectivas barreiras à entrada. Ainda, recupera-se o advento dos atores estudados, traçando um histórico global sobre teledramaturgia e os movimentos das indústrias televisivas, tal como suas políticas de ação e fatores econômicos desencadeados desde a reconfiguração do capitalismo. / This dissertation analyzes the internationalization strategies of the Latin American television market, with emphasis on producers of Brazil, Mexico and Argentina. With the advent of the videotape, which in the late 1950s enables the simultaneous recording of sound and image on tape, communications companies begin to increase the circulation of their products for different territories. In addition to facilitating the economic situation led by the establishment of political liberalism, in the 1970s, telenovela producers of aggregate new economic function to their serial fiction: after completion of production, the symbolic good is stocked to continue generating revenue to its investors through transnational acquisition. In this ambiance, Globo and Televisa implement strategies towards the international market, while the Argentine market, through its horizontal logic of production, is experiencing a period of proliferation of independent producers, who begin to sell content to national and foreign broadcasters. The techno-aesthetic standard runs through the different production models for the three countries, establishing links between the cultural industry, economy and communication. From the perspective of Political Economy of Communication, we discuss questions that seek to specify the interrelationships of contemporary capitalism with global communication systems, initiated in an effort reflecting on the structures of this particular market and their respective entry barriers. Still, we recover the advent of the studied economic actors, tracing a global history about telenovelas and the movements of the television industry, such as their action policies and economic factors triggered since the reconfiguration of capitalism.

Hospitality exchange (HospEx) networks – online platforms facilitating the connection between a traveler and a local resident – embody many of the cyber-utopian promises intrinsic to the Web as it started out 25 years ago. Such sites have often been conceptualized as a new and daring trend in a booming ‘sharing industry’ and have been researched for topics such as trust, reputation, and online identities. Yet, a more critical look uncovers that crucial issues of ownership, power, digital labour, and organizational structures have often been left out. To fill this gap, this thesis investigates upon the antagonistic struggle between the commons and processes of commodification in the light of critical theory and political economy. The research shows that examples with characteristics of both concepts are manifested in the niche social networking space of HospEx platforms. The biggest of those platforms, Couchsurfing.org, changed its organizational orientation from a non-profit, commons-based project towards a for-profit company in 2011 – an instance of commodification. An analysis of both quantitative and qualitative community data shows that the transformation consequently concerns a member on multiple levels. The structural change of ownership results in a loss of transparency and privacy, an alteration of the platform’s integrity, a sacrifice of the ‘uniqueness’ of the community, and a differing relationship between the user and the platform. To shed light on an antagonistic force and suggest an alternative, community-based governance approach, the work further explores the specifics of a platform guided by the logic of the commons. Interviews with volunteers of the non-commercial, non-profit HospEx platform BeWelcome.org helped to deepen an understanding of how a digital commons can be sustained and what challenges they face. The thesis concludes that the developments observed on Couchsurfing are not an exception but rather characteristic and part of a broader trend manifested in all areas of digital media, and indeed modern society in general: commodification processes frequently jeopardize the commons and incorporate them into the logic of capital.

Os conglomerados de comunicação social no Brasil são o retrato acabado de um sistema territorialmente capilarizado e institucionalmente centralizado. A análise do panorama dos meios de comunicação no Brasil, baseada na plataforma digital do Projeto Donos da Mídia, revelou que a influência direta ou indireta das 54 redes de rádio e televisão controladas pelos por esses conglomerados atinge mais de 25% dos 9.477 veículos de comunicação identificados pelo projeto. Algumas destas organizações encabeçam um sistema marcado por cinco condicionantes: tripla concentração econômica (diagonal, vertical e horizontal), controle das redes de distribuição, penetração regional, presença histórica e relações políticas. Ao mesmo tempo, suas empresas atuam simultaneamente em quatro dimensões: econômica, política, histórica e simbólica. Quando reunidas, as duas características configuram um modelo a que se propõe chamar de Sistema Central de Mídia. Esta dissertação permitiu a identificação de dez conglomerados que ocupam tal posição. Eles controlam, direta ou indiretamente, 12 redes de televisão, 9 de rádio e 1.310 veículos de comunicação, 14% da base identificada pela pesquisa. Conhecer a forma de organização que permite às empresas de mídia conquistar e manter posições no mercado nacional parece interessar especialmente no momento em que a convergência tecnológica vem reduzindo as distâncias entre os agentes da área das comunicações do Brasil e do exterior.Conhecer a forma de organização que permite às empresas de mídia conquistar e manter posições no mercado nacional parece interessar especialmente no momento em que a convergência tecnológica vem reduzindo as distâncias entre os agentes da área das comunicações do Brasil e do exterior. / Brazil´s social communication conglomerates are the finished portrayal of a system territorially spreaded and institutionally centered. The media analysis, based on the digital platform of the Donos da Mídia Project, evidenced that more than 25% of the 9,477 vehicles of communication identified by the project are directly or indirectly influenced by 54 radio and TV networks. These are top organisations in a system defined by five conditions: triple economic concentration (diagonal, vertical and horizontal), network distribution control, regional penetration, historical presence and political relations. At the same time, its companies act simultaneously in four dimensions: economic, politics, symbolic and historical. Taken together these two characteristics configure the Media Central System model. This dissertation has identificatified ten conglomerates within this model. They control, directly or indirectly, 12 television networks, 9 of radio and 1,310 vehicles of communication, in total 14% of the base identified for the research. Understanding how media companies organize themselves to gain and consolidate market share is particularly interesting considering the reduced distance between the Brazilian and foreigners agents of communications as a result of technological convergence.

Os conglomerados de comunicação social no Brasil são o retrato acabado de um sistema territorialmente capilarizado e institucionalmente centralizado. A análise do panorama dos meios de comunicação no Brasil, baseada na plataforma digital do Projeto Donos da Mídia, revelou que a influência direta ou indireta das 54 redes de rádio e televisão controladas pelos por esses conglomerados atinge mais de 25% dos 9.477 veículos de comunicação identificados pelo projeto. Algumas destas organizações encabeçam um sistema marcado por cinco condicionantes: tripla concentração econômica (diagonal, vertical e horizontal), controle das redes de distribuição, penetração regional, presença histórica e relações políticas. Ao mesmo tempo, suas empresas atuam simultaneamente em quatro dimensões: econômica, política, histórica e simbólica. Quando reunidas, as duas características configuram um modelo a que se propõe chamar de Sistema Central de Mídia. Esta dissertação permitiu a identificação de dez conglomerados que ocupam tal posição. Eles controlam, direta ou indiretamente, 12 redes de televisão, 9 de rádio e 1.310 veículos de comunicação, 14% da base identificada pela pesquisa. Conhecer a forma de organização que permite às empresas de mídia conquistar e manter posições no mercado nacional parece interessar especialmente no momento em que a convergência tecnológica vem reduzindo as distâncias entre os agentes da área das comunicações do Brasil e do exterior.Conhecer a forma de organização que permite às empresas de mídia conquistar e manter posições no mercado nacional parece interessar especialmente no momento em que a convergência tecnológica vem reduzindo as distâncias entre os agentes da área das comunicações do Brasil e do exterior. / Brazil´s social communication conglomerates are the finished portrayal of a system territorially spreaded and institutionally centered. The media analysis, based on the digital platform of the Donos da Mídia Project, evidenced that more than 25% of the 9,477 vehicles of communication identified by the project are directly or indirectly influenced by 54 radio and TV networks. These are top organisations in a system defined by five conditions: triple economic concentration (diagonal, vertical and horizontal), network distribution control, regional penetration, historical presence and political relations. At the same time, its companies act simultaneously in four dimensions: economic, politics, symbolic and historical. Taken together these two characteristics configure the Media Central System model. This dissertation has identificatified ten conglomerates within this model. They control, directly or indirectly, 12 television networks, 9 of radio and 1,310 vehicles of communication, in total 14% of the base identified for the research. Understanding how media companies organize themselves to gain and consolidate market share is particularly interesting considering the reduced distance between the Brazilian and foreigners agents of communications as a result of technological convergence.

Os conglomerados de comunicação social no Brasil são o retrato acabado de um sistema territorialmente capilarizado e institucionalmente centralizado. A análise do panorama dos meios de comunicação no Brasil, baseada na plataforma digital do Projeto Donos da Mídia, revelou que a influência direta ou indireta das 54 redes de rádio e televisão controladas pelos por esses conglomerados atinge mais de 25% dos 9.477 veículos de comunicação identificados pelo projeto. Algumas destas organizações encabeçam um sistema marcado por cinco condicionantes: tripla concentração econômica (diagonal, vertical e horizontal), controle das redes de distribuição, penetração regional, presença histórica e relações políticas. Ao mesmo tempo, suas empresas atuam simultaneamente em quatro dimensões: econômica, política, histórica e simbólica. Quando reunidas, as duas características configuram um modelo a que se propõe chamar de Sistema Central de Mídia. Esta dissertação permitiu a identificação de dez conglomerados que ocupam tal posição. Eles controlam, direta ou indiretamente, 12 redes de televisão, 9 de rádio e 1.310 veículos de comunicação, 14% da base identificada pela pesquisa. Conhecer a forma de organização que permite às empresas de mídia conquistar e manter posições no mercado nacional parece interessar especialmente no momento em que a convergência tecnológica vem reduzindo as distâncias entre os agentes da área das comunicações do Brasil e do exterior.Conhecer a forma de organização que permite às empresas de mídia conquistar e manter posições no mercado nacional parece interessar especialmente no momento em que a convergência tecnológica vem reduzindo as distâncias entre os agentes da área das comunicações do Brasil e do exterior. / Brazil´s social communication conglomerates are the finished portrayal of a system territorially spreaded and institutionally centered. The media analysis, based on the digital platform of the Donos da Mídia Project, evidenced that more than 25% of the 9,477 vehicles of communication identified by the project are directly or indirectly influenced by 54 radio and TV networks. These are top organisations in a system defined by five conditions: triple economic concentration (diagonal, vertical and horizontal), network distribution control, regional penetration, historical presence and political relations. At the same time, its companies act simultaneously in four dimensions: economic, politics, symbolic and historical. Taken together these two characteristics configure the Media Central System model. This dissertation has identificatified ten conglomerates within this model. They control, directly or indirectly, 12 television networks, 9 of radio and 1,310 vehicles of communication, in total 14% of the base identified for the research. Understanding how media companies organize themselves to gain and consolidate market share is particularly interesting considering the reduced distance between the Brazilian and foreigners agents of communications as a result of technological convergence.

The diploma thesis observes the phenomenon of Czech journal attachements of luxury character in particular supplements ZEN, City Life, Esprit and Proč ne?! These are published together with daily press E15, MF Dnes, Lidové Noviny a Hospodářské noviny. In the theoretical part is first outlined the development of lifestyle magazines and classical daily attachments, because examined supplements are kind of combination of both these media products. The next chapter deals with the media content from the political as well as economical communication, which covertly affects media by means of advertising and public relations and thus shape public opinion according to their own interests. In the end the theoretical part focuses also on definition of advertisement and public relations. The goal of the practical part is to research using the semiotic analysis how the ideology of success is presented to readers, which is in general an attribute of political as well as economical elites. These elites secretly control media products following political economy of communication. Powered by TCPDF (www.tcpdf.org)

The main aim of the master thesis Transformations of the evening news Události and regional news of ČT since 2007 to 2012 was to introduce news in context of normative theories, television news in context of Czech Republic, their development and current conditions. Theoretical frame of the thesis was political economy of communication, outlining the background of news production, and contributing to understand news issues. Essential part of the thesis was the combination of quantitative and qualitative analysis used as a tool for examining news objectivity at evening and regional news of public television Česká televize since 2007 to 2012, its development and differences between evening and regional news. Objectivity was researched through relevance and uncovering bias by visual balance and neutral presentation. It was found that evening news Události dedicate most of the time to foreign, occasional and political events, 35 % of news showed elements of siding, for example by dramatization, possible reality distortion and using expressive expressions. In terms of regional Brno's news Události v regionech it was found that the highest relevance was assigned to points of interest news and local news, 17 % of news showed elements of siding using mostly evaluative expressions. In case of evening news...

This diploma thesis researches the Czech printed magazine Kraus which was launched in November 2011 and ended in July 2012. The magazine was unique due to its media format of so called personality magazine. Kraus magazine was the first personality magazine in the Czech republic and no such other has been released since then. The thesis tracks and analyzes the existence of the magazine in Czech media market, while following the perspective of the critical political economy of communication. In order to put the Kraus magazine into a broader context of the political economy of communication, one part of the thesis is focused on foreign personality magazines such as Dutch Linda or American O, The Oprah Magazine. The successful Dutch Linda magazine was explicitly a pattern for Kraus, being published by the same media production company Sanoma Magazines. Another part of the thesis characterizes the public media image of Jan Kraus, a well-known Czech TV host, whose name and face the first Czech personality magazine bare. Marketing strategy, influences of the media management and ownership, advertising, internationalization, concepts such as commodification and structuration and more are the main interests of critical political economy and the key areas of this study too. The thesis includes a qualitative...

Orientador: Juliano Maurício de Carvalho / Resumo: O presente estudo se propõe a identificar, sistematizar e analisar a agenda política construída no plano regional sul-americano acerca da produção, distribuição e circulação de bens simbólicos e culturais, materializados na forma de conteúdos digitais, no âmbito da União das Nações Sul-americanas (Unasul). O recorte temporal de análise compreende o período entre 2008 e 2017, que representa a primeira década de atuação do organismo de cooperação, posteriormente à consolidação das Declarações da Cúpula Mundial sobre a Sociedade da Informação (CMSI), que definiriam os elementos norteadores das estratégias de desenvolvimento da Organização das Nações Unidas (ONU) para a consolidação do novo paradigma sociotécnico da Sociedade da Informação. A pesquisa possui abordagem qualitativa, de caráter explicativo, e recorre à Análise Documental como procedimento para desconstrução dos elementos essenciais dos registros documentais da Unasul; reconstrói e debate os elementos essenciais à conformação de políticas de comunicação para produção de conteúdos digitais a partir do referencial teórico-epistemológico da Economia Política da Comunicação e do Conhecimento – influenciado pela tradição de pesquisa do Ciespal. Como resultados, a pesquisa identifica a centralidade das indústrias culturais e da propriedade intelectual na agenda política da Unasul, apesar de verificar certa dificuldade na implementação de ações concretas para o setor. / Resumen: El objetivo de este estudio es identificar, sistematizar y analizar la agenda política construida a nivel regional de América del Sur con respecto a la producción, distribución y circulación de bienes simbólicos y culturales, materializados en forma de contenido digital, en el marco de la Unión de Naciones Suramericanas. (Unasur). El plazo de análisis abarca el período entre 2008 y 2017, que representa la primera década de funcionamiento del organismo de cooperación, después de la consolidación de las Declaraciones de la Cumbre Mundial sobre la Sociedad de la Información (CMSI), que definiría los elementos orientadores de las estrategias de cooperación. Desarrollo de las Naciones Unidas (ONU) para consolidar el nuevo paradigma sociotécnico de la sociedad de la información. La investigación tiene un enfoque cualitativo, de carácter explicativo, y utiliza el análisis de documentos como un procedimiento para deconstruir los elementos esenciales de los registros documentales de Unasur; Reconstruye y discute los elementos esenciales para la configuración de las políticas de comunicación para la producción de contenido digital desde el marco teóricoepistemológico de la economía política de la comunicación y el conocimiento, influenciado por la tradición de investigación de Ciespal. Como resultado, la investigación identifica la centralidad de las industrias culturales y la propiedad intelectual en la agenda política de Unasur, a pesar de encontrar algunas dificultades para implemen... (Resumen completo clicar acceso eletrônico abajo) / Abstract: The present research proposes to identify, systematize and analyze the political agenda built on the South American regional plan on the production, materialized in the form of digital content, within the Union of South American Nations (USAN). The analysis understand the period between 2008 and 2017, that represents the first decade of cooperation operation, after the consolidation of the Declaration of the World Summit on the Information Society (WSIS), that would define the guiding elements of the development strategies of the United Nations (UN) for the consolidation of the new socio-technical paradigm of the information society. The research has a qualitative approach with an explanatory character and uses the documentary analysis to deconstruction the essential elements of USAN's documentary records; reconstructs and debates the essential elements to the conformation of communication policies for the production of digital contents from the theoreticalepistemological referential of the Political Economy of Communication and Knowledge – influenced by Ciespal's research tradition. As results, the research identifies the centrality of cultural industries and intellectual property on the political agenda of USAN, although verify some difficulty in the implementation of concrete actions for the sector. / Doutor