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Strategic Messaging in a Political Crisis: Testing the Integrated Model for Explaining the Communication Behavior of PublicsSchweickart, Tiffany Lynn 01 January 2013 (has links)
Crisis response message strategies were examined using a post test-only randomized experiment (N=252) to determine their influence on perceptual, cognitive, and motivational antecedents to communication behavior in a political context. Results indicate that: (1) strategy type influences perceived strategy effectiveness; (2) situational beliefs influence situational motivation, subjective norm, and attitudes; (3) subjective norm and attitudes influence behavioral intention; and (4) referent criterion, situational motivation, and behavioral intention influence communicative action in publics during a political crisis.
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Le rôle de la publicité dans les campagnes électorales britanniques de 1964, 1966, 1970Babaz, Mireille. January 1980 (has links)
Thesis (doctoral)--Université de Paris VII. / Includes indexes. Includes bibliographical references (p. 1-13 (5th group)).
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A comparison of public relations principles applied by political parties in campaign communication during a democratic electionPambou, Renestine Itoumba January 2017 (has links)
Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2017 / In popular opinion political public relations practitioners have long been regarded as spin doctors. Their lane of actions is mostly viewed as propaganda and they are perceived as spin doctors who manipulate power-relations. The pervasive role of public relations in political campaigns cannot be denied as political actors rely on communication to reach their key stakeholders. While it can be used as an important tool that can mediate in these power relations, the facts remain in the case of this study that the political party campaign communication was rather reactive than strategic. The answer lays in the accurate application of the strategic nature and role of public relations. I believe that there is a strategic public relations role that is evident and has to be played in political party campaign communication. As a matter of fact, public relations strives to ensure an effective and efficient communication on behalf of its organisation. The purpose of this study was to explore the application of public relations principles in political parties’ campaign communication of the Democratic Alliance, in the context of three other political parties in a regional newspaper during the build-up to the 2014 South African general elections. Four distinct political parties were at the centre of this research, namely African National Congress, Democratic Alliance, Economic Freedom Fighters and Agang. Particular attention was given to the elite parties, African National Congress, and Democratic Alliance; the main environment of the study. It is true that political parties ‘communication with stakeholders reflects in essence public relations. Managing communication to promote the organisational agenda is to talk about issues important to both the public and the political party. This suggests that an effective political organisation will act on a two-way operation to build a common political position that influences public attitudes. Hence, a comparative case study was used as the strategy of inquiry. I conducted a content analysis of the political party campaign communication of the Democratic Alliance, covered in the Cape Times newspaper; as well as their election manifesto, to identify the public relations principles and strategies that were used. The daily newspapers were surveyed from January 8 to May 7, 2014. An overall of one hundred and forty-four related newspapers articles were analysed and formed the data for analysis. A close reading and counting of frequencies of varieties of themes in the newspaper revealed that the Democratic Alliance, as well as the African National congress, took a tactical and responsive approach, rather than a strategic and proactive approach, to their political party campaign communication. News coverage indicated that there was extensive counterpunching to other political parties ‘statuses, but very little promotion or management of the issues included in their election manifesto. Nkandla was the most controversial issue covered in the pre-election media coverage; while the proposed merger with AGANG; and the subsequent fall out was damaging to both political parties ‘reputation and relationship with voters. Therefore, more research on this topic needs to be undertaken, as public relations is crucial in translating public opinions to the organisation. In the political scope, this can serve as an attempt to adjust the socio-political environment to suit the political principles, as well as to help the political principles adjust to the environment by creating the right balance to mutual benefit an organisation and its publics that further ensures a real participatory democracy. Further studies should be done to investigate whether, the advocacy of the two-way symmetrical, as a way to central route to persuasion, along with the dialogical approach can impact on more effective decisions making, and ultimately create a more dynamic public sphere that seeks the resolution of socio-political conflicts. This new knowledge will lead to guidelines for public relations practitioners and can provide useful insights for political communication specialists.
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Masking the Second Amendment: Issue agenda building during the 2020 American presidential electionShaughnessy, Brittany Rose 10 June 2021 (has links)
This study content analyzed interest group and candidate tweets from the 2020 American presidential election to determine what issues and substantive attributes were most salient on interest group and candidate agendas during the "hot phase" of the campaign. Cross-lagged correlations were conducted during two time periods from Labor Day to Election Day 2020 to measure agenda building effects. These tests were conducted for Democratic nominee and eventual President Joe R. Biden, and Republican nominee and former President Donald J. Trump. These tests were also conducted for two issue-based interest groups: Everytown for Gun Safety and the National Rifle Association.
Findings indicate that Biden influenced Trump's campaign agenda, but Trump did not influence Biden's. The interest groups showed reciprocal influence with each other. Given the unprecedented nature of the 2020 election, the candidates were largely talking about the same issues. However, substantive attributes reveal the candidates' true issue agenda. This study offers methodological innovation by utilizing NVivo for content analysis. / Master of Arts / This study examined tweets from 2020 presidential candidates Donald J. Trump and Joseph R. Biden, as well as the National Rifle Association, a gun rights advocacy organization, and Everytown for Gun Safety, a gun control advocacy organization. These tweets were examined from September 7 to November 3, 2020, from Labor Day until Election Day. For the presidential candidates, it was found that although candidates were talking the same general campaign issues, they were using different substantive attributes when speaking of them. The findings also revealed that Biden was successful at influencing Trump's Twitter focus during the examined time period. Tweets from advocacy organizations were tested for presence of gun-related issues. The advocacy organizations spoke about the same issues as the other, but neither group was successful at influencing what the other said. This study highlights the importance of digital political public relations.
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Systembolagets samhällsuppdrag på den kommersiella spelplanen : En kvalitativ semiotisk innehållsanalys av Systembolagets PR / Systembolagets' community mission on the commercial playground : A qualitative semiotic content analysis of Systembolaget's PRAwde, Gulian, Persson Stridsberg, John January 2018 (has links)
This study examines political PR in Systembolaget's film-commercials. This study aims at investigating how and when Systembolaget expresses their public service mission in their film-commercials. We have done this by means of a qualitative content analysis, with the help from semiotics connotation and denotation the study was able to extract messages from the film-commercials. As Systembolaget is a non-profit-driven organisation we became curious to see that they act on the commercial market. We analyse the commercials through different PR perspectives aimed at identifying messages. The result shows that only some of the messages correspond with Systembolaget's public service mission. Preventing alcohol dealing, selling responsibly and informing the risks of alcohol, are the messages that are consistent with Systembolaget's public service mission. The result also shows that Systembolaget partly compromises from its public service mission.
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A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platformDhawraj, Ronesh 07 1900 (has links)
Abstracts in English, Zulu and Afrikaans / This Grounded Theory study focused on understanding how South Africa’s two
numerically-dominant political parties, the African National Congress (ANC) and
Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their
electioneering arsenal in the 2016 municipal elections to promote party-political
digital issue ownership within an urban context. Using each party’s 2016 election
manifesto and corpus of tweets, this three-phased study found that while both the
ANC and DA used Twitter as a digital political communication platform to
communicate their election campaigns, the DA notably leveraged the social
networking site for intense ‘focused’ messaging of its negative campaign against the
ANC while simultaneously promoting positive electoral messages around its own
‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by
the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to
an emphasised urban campaign here to either activate the party’s own support base
and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it
was found that both the ANC and DA used Twitter for explicit and implicit partypolitical
issue ownership claiming in the 2016 municipal elections. Lastly, this study
also culminated in the proposal of three but interconnected different elements of a
conceptual framework for digital political communication that political parties could
use to promote digital party-political issue ownership within a pronounced urban
electioneering setting. These elements – ‘coordinating and managing how an
election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a
message-tailoring strategy’ – when used in unison can help political parties
communicate better and ultimately more effectively in a highly mediatised
technological media landscape / Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee
numeriese dominante politieke partye, die African National Congress (ANC) en
Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak
het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die
party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te
bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te
gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik
het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale
media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen
die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die
party se eie kernkwessies en metro burgermeesters kandidate gesentreer het.
‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en
Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg
gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se
ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind
dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete
party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale
verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante
elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat
politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike
verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en
bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die
boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap
strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer
effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese
medialandskap. / Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo
unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress
(ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi
encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala
ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba
yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini.
Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye,
nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA
zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali
(ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise
amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile
kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso
weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana
nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala
abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA
Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise
ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye
bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza,
kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela
ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane
ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele
kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo
eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto
ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi
yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi
zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa
uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli
okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye
zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni
ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba
kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi). / Communication Science / D. Litt. et Phil. (Communication)
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A conceptual framework for digital political communication to promote party-political issue ownership via an urban electioneering platformDhawraj, Ronesh 07 1900 (has links)
Abstracts in English, Afrikaans and Zulu / This Grounded Theory study focused on understanding how South Africa’s two
numerically-dominant political parties, the African National Congress (ANC) and
Democratic Alliance (DA), used micro-blogging site, Twitter, as part of their
electioneering arsenal in the 2016 municipal elections to promote party-political
digital issue ownership within an urban context. Using each party’s 2016 election
manifesto and corpus of tweets, this three-phased study found that while both the
ANC and DA used Twitter as a digital political communication platform to
communicate their election campaigns, the DA notably leveraged the social
networking site for intense ‘focused’ messaging of its negative campaign against the
ANC while simultaneously promoting positive electoral messages around its own
‘core’ issues and metro mayoral candidates. ‘Battleground’ metros were identified by
the DA in Ekurhuleni, Johannesburg, Tshwane and Nelson Mandela Bay, leading to
an emphasised urban campaign here to either activate the party’s own support base
and/ or to suppress the ANC’s turnout in these highly-contested areas. Additionally, it
was found that both the ANC and DA used Twitter for explicit and implicit partypolitical
issue ownership claiming in the 2016 municipal elections. Lastly, this study
also culminated in the proposal of three but interconnected different elements of a
conceptual framework for digital political communication that political parties could
use to promote digital party-political issue ownership within a pronounced urban
electioneering setting. These elements – ‘coordinating and managing how an
election is tweeted’, 'focus' messaging the election’ and ‘audience-segmenting as a
message-tailoring strategy’ – when used in unison can help political parties
communicate better and ultimately more effectively in a highly mediatised
technological media landscape. / Hierdie Gegronde Teorie Studie fokus op die verduideliking hoe Suid-Afrika se twee
numeriese dominante politieke partye, die African National Congress (ANC) en
Demokratiese Alliansie (DA), van die mikro-blog platform, Twitter, gebruik gemaak
het tydens hulle verkiessingsstrategie in die 2016 munisipale verkiessings om die
party politieke digitale kwessie rondom eienaarskap binne ‘n stedelike verband te
bevorder. Deur elke party se 2016 verkiessings manifesto en arsenaal van twiets te
gebruik, het hierdie drie-fase studie bevind dat beide die ANC en DA, Twitter gebruik
het as ‘n digitale politieke kommunikasie platform. Die DA het egter die sosiale
media netwerk kenmerkend gebruik vir ‘n intense gefokusde negatiewe veldtog teen
die ANC terwyl hulle terselfdertyd ‘n positiewe verkiessings boodskap rondom die
party se eie kernkwessies en metro burgermeesters kandidate gesentreer het.
‘Oorlogsgebied’ metros is deur die DA in Ekurhuleni, Johannesburg, Tshwane en
Nelson Mandela Bay geidentifiseer wat ‘n defnitiewe stedelike veldtog tot gevolg
gehad het om die party se eie ondersteuningsbasis te bevorder en/of die ANC se
ondersteuning in hierdie hoogs betwiste areas te onderdruk. Daar was ook bevind
dat beide die ANC en DA van Twitter gebruik gemaak het vir eksplisiete en implisiete
party politieke kwessies rondom eiernaarskap tydens die 2016 munisipale
verkiessings. Hierdie studie kan saamgevat word in drie onderskeie maar verwante
elemente om ‘n raamwerk te vorm van die digitale politieke kommunikasie wat
politieke partye kan gebruik om digitale party politieke kwessies binne ‘n stedelike
verkiessings omgewing te bevorder. Wanneer hierdie elemente – ‘koordinering en
bestuur van hoe twiets tydens ‘n verkiesing gebruik word’, ‘’die focus van die
boodksap tydens die verkiessing’ and ‘die gehoorsegmentasie can ‘n boodskap
strategie’ – in ‘n eenheid gebruik word kan dit politieke partye help om beter en meer
effektief te kommunikeer binne ‘n baie kompiterende en tegnologiese
medialandskap. / Inkcazo-bungcali yesisifundo ibigxile ekuqondeni ukuba uMzantsi Africa lo
unamaqela amakhulu amabini ezopolitiko, ukutsho, iAfrican National Congress
(ANC) kunye ne Democratic Alliance (DA), la maqela asebenzise iwebhusayithi
encinane uTwitter, njengenxalenye yezixhobo zonxibelelwano kunyulo loo masipala
ngo-2016. Bekwenza oku ngelikhuthaza amaqela ezopolitiko nebango lawo kwimiba
yezinto abathi bazithethe kwisithuba sedijithali,kumxholo wendawo zase dolophini.
Esi sifundo sisebenzisa imanifesto kunye nothotho lwe tweets zeqela ngalinye,
nesenziwe ngokwezigaba ezithathu, sifumanise ukuba nangona iANC kunye ne DA
zisebenzise uTwitter njenge qonga lonxibelelwano lwezopolitiko zedijithali
(ngokolwimi lwasemzini) ukunxibelelana namaphulo onyulo, iDA izibonakalise
amandla kwindawo yokuncokola kwiqonga uTwitter,ngokuthi imiyalezo yayo igxile
kwaye itsole. Miyalezo leyo ithe yagxila ngokungafanelekanga kumkhankaso
weANC. Ngaxeshanye, imiyalezo yayo yona iDA ibeyeyakhayo, kwaye incedisana
nephulo layo kwimiba ephambili kunye nabagqatswa bosodolophu bo masipala
abambaxa. Oomasipala abambaxa abathi babenongquzulwano bachongwe yiDA
Ekurhuleni, eRhawutini, eTshwane nase Bhayi. Lonto ibangele ukuba bagxininise
ekukhokeleni iphulo ledolophu ukuze bavuselele inkxaso ye DA apho okanye
bacinezele ukuvela kwe-ANC kwezi ndawo kuphikiswana kakhulu ngazo. Ukongeza,
kufumaniseke ukuba iANC kunye neDA zisebenzise uTwitter ngokwendlela
ecacileyo nengathanga ngqo kwimeko yobunini bemicimbi yepolitiki ukuze bafumane
ibango kunyulo loomasipala lwango 2016. Okokugqibela, esisifundo sigqibele
kwisindululo sezinto ezintathu azahlukeneyo kodwa ezidityaniswe yinkqubosikhokelo
eqingqiweyo kunxibelelwano lwezopolitiko zedijithali. Ezi zinto zizinto
ezisenakho ukusetyenziswa ngamaqela ezopolitiko ukukhuthaza ubunini bemicimbi
yezopolitiko ngaphakathi kulungiselelo lonyulo lwedolophu olubhengeziweyo. Ezi
zinto- 'ukulungelelanisa nokulawula indlela unyulo luthunyelwe ngayo kusetyeziswa
uTwitter', 'kugxilwe' kwimiyalezo yonyulo kunye nokuhlukaniswa kwabaphulaphuli
okanye ababukeli njengecebo lokulungisa umyalezo '- xa zisetyenziswa ngazwinye
zinokuwanceda amaqela ezopolitiko anxibelelane ngcono kwaye ekugqibeleni
ngokuyimpumelelo kakhulu kuxhamlo olunamandla kakhulu kubume beendaba
kumhlaba wetekhnoloji (ngokolwimi lwesiNgesi). / Communication Science / D. Litt. et Phil. (Communication)
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