The subject of this diploma thesis is the analysis of the economic situation of the business entity ITMS plast s.r.o., which deals with the production and distribution plastics products. The selected methods evaluate external and internal environment as well as the financial situation of company. The result of the thesis is the identification of recommendations and suggestions for improvement economic situation of the company.

The master´s thesis discusses economical situation of the Agricultural Cooperative Kunžak using selected internal and external analyses, considering specifics of the discipline. The theoretical part explains terms and there are listed formulas which are necessary for next parts of the thesis. In the analytical part the company is presented and then particular analyses are made. Based on the analyses, proposals and recommendations for improvement of economical situation of the company are formulated.

This diploma thesis deals with the establishment of a business entity, and at the same time provides an insight and methodology of the process of compiling a business plan and its application in everyday practice. At the very beginning of the work are characterized individual terms from the business environment and literature background. The following part of the diploma thesis focuses on the analysis of the business environment in which the newly established entity will do business. In the very conclusion, on the basis of analyses and findings, individual proposals and recommendations are set for how to compile a business plan.

The master´s thesis deals with the evaluation of the economic situation of the company Textilní zkušební ústav, s.p. in between 2014-2018, proposals and recommendations for its improvement. The theoretical part of the thesis explains the basic concepts and methods used in the practical part. In the analytical part, the company is introduced and individual analyzes are performed. In the last part, measures are proposed to improve the identified condition.

The master´s thesis is focused on evaluation of financial health of Flexistav s. r. o. The thesis is divided into theoretical part, analysis of current situation and own suggestions. Theoretical part is focused on the description of the financial analysis, internal and external business environment. The part of analysis of current situation contains the application of essential methods to the analysis of financial situation of the company. For problematic areas are proposed possible solutions.

The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of external and internal environment, recommendations which could positively influence Zoo Brno attractiveness and number of its visitors are suggested. All used methods of analysis and creating model are presented in the theoretical part of this diploma thesis.

Digital technology has made a significant impact on various markets in recent years, and the energy industry is no exception. Therefore, it is crucial for companies in the industry to stay at the forefront of development and innovation in digitalization to remain competitive as the digital change unfolds. The purpose of this study is to investigate how large companies in the energy industry can design a marketing plan based on internal and external factors to streamline their marketing.   The study has achieved its purpose by designing a marketing plan for the case company Omexom for their new digitalization services. Additionally, the study has explored how a major company in the energy industry can leverage Porter's Five Forces to develop marketing strategies for the new digitalization services. The study was conducted through interviews with selected employees of the company and one of the suppliers, as well as through a literature review of chosen theories. Porter's Five Forces is a method to assess a company's competitiveness in the market and to analyze the underlying structure of the industry and its external forces. The study found that large companies in the energy sector can use Porter's Five Forces to gain a clearer understanding of the current market dynamics, identify new entrants, assess the threat of substitutes, and evaluate the bargaining power of suppliers and customers. The results indicated that examining existing competitors clarified how the company differentiates itself from them, thus enabling the formulation of a marketing plan accordingly. Understanding the bargaining power of customers was also found to be crucial in designing a marketing plan tailored to the segments and target consumers identified for the digitalization services. Based on the examination of Porter's Five Forces, a marketing plan has been developed for the company's new digitalization services. This plan outlines strategies to capitalize on strengths, address weaknesses, and seize opportunities in the market while mitigating potential threats. The study underscores the importance of strategic planning and leveraging market analysis tools in navigating the evolving landscape of the energy industry amidst digital transformation. / Den digitala tekniken har under de senaste åren gjort genomslag på många olika marknader. Likaså står energibranschen inför en digital förändring. Det är därför av stor vikt att företag inom branschen ligger i framkant med utveckling och innovationer inom digitalisering för att stanna kvar på marknaden när förändringen sker. Syftet med studien är att undersöka hur stora företag inom energibranschen kan utforma en marknadsplan utifrån interna och externa faktorer för att effektivisera sin marknadsföring.  Studien har uppfyllt sitt syfte då en marknadsplan har utformats åt fallföretaget Omexom för deras nya digitaliseringstjänster. Utöver det har studien även undersökt hur ett stort företag inom energibranschen kan använda sig av Porters fem krafter för att utveckla marknadsstrategier för de nya digitaliseringstjänsterna. Undersökningen har skett via intervjuer med utvalda anställda på Omexom och leverantören samt genom en litteraturstudie inom valda teorier. Porters fem krafter är en metod för att ta reda på hur konkurrenskraftig ett företag är på marknaden samt för att analysera branschens underliggande struktur och vad som formar industrins konkurrens. Studien påträffade att stora företag inom energibranschen kan använda Porters fem krafter för att få en tydligare bild av den aktuella marknaden och nya aktörer som kan ta sig in på marknaden, vilka konkurrenter och substitutprodukter som finns samt leverantörers och kunders förhandlingsstyrka. Resultatet visade att undersökningen över de befintliga konkurrenterna klargjorde hur Omexom differentierar sig från dessa och därmed kan skapa en marknadsföringsplan utefter det. Vikten av att Omexom är medveten om kundernas förhandlingsstyrka visade sig också vara stor för att kunna utforma en marknadsföringsplan som passar de segment och målkonsumenter som tagits fram för digitaliseringstjänsterna. Utifrån undersökningen av Porters fem krafter har en marknadsplan tagits fram till Omexom för deras nya digitaliseringstjänster. Marknadsplanen nämner strategier för att dra nytta av styrkor, ta itu med svagheter, ta vara på möjligheter på marknaden samtidigt som potentiella hot elimineras. Studien nämner vikten av strategisk planering och utnyttjande av marknadsanalysverktyg för att navigera i energibranschens föränderliga landskap mitt i den digitala transformationen.

The aim of diploma thesis is to evaluate the position of a small company offering services in a golf courses market. Following aims are to show reference both in short run investments and strategic investments. The main tools used in the document are the Porter's five forces, the SWOT analysis, and the analysis of criterions matrix. The output of the diploma statement is that the small company is strongly fixed in the market of golf services. The short term strategic recomendation is to focus on the needs of the target market customers as well as to increase the quality of the services and the golf environment. The main long term strategic recomendation is to rebuilt the old devastated building near by chateau Hrádek u Nechanic into a hotel and restaurant belonging to the golf course. This reconstruction needs to be funded with EU grants at least by 27% of the total cost, therefore by 30.922.000,- CZK.

Processing of the business plan of a particular firm, the implementation of economic evaluation by methods of financial analysis.

Processing of the business plan of a particular firm, the implementation of economic evaluation by methods of financial analysis.