In this information driven society it is a given that the medical field are more explored to be able to live a sustainable healthy life well into the golden years. Everyone is responsible for his or her own health, and as Abraham Lincoln said: “You cannot escape the responsibility of tomorrow by evading it today”. To be proactive in attitude and behaviour can be beneficial to avoid or supress serious illnesses or diseases. This study measures the proactive attitudes and behaviours of South Africans and then to compare it prior studies that was done in United States of America. Three major areas of change are explored namely: healthcare and delivery; construction of medical aid packages; information availability. An extensive literature study about proactiveness and the major role players that influence and aid patients, to gather the necessary information to adopt a positive attitude towards health issues. The results of the empirical data expressed that tendencies are similar regarding proactive attitudes and behaviour in selected areas of South Africa comparing to results in America. / MBA, North-West University, Potchefstroom Campus, 2015

In this information driven society it is a given that the medical field are more explored to be able to live a sustainable healthy life well into the golden years. Everyone is responsible for his or her own health, and as Abraham Lincoln said: “You cannot escape the responsibility of tomorrow by evading it today”. To be proactive in attitude and behaviour can be beneficial to avoid or supress serious illnesses or diseases. This study measures the proactive attitudes and behaviours of South Africans and then to compare it prior studies that was done in United States of America. Three major areas of change are explored namely: healthcare and delivery; construction of medical aid packages; information availability. An extensive literature study about proactiveness and the major role players that influence and aid patients, to gather the necessary information to adopt a positive attitude towards health issues. The results of the empirical data expressed that tendencies are similar regarding proactive attitudes and behaviour in selected areas of South Africa comparing to results in America. / MBA, North-West University, Potchefstroom Campus, 2015

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method. Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish. Theambition is to find success factors for guerrilla marketing that result in publicity and increasedrecognition. Limitations: The Swedish market where a collaboration between two companies, Miami GuerrillaMarketing (Miami) and Stena Line, has been examined in a case study. The case study focuses on two successful guerrilla campaigns, 2008 and 2009, which resulted in publicity and increasedrecognition. Method: Case study Conclusion: A number of factors that lead to successful guerilla marketing, which gains publicityand increased recognition, have been identified in this dissertation. These are to: chose a new marketing communications strategy, chock and surprise the customers, use the novelty effect,generate strong emotions, match the media selection with the target audience and use uncon-­ventional media. Suggestion for further research: Experiment of guerrilla marketing in combination with traditionalmarketing and also studies of the effectiveness of the method.

Magister Educationis - MEd / Inclusive education is practised globally as well as in South Africa and is researched widely. South Africa’s policy document, Education White Paper 6: Special Needs Education: Building an Inclusive Education and Training system was implemented in 2001. This policy is grounded in human rights and strives to promote the rights of children who have disabilities by including them in mainstream schools. The attitudes that teachers have toward the inclusion of learners with disabilities influence the success of the implementation of this policy as teachers are at the forefront of implementing it

AIMS: The aim of this study was to find variables related to positive attitudes to physical education (PE) and strong sense of coherence (SOC) among adolescents. METHODS: The study included three parts: seven physical tests; a questionnaire which included ways of living, attitudes to PE, and subjective health, the 13-question version of SOC; and information on every student's grades. The study group comprised 301 teenagers (131 girls and 170 boys, aged 16-19 years) attending upper secondary school. Positive odds ratio was used in the logistic regression analyses with SOC and attitudes to PE as dependent variables. RESULTS: Variables related to positive attitudes to PE were strong SOC, high physical capacity, high leisure-time physical activity (PA), high grades in PE, and little time spent watching TV. Variables related to strong SOC were positive attitudes to PE, high grades in PE, very good subjective health, and feeling comfortable in school. Highest physical capacity, highest mean grades, and highest grades in PE were found among adolescents who reported exercise four times or more per week. CONCLUSIONS: An interrelation between attitudes to PE and SOC was shown. The relation between positive attitudes to PE and high scores in SOC indicated that past experiences of PA and PE could contribute to the development of SOC, and actual levels of SOC could influence the persistent attitudes to PE and be important for lifelong PA. One means of identification of favourable or unfavourable health behaviour among young people might be through PA patterns, and relations between attitudes to PE and SOC.