The aim of this work is the analysis of current practices and techniques of Internet marketing. The work is divided into two parts. The theoretical part presents the current internet marketing tools, the optimal utilization is reflected in the practical part, which is carried out a comprehensive plan for internet marketing strategy with emphasis on SEO for start-up company in the field of accommodation and hospitable service. This is a company Penzion U Lišky, which offers accommodation in Southern Bohemia. The work will serve as a guide for small and medium organizations in the development of marketing projects. The practical part of the evidence considered in developing websites and methods to optimize site for search engines. The next section provides recommendations for use of PPC campaigns and presentation of the company's social networking site Facebook. The analysis methods for increasing traffic through social networking, PR articles, blogging and other tools.

The thesis introduces contextual advertising on internet using Google AdWords. The paper describes individual steps of an ad campaign (product choosing, ad types, keywords), its management and success evaluation (calculation of ROI and modified ROI).

The diploma thesis focuses on the mechanisms set up campaigns in ppc systems. Thesis discusses the role of PPC in the marketing mix of the company, compares ppc with other similar tools (e.g. SEO). The practical part describes the creation of ad groups, setting and management of keywords, selection of content network, and analysis advanced tools of ppc campaign (public, dimensions, themes).

The present study aims to investigate the phonological development of typically developing monolingual Swedish speaking children aged three to four years. The result could be used in the standardization of a new phonological test material for clinical speech and language pathology assessments. One-hundred and thirty four children aged three and four years (73 girls and 61 boys) were assessed with the new material. The children were tested in kindergartens in three communities in southeastern Sweden. Their assessments were audio recorded, transcribed phonetically and analyzed with Percentage Phonemes Correct (PPC) and Percentage of Words Correct (PWC). An analysis of speech error patterns of substitutions of phonemes, reduction of consonant clusters and word structural deviations was conducted. The data recorded from the children were divided and analyzed in four semi-annual intervals and two annual intervals. The result shows a clear developmental trend with children in the older age group having a higher PPC and PWC than the younger children. Significant differences were found between the groups in annual intervals. Significant differences could only be demonstrated between the youngest age group and the other groups at semi-annual intervals. No significant gender differences were observed. Most of the errors of individual phonemes and consonant clusters among children in all age groups were distortions rather than substitutions, but the younger children simplified consonant clusters more often.

Submitted by Cássia Santos (cassia.bcufg@gmail.com) on 2016-09-06T10:46:52Z No. of bitstreams: 2 Dissertação - Dylan Avila Alves - 2016.pdf: 8538695 bytes, checksum: 6ed16def6f4882bd1de7a18090119ebb (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2016-09-06T13:29:13Z (GMT) No. of bitstreams: 2 Dissertação - Dylan Avila Alves - 2016.pdf: 8538695 bytes, checksum: 6ed16def6f4882bd1de7a18090119ebb (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2016-09-06T13:29:13Z (GMT). No. of bitstreams: 2 Dissertação - Dylan Avila Alves - 2016.pdf: 8538695 bytes, checksum: 6ed16def6f4882bd1de7a18090119ebb (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2016-08-03 / Fundação de Amparo à Pesquisa do Estado de Goiás - FAPEG / The deficit of teachers in the country throughout the history of Brazil is due to many factors and among them the low expectations for the teaching profession presented by young Brazilians, especially in the areas of Exact Sciences, contributed to the Federal Government to establish from the law No. 11,892 / 08, the Federal Institutes (IF) should allocate 20% (twenty percent) of the budget funds for degree courses and teacher qualifications. The state of Goiás currently has two IF, the IFG and the IF Goiano, each institution has five chemistry degree courses created from the year 2008. In this study we sought to analyze the training context in degree courses in Chemistry IF Goiano and used as research objects courses Pedagogical Project (PPP) of the five undergraduate programs of the institution, in order to analyze the professional profile sought this in the documents built by the members of each campus, and also use the "voices "the licentiate in chemistry obtained from questionnaires, to seek the views and perspectives imposed on teacher training. Analyses signaled that although undergraduate courses, direct courses for teacher training with the technological bias and the formation of structure has a trodden direction in the training model by technical rationality. This model can interfere in the professional profile to be formed in the IF Goiano, which can approach the bachelor's degree programs. This distortion in the formation may possess intrinsic relationship with the habitus set of IF Goiano, which compromises the teacher training of future teachers, in order not to become autonomous and reflective teachers. is denoted by the voices of licensees, that the teaching profession is not the first option after completing the course and end up choosing to work in industries, laboratories, other areas, or end up postponing the educational performance when enrolling in graduate school and this lack of perspective may be related to the lack of incentive and encouragement in their own courses. The survey also allowed us to analyze the implicit concepts in PPC interfere with the type of teacher training not targeted by the survey, able to exercise it in the educational field, with a survey of the overlap of the chemical field, which contributes to the misconception with relation to the training model of the teacher, which is a professional performer of routine activities, not using research as a tool towards a transformative education. / O déficit de professores no país ao longo da história do Brasil deve-se a vários fatores e dentre eles as baixas expectativas pela carreira docente apresentada pelos jovens brasileiros, principalmente nas áreas de Ciências Exatas, contribuiu para que o Governo Federal estabelecesse a partir da lei n° 11.892/08, que os Institutos Federais (IF) deveriam destinar 20% (vinte por cento) dos recursosorçamentários para cursos de licenciatura e qualificação de professores. O estado de Goiás apresenta atualmente dois IF, o IFG e o IF Goiano, sendo que cada instituição apresenta cinco cursos de licenciatura em química criados a partir do ano de 2008. Nesta pesquisa buscamos fazer uma análise do contexto formativo nos cursos de licenciatura em Química do IF Goiano e utilizamos como objetos de pesquisa os Projetos Pedagógicos de Cursos (PPC) dos cinco cursos de licenciatura da instituição, com o intuito de analisar o perfil profissional pretendido presente nos documentos construídos pelos membros de cada campus, e também utilizamos das “vozes” dos licenciandos em Química, obtidas a partir de questionários, para buscar as concepções e perspectivas instituídas sobre a formação docente. As análises sinalizaram que embora sejam cursos de licenciaturas, os cursos direcionam para uma formação de professores com o viés tecnológico e que a estrutura de formação possui um direcionamento calcado no modelo de formação pela racionalidade técnica. Este modelo pode interferir no perfil do profissional a ser formado no IF Goiano, que pode se aproximar dos cursos de bacharelado. Esta distorção na formação pode possuir relação intrínseca com o habitus instituído do IF Goiano, o que compromete a formação docente dos futuros professores, no sentido de não tornarem professores autônomos e reflexivos. Denota-se pelas vozes dos licenciandos, que a carreira docente não é a primeira opção após a conclusão do curso e acabam optando por atuar em indústrias, laboratórios, outras áreas, ou acabam postergando a atuação docente ao se ingressarem na pós-graduação e esta falta de perspectiva pode estar relacionada com a falta de incentivo e estímulo nos próprios cursos. A investigação ainda permitiu analisar que as concepções implícitas nos PPC interferem no tipo de formação de professores, considerando o contexto da pesquisa no campo educacional, havendo uma sobreposição com a pesquisa do campo da química, o que contribui para a concepção equivocada com relação ao modelo formativo do professor, sendo este um profissional executor de atividades rotineiras, não utilizando a pesquisa como instrumento em prol de uma educação transformadora.

The aim of this master's thesis is to examine the options and advantages of using online marketing by cultural organisations, especially theatres. The introductory part of this thesis explains essential terms related to online marketing and specifics of internet media. It also gives an overview of internet marketing tools, which can be effectively used in communication of cultural organizations. A second part of the thesis is focused on developing online marketing strategy for the Divadlo v Řeznické Theatre. The strategy is based on information obtained from a research carried out by the author of this thesis. The research includes a situation analysis, benchmarking, interview with marketing manager of Divadlo v Řeznické and a survey research made among the theatre visitors.

The theme of the diploma thesis is called "On-line Communications Strategy Plan for the Cinoherni klub theatre". The theoretical part of the thesis deals mainly with internet marketing and communications strategies in a business. A method called Search Engine Marketing (SEM) is described in details in this part. The thesis deals also with some possibilities of how to effectively use internet advertising to drive traffic to company's websites. In the practical part of the thesis a specific internet communications strategy for Cinoherni club theatre is designed. Free Google AdWords and Sklik PPC advertising systems are used in this strategy. The data from a banner (3 options) concept test research are the main fundament for an appropriate graphic and communication tools selection.

The goal of my Diploma Thesis was to show companies, they should focuse more on investing time and their money into SEO, PR articles as well as they should use social media to communication with their customers. This could be in a long run more efficient than spending money on PPC campaigns. The Diploma Thesis is divided into theoretical and practical part. The theoretical part is oriented on Online Marketing, it shows the basics of each online marketing strategy; SEO, PPC as well as new trends in this fast growing field. The practical part is focused on analyzing instruments of online marketing strategy of ESENNCE.CZ, which is a Czech provider of Experience Days.

The thesis is concerned with a content network within the scope of online advertising and evaluation of factors of its success within online campaigns. The introductory part deals with the most common revenue models of online marketing and categorizing methods of online advertising regarding their specifics. The body of the paper describes metrics and a method of targeting applied in contemporaneous practice and furthermore introduces evaluation indicators in online marketing for content networks used in final analysis. The thesis presents and compares advertising systems for targeting in a content network. The goal of the paper is to show impact evaluation of chosen settings of advertising campaigns on their success, more specifically on possibilities of targeting and formulation of recommendations for their management.

Gasoline Partially Premixed Combustion (PPC) was investigated in a single cylinder optical diesel engine. The PPC operation was achieved with a combination of high dilution and higher intake charge temperature at part-load conditions using Primary Reference Fuel (PRF). The relative air/fuel ratio (λ) was set to 2.3 and the EGR rate at 22%. Split injections of three fuel distribution strategies (50:50, 70:30 and 30:70) were studied. In addition, the effect of injection pressure (900 and 1200 bar) was investigated for each injection timing. The emission and performance of the gasoline PPC operations were then compared with those of the baseline diesel combustion operation. Based on the thermodynamic analysis of the engine performance, detailed in-cylinder studies were carried out by means of optical techniques. The high speed imaging technique was employed to observe the fuel spray development and combustion processes. A simultaneous Mie-LIF technique was then developed and utilized for the visualization of fuel liquid and vapour formation.