Problem: What are Thai consumers’ perceptions toward sugar confectionery  products, which are sold as loose candy (lösgodis) in Sweden? Purpose: The aim of this study is to identify and describe the perception of Thai consumers toward sugar confectionery products with the concept of loose candy (lösgodis) by putting an emphasis on the preferences of product features and the choices of product as well as explore the similarities and differences of each demographic and psychographic group. Method: Method included a collection of information concerning theories. model and confectionery market information from different sources; interview with the candy store owner to figure out market insight as well as related information and the survey with a sample of respondents in order to investigate their perception and preferences of the sugar confectionery products. The retrieved data was analyzed statistically and theoretically in accordance with the conceptual framework. Result: The findings indicated that the majority of Thai people like to consume candy. By allowing consumers to perceive and evaluate candy features through different senses, the result revealed that colorful soft gummy fruity flavors candy with a shape of eatable product together with a uniquely stand-out sweets smell are most preferable. After examining the similarities and differences among the demographic and psychographic groups of consumer regarding their perception and preferences of sugar confectionery products, only minimal differences were found.

The aim of this diploma thesis was to compare the way the Oberbank AG trademark is perceived by the public and by the employees of the company and, using the analysis and comparison of the perception, to suggest a possible change in the company?s way of communication.

This master thesis deals with the perception of the brand BMW on the automotive market in the Czech Republic. The aim of the thesis is the assessment of the position of the brand BMW and its perception by Czech consumers. For this purpose the thesis is divided into six chapters. In the first chapter the brand and brand strategies are solved. Second chapter deals with marketing research. Third and fourth chapter both analyze the automotive market in CR. In the fifth chapter the brand BMW and its competitors are more thoroughly characterized. The last chapter is dedicated to the perception of the brand and there are two surveys. One of them was prepared directly for the car producer BMW and the second one was done by the author. On the basis of the results of the surveys the final conclusions are made.

Orientador: Edson Françozo / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem / Made available in DSpace on 2018-08-25T11:08:29Z (GMT). No. of bitstreams: 1 Salgado_BeatrizdeOliveira_M.pdf: 963950 bytes, checksum: 5a065cca3fa6378edad144444ccd3af2 (MD5) Previous issue date: 2014 / Resumo: Este trabalho investigou se no português brasileiro (PB), assim como investigaram Van Alphen e Van Berkum (2010) no holandês, os ouvintes levam em conta o significado de supostas palavras reconhecidas em outras, durante o acesso lexical. Um exemplo deste fenômeno seria a ativação mental da palavra "fé", mesmo que brevemente, quando o ouvinte se depara com a palavra "café". Investigar fenômenos como esse é tentar compreender parte da dinâmica que ocorre no acesso lexical em nossa mente. No caso desta pesquisa, perguntamo-nos se o acesso lexical de uma Suposta Palavra Inserida (SPI) no início de sua palavra Portadora (como "nó" em "nora") ocorre da mesma maneira que uma SPI no final (como "fé" em "café"). Nossa proposta é que esse acesso dar-se-á de maneira não estritamente modular e sim interacional (em termos cognitivos), como em um modelo conexionista. Neste tipo de modelo, como argumenta Leitão (2008), existe uma alta interação entre todos os tipos de informação relevantes para o processamento (como léxico-semântica, contextual, frequência de ocorrência etc.) e essa interação entre informações é o que guia o "caminho" que seguimos no processamento. Inicialmente, buscamos no corpus NILC-São Carlos palavras que contêm outras palavras menores dentro delas (Portadoras) dentro de um intervalo de frequência. Em seguida, elaboramos experimentos de decisão lexical com estímulos por via auditiva e visual (cross-modal) para avaliar se uma palavra na tela associada à SPI ouvida (como CRENÇA para "fé", em "café") teria um tempo de resposta (RT) diferente de uma palavra sem associação direta nem com a Portadora nem com a SPI (como COMPUTADOR). Esse resultado indica que o sujeito consideraria também a SPI no acesso lexical da Portadora, pois a associação entre a SPI (ouvida na Portadora) e a palavra lida na tela interferiu na tarefa de decisão lexical. Essa interferência seria responsável por modificar o tempo da resposta, em comparação com o caso de uma palavra escrita não associada (situação Controle), que não interfere na tarefa. Por outro lado, existe evidência para a desativação da SPI no início e para inibição da ativação de uma SPI no final, justificada pela ativação da Portadora (por exemplo, a ativação mental de "café" inibiria a ativação de "fé", como resultado da competição entre hipóteses lexicais). Argumentamos que, ao final do prime, as SPIs ainda estão ativadas, mas sofrem efeito da competição com a palavra Portadora. Esses são exemplos da dinâmica temporal do acesso lexical, que estudamos nesta pesquisa. Como os resultados empíricos sobre esse tema, na literatura atual, ainda não são consistentes, com evidências tanto para efeitos que favorecem o acesso de SPIs como para efeitos que inibem esse acesso (assim como a ausência de efeitos), nosso estudo fornece mais evidências para compreender a dinâmica temporal da ativação de palavras dentro de palavras no acesso lexical, investigando também a diferença no processamento de SPIs no início e no final de outras palavras, ao comparar os diferentes RTs para cada uma dessas situações / Abstract: In this research, we examined if in Brazilian Portuguese (PB), as in Dutch (Van Alphen & Van Berkum, 2010), listeners consider the meaning of spurious words embedded in other words, during lexical access. As an example of this phenomenon there is the activation of the word "pain", even if briefly, when the listener hears the word "champagne". Investigating phenomena like this is trying to comprehend part of the dynamics in the lexical access in our minds. We have asked if the lexical access of an embedded word in the beginning of its carrier (e.g. "pie" in "pirate") occurs in the same way as a word embedded in its ending (e.g. "pain" in "champagne"). We propose that this access does not happen in a strictly modular way, but in an interactive way, in cognitive terms, as in a connectionist model. In this type of model, as argues Leitão (2008), there is a high interaction among all kinds of relevant information to processing (lexical-semantic, contextual, frequency of occurrence etc.) and this interaction among information is what guides the "path" we follow in processing. Initially, we searched the corpus NILC-São Carlos for words that had other smaller words embedded in them (henceforth, carrier and embedded, respectively) in and interval of frequency. After that, we elaborated cross-modal lexical decision experiments to evaluate if a word in the screen associated to the embedded word in the audio (e.g. DOCTOR to "pain" in "champagne") would have a response time (RT) different from a word with no direct association either with the carrier or the embedded word (e.g. COMPUTER). This result would indicate that the subject also considers the embedded word in the lexical access of the carrier, because the association of the written word with the spurious word (embedded) in the audio interfered with the task, modifying the response time, in comparison to a written word with no association, which would not interfere in the task. On the other hand, there is evidence for the deactivation of the embedded word in the beginning and to the inhibition of the activation of an embedded in the end of a carrier, which is justified by the activation of the carrier itself (for example, the mental activation of "champagne" would inhibit the activation of "pain", as a result of the competition between these lexical hypotheses). We argue that, by the end of the prime, the embedded words are still activated, but suffer the effects of the competition against the carrier word. The empirical results around this subject, in the current literature, are not yet consistent, with evidence for effects that facilitate the access of embedded words, as well as effects that inhibit this access. Therefore, our study provides more evidence to the comprehension of the temporal dynamics of the activation of words within words in lexical access by investigating the difference in processing of embeddings in the beginning as well as in the ending of carrier words, by comparing the different RTs for each of these situations / Mestrado / Linguistica / Mestra em Linguística

This study's purpose was to discover commonalities and differences among female predators and Florida female teachers who are perceived and reported to harass students sexually. When perceived and reported female sexual harasser and student safety was researched, a breath of studies did not occur. When current studies were reviewed, teacher sexual harassment continued to occur. In this qualitative study, ten Florida public school female teachers who were perceived and reported to sexually harass students were randomly selected. Findings indicted that further research is still needed on female teachers who are perceived and reported to sexually harass students. When researching the female teacher as a sexual predator, implications such as student safety in the public school system, school districts not reporting sexual harassment, and the need for additional research due to the minimal amount of completed research on the topic. When the differences and commonalities between female teachers who are perceived and reported to harass students sexually and female predators was studied, the results were not conclusive. The data displayed minimal commonalities and differences leaving no definitive answer but created numerous questions for future research. In addition, recommendations were made for school leaders and for future research.

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The present state of listening activities in elementary school music lessons, and didactic suggestions for the integration of these activities in school teaching The thesis looks into the employment of listening activities at contemporary Czech schools. Its primary aim is to boost the motivation of school children to listen to classical music by means of choosing their preferred pieces in music lessons. The thesis consists of two parts, the theoretical part and the practical part. The theoretical part analyses available sources connected with listening activities, such as materials for teachers, and textbooks certified by the Ministry of Education, Youth and Sports as one of possible tools. It looks into the place of listening activities in the contemporary Czech curriculum, and presents also information about listening from the music therapy point of view. The practical part analyses the present situation in the employment of listening activities at our schools. It detects spontaneous preferences of pupils in listening to classical music, and suggests how to use these spontaneous preferences to enhance the quality of music education at school, and build and encourage positive attitude of school children to classical music. The practical part is based on the interview and experiment methods. The...