Im Kontext der Herausforderungen globalwirtschaftlich orientierter Entwicklungen in der Gesellschaft gestalten Schulen zunehmend ihren eigenen Handlungs- und Strukturrahmen. Dieser lässt sich auch im Bildungsbereich mit 'Profilbildung' umschreiben: Schulen geben sich eine eigene Identität, mit der sie sich - auch für Außenstehende erkennbar - von anderen Schulen abheben möchten. <br><br> Ziel der Untersuchung zur musikalisch-ästhetischen Profilierung soll die Beantwortung der Grundsatzfrage sein, wie der subjektive und objektive Handlungs- und Strukturrahmen einer musikalisch-ästhetischen Profilbildung beschaffen sein muss, damit sie von einer Schule erfolgreich betrieben werden kann. <br><br> Die Verfasserin hebt hervor, dass es keinen einheitlichen Weg für diese Profilbestrebung geben kann und wird. Rechtliche Wege eröffnen Chancen und Hilfen hinsichtlich einer musikalisch- ästhetischen Profilbildung. Sie ist nachhaltig und in ihrer Dimension sogar eine 'Selbsthilfe', damit Schule ihre eigene Rolle in der Bildungspolitik definiert. / In the context of the challenges of globaleconomically oriented developments in the society schools arrange their own action and structure framework increasing. This leaves itself also within the education range with 'profile formation' describe: Schools give themselves their own identity, with which they would like themselves to take off - also for outstanding ones recognizably - from other schools. <br><br> A goal of the investigation for musical-aesthetic shaping should be the answer of the matter of principle, how the subjective and objective action and structure framework of an musical-aesthetic profile formation must be constituted, so that it can successfully be operated by a school. <br><br> The author emphasizes that there can be no uniform way for this profile effort and will. Legal ways open chances and assistance regarding a musical aesthetic profile formation. It is lasting and in its dimension even one 'self-help', so that school defines its own role in the education politics.

Die SLUB bemüht sich in jüngster Zeit vermehrt, ihr gewonnenes Potential offensiv auszuspielen. Wie kaum eine andere Bibliothek in Deutschland ist sie als Landesbibliothek wie als Universitätsbibliothek gleichermaßen profiliert. 2006 konnten in beiden Bereichen wichtige Entwicklungsfortschritte erzielt werden.

The doctoral thesis studied the behaviour of scientists on Internet profiles. The scientific community is founded on communication. The advance of research, the evaluation of research results, the reputation of individual scientists - all rest on constant interaction among the community members. The Internet, as a flexible channel for world-wide communication, has a considerable potential for the scientific community. Besides often discussed consequences for scientific publishing, the Internet also offers new opportunities for self-presentation of scientists. In this thesis, the online presence of scientists was studied with a 'positive lens', concentrating on how the Internet can be used to enhance scientists' individual self-presentation. The doctoral thesis consists of five essays: an overview and four essays documenting separate research projects. The research was founded on the radical constructivist understanding of reality. It was classified as connected to three areas: research on science communication, research on digital identity, and research on generation of online content. Viewing the existing literature in these areas, three focal points were identified, which informed and guided the formulation of research aims and the implementation of research projects: focus on Internet self-presentation, assumption of strategic importance, and need for a holistic view. The aims of the thesis were (A) to develop a holistic understanding of scientists' Internet presence, (B) to study behavioural patterns on scientists' Internet profiles, and (C) to develop an instrument to support the development and management of scientists' Internet self-presentation. Based on these aims, four research projects were carried out. Each project pursued own research questions or objectives using suitable methods, yet all contributed to the overall aims of the thesis. Thus the thesis presents conceptual, empirical, and applied findings resulting from a multi-method approach and contributing both to research on Internet self-presentation as well as to practice in the management of online presence.

Die SLUB bemüht sich in jüngster Zeit vermehrt, ihr gewonnenes Potential offensiv auszuspielen. Wie kaum eine andere Bibliothek in Deutschland ist sie als Landesbibliothek wie als Universitätsbibliothek gleichermaßen profiliert. 2006 konnten in beiden Bereichen wichtige Entwicklungsfortschritte erzielt werden.

The doctoral thesis studied the behaviour of scientists on Internet profiles. The scientific community is founded on communication. The advance of research, the evaluation of research results, the reputation of individual scientists - all rest on constant interaction among the community members. The Internet, as a flexible channel for world-wide communication, has a considerable potential for the scientific community. Besides often discussed consequences for scientific publishing, the Internet also offers new opportunities for self-presentation of scientists. In this thesis, the online presence of scientists was studied with a 'positive lens', concentrating on how the Internet can be used to enhance scientists' individual self-presentation. The doctoral thesis consists of five essays: an overview and four essays documenting separate research projects. The research was founded on the radical constructivist understanding of reality. It was classified as connected to three areas: research on science communication, research on digital identity, and research on generation of online content. Viewing the existing literature in these areas, three focal points were identified, which informed and guided the formulation of research aims and the implementation of research projects: focus on Internet self-presentation, assumption of strategic importance, and need for a holistic view. The aims of the thesis were (A) to develop a holistic understanding of scientists' Internet presence, (B) to study behavioural patterns on scientists' Internet profiles, and (C) to develop an instrument to support the development and management of scientists' Internet self-presentation. Based on these aims, four research projects were carried out. Each project pursued own research questions or objectives using suitable methods, yet all contributed to the overall aims of the thesis. Thus the thesis presents conceptual, empirical, and applied findings resulting from a multi-method approach and contributing both to research on Internet self-presentation as well as to practice in the management of online presence.:1 Introduction 2 Theoretical foundation 3 Research areas 4 Research aims and questions 5 Methods 6 Findings 7 Conclusions References Essay 1: Bukvova, H. (2011). Scientists online: A framework for the analysis of Internet profiles. First Monday, 16(10). Essay 2: Bukvova, H. (2012). A holistic approach to the analysis of online profiles. Internet Research, 22(3). Essay 3: Bukvova, H. (2011). Information demand on scientists’ Internet profiles. Sprouts: Working Papers on Information Systems, 11(173). Essay 4: Bukvova, H. (2011). Online Impression Management for Scientists. Sprouts: Working Papers on Information Systems, 11(140).

Die Broschüre stellt 20 Startups vor, die in ihrer Planungs- und Startphase, aber auch darüber hinaus von der IHK Dresden begleitet wurden.