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The medicare system within the Taiwanese government has been cutting public hospitals' purchasing budget on antibiotic drugs year after year, making antibiotic suppliers less profitable. This essay takes a close look at how the medicare is minimizing aitibiotic supplier's profit, and the right sales strategies needed for suppliers to survive in this hostile environment.

La presente investigación es un estudio cuantitativo relacionado con las estrategias promocionales (promoción de venta) y la intención de compra de personas. El objetivo general para esta investigación es determinar la relación de la promoción de venta en la decisión de compra de productos de belleza en tiendas de retail, el cual conlleva a analizar y entender la importancia de la promoción hoy en día. La metodología utilizada está basada en la investigación – acción, el cual permite la observación directa del investigador hacia los resultados obtenidos, estos serán analizados desde un enfoque cuantitativo. La muestra utilizada para esta investigación depende del público objetivo, pero debido a que es no probabilístico, será una muestra de 250 personas, el cual son mujeres de 20 a 49 años de edad, las cuales fueron encuestadas en el centro comercial Jockey Plaza. La conclusión más significativa de este trabajo es que las promociones son importantes y sí son consideradas al momento previo de la compra. / The present investigation is a quantitative study related to the degree of influence that promotional strategies (sales promotion) can have on the decision to purchase people. The general objective for this research is to determine the relationship of the sales promotion in the decision to buy beauty products in retail stores, which leads to analyze and understand the importance of the promotion today. The methodology used is based on research - action, which allows the direct observation of the researcher towards the results obtained, these will be analyzed from a quantitative approach. The sample used for this research depends on the target audience, but because it is not probabilistic, it will be a sample of 250 people, who are women from 20 to 49 years old who were surveyed at the Jockey Plaza shopping center. The most significant conclusion obtained in this study was that for people promotional strategies are important and it´s considered in their decision when buying. / Tesis

The Center for Disease Control and Prevention (CDC) reports indicate that 8% and 6.3% of Kentuckians consume enough fruits and vegetables, respectively. The Plate It Up! Kentucky Proud (PIUKP) project is a recipe-development project that aims to boost produce consumption by incorporating local fruits and vegetables. The purpose of this study was to implement promotional strategies using PIUKP recipes at farmers’ markets and determine their effects on consumers’ intent of purchasing and preparing the produce. The study was conducted at nine farmers’ markets across Kentucky (n=300) in collaboration with Cooperative Extension agents/assistants. The consumers’ impression of the sample was positively associated with their intent to purchase fruits and vegetables the same day (t = 0.36; p < 0.0001), in future (t=0.43; p < 0.0001), and prepare the respective recipes (t=0.51; p < 0.0001). Distribution of recipe cards was also positively correlated with consumers’ intent to prepare recipes (t=0.35; p < 0.0001). However, no significant association was found between the self-reported fruit and vegetable intake and their respective dermal carotenoid score. Findings from this study support the use of promotional strategies as a means to influence produce intake among farmers market consumers. Future studies can apply these strategies and explore the extent of effect they have on dietary intake.