Made available in DSpace on 2014-06-12T18:33:04Z (GMT). No. of bitstreams: 2 arquivo7824_1.pdf: 10391867 bytes, checksum: ba2a8ec3043779ca1455218a0b8dc666 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2005 / Este trabalho tem por objetivo explorar as diversas formas e imagens criadas e utilizadas pela propaganda oficial do Estado Novo pernambucano durante seu período de vigência, entre 1937 e 1945, mais particularmente em seus primeiros cinco anos, a grosso modo, o período em que o Brasil ainda não se envolvera na II Guerra Mundial. Durante estes oito anos, Pernambuco foi governado pelo interventor federal Agamenon Magalhães. A partir da análise do que ainda resta do vasto material produzido naquele período (os jornais, principalmente), procuramos compreender quais imagens, slogans e propostas eram levadas a cabo nesta propaganda, ao mesmo tempo em que abordamos as festas e os eventos promovidos pela interventoria federal, também como meio de persuasão popular. O trabalho foi dividido em duas partes: na primeira, procuramos estabelecer a relação do Estado Novo com os meios de comunicação. Como o jornal (especialmente) era o mais importante veículo da mensagem oficial, nesta parte, exploramos os significados que esta mídia representava para os produtores da propaganda e políticos daquela época. Na segunda parte, detivemos nosso olhar para as festas e os eventos que marcaram estes oito anos de administração. Procuramos perceber o que tais acontecimentos possuíam de comum entre si e, ao mesmo tempo, suas particularidades e características que faziam de cada festividade um momento tão único dentro da propaganda oficial. Como conclusão, propomos o conceito de Veranico: desde o início da administração Agamenon Magalhães, houve a criação de um corpus propagandístico que visava persuadir os cidadãos do Estado, fazê-los crer que viviam em atmosfera de perpétua alegria e pujança, na tentativa de dissipar eventuais rebeliões contra o regime, ao mesmo tempo em que os instituía e os qualificava aos olhos da população

Orientador: Antonio Augusto Arantes Neto / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-07-25T18:31:23Z (GMT). No. of bitstreams: 1 Sampaio_InesSilviaVitorino_D.pdf: 11130088 bytes, checksum: d289b6c716cca63ab4a5e2dd510eba4c (MD5) Previous issue date: 1999 / Resumo: Não informado / Abstract: Not informed / Doutorado / Doutor em Antropologia Social

Orientador : Renato Ortiz / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-07-14T02:35:02Z (GMT). No. of bitstreams: 1 Santos_RafaelJosedos_M.pdf: 4132291 bytes, checksum: 00372e6db92cd1892e2aa0dd559bc91f (MD5) Previous issue date: 1992 / Resumo: Não informado / Abstract: Not informed / Mestrado / Mestre em Antropologia Social

M.A. (Communication Science) / This dissertation is a profusion in combining two sub disciplines of the communication science, namely journalism and persuasion theory. An. analysis of journalism as a form of persuasion is made in which is shown that not only in explicit commentary, but also in everyday news stories the contents is slanted. This is because of the inescapable subjectivity of man that de-objectifies information. The sources of de-objectification is localized in the study by means of a model of the press process, which traces the development of the news item and identifies the different phases in which the information is, mostly unknowingly, given new meanings by subtle slanting. As a pilot study, and therefore as a matter of testing the validity of combining the two communication subdisciplines mentioned, a simple comparative study is done. The most explicit commentary article, namely the leader, of three Johannesburg newspapers are sampled and judged by means of three of the most simple persuasion principles. A comparison is made of the effective use of these persuasive techniques by the three newspapers' leader writers. The conclusion is reached that further studies in this field could be very fruitful, keeping the following two qualifications in mind firstly, that the many contradicting conclusions reached within persuasion research should be cleared up, and secondly, that some sort of stable scale for measuring the effectiveness of journalistic persuasion, except by comparative means, be devised.

This qualitative study provides a semiotic perspective on cyberterrorism and its opportunity to cause maximal damage while using terrorist propaganda. The very definition of cyberterrorism refers to Internet use, technology, and computer-based networks against critical infrastructures. The application of Stamper's Semiotic Ladder - morphological, empirical, syntactical, semantic, pragmatic and social world - to the various methods of propaganda utilized by cyberterrorists will uncover aspects on the transition from traditional to modern methods of attack, cyberterrorist communication, and the recruitment of new members to their cause. Additionally, this research focused on the role of the media in the equation of planning by propaganda to the fruition of an attack. Interviews were collected from ten participants during 30-60 minute segments. Based on the data, five themes emerged: (1) Acknowledgement of the Existence of Cyberterrorism, (2) Postmodern Propaganda and Publicity, (3) Detrimental Effects on Targets, (4) Media Implications , and (5) Communicative Messages. This provides readers with an organized order to the data and provides a way to progressively detail cyberterrorism, with a specific focus on the actual effects of their semiotic intents on targets, on the public, and on the world at large or what is being conveyed. Ultimately, the themes that emerged follow Stamper's Semiotic Ladder, starting with surface level understanding of cyberterrorism and work up to the global impact of cyberterrorism on various aspects of culture, beliefs, and expectations.

<p> The dilemma of the war poet -- how "to combine two incompatibles" -- has produced several temporary alternatives and as many permanent misconceptions. For some, writers and audience alike, war poetry has come to be merely a form of propaganda, or perhaps an outlet for the emotions. For Keith Douglas, however, war was apparently a natural and a compatible subject for poetry. This study focuses upon Douglas's life, work and reputation, in an attempt to discover how, why, and to what effect he was able to solve the dilemma.</p> / Thesis / Master of Arts (MA)

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This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.