<p>Our increasingly globalized world has contributed to that more Swedish companies has expanded their business to more distant areas. One of these Swedish companies that now stands before their first international expansion is the Swedish fast-food chain Max AB. Max has chosen to start their expansion in Saudi Arabia, a country far away from Sweden, not only in terms of geographical distance but also in cultural. The cultural differences that Max will encounter may affect the business and result in to various adaptations that must be done in order to establish successfully. The thesis investigates the existing circumstances for the fastfood business in Saudi Arabia and shows which adaptations international fast-food chains should or must do as a result of the cultural distances they encounter. Subsequently there will be an exposition of which adaptations Max will accomplish in their concept with their establishment in Saudi Arabia. The investigation method that has been used is qualitative interviews. The interviews were with Max’ franchise manager and former marketing director for McDonald’s in the Middle Eastern region. The outcome of our investigation shows clear cultural differences and that fast-food chains have to conduct themselves and adapt to these differences in order to establish successfully.</p><p>Key words: Fast-food business, Max AB, McDonald’s, Saudi Arabia, psychic distance, culture, adaptations</p> / <p>Vår allt mer globaliserade värld har medfört att alltfler svenska företag internationaliserar sin verksamhet till mer avlägsna områden. Ett av dessa svenska företag som nu står inför sin första utlandsexpansion är den svenska snabbmatskedjan Max AB. Max har valt att börja sin expansion i Saudiarabien, ett land långt ifrån Sverige, inte bara i termer av geografiskt avstånd utan även kulturellt avstånd. De kulturella skillnaderna som Max möter kan komma att påverka verksamheten och leda till att vissa anpassningar måste genomföras för en framgångsrik etablering. Uppsatsen undersöker det rådande förhållandet för snabbmatsbranschen i Saudiarabien och visar vilka anpassningar internationella snabbmatskedjor bör eller måste göra på grund av de kulturella skillnaderna de möter. Härefter följer en genomgång av vilka anpassningar Max kommer att göra i sitt koncept vid sin etablering i Saudiarabien. Den undersökningsmetod som har använts är kvalitativa intervjuer. En intervju med Max expansionschef samt tidigare marknadschef för McDonald’s i regionen mellanöstern har företagits. Resultatet från undersökningen visar på tydliga kulturella skillnader och att snabbmatskedjor måste förhålla sig och anpassa sig till dessa för genomförandet av en framgångsrik etablering.</p><p>Nyckelord: Snabbmatsbranschen, Max AB, McDonald’s, Saudiarabien, psychic distance, kultur, anpassningar</p>

Due to strong growth in the virtual business environment, online internationalization has become a topic of high interest. This makes it necessary for firms providing software online to carefully investigate and understand barriers and differences in countries before entering them. Further, companies expanding abroad face a variety of differences compared to their home market, which has to be carefully understood in order to succeed internationally and to avoid misinterpretations. This thesis took a qualitative approach and was based on six semi-structured interviews with open-ended questions, all performed with CEOs, founders or managers with explicit knowledge in the online internationalization phase of their firms. The insights from the interviews acknowledge which differences and barriers the firms faced and how they perceived them. The outline and result of the study were based on the four dimensions of cultural, administrative, geographic and economic challenges. The result showed that the cultural and geographic dimensions were barely perceived as barriers by the firms, the administrative dimensions moderately, whereas the companies clearly perceived the economic dimensions as barriers in their internationalization processes. Additional findings of the study were the importance of cultural leadership, hierarchies &amp; decision-making processes, high-density clusters and pricing strategies.

Our increasingly globalized world has contributed to that more Swedish companies has expanded their business to more distant areas. One of these Swedish companies that now stands before their first international expansion is the Swedish fast-food chain Max AB. Max has chosen to start their expansion in Saudi Arabia, a country far away from Sweden, not only in terms of geographical distance but also in cultural. The cultural differences that Max will encounter may affect the business and result in to various adaptations that must be done in order to establish successfully. The thesis investigates the existing circumstances for the fastfood business in Saudi Arabia and shows which adaptations international fast-food chains should or must do as a result of the cultural distances they encounter. Subsequently there will be an exposition of which adaptations Max will accomplish in their concept with their establishment in Saudi Arabia. The investigation method that has been used is qualitative interviews. The interviews were with Max’ franchise manager and former marketing director for McDonald’s in the Middle Eastern region. The outcome of our investigation shows clear cultural differences and that fast-food chains have to conduct themselves and adapt to these differences in order to establish successfully. Key words: Fast-food business, Max AB, McDonald’s, Saudi Arabia, psychic distance, culture, adaptations / Vår allt mer globaliserade värld har medfört att alltfler svenska företag internationaliserar sin verksamhet till mer avlägsna områden. Ett av dessa svenska företag som nu står inför sin första utlandsexpansion är den svenska snabbmatskedjan Max AB. Max har valt att börja sin expansion i Saudiarabien, ett land långt ifrån Sverige, inte bara i termer av geografiskt avstånd utan även kulturellt avstånd. De kulturella skillnaderna som Max möter kan komma att påverka verksamheten och leda till att vissa anpassningar måste genomföras för en framgångsrik etablering. Uppsatsen undersöker det rådande förhållandet för snabbmatsbranschen i Saudiarabien och visar vilka anpassningar internationella snabbmatskedjor bör eller måste göra på grund av de kulturella skillnaderna de möter. Härefter följer en genomgång av vilka anpassningar Max kommer att göra i sitt koncept vid sin etablering i Saudiarabien. Den undersökningsmetod som har använts är kvalitativa intervjuer. En intervju med Max expansionschef samt tidigare marknadschef för McDonald’s i regionen mellanöstern har företagits. Resultatet från undersökningen visar på tydliga kulturella skillnader och att snabbmatskedjor måste förhålla sig och anpassa sig till dessa för genomförandet av en framgångsrik etablering. Nyckelord: Snabbmatsbranschen, Max AB, McDonald’s, Saudiarabien, psychic distance, kultur, anpassningar

Denna studie undersöker internationaliseringsprocessen av e-handelsbolag med fokus på hur psychic distance, ett koncept som hanterar upplevda skillnader i bland annat språk, kultur och politik mellan olika marknader, spelar in i internationaliseringen. Syftet med studien är alltså att undersöka vad den befintliga litteraturen inom fältet för International Business studier säger om sambandet och vilken roll psychic distance spelar i internationaliseringen av e-handelsbolag. Detta kommer göras genom att besvara följande två forskningsfrågor: Vilken roll spelar psychic distance i e-handelsbolags internationaliseringsprocess? samt På vilket sätt har betydelsen av psychic distance förändrats i och med e-handeln? Studien baseras på teorierna kring psychic distance och nätverk från Uppsalamodellens internationaliseringsteorier, CAGE-ramverket samt e-handel och ”the virtuality trap” för att undersöka sambandet mellan dessa traditionella teorier och nya tekniska utvecklingar i form av e-handel. För att undersöka detta har en systematisk litteraturstudie baserad på 29 artiklar från fem olika journaler på fältet genomförts. Resultatet från denna analyserades sedan med hjälp av en tematisk analys för att identifiera mönster i materialet. Detta ledde fram till ett antal slutsatser och det konstaterades att psychic distance spelar en roll även i internationaliseringen av e-handelsbolag men inte riktigt samma roll som för traditionella bolag. Det konstaterades även att betydelsen av psychic distance har ändrats mycket i och med e-handeln och att även om teknik sägs minska avstånd så kan avstånden ändå inte helt elimineras. Slutligen konstateras att det finns mer att lära om psychic distance i e-handelssammanhang och att mer forskning på området är önskvärt. / This study examines the internationalization process of e-commerce companies with a focus on psychic distance, a concept that deals with perceived differences in, among other things, language, culture and politics in different markets and how this plays a role in internationalization. The purpose of the studies is to examine what the existing literature within the field of International Business studies says about the role psychic distance plays in the internationalization of e-commerce companies. This was done by answering the following two research questions: What role does psychic distance play in the internationalization process of e-commerce companies? as well as In what way has the meaning of psychic distance changed with e-commerce? The study is based on the theories around psychic distance and networks from the Uppsala model's internationalization theories, the CAGE-distance framework as well as e-commerce and the virtuality trap to examine the connection between these traditional theories and new technological developments in the form of e-commerce. To investigate this, a systematic literature review, based on 29 articles from five different scientific journals within the field of interest was conducted. The results from these were then analyzed using a thematic analysis to identify patterns in the material. This led to several conclusions, and it was established that psychic distance does plays a role in the internationalization of e-commerce companies, but not quite the same role as for traditional companies. It is also established that the meaning of psychic distance has changed a lot with e-commerce and that even though technology is said to reduces distance, the distance cannot be eliminated. Finally, it is established that there is more to learn about psychological distance in an e-commerce context and that more research in the area is desirable. This thesis is written in Swedish.

The “stage model” is a criticized but well-used segmentation method for categorizing firms into different export development stages based on their perceived export barriers. However increasing presence of born global firms and lagging exports, particularly in the Swedish tech industry, require an updated segmentation tool. Export intensity, export experience and psychic distance to foreign customers are identified as alternative indicators of a firm’s perceived export barriers. The extent to which these variables can predict perceived export barriers of firms is tested. Collected data from 30 Swedish SMEs consisting of both born globals and traditional exporters within the tech field suggest that none of the three variables is a sufficient indicator of perceived export barriers on its own. Instead, each variable explains different export barriers to different degrees. The results indicate that each SME chooses its unique path of export development, making it difficult to establish a standardized stage model for modern SMEs.

This study examines the phenomenon of the usage of e-commerce in relation to firms’ internationalization process. Consequently, the study investigates risks and psychic distance in relation to prior research within International business, Internationalization and e- commerce, while focusing on the latest era of academia, namely “Internetalization”. The study investigates how e-commerce and its tools reduce perceived risks associated with firms’ internationalization process and what challenges Swedish SME’s identify while using e- commerce as a tool for internationalization. The study takes a qualitative, multiple case study approach focusing on Swedish SME’s operating in foreign markets within the retail industry. The findings indicate that e-commerce has the potential to generate international market expansion for Swedish SME’s. Further findings show that e-commerce and its tools are leveraged by Swedish SME’s to source, access and exchange valuable information whilst reducing perceived risk related to internationalization since it gives SME’s access to essential information needed for further expansion. Two main challenges are identified. Firstly, trustworthiness and secondly transforming gathered information into valuable information and knowledge. Consequently, the main challenge identified in the internationalization process of Swedish SME’s, resides in coping with the underlying presence of “psychic distance” or “virtuality trap”.

Diss. Stockholm : Handelshögskolan, 1991

No description available.

This research explores the internationalisation of Australian firms in Latin America. Latin America attracts seven per cent of worldwide inward foreign direct investment (FDI) stocks but accounts for less than one per cent of Australian FDI stocks abroad. This discrepancy led me to ask why and how some Australian firms have entered the region when most of those that have gone abroad went elsewhere. Drawing on constructs from the Uppsala model and the network perspective of internationalisation I created an integrated research framework that encompassed both the internal and the external drivers of internationalisation. I used a multiple case study research design based on in-depth interviews with ten firms to explore the mechanisms by which Australian firms overcome their perceived psychic distance to Latin America. I conducted interviews with key decision makers at both headquarters and subsidiaries in Australia, Brazil, Chile and Mexico. / My findings demonstrate that firms simultaneously draw on internal and external resources to facilitate their internationalisation. By leveraging their networks firms are able to succeed in psychically distant markets despite an initial lack of experiential knowledge. My findings reveal that firms obtain market-specific knowledge vital for internationalisation via their networks. Internationalisation knowledge on the other hand is mainly acquired through first-hand, in-country experience. / In this research I systematically document the types of institutional, business and social networks that impact internationalisation and categorise the numerous roles they fulfil. In addition to providing market-specific knowledge, network connections ‘unlock doors’, provide reassurance and comfort, provide credibility and help find employees, agents and local partners. Using networks to facilitate internationalisation accelerates the process in comparison to the traditional ‘trial and error’ method associated with in-country experiential learning. / The integrated framework I develop provides a more holistic understanding of how firms internationalise than previous models. My research has implications beyond the Australia-Latin America context as an example of the increasing phenomenon of FDI from and to non-traditional markets.

In the last decades it has been argued whether psychic distances have lost their importance on the world markets. The access to information through the internet may have reduced them and made them more understandable, but it has also increased the overall world trades leading to more diversity and therefore to more different market segments that have to be considered. This contrary statements are investigated in this master thesis and further evaluates the current importance of psychic distances in relation to the perception of the managers towards it. Therefore it gives an insight into how psychic distances affect the management of a web- based companies called Compare AG. The progress of this work mirrors this discussion along with the development process of the company. It will show how it went from a unexperienced firm, which merely copied their concept to another market expecting it to work, to a company that adapts to the foreign markets and has specialists for every country to cope with any kind of market changes illustrating both opinions on how important psychic distances still are today especially for internet-operating companies.