Global ETD Search

11	The decision to buy "Made in Mozambique" Macamo, Monica Aniceto 11 1900 (has links) This study aims at understanding the decision to buy "Made in Mozambique" products, which is important for developing marketing strategy and promoting national products. To explore the factors influencing consumers' buying decisions, means-end theory and its associated methodology provide a useful framework for understanding why people buy "Made in Mozambique" rice by characterising the relationships between the attributes, consequences associated with those attributes, and the values those consequences help reinforce. Methodology: a total of 20 consumers were interviewed. It is important to mention that only rice was used in this study. The laddering interviewing technique was then used to link these chains of meanings. Analyses and interpretation of the resulting data provide an effective complement for studying consumer purchasing motives and suggest recommendations for managerial practice and future research efforts. Summary of the study findings include: (i) Attributes: Quality, cost, national; (ii) Consequences: healthy, well-being, affordable, trust, contribution, and fulfillment; and (iii) Values: Feeling happy, longevity and self-esteem.The theoretical component of this research covers the definition and discussion of Means-end theory and consumer decision-making. / Industrial Psychology / M.A. (Industrial & Organisational Psychology) 'Made in Mozambique' Laddering Hierarchical Values Map (HVM) Consumer Decision Attributes Consequences and Values 658.8342 Consumers -- Attitudes Consumer behavior -- Research Motivation research (Marketing) Psychographics Attitude (Psychology) -- Testing Brand choice
12	Psychographics and VALS system as marketing segmentation approach by business establishments in United Arab Emirates Al-Shamsi, Rashed Abdulaziz 01 January 2001 (has links) Psychographics is the principal technique used by consumer researchers as an operational definition or measure of life style. One aim of psychographics is to provide quantitative measures of consumer lifestyles, in contrast to soft or qualitative research from focused group interviews, depth interviews and similar techniques. The scope of this thesis is to discuss the psychographics analysis and life system in the United Arab Emirates (UAE) as a tool of marketing communication segmentation. Psychographics Marketing -- United Arab Emirates Marketing
13	Early Music Audiences: A Survey and Analysis of Early Music Consumers in Texas Emanski, Julianna 08 1900 (has links) Texas has a rich tradition of Early Music ensembles that dates back to 1969. However, there is little reliable information based on statistical data collection and analysis concerning Texas Early Music consumers. Little is known about why they attend Early Music performances or other important factors that affect the Early Music industry. Through the use of an extensive survey and accompanying statistical analysis, this study answers many questions regarding Early Music consumers in the State of Texas. This study collected demographic and psychographic data in January 2020 about the Early Music concert-going public in three major Texas cities - Dallas, Austin, and Houston. Other factors were identified in two primary areas: audience characteristics and ticket pricing practices. early music Baroque music audience music consumer marketing survey statistical analysis non-profit organization concert demographics psychographics ticket price Texas Music audiences -- Texas. Early-music groups. Music entrepreneurship. Academic theses
14	When data crimes are real crimes: voter surveillance and the Cambridge Analytica conflict Gordon, Jesse 28 August 2019 (has links) This thesis asks what conditions elevated the Cambridge Analytica (CA) conflict into a sustained and global political issue? Was this a privacy conflict and if so, how was it framed as such? This work demonstrates that the public outcry to CA formed out of three underlying structural conditions: The rise of the alt-right as an ideology, surveillance capitalism, and a growing and unregulated voter analytics industry. A network of actors seized the momentum of this conflict to drive the message that voter surveillance is a threat to democratic elections. These actors humanized the CA conflict and created a catalyst for a large scale public outrage to these previously ignored structures. Their focus on democratic threat also allowed this conflict to transcend the typical contours of a privacy conflict and demonstrate that the consequences of CA are societal, rather than personal. Despite the democratic threat of voter surveillance, Canada and the United States have yet to address the wider implications of voter surveillance adequately. Thus, how these systems are used will be a question of central importance in upcoming elections. / Graduate Cambridge Analytica Voter Surveillance Big data Privacy Surveillance alt-right Political marketing Elections Campaign 2016 election Donald Trump democracy SCL Privacy Advocates democratic threat politics Facebook social media psychographics democratic erosion Graph API v1.0 Personal Information data crimes data regulators political party Republican Democratic Party Voter analytics mydigitallife app frames data broker Micro-targeting

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