Student Number : 9609557F - Master of Journalism and Media Studies research report - Faculty of Humanities / This research report forms part of current debates in media studies around the rapidly increasing commercialization and privatization of public broadcasters around the world. It investigates the impact of this commercialization and privatization on the role of these broadcasters. It looks at some impacts that the dependence of public broadcasters on advertising has on their roles public service roles. South Africa is not immune from these global trends that are mentioned above. As suggested by the ICASA, the government reduced its funding of the public broadcaster (SABC). This forced the SABC to rely more and more on income from advertising and various forms of sponsorship in order to sustain and fulfill its goals. This research provides an investigation and findings of the nature and extent of the impact of advertising influence on both the SABC and to some extent E-TV programming and programmes. This study is important because it covers an important area since it looks at the rapid changes taking place in the funding and the content of local television (South African Television). It will make both a theoretical and empirical contribution to the understanding of trends and developments that are taking place in South African Television. It is comprised of three chapters with each treating its own theme ranging from policy and literature analysis, news and drama programme analysis and finally a case study, which provides an analysis of first hand information from the SABC officials from both the programming and the advertising department.

Esta dissertação trata da representação de elementos identitários da América Latina em programas infantis de televisões públicas da Argentina e da Colômbia que se tornaram relevantes polos de produção audiovisual voltada para crianças na região: o canal PakaPaka, da Argentina, e a TV Señal Colômbia. Com o objetivo de mapear quais imagens e construções narrativas representam e indicam marcas culturais da região nos programas dirigidos a crianças, foram analisados em abordagem metodológica, inter e transdisciplinar, fragmentos das séries Medialuna y las noches mágicas (Argentina) e Guillermina y Candelario (Colômbia). Também foram realizadas entrevistas com produtores audiovisuais e especialistas em TV infantil latino-americana. A análise dos episódios pelo método de leitura cultural indicou pluralidade na representação das infâncias, com referências múltiplas da arte, do trabalho, do cotidiano e do meio ambiente do continente, o que abre janelas de identificação com outros públicos da região. / This dissertation deals with the representation of Latin American identity elements in children\'s TV shows by Argentinian and Colombian public broadcasters, which became relevant producers for children\'s TV in the region: the PakaPaka channel in Argentina and TV Señal Colombia. Fragments of the series Medialuna y las noches mágicas (Argentina) and Guillermina y Candelario (Colombia) were analyzed in a methodological, interdisciplinary and transdisciplinary approach in order to map which images and narrative constructions represent and indicate cultural markers of the region in TV shows aimed for children. Audiovisual producers and specialists in Latin American children\'s TV were also interviewed. The analysis of the episodes using the method of cultural reading indicated plurality in the representation of childhoods, with multiple references to art, work, daily life and the environment of the continent, which opens up windows of identification with other audiences in the region.

1 Abstract Master Thesis titled The future of public editors in the time of technological convergence deals with the issue and phenomena of ombudsmen and public editors as part of self-regulation of journalists. Specifically, it focuses on ombudsmen, that were established by the Czech public media - Czech Radio and Czech Tv, between the years 2016 and 2018. It compares these ombudsmen with their counterparts in other countries, where they face the progressing phasing out of this role in newsroom. This thesis will first try to establish and describe the theory of ethics and morals and their impact on the history and evolution of media ethics. This Thesis will also mention the historical role of ombudsmen in United states, Europe and other parts of the world. The role of ombudsmen in the newsroom and their relationship will then be compared to the emerging relationship of press and social media, who also serve as alternatives to mainstream media. The practical part of this thesis will focus on interviewing both ombudsmen currently working in Czech media, the executive directors who were the main push for establishing them, and two journalists from United States, who were public editors just a few years ago and who will talk about their experience with the job.