The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently updated and drawing followers´ attention. Successful online consumer engagement can improve consumers’ loyalty and trust in the brand. Therefore, it is important for a company to be aware of actions that can encourage consumer engagement on social media. The goal of this study is to help marketers achieve higher consumer engagement that will consequently lead to more loyal customers.

This thesis aims to describe how enterprises can approach and reach older citizens in order to sell new technology products. For that they need information about aspects affecting elderlies purchase decisions regarding these kind of products. The study is based on 13 qualitative interviews where we have applied semi structured interviews and observations of the elderlies behaviour towards an Ipad which we used as a study object during the interviews. The results of this study shows several aspects which affect the elderlies purchase decision regarding new technology but it all comes down to one matter, lack of knowledge. In order to overcome that obstacle, enterprises need to modify their communication strategy. They will be needing information about elderlies preferences and their self-image, meaning how they perceive themselves which is connected to how receptive they are towards new technology. They will also need to communicate information about the products area of use, the quality of the product, that the product is user-friendly and that there is impeccable support and education available. All these aspects have shown to have huge impact on the purchase decision. Enterprises need to assure the elderly segment that they will be able to use these products without complications. Since the social environment, especially the younger segment has shown to have an impact on the elderlies purchase decisions, enterprises must also turn the attention and start communicating this information towards them also.

A considerable body of research supports the application of behavioral economic principles to study the relative reinforcing efficacy of drug and alcohol use. One self-report measure, the Alcohol Purchase Task, is thought to account for individual differences in the subjective valuation of alcohol consumption. To date, however, behavioral economic approaches have not evaluated the possible influence of memory-based expectations regarding the cognitive and behavioral effects of substance use on their measures. Alcohol expectancy research has found that more positive expectancies about the effects alcohol directly mediate drinking behavior and are associated with a number of alcohol-related outcomes. Given the importance of alcohol expectancies, the current study incorporated cognitive priming techniques into the Alcohol Purchase Task instruction set to test whether the activation of alcohol expectancy primes influenced patterns of alcohol consumption. Although previous research has primarily used the Alcohol Purchase Task in samples of heavy drinkers, we also examined differences between heavier and lighter drinkers to test whether expectancy primes would differentially influence alcohol demand. As expected, both heavier and lighter drinkers in the expectancy priming conditions purchased more alcohol overall relative to those in a non-primed condition. Results also suggest the positive-social expectancy content in the Alcohol Purchase Task increased the overall demand for alcohol relative to a modified Alcohol Purchase Task with no contextual primes, even after controlling for alcohol consumption. Although previous behavioral economic research has examined alcohol expectancies as a secondary outcome, the current study is the first to directly examine the influence of expectancies on alcohol demand using the Alcohol Purchase Task.

Lietuvos Respublikos Prekybinės laivybos įstatymas pateikia laivo sąvoką: :laivas- bet kurio tipo savaeigis ar nesavaeigis plaukiojantis statinys, kuris yra ar gali būti naudojamas laivybai. Laivai, išskyrus karo laivus, pakrančių apsaugos laivus, registruojami vidaus arba jūrų laivų registruose. Rašant šį darbą pirmiausiai reikėjo išspręsti klausimą, kokios rūšies laivai bus šio darbo objektas. Dėl skirtingo šių laivų teisinio reglamentavimo šio darbo apimtis būtų per didelė. Todėl rašysime tik apie jūrinius laivus, kuriuos Lietuvos Respublikos civilinis kodeksas pripažįsta nekilnojamaisiais daiktais. Kitas kriterijus, kodėl nagrinėsime tik jūrinius laivus yra jų vertė. Jūriniai laivai lyginant su vidaus vandenų laivais yra žymiai didesnės vertės. Naujų laivų vertė siekia net milijonus litų. Sandoriai, kurie susiję su jūriniais laivais turi būti sudaromi labai apgalvotai, iki smulkmenų numatant sutarčių sąlygas, nes ateityje kilsiantys ginčai gali sukelti didelių nuostolių šalims. / Ships are goods, which participate in shipping industry as the most powerfull subjects. Contracts with ships are regulated all over the worl, mostly in marine countries. Ship mortgages, sale and purchase agreements are most risky contracts which needs strong financial support. Without some kind of security, investors will never enter into risky market. Ship are goods with great value tahts why law of ship mortages and sale need to be regulated properly with national and international legislation. This issue will focus on the law of ship mortages and sale contract in Lithuania. It will take a comparitive legal approach, comparison with the laws of the most developed common law countries in both marine legislation and shipping.-Canada, U.K.,USA And civil law countries Germany, Russian Federation.

Magistro darbe atlikta pirkimų proceso ir jį sudarančių etapų mokslinės literatūros šaltinių analizė, įvertinta pirkimų proceso reikšmė sėkmingam įmonės valdymui. Susisteminti užsienio ir lietuvių autorių pateikti pirkimų klasifikavimo, tiekėjų vertinimo metodai. Išnagrinėta atsargų planavimo įtaka pirkimo procesui bei atskirų pirkimo proceso etapų tarpusavio sąveika. Praktinėje šio darbo dalyje atlikta AB „Mažeikių nafta“ pirkimų proceso analizė, nustatytos pirkimų proceso stipriosios ir silpnosios pusės, pirkimo procesą įtakojantys veiksniai. Išskirtos pagrindinės pirkimo proceso problemos bei pasiūlytos tobulinimo kryptys. Iš dalies patvirtinama autorės suformuluota mokslinio tyrimo hipotezė, kad pirkimo proceso s��kmę labiausiai įtakojantis veiksnys AB „Mažeikių nafta“– tai tikslus ir savalaikis pirkimų poreikio identifikavimas, kuris yra neatsiejama pirkimų planavimo dalis. / This Master Paper includes analysis of scientific literature sources associated with procurement process and its stages, evaluation of purchase process’ impact on successful management of a company. The Paper also includes systematization of procurement classification and suppliers’ assessment methods offered by foreign and Lithuanian authors as well as analysis of inventories planning impact on procurement process and interaction of individual stages of procurement process. The practical part of this Paper includes analysis of AB Mazeikiu Nafta procurement process, establishes strengths and weaknesses of the procurement process, and factors having an impact on the procurement process. This Paper partially confirms the scientific research hypothesis formulated by the author stating that successful procurement process in AB Mazeikiu Nafta is predetermined by exact and timely identification of procurement demand which identification shall be an integral part of procurement planning.

The primary objective of this research was to explore the icewine package design by conducting two experiments. In experiment 1, there was not congruity effect between label images and bottle forms for icewine. Additionally, in terms of natural label image, opaque Bordeaux bottle form was perceived to be more luxurious and more expensive than transparent Bordeaux bottle form for icewine; these results were only found for natural label image rather than delicate label images. Furthermore, opaque Bordeaux bottle form with maple leaf label image was found to be the optimal design for Canadian icewine. In experiment 2, there was no significant difference on consumers’ evaluations for congruent and moderately incongruent designs under the moderating effect of purchase context (i.e., buying for others and buying for self). The findings not only contribute to the icewine packaging literature but also contribute to Canadian icewine manufacturers, and the industry as a whole, with a competitive advantage.

No description available.

This dissertation investigates the impact of central banks' asset purchase programs on the economy and the role of frictions in the corporate loan markets. It builds a series of models with trading and information frictions in goods market and credit market. Chapter 1 introduces the main idea in this thesis and presents a review on central banks' asset purchase programs and unconventional monetary policies. Chapter 2 constructs a model of the monetary economy with multiple nominal assets. Assets differ in terms of the liquidity services they provide. I show that the central bank can control the overall liquidity and welfare of the economy by changing the relative supply of assets. A liquidity trap exists away from the Friedman rule that has a positive real interest rate; the central bank's asset purchase/sale programs may be ineffective in instances of low enough inflation rates. My model also enables me to study the welfare effects of a restriction on trading with government bonds. Chapter 3 investigates the effects of open-market operations on the distributions of assets and prices. It offers a theoretical framework to incorporate multiple asset holdings in a tractable heterogeneous-agent model. This model features competitive search, which produces distributions of money and bond holdings as well as price dispersion among submarkets. At a high enough bond supply, the equilibrium shows segmentation in the asset market; only households with good income shocks participate in the bond market. Segmentation in the asset market is generated endogenously without assuming any rigidities or frictions in the asset market. Numerical exercises show that when the asset market is segmented, the central bank can improve welfare by purchasing bonds and supplying money. Chapter 4 develops a model of loan markets in which lenders post an array of heterogeneous contracts, then borrowers tradeoff terms of loan contracts and matching probability between themselves. I show that a unique separating equilibrium exists where each type of borrower applies to a certain type of contract. Chapter 4 also provides empirical evidence of both price dispersion and credit rationing in the corporate loan market. Chapter 5 offers concluding remarks and possible extensions. / Thesis (Ph.D, Economics) -- Queen's University, 2014-02-03 10:31:40.883

Research Question: Which factors impact the purchase decision of consumers within emerging markets when shopping online? Purpose: The purpose of this study is to examine the relationship between e-commerce factors and the consumer purchase decision within e-commerce on emerging markets to unravel how certain factors impact the consumer purchase decision. The aim is to provide knowledge regarding consumer purchase decision making for retailers entering an emerging e-commerce market, this by carrying out a survey to consumers on a representative emerging market. Hypotheses: H1: E-logistics has a positive impact on the e-consumer purchase decision. H2: E-marketing activities have a positive impact on the e-consumer purchase decision. H3: Online integrity has a positive impact on the e-consumer purchase decision. H4: E-vendor contact alternatives have a positive impact on the e-consumer purchase decision. H5: Web site design has a positive impact on the e-consumer purchase decision. Method: This study has a deductive research approach combined with a quantitative research method. The primary data consists of data collected through carrying out a survey in Warsaw, Poland. The data was later on analyzed using the statistics software programme SPSS. Conclusion: In order for e-vendors to gain market shares and utilize the market capacity of the hyper-competitive emerging markets the factors web site design, e- marketing and e-vendor contact alternatives are essential to address due to their positive impact on the consumers purchase decision.

This study examined the effect of colors and typography on attraction towards a product, tones evoked by the product, and likelihood that a participant would buy a product. Prior research has addressed how color and type influence visual design and those who come in contact with it in a multifaceted way. To measure this, participants on Amazon Mechanical Turk were asked to take part in an online survey on Surveymonkey.com. Assigned to one of four conditions of color and font combinations, Black or Purple paired with Modern or Script, participants answered questions about a sample product, a soda can. The study examined the combined and individual effects of the colors Black and Purple and the font types Modern and Script on the participants’ likelihood to purchase the product, their attraction toward it, and the perceived tone the product gives off. A 2x2 ANOVA was run to measure likelihood of purchase and attraction and a Pearson’s Chi-Squared test was used to measure both tonal questions. It was found that attraction to product was 1.19 times more likely with the product displaying Script font regardless of color and likelihood of purchase was 1.15 times higher with Script font regardless of color. Purple and Modern were most highly associated with the tonal word “Modern” for tonal question number one and for Black, the overall largest tonal association term was “Traditional,” for tonal question number. The finding for the color Purple approached significance and the other two of these findings were consistent with the hypothesis.