Rapid growth of the internet and information technology help people communicate with others around the world through computers. The developing development of virtual communities¡]VCs¡^gather people with the same personalities in a VC website. VCs are not only a place of providing information and social contact for users, but also a precise market segment for marketers. The users of VCs are interested in the information provided within the VCs; therefore, marketers can reach potential customers in VCs more effectively. If the potential customers have high loyalty to a VC, they will consider the information provided by a VC as more important, their opinions on the product will be easily affected, and, ultimately, their purchasing decision will be influenced. Therefore, the purpose of this thesis is to analyze the loyalty of VC users to understand how VCs affect their purchasing decisions based on the EKB model by assuming VCs are external information sources, reference groups, and channels of post-purchase dissonance. Factors that affect VC users, including ¡uTechnology and Service¡v,¡uInformation Content¡v, and¡uEmotional Interact¡v, can be used to discover different types of loyalties of VC users and to understand if VC users are influenced by VCs when purchasing. A web survey was conducted on three VC websites discussing cosmetics¡]Fashion Guide, Urcosme and yam hercafe¡^,from January 18, 2008 to February 1, 2008 and received 416 valid samples. After analyzing the valid samples, the result suggested that¡G 1. ¡uInformation Content¡vis the most critical factor among the three factors of affecting loyalty of VC users. 2. VC users with a high level of loyalty who depend on the information provided by VC web sites consider VC websites as reference groups and are highly influenced by the site¡¦s recommendations 3. The users of high loyalty are affected by VC websites when purchasing. They search information in VCs before shopping, trust the information of VCs, are affected more easily by other VC users and recommend products to VC users or friends. Aside from this, they spend more time on the internet and VC websites than users of spurious loyalty. 4. The loyalty to and purchasing influence caused by a VC of female users are higher than male users as they consider the information provided by VCs more important. Users of low education levels have higher loyalties than those of higher education levels, however students are more easily influenced by VCs when purchasing.

The purposes of this research are to find out consumer¡¦s perception and expectation of beef safety. Our questionnaire research is by asking people who lives in Kaohsiung city and had bough beef before to find out those factors which affect purchasing willing. Our research contents two purposes. The first is to understand the consumer¡¦s perception of import beef safety. The other is to find out the factors those affect buying willing. The total responses are 204 questionnaires. Use ANCOVA and regression statistics to analyze our data. Results showed that: (1) age is significant to the knowledge of BSE. (2) the belief of government and Prof. who has positive attitude about BSE is significant to purchasing willing. (3) percentage of relatives and friends who also eat beef is significant to purchasing willing. According to our research results, we made some suggestions to government to improve beef permit system and to promote knowledge of BSE to consumer.

<p>Problem: Environmental awareness was rated as the most current trend in 2006 by the readers of Swedish newspaper DN (Olausson, 2007), and in 2005 97 per cent of the Swed-ish population thought that environmental issues will have or already have had an influence on Sweden (Swedish Environmental Protection Agency, 2005). Higher awareness about environmental issues leads to more environmental friendly products and new processes by companies for lower consumption of energy and harmful materials. However, the impor-tance of the contribution of households and electronics on the environment seems to be underestimated. Therefore, it is of importance to understand how consumers consider the environmental friendliness of electronic products, and computers in specific for this thesis.</p><p>Purpose: The purpose of this thesis is to examine how consumers value environmental friendliness when buying computers and how this influences their purchase decision.</p><p>Method: In order to achieve the purpose stated, a conjoint analysis was first made through an experiment in order to see how the consumer make trade-offs between certain attributes of computers. After the experiment, respondents were asked to answer a questionnaire which has been used to connect computer purchasing and environmental values to con-sumer behaviour theories.</p><p>Conclusions: The assumption on environmental friendliness being the least valued attrib-ute by consumers has not been supported by the results of the conjoint analysis done; in fact it has instead portrayed environmental friendliness as the second most important, be-fore price and performance, only after accessories. The results have also shown that envi-ronmental friendliness was appreciated in a computer, and that its existence in a computer affects the purchase decision positively. The results of the post-experiment questionnaire have illustrated that environmental friendliness of computers has a strong effect on the purchase decision when combined with other attributes, although it may not be regarded of high value by itself. While a computer by it self are likely to satisfy needs as low as social need, the environmental friendliness of computers appears to satisfy esteem needs. It has also been demonstrated that social factors could have strong effects on purchasing of green computers if more and better information were available. Further, moral obligations and at-titude to behaviour factors concerning green computers seem to be strong, while perceived control and subjective norms appear to be low in today’s society.</p>

<p>ITAB Shop Concept Nässjö AB is a major actor in the shop interior decoration market. ITAB has during several years, seen their inventory levels increase and has experienced efficiency problems in their purchasing. Part of ITAB's problems is their customers’ very unsteady demand and their inability to give ITAB good information on when and where they will open or refurbish their stores. In ITAB’s efforts to improve their purchasing they have decided to move from a system where they exchange single orders with their suppliers, with a given, fixed delivery time, to a system of sending block orders and exchange forecasts. The block order system means that ITAB places an order for the full amount of an article needed during a set period. The suppliers will then deliver the amount needed by ITAB at several occasions specified by ITAB. Delivery schedules and forecast will give the supplier the information as to how much and when to deliver. However, this change has yet to be implemented. The purpose of this study is thus to analyse what effects such a change might have on ITAB and their suppliers.</p><p>The study made is based on a qualitative approach. The information used to analyse the problem was acquired through several semi-structured interviews with different managers within ITAB as well as two people within each of the supplier organisations. Five of ITAB’s suppliers were interviewed. The people interviewed in the supplier organisations all belonged to sales, or order department or production planning or vice president. Mapping was used to illustrate the current order flow, purchasing flow, and production flow within ITAB as well as the order flow in the supplier organisations.</p><p>The outcome of the interviews was that several of the suppliers showed a very positive attitude to the implementation of the block order system. The cooperation between them and ITAB seemed, according to both parties, to be working well. A good relationship is a good basis to introduce new routines and deepen the relationship. The suppliers believed that a forecast would give them the possibility to improve their production planning as well as their capacity use. However, each supplier set terms for its implementation. One being that the information sharing between the two companies must improve. ITAB also have to take the responsibility as well as ownership of everything they purchase. If this is the case, most suppliers aired a certain promise to be able to store ITAB’s products before delivering and to be able to implement the block order system. However, there need to be further negotiations between ITAB and the suppliers to discuss and settle the exact terms of contract.</p><p>It is the authors’ belief that some prerequisites must be fulfilled before ITAB implements the block order system. The information sharing between the two companies must improve. If the forecast shall give the suppliers some benefits, they need to be as accurate as possible. The communication about orders has to be timelier and fit the suppliers lead times better. Today, the suppliers often receive order information from ITAB too late, which causes difficulties. If the suppliers are to trust the forecasts, they must be as accurate as possible. It is the author’s belief that if this is not so the suppliers will increase their inventory costs as well as continue to have difficulties delivering. It is also the author’s belief that the communication between sales and purchasing in ITAB needs to improve so that the forecast can be updated in a timely fashion as well as correctly. More involvement of suppliers as well as purchasing and production within ITAB’s product development phase could help them prepare for changes, and prevent mishaps.</p>

<p>Two of the most important internal functions within a company, which have gained increased importance, are purchasing and logistics. Purchasing and logistics both contribute to the competitiveness of an organisation by conducting different value adding activities separately. There is also a huge potential for increased benefits if a high degree of integration exists between the two functions. Although there is evidence that purchasing and logistics have been working closely together historically, the operational focus of logistics and the commercial focus of purchasing have created a tension between the two functions. It has been shown that some</p><p>purchasing managers mostly have been committed to reducing the price. The logistics function has as a cause of this sometimes been forced to deal with late deliveries and inferior quality from</p><p>suppliers. To manage the interface activities between the functions is crucial in order to able to achieve integration. Purchasing and logistics functions are of major importance within wholesaling companies because they are considered as core internal functions. This study has been conducted at the wholesaling companies The Body Shop, Hälsokostcentralen (HKC), Mekonomen, Elgiganten and ICA.</p><p>Research questions:</p><p>§ What activities exist within the purchasing and logistics function at the specific wholesaling companies and which of these activities are integrated?</p><p>§ What are the factors that influence the integration between the purchasing and logistics functions and how do these factors hinder or enable the integration?</p><p>Purpose: Initially this thesis aims to identify what activities that exist and which of them that are integrated between the purchasing and logistics functions within the wholesaling companies The</p><p>Body Shop, HKC, Mekonomen, Elgiganten and ICA. Furthermore the purpose is to identify what factors that influence the integration between the purchasing and logistics function in these</p><p>companies and also explain how these factors hinder and enable the integration.</p>

Thesis (M.S.)--Naval Postgraduate School, 2003. / Title from title screen (viewed May 14, 2004). "June 2003." Includes bibliographical references (p. 127-129). Also issued in paper format.

Thesis (M.B.A.)--Naval Postgraduate School, December 2003. / "MBA professional report"--Cover. Joint authors: James Cheatham, Vaughn Gonzalez 2nd, Rolando Ibanez, Richard Nalwasky, Martin Rios, Marco A. Turner. Thesis advisor(s): Ron Tudor, Rod Tudor. Includes bibliographical references (p. 227-237). Also available online.

Thesis (M.B.A.)--Naval Postgraduate School, December 2003. / Thesis advisor(s): Donald Summers, Juliette Webb. Includes bibliographical references (p. 67-69). Also available online.

This dissertation studies the effect of heterogeneity in consumer incomes on outcomes in vertically differentiated markets. When products are differentiated in quality, the consumer's choice of a particular product is a function of her income. Thus, the distribution of incomes plays an important role in shaping the demand for individual products in vertically differentiated markets. The first two chapters of the dissertation study the demand for passenger cars and trucks in the US. These vehicles are differentiated by quality that depends on vehicle's age. The first chapter studies the relationship between the distribution of consumer incomes and the distribution of vehicle vintages using a dynamic, heterogeneous agents model. The model predicts that higher per capita incomes are associated with younger vehicle stocks, if the vehicle ownership rates are high. If the per capita incomes are low, and so are the endogenous vehicle ownership rates, increases in income may lead to the aging of vehicles, by encouraging entry of lower income consumers into vehicle ownership via purchases of older vehicles. Higher levels of income inequality are associated with older vehicle stocks. The second chapter of the dissertation asks whether some of the observed increases in the average age of vehicles in the US can be attributed to the rise in real consumer incomes and the resulting changes in the composition of demand for different vehicle vintages. The dynamic, non-stationary, heterogeneous agents model, estimated on the aggregate vehicle ownership data for the US over the 1967-2001 period, provides a positive answer to this question. The third chapter of the dissertation studies the effect of inequality in consumer incomes on firms' entry, location, and pricing decisions in a static oligopoly model of vertically differentiated products. This paper computes the Nash equilibrium of a three-stage game similar to Shaked and Sutton (1982), to find that greater inequality in consumer incomes leads to the entry of more firms and results in more intense quality competition among the entrants. The consumption inequality is lower and the aggregate consumer welfare is higher in economies with greater income inequality. / text

The ability to make purchases in community settings is highly advantageous as it allows individuals freedom of choice and the ability to function within their own community. Independence and autonomy is especially important for individuals with intellectual disabilities (ID’s), however prerequisite knowledge of money concepts required for making cash purchases may be too complex for individuals with cognitive challenges. The use of EFTPOS cards to make purchases is a comparatively easy process with limited prerequisite skills required therefore, is an ideal starting point for teaching purchasing skills to individuals with cognitive challenges. Video modelling (VM) and video self-modelling (VSM) procedures have shown to be effective and efficient instructional techniques for teaching various skills to individuals with ID’s however, research on the effectiveness and efficiency of these procedures with individuals with Down syndrome (DS) or with EFTPOS purchases is minimal. This study aimed to examine the effectiveness of VM and VSM interventions in teaching independent EFTPOS purchasing skills to 6 young adults with DS using a non-concurrent within-participant design. The results indicates that both VM and VSM interventions were effective and efficient as all 6 participants exhibited increases in task acquisition with the introduction of the intervention, and 5 of the 6 were able to consistently use their EFTPOS cards to purchase chosen items throughout intervention and follow-up generalisation probes (2 weeks postintervention). Therefore, this study suggests both VM and VSM may be equally effective for teaching young adults with DS EFTPOS purchasing skills in community stores.