The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Association, new technologies and trends in the branch of mobile marketing. In the practical part five campaigns were evaluated according to available statistics and to subjective view of the author of this thesis.

Detta kandidatarbete kommer undersöka hur vi designar en smart applikation i köket för att bidra till ett minskat matslöseri. Vi går in i undersökningen med frågan “Hur kan en smart applikation i köket göra vardagen trevligare och lättare, samt bidra till ett minskat matslöseri?”. Vi forskar inom matslöseri, smarta hem, smarta kylskåp och QR-koder. Utifrån denna forskning designar vi upp en prototyp för ett smart kök i form av en applikation. Vi bildar en egen uppfattning på konceptet det smarta köket. Det kommer finnas en genomgång på hur vi gestaltar vår lösning till frågeställningen och vilka metoder som använts för att komma fram till slutresultatet. / This Bachelor Thesis will examine how to design a smart appliance in the kitchen to help reduce food waste. We go into the survey with the question "How can a smart application in the kitchen make the living day more enjoyable and easier, as well as contribute to a reduced food waste?". We research in food waste, smart homes, smart refrigerators and QR codes. Based on this research, we design a prototype for a smart kitchen in the form of a mobile application. We form our own perception of the concept of the smart kitchen. There will be a review of how we shape our solution to the question and the methods used to arrive at the final result.

The demand for organic sustainable products has been growing exponentially in the past years, pressuring the industry to showcase the sustainable origin and conditions of their products to their consumers. Companies use certifications and eco-labels to show the sustainability behind their products, but the standards behind these certifications can be hard to understand as certification companies are struggling to communicate them to the end consumers. Emerging technologies such as QR codes, IoT and blockchain provide new options for increasing traceability and transparency in the certification industry, but these technologies are not widely adopted. This thesis investigates the current practices in certification companies by performing semi-structured interviews with different actors in the certification industry, to understand what are the motivations and barriers that companies see in the adoption of new technologies for transparency and traceability. Once motivations and barriers have been identified, the authors frame them into a motivational model and propose organisational strategies for these companies in order to overcome the barriers and produce change towards technology adoption, traceability and transparency improvement, and sustainability advocacy.Industry practitioners can use these technologies to increase the trust in their brands and to ensure the sustainability of their supply chains. Further, new emerging technologies can be seen as a tool to assess the companies’ strategic and tactical decisions to comply with their CSR policy, decisions that can eventually lead to an organisational change providing companies with a more sustainable perspective of their operations.

Nowadays, robots have become of high importance within the manufacturing industry, as well as programming methods have evolved to adapt to the current necessities. Due to the great number of complex concepts in Robotics, the learning curve of actual robotic software can be steep for inexperienced programmers, and previous training is required. However, training that requires the use of real robots is not always available for common users because of the difficult access to the machines. In parallel, new and more powerful Mixed Reality (MR) devices have been developed, expanding the possibilities of path planning. In this project, a MR application to support robot programming for welding purposes is developed, where the targets are placed according to a work object and a welding piece. Within this application, the user can interact with several menus and objects to program the path, which can be configured and simulated in the virtual environment with reachability checking. Paths can also be exported to the real robot, where they are conducted with accurate performance. Considering the learning process, a guide can be activated to show recommended steps, and it is possible to jog the virtual robot to comprehend robot motions. In addition, two experiments are conducted to test the spatial mapping and marker detection capabilities. Finally, the benefits, limitations, and flexibility of the application are discussed considering its impact on humans, while the user experience is evaluated with a survey for further analysis. The resulting application allows the user to generate, configure and export paths through the MR environment and test them in a real robot.

The principal aim of this thesis is to assess the state of the mobile marketing as of the first quarter of 2011 and to discuss various scenarios of the future development. This thesis defines the terms "mobile marketing" and "mobile advertising" and identifies the main players in the industry. It explores the main categories of mobile advertising such as mobile messaging, in-content and mobile internet advertising. Later, it analyzes the latest trends in the industry and describes in detail the advancements in QR tagging, location based advertising and augmented reality.

As science are growing and new technology emerges in combination with joined rules and laws between countries and unions industries and supply chains are forced to explore and adopt new systems to keep up with this ongoing process. Without modern solutions the information flow can be the Achilles heel that makes companies products less attractive on the market as lack of information sharing can cause tension in questions regarding traceability and sustainability. The food industry can be seen as one of the most important sectors regarding traceability as people want to know what they are buying and putting up on our plates. Other industries are also getting more regulated and forced to act regarding to traceability and the implementation of technology to assist in this process, studies show there is still gaps regarding traceability and the use of technology especially in domain specific industries, like fish meal industry. Studies on and around the concept of traceability shows that even while focus before have been based mostly from a quality point of view, newer studies are placing traceability in a wider spectrum were studies in other research field get more adopted, as both the decision-making process in industry management as for the technology and informatics approach as there is a need to put the concept of traceability into systems and technology to be able to comply with industry related requirements in an effective way. With a qualitative, grounded theory approach, the study investigates traceability requirements based on on-site observations conducted in a fish meal factory. The data or requirements found from the observations have then gone through a coding process according to grounded theory. To form an idea or concept on how technology can be used in relation to traceability data collecting and handling.  The concept has then been analyzed in accordance with the research question and discussed with the concepts emerged from the literature review. The result of this master’s thesis can be seen in the investigation and presentation of traceability requirements within the field of fish meal and how certain technologies can be used to automate, make more reliable and effective traceability systems. Based on the result the proposed concept is that when planning and building a traceability system for a fish meal factory one should build it around the organizations ERP (Enterprise Resource Planning) and use a variety of technology depending on the need as this will help the system to collect data to one place and have it more easily available for further analysis and handling for sharing within the supply chain. Organizations interested in updating and acquiring a new traceability system can based on this study get some insights in the thought process regarding traceability, understand the requirements and explore and understand the use of modern technologies to build up comprehensive traceability systems around the ERP.

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The aim of my Master's Thesis is to analyse the local marketing communication of the Vodafone Czech Republic, a.s. company. I use current secondary information sources and primary resources are collected through in-depth interviews with specialists and a method of observation. My Master's Thesis starts from theoretical information on the issue, then it continues with practical findings and finally, I close up with a summary of the analysis and recommendations. I found out that the mobile telecommunications market offers a great potential for local marketing for both mobile service providers, as well as for other companies in the market. In the international Vodafone Group the marketing communication is directed mainly locally within the individual states, communication is unified and has the central character of the rules, but there are many local exceptions. In the Czech Republic, Vodafone has active, regionally based local marketing communications since the summer of 2010, but a local marketing potential is not fully utilized so far. Future trends in marketing suggest greater use of new technologies, mobile and online marketing. Local marketing will belong to the portfolio of a successful organisation.

Assembly processes are an integral part of many industries, including manufacturing and production. These processes typically involve the use of robots and automated equipment to perform tasks such as picking, placing, and joining components. One solution is Mixed Reality (MR), which combines virtual and real-world elements to create an immersive environment for the operator. MR technology can be used to guide operators through the assembly process, providing real-time feedback and instructions, as well as allowing them to program the assembly process and adjust as needed.  The project was focused on developing a user interface for the Hololens 2 glasses that would allow operators to select different tools and robots and configure targets and processes for an assembly station. The team also developed a system to send information about targets, paths, and joint values to the virtual and real robot, which allowed operators to easily program the robot to perform the assembly process. It was possible to develop and test the MR system in a real-world assembly setting, evaluating its effectiveness in improving the efficiency and accuracy of the process. This project wants to demonstrate the potential of MR technology for improving assembly processes and to provide a proof-of-concept for future development in this field. / <p>Utbytesstudenter</p>

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