Li, Chak Man. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2013. / Includes bibliographical references (leaves 150-159). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstracts also in Chinese.

Brands are now more aware of the importance of implementing a mobile marketing strategy by employing a QR code campaign with the intent of enhancing brand awareness and strength the relationship with customers. Thus, an extensive research has been conducted on this subject with focus on the Swedish premium fashion market .The purpose of this research study is to analyze a new mobile marketing tool called Quick-response (QR) codes, and understand this phenomenon on the premiumfashion segment in Sweden, while relating at the same time with concepts such as customer relationship management and brand awareness. In this study a qualitative research method was chosen, by applying qualitative semi-structured interviews and qualitative content analysis.The research shows that there is a problem with customers' awareness regarding QR codes and its usage. Companies should also be educated for the importance of integrating a mobile marketing program within their marketing and communication strategy. Nonetheless, the study has shown that brands may increase brand awareness and drive CRM if all the requirements above stated are fulfilled, since all of the participants in this research acknowledge the relationship between a brand and its customers extremely important. / Program: Master in Fashion Management with specialisation in Fashion Marketing and Retailing

Master of Science / Horticulture, Forestry, and Recreation Resources / Ted T. Cable / Dillon Nature Center has a wide variety of exhibits that teach the public about the natural resources of Kansas. The purpose of my study was to conduct an exploratory study about the effectiveness of two key exhibits in the nature center (Underground Theater and Tornado), as well as evaluate the use of Quick Response Code or QR codes along one of the trails. A visitor survey was used to collect these data over 30 3- hour sampling periods. One hundred and ninety-five visitors were surveyed during the extent of my study. Fifty-four of those who were surveyed went into the Underground Theater exhibit and 47 went into the Tornado exhibit. I concluded that the Underground Theater exhibit was successful in providing useful information to the visitor, whereas the Tornado exhibit provided little useful information to the visitor. Visitors slightly preferred the use of QR codes along the trail even though the actual use was low. This study indicated that the type of exhibit greatly impacts what the visitor takes away from the exhibit. I also showed that it is likely people prefer newer technology to be available at the nature center. These findings provided the management and staff of Dillon Nature Center with information to guide their interpretive-planning efforts.

Bakgrund: QR-koder är ett nytt marknadsföringsverktyg som möjliggör för företag att förmedla ett länkat innehåll direkt till konsumenten. Den största utmaningen för marknadsförare idag är att konsumenter inte vet vad QR-koder är och vad det innebär att använda tekniken. Forskningsfråga: Hur kan företag få kunder att använda QR-koder för att förmedla ett högre kundvärde? Syfte: Genom att beskriva QR-koder i marknadsföring, värdeskapande och kundbeteende samt analysera dessa faktorer är syftet med denna studie att skapa bättre förståelse för hur företag kan påverka kunder att använda QR-koder som ny teknik i avsikt att öka kundvärdet. Metod: I denna studie har QR-koder behandlats som ett fall där vi valt att utgå från en abduktiv ansats då det valda uppsatsämnet sedan tidigare är relativt outforskat. Det empiriska materialet har samlats in genom kvalitativa intervjuer med såväl företag som kunder. Slutsats: Genom analys av insamlat material har studien visat att företag bör kommunicera tydliga instruktioner om hur konsumenten ska gå tillväga för att ta del av QR-koden. Kodens innehåll måste vara av intresse och förmedla ett värde för mottagaren för att ge motivation till fortsatt användning. Vidare kan intresset öka genom att inkludera tekniken i mer kreativa sammanhang och i stimulerade miljöer. / Background: QR-codes are a new marketing tool which enables companies to communicate a linked content directly to the consumer. The biggest challenge for marketers today is the fact that consumers do not know what QR-codes are and aware of what they can benefit from using them. Research question: How can companies influence customers to use QR-codes in order to create a higher customer value? Purpose: By describing QR-codes in marketing, value creation and consumer behaviour and then analyse these factors is the purpose with this study to create a better understanding of how companies can influence customers to use QR-codes as a new technology in order to create higher customer value. Methodology: QR-codes have in this study been considered as a case where we have chosen to use an abductive approach since the subject studied in this thesis is relatively unexplored. The empirical material has been gathered through qualitative interviews with both companies and customers. Conclusion: This study has through analysis of gathered material shown that companies should communicate clear instructions of how the consumer should use QR-codes. The content of the code has to be of interest and create value for the user in order to motivate further usage. Interest can also increase by using the technology in more creative contexts and in stimulated environments.

Quick Response eller QR är en teknik som tillåter snabb och pålitlig optisk läsning av information som är kodad i ett rutmönster. Som läsverktyg kan man använda läsare som är speciellt tillverkade för ändamålet och numera också vanliga smartphones. Tekniken har i flera år varit framgångsrik i vissa industriella applikationer såsom lagerhållning, men det är fortfarande osäkert i vilken utsträckning den också kan vinna insteg i vardagligt användande av smartphones. Vi har genomfört en enkätundersökning bland universitetsstudenter för att uppskatta hur spridd användningen av QR-koder är och hur denna användning ser ut. För att analysera resultatet har vi använt oss av teorin om diffusion of innovations som tillhandahåller en modell för spridning av ny teknik inom ett sammanhang. Resultaten antyder försiktigtvis att kännedom om tekniken är väl spridd, men att användandet är begränsat och att det beror på brist på upplevd nytta snarare än på att tekniken skulle vara otillgänglig eller svårhanterlig. / Quick Response or QR is a technology allowing fast and reliable optical reading of information encoded in a pattern of black and white squares. Reading implements include devices designed especially for this purpose as well as, in recent years, ordinary smartphones. The technology has for some time been successful in industrial applications such as storage management, but it is uncertain to what degree it might also see widespread use in everyday use of smartphones. We conduct a questionnaire-based survey targeting university students in order to estimate the extent and nature of QR usage. In analysing our findings we make use of the theory of diffusion of innovations, which provides a model for the adoption of a new technology within a given context. Our results imply that knowledge of the technology is widely dispersed, but that actual use is limited and that this is due to a lack of perceived usefulness rather than the technology as such being inaccessible or difficult to use.

Nowadays, paper documents are still frequently used and exchanged in our daily life. To safely manage confidential paper information such as medical and financial records has increasingly become a challenge. If a patient's medical diagnosis get stolen or dumped without shredding, his or her private information would be leaked. Some companies and organizations do not pay enough attention to the problem, letting their customers suffer the loss. In the thesis, I designed a hybrid system to solve this problem effectively and economically. This hybrid system integrates physical document properties with digital security technology, which brings in a revolutionary idea for processing sensitive paper information in modern world. Based on that, I focus on different QR code sizes and versions, compare their attributes and relations, and find the best QR code size and version according to data amount in a given area. Finally I implement them in CryptoPaper word plugin, using several test cases to test the functionality of it.

På grund av de senaste årens ökade konkurrens inom detaljhandeln har det blivit allt mer nödvändigt att på olika sätt differentiera sig från sina konkurrenter. Ett viktigt verktyg för företagen kommer bli hanteringen av informationsteknologiska strategier. Frågan företagen bör ställa sig är hur de ska lyckas med dessa strategier. Syftet med denna studie är därför att undersöka om informationsteknologiska lösningar kan integreras i en fysisk butik på ett sådant sätt att det skapar mervärde för kunder.Teorin utgår ifrån nyckelorden konsumentbeteende och upplevt värde. Det upplevda värdet har operationaliserats och ligger vidare till grund för studiens sju hypoteser. För att finna svar på studiens syfte har en kvantitativ undersökning gjorts, vilket mer specifikt utgjorde observation och enkät i en fysisk butik. Enkätens genomförande innebar att respondenterna först fick i uppdrag att scanna en QR-kod och ta del av informationen i den, därefter fick de svara på ett antal frågor.Resultaten från enkätstudien visar att respondenterna är positivt inställda till QR-koder i fysiska butiker, dock krävs det att de på något sätt blir introducerade till QR-koden. Genom att erbjuda information som respondenterna normalt inte har tillgång till vid ett butiksbesök visar resultatet att QR-koden ökar den upplevda effektiviteten och bekvämligheten. Emellertid uppskattar respondenterna inte effektivitet i form av att betala en vara med QR-koden för att slippa stå i kassakö, däremot kan QR-koden minska behovet av personlig service. Slutsatsen av resultaten är att QR-koder ökar det upplevda konsumentvärdet i fysiska butiker.Denna studie är baserad på ett icke-sannolikhetsurval, på grund av detta är det av intresse att i framtiden genomföra en större studie med ett representativt urval. Viktigt att ta i beaktning gällande resultaten är att dessa kan vara påverkade av undersökningens kontext som innebär ett påhittat scenario. Slutligen presenterar denna uppsats ett antal förslag på hur företag inom detaljhandel ska förhålla sig till informationsteknologiska lösningar för att öka det upplevda kundvärdet. / Program: Civilekonomprogrammet

The purpose of this study was to determine the effects of QR code (quick reference) linked video-based instruction (VBI) on daily vocational skills for students with moderate to severe disabilities (MSD). A multiple probe across participants was used to evaluate the effectiveness of VBI accessed through scanning a QR code. During technology training a system of least prompts was used to teach students to unlock the iPod, scan the QR code, press play, and press pause between each step of the task; after reaching mastery, students entered into the intervention condition (VBI). During VBI an immediate change in level was observed across three particpants. This study found a functional relationship between VBI and the completion of vocational tasks.

PurposeThe purpose of this study is to focus on the challenges with the implementation of technical solutions for automation of warehouse operations for the movement and tracking of goods. Additionally, the focus is on the similarities and differences between the identified challenges in theory and practice. MethodologyThis study employs a qualitative research strategy with a cross-sectional research design. A qualitative analysis of the challenges for the automation of warehouse operations is done, with the help of semi-structured interviews of 9 different companies.TheoryThe theory chapter starts with an introduction of warehouse management systems (WMS) and the differentiation between the main and supportive warehouse processes, whereby the focus is drawn on the supportive processes. The supportive processes are differentiated into the movement and tracking of goods. For the movement of goods automated guided vehicles (AGVs), Automated forklifts and Automated conveyor systems are analyzed. For the tracking of goods Barcodes, QR-Codes and RFID technology is examined. These two areas are also analyzed regarding their identified challenges. AnalysisThe analysis is based on the identification of the challenges from theory and empirical data for the tracking and movement of goods within a warehouse. Therefore, the empirical perceived challenges are processed and merged together. Afterwards, the theoretical and empirical identified challenges are compared for each of the technical solutions for automation for the movement and tracking of goods. Additionally, a comparison between the degrees of importance of the perceived challenges is drawn.Conclusion Technical solutions for automation for the movement and tracking of goods perceived in theory and practice are analyzed in this thesis. The conclusion of this study is that there are differences and similarities between the challenges for the movement and tracking of goods. Regarding the movement of goods, theory is more directed to see challenges after the implementation in contrast to the focus of practice on the pre-implementation challenges. For the tracking of goods, the perceived challenges in practice are more about the usage and not as technical oriented as the theory.

The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Association, new technologies and trends in the branch of mobile marketing. In the practical part five campaigns were evaluated according to available statistics and to subjective view of the author of this thesis.