The aim of my thesis, the proposal of the communication strategy of Brudra Ltd. company, is to analyze and consequently determine the process of creation of the promotional strategy for this company, which is not in place yet. In order to verify the public awareness of this company were used the questionnaires, the other part was checking the quality of services provided in a small detail shops belonging to the company with a method called Mystery shopping. As the outcome will be the merging of the results of the previous mentioned methods, thank to which we will be able to focus on the weak points and gaps in the promotion, followed by its cohesive and unification, including any possible recommendations. The proposal should serve as a sort of guide for setting up the marketing plan for the future.

This diploma theses deals with the Most! series presented by the Czech television in 2019. The purpose of this theses was to find out how the Most! series distinguished from standard Czech series production. In the theoretical part of this theses the Most! series has been put in the Czech series context and concrete distinctions have been investigated. It has been found out, that the most important distinctions have lain in characters, creatively used filming locations and the main theme. Also it has been found out that the Most! series can be considered quality TV so it was endowed with higher quality than other Czech series. Practical part of the theses has been divided into two parts. The purpose of the first part has been to investigate the media reflection of the series using quantitative methods of research. Alongside this research another quantitative analysis of the Czech series Policie Modrava has been made to gain data to comparision. It has been found out that the Most! media reflection contained more published articles from wider media spectrum and it differed mainly in topics and journalistic genres. So it has been proven that the distinction of the Most! series influenced its media reflection. In the second practical part it has been investigated whether the Most! series has...

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Grade 12 learners in one Namibian secondary school participated in a study of science process skills implied in their International General Certificate of Secondary Education (IGCSE) physical science syllabus. The study aimed at finding out learners’ ability to identify science process skills in their physical science syllabus, criteria used to identify skills and whether any relationship existed between learners’ achievement in performing skills and learners’ ability in identifying the skills. Four physical science syllabus topics were taught. Learners performed and identified science process skills in learning and assessment tasks. A One Group Pretest-Posttest research design was used in a combined qualitative and quantitative research method. Data revealed that learners identified science process skills. Science processes performed during learning experiences were used as criteria to confirm presence of the skills. Learners’ achievement increased in performing and identifying science process skills after intervention activities. There seemed no relationship between learners’ achievement in performing and learners’ ability in identifying science process skills. / Science and Technology Education / M. Ed. (Natural Science Education)

Grade 12 learners in one Namibian secondary school participated in a study of science process skills implied in their International General Certificate of Secondary Education (IGCSE) physical science syllabus. The study aimed at finding out learners’ ability to identify science process skills in their physical science syllabus, criteria used to identify skills and whether any relationship existed between learners’ achievement in performing skills and learners’ ability in identifying the skills. Four physical science syllabus topics were taught. Learners performed and identified science process skills in learning and assessment tasks. A One Group Pretest-Posttest research design was used in a combined qualitative and quantitative research method. Data revealed that learners identified science process skills. Science processes performed during learning experiences were used as criteria to confirm presence of the skills. Learners’ achievement increased in performing and identifying science process skills after intervention activities. There seemed no relationship between learners’ achievement in performing and learners’ ability in identifying science process skills. / Science and Technology Education / M. Ed. (Natural Science Education)

AFRIKAANS: In hierdie navorsing is die huwelik met voorskoolse kinders in Suid-Afrika aan die begin van die een-en-twintigste eeu ondersoek. Hierdie huweliksfase, met sy vele uitdagings en huwelikstake, word beskou as die fase met die laagste huweliksaanpassing en die hoogste voorkoms van egskeiding. Die sin en betekenis van hierdie uitdagings (spirituele intelligensie of SQ), sowel as die emosionele belewenis, verstaan en hantering hiervan (emosionele intelligensie of EQ), asook die rol wat dit in huweliksaanpassing speel, is ondersoek. Eerstens is ’n vraelys ontwikkel wat SQ-eienskappe kan meet (MMV-SQ-vraelys), naamlik: (i) die vind van sin en betekenis in ’n gegewe situasie, (ii) motiveringsbronne van gedrag, en (iii) die waardes wat uitgeleef word. Data van 198 respondente het gedui op betroubaarheid van subskale wat wissel van 0.47 tot 0.80. Bevredigende konstrukgeldigheid is verkry deur die verhouding tussen die subskale van die SQ-vraelys en waardeskaal te ondersoek (r het gevarieer van 0.15; p ≤ 0.05 tot 0.54; p ≤ 0.01). Sowel kwantitatiewe as kwalitatiewe navorsing is vervolgens gebruik. In die kwantitatiewe navorsing is die MMV-SQ-vraelys, die huweliks-aanpassingsvraelys van Spanier (Dyadic Adjustment Scale), asook die SSRI (Schutte Self-Report Inventory) op 84 deelnemers toegepas. Die deelnemers het 84 getroude persone, waaronder 34 egpare ingesluit. Die verband tussen huweliksaanpassing en EQ is ondersoek deur korrelasies te bereken tussen die subskale van die DAS en SSRI. Dit het geblyk dat ʼn optimistiese gemoedstemming ʼn verband toon met al die subskale van huweliksaanpassing. Die herkenning van die eie en die huweliksmaat se gevoelens, sosiale vaardighede, en die toepassing van emosies blyk verband te hou met hoër huwelikstevredenheid asook huwelikskonsensus. Sosiale vaardighede het ook ʼn verband getoon met affeksionele uitdrukking. EQ het egter nie ’n sterk verband met huwelikskohesie getoon nie. Die verband tussen die subskale van die DAS is vervolgens vergelyk met dié van die MMV-SQ-vraelys. Betekenisvolle korrelasies tussen enkele skale van huweliksaanpassing en SQ het voorgekom, veral wat die motiveringskaal betref: egpaarlede wie se gedrag deur die motiveringsbron bemeestering gemotiveer word, blyk ʼn hoër mate van huweliksaanpassing te hê, terwyl die negatiewe motiveringsbronne, waaronder selfgesentreerdheid, drange en vrees, ’n negatiewe verband met huweliksaanpassing toon. Min verbande is egter gevind tussen huweliksaanpassing, en sin en betekenis (wel tussen meditatiewe bewustheid en huwelikskonsensus, asook tussen empatiese aanvaarding en openheid, en affeksionele ekspressie). Geen verbande is ten opsigte van waardes gevind nie. Verskille tussen mans en vroue se EQ en SQ is ook ondersoek, maar geen groot verskille is verkry nie. Deur ’n meervoudige regressie is enkele verdere biografiese veranderlikes geïdentifiseer wat ʼn verband met huweliksaanpassing toon. In die kwalitatiewe navorsing is verskeie aspekte ondersoek en bespreek: die rolverdeling ten opsigte van kinderopvoeding en huistake, die balans tussen beroep en gesin, persoonlike tevredenheid (SQ) in die huwelik, asook die begrip en hantering van gevoelens (EQ). Die waarde van hierdie navorsing lê veral in die grondleggingswerk van die SQ-vraelys, asook bruikbare inligting ten opsigte van die huwelik met voorskoolse kinders in Suid-Afrika. Leiding aan egpare in die hantering van gevoelens (EQ), asook insig in hulle motiveringsbronne (SQ) behoort dus hulle huweliksaanpassing te verhoog. ENGLISH: In this research, the South-African marriage with preschool children was investigated. This phase of marriage, full of challenges and marital tasks, is regarded showing the lowest degree of marital adjustment and the highest incidence of divorce. The meaning, (spiritual intelligence or SQ), emotional experience, understanding and dealing with these challenges (emotional intelligence or EQ), as well as the relation to marital adjustment, were investigated. Firstly, a questionnaire was developed that could measure the characteristics of SQ, namely: (i) finding purpose and meaning in a given situation, (ii) motivations of behaviour, and (iii) values. Data from 198 respondents indicated the reliability of the subscales, which vary from 0.47 to 0.80. Satisfactory construct validity was obtained by researching the relation between the subscales of the SQ questionnaire and the value scale (r varied from 0.15; p ≤ 0.05 to 0.54; p ≤ 0.01). Next, both qualitative and quantitative research were utilised. In the quantitative research, the MMV SQ questionnaire, the marital adjustment questionnaire of Spanier (Dyadic Adjustment Scale), as well as the SSRI (Schutte Self-Report Inventory) were completed by the respondents. The respondents were 84 married individuals, including 34 couples. The relationship between marital adjustment and EQ was investigated by calculating correlations between the subscales of the DAS and SSRI. It transpired that an optimistic frame of mind showed a correlation with all the subscales of marital adjustment. It also appeared that the recognition of the own and the spouse’s feelings, social skills, and the application of emotions were related to increased marital satisfaction as well as marital consensus. Social skills also displayed a correlation with affectional expression. EQ, however, did not show a strong correlation with marital cohesion. Next, the relation between the subscales of the DAS was compared to that of the MMV-SQ questionnaire. Meaningful correlations between some scales of marital adjustment and SQ occurred, in particular with regard to the motivational scale: couples whose behaviour are motivated by mastering, appear to display a higher degree of marital adjustment, while the negative sources of motivation like self-centredness, craving and fears, display a negative correlation with marital adjustment. Few correlations were found between marital adjustment and purpose and meaning (between meditative awareness and marital consensus; between empathetic acceptance and openness, and affectional expression). No correlation was found with regard to values. Differences between the EQ and SQ of men and women were also investigated, but no major differences were observed. By means of multiple regressions it was indicated that some biographic variables did show a correlation with marital adjustment. Valuable information was obtained in the qualitative research regarding the couple’s roles in child-raising and domestic chores, the balance between career and family, personal satisfaction (SQ) in the marriage, as well as the understanding and handling of feelings (EQ). The value of this research lies in the foundational work of the SQ questionnaire in particular, as well as useful information with regard to South African marriages with preschool children. Guiding couples in their dealing with feelings (EQ), as well as providing an insight into the sources of motivation (SQ), should therefore enhance their marital adjustment. / Thesis (PhD)--University of Pretoria, 2010. / Psychology / unrestricted

Summaries in English and Afrikaans / Text in Afrikaans / Die probleem van armoede is aangespreek deur middel van die groepwerkproses, waardeur mense sodanig bemagtig is dat die kringloop van armoede verbreek kon word. 'n Kwasi-eksperimentele navorsingsontwerp is gebruik met die groepwerkprogram as onafhanklike veranderlike en die algemene tevredenheid en graad van bemagtiging van die groeplede as die afhanklike veranderlikes. Slegs die voorondersoekgroep en twee eksperimentele groepe is aan die program onderwerp, maar nie die kontrolegroepe nie. n Voor- en natoets is deur aldie groeplede voltooi, om kwantitatiewe data te versamel. K walitatiewe data is versamel deur deelnemende waarneming en doelgeribte gesprekvoering. Die belangrikste verskil tussen die resultate van die eksperimentele groepe en die kontrolegroepe, was dat eersgenoemde tot aksie oorgegaan het terwyllaasgenoemde passief gebly het. Die gevolgtrekking kan dus gemaak word dat die groepwerkprogram wei tot die bemagtiging van die groeplede gelei het wat aan die program onderwerp was. Sleutelterme: Armoede, werkloosheid, haweloosheid, kwantitatiewe en kwalitatiewe navorsing, eksperimentele ontwerp, beskikbaarheidsteekproef, groepwerk, bemagtiging. / The problem of poverty was addressed through the group work process, in order to empower people so that the cycle of poverty could be broken. A quasi-experimental design was used with the group work programme as the independent variable and the general contentment and degree of empowerment of the group members as the dependent variables. Only the pilot study group and the two experimental groups were exposed to the programme, while the two control groups were not. Pre- and posttests were taken of all the group members to gather quantitative data. Qualitative data was gathered by means of participant observation and purposeful conversation. The most important difference between the different groups was that action was taken by the groups subjected to the programme, whereas the control groups remained passive. It can thus be concluded that the group work programme was instrumental in empowering those group members exposed to the programme. / Social Work / M.A. (Social Work)

Summaries in English and Afrikaans / Text in Afrikaans / Die probleem van armoede is aangespreek deur middel van die groepwerkproses, waardeur mense sodanig bemagtig is dat die kringloop van armoede verbreek kon word. 'n Kwasi-eksperimentele navorsingsontwerp is gebruik met die groepwerkprogram as onafhanklike veranderlike en die algemene tevredenheid en graad van bemagtiging van die groeplede as die afhanklike veranderlikes. Slegs die voorondersoekgroep en twee eksperimentele groepe is aan die program onderwerp, maar nie die kontrolegroepe nie. n Voor- en natoets is deur aldie groeplede voltooi, om kwantitatiewe data te versamel. K walitatiewe data is versamel deur deelnemende waarneming en doelgeribte gesprekvoering. Die belangrikste verskil tussen die resultate van die eksperimentele groepe en die kontrolegroepe, was dat eersgenoemde tot aksie oorgegaan het terwyllaasgenoemde passief gebly het. Die gevolgtrekking kan dus gemaak word dat die groepwerkprogram wei tot die bemagtiging van die groeplede gelei het wat aan die program onderwerp was. Sleutelterme: Armoede, werkloosheid, haweloosheid, kwantitatiewe en kwalitatiewe navorsing, eksperimentele ontwerp, beskikbaarheidsteekproef, groepwerk, bemagtiging. / The problem of poverty was addressed through the group work process, in order to empower people so that the cycle of poverty could be broken. A quasi-experimental design was used with the group work programme as the independent variable and the general contentment and degree of empowerment of the group members as the dependent variables. Only the pilot study group and the two experimental groups were exposed to the programme, while the two control groups were not. Pre- and posttests were taken of all the group members to gather quantitative data. Qualitative data was gathered by means of participant observation and purposeful conversation. The most important difference between the different groups was that action was taken by the groups subjected to the programme, whereas the control groups remained passive. It can thus be concluded that the group work programme was instrumental in empowering those group members exposed to the programme. / Social Work / M.A. (Social Work)