The purpose of this study was to find out the impact of field experience in hospitality education and whether such field experience and others such as semi-practicum, the cooperative, and the work study programs will not play an important role of a closer alliance between the academic and the hospitality industry. II. If it is justifiable to say that it is possible to provide field experience which will enhance the professionally oriented course work, while educators and employers strive to design curriculum that is needed to meet the educational and the industry demands and goals.

The aim of this diploma thesis was to compose the business plan for the new company which is going to start running the restaurant and to check whether this project is real and profitable. The teoretical part considers characteristics of successful entrepreneur and circumstances which needs his attention. The practical part contains the real business plan which is usable for a potential investor.

Diploma thesis gives a comprehensive description of the business plan for establishing a restaurant. Specifies the steps prior to the commencement of the enterprise, from the reconstruction of space and choose the legal form of business, through the creation of marketing and business plan, to evaluate the project in terms of financing. Finally, we consider its implementation.

The main goal of this diploma paper is to analyze community feeding (or restaurant) market in Czech republic, to characterize its consumers, to group them into the segments and to create a marketing strategy for each of these segments.

This thesis is focused on processing of the entrepreneurial purpose with the aim to establish a new restaurant. The work has been divided into two parts. The theoretical part deals with general conditions, which an entrepreneur have to comply with before starting doing his own business. There is also a specific method that should the entrepreneur follow in order to draw up his plan correctly including all the requirements. The practical part is engaged in the implementation of the entrepreneurial plan itself where there is a detailed description of entrepreneurial activities with a few analyses. Viability of the chosen intention is assessed on the basis of these analyses.

The aim of this thesis is to analyze the real data from the restaurant sector in the center of Prague, prove assumptions based on existing knowledge and explore hidden relations. The database management system MySQL was used for the initial transformation of the original data structure. The data after the transformation were converted into a form that it was possible to manipulate with it using the procedure LMDataSource of the system LISp-Miner. The analysis of association of relations were used for the procedure 4ft-Miner of the system LISp-Miner. The MySQL database system was used for the frequency analysis to obtain results, and Microsoft Word and Excel were used to interpret the results. Some of the assumptions in the research were found proven. Furthermore, an interesting combination of relations was discovered. The output of this work allows the owner of the data to use some of the data analysis results for the optimization of internal processes. In addition, this study points out other possible ways to analyze these data.

The diploma, Business plan, is aimed on formulating a business plan to establish a restaurant in Humpolec which offers dishes from healthy nutrition area. The theoretical-methodological part describes the business plan based on literature overview. The application part is focused on elaborating the specific business plan which includes micro and macro analysis, financial analysis completed by liquidity and profitability ratios. In the end I come to the conclusion whether my business plan is realistic and profitable or non profitable.

The topic of the thesis is creating a business plan for a theme restaurant in the town of Zlín, the concept of the restaurant being a steak restaurant in North American style. The thesis consists of two parts - theoretical and practical. The theoretical part starts with addressing issues connected with the entrepreneur and entrepreneurship briefly and goes on to analyze the essence of the business plan and the principles which should be followed when drawing a plan up. Last but not least follows the suggestion of an appropriate structure for the business plan including the description of its individual parts. The practical part of the thesis presents the business plan for a theme restaurant. The business plan was written for the purpose of the founder, who is also the author of the thesis.

Diploma thesis gives a comprehensive description of the business plan for establishing a restaurant. Specifies the steps prior to the commencement of the enterprise from the choosing of legal form of business, through the strategic analysis, creation of marketing and business plan, to evaluate the project in terms of financing.

The thesis is focused on the area of loyalty programme. Its aim is to analyse the loyalty programme of Ambiente restaurants called The Programme for Friends of Good Food and to compare it with the old method of rewarding customers that the company used to have before they launched the programme. The theoretical part of this thesis describes the position of loyalty programme in marketing and explains the basic terms as marketing and commercial communication, marketing mix, communication mix, sales promotion and its different forms. In connection with the loyalty programme, the terms as customer loyalty, satisfaction and value are explained. It is also described the customer relationship management and the ways how the loyalty programme can be measured. In practical part, there is an introduction of the Ambiente restaurants group and its previous method of rewarding customers and description of the new loyalty programme.