A holistic approach to Counter Violent Extremism (CVE) in the Internet Environment and Social Media is essential. This thesis focuses on gender and context consideration in online approaches to CVE through use of a literature review and samples of online counter-narrative campaigns. This has led to determination of the extent to which gender and context have been considered in online approaches to CVE and identifying what they mean for CVE online, while highlighting full participation of women in online approaches that are aimed at countering violent extremism as well as the critical role of contextual factors in online approaches to CVE. In addition, the thesis shows that more research is needed to fill the gaps identified. These gaps are the role of women in online CVE campaigns as well as contextual factors that are associated to violent extremism. More so, online narratives should be all rounded since this study found that CVE narratives have failed to identify a predictable psychosocial trajectory to explain de-radicalization processes that are crucial to disengage radicals.