Wong Chun-sing, Wong Tsz-kin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 65-66). / ACKNOWLEDGEMENT --- p.iii / ABSTRACT --- p.iv / TABLE OF CONTENTS --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.4 / Chapter III. --- METHODOLOGY --- p.7 / Demand side variables --- p.8 / Demographic factors --- p.8 / Economic factors --- p.9 / Governmental factors --- p.10 / Supply side variables --- p.11 / Chapter IV. --- ROLE OF HONG KONG IN CHINA AFTER1997 --- p.13 / Chapter V. --- DEMAND SIDE FACTORS --- p.15 / Population --- p.15 / Population Growth --- p.15 / Change in Population Structure --- p.17 / Migration --- p.19 / Income and Affordability --- p.22 / Inflation --- p.25 / "Inflation, Interest rate and Pegged rate system" --- p.25 / Relationship between anticipated inflation and property price --- p.25 / Major causes of inflation in Hong Kong --- p.26 / Major causes of inflation in China --- p.27 / Future Trend of Inflation in Hong Kong --- p.31 / Interest Rate and Pegged Rate System --- p.31 / Interest Rate --- p.31 / Pegged Rate System --- p.31 / Chapter VI. --- SUPPLY SIDE FACTORS --- p.34 / Housing Supply --- p.34 / Chapter VII. --- QUANTITATIVE ANALYSIS --- p.39 / Chapter VIII. --- POSSIBLE SCENARIOS --- p.50 / Purpose --- p.50 / Optimistic View --- p.50 / Pessimistic View --- p.51 / Semi-Optimistic View --- p.52 / Analysis with factors --- p.54 / Chapter IX. --- CONCLUSION --- p.55 / APPENDIX I --- p.56 / BIBLIOGRAPHY --- p.65

Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references (leaf 60-64).

published_or_final_version / abstract / toc / China Area Studies / Master / Master of Arts

李林艷. / 論文(哲學博士)--香港中文大學, 2006. / 參考文獻(p. 251-269). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstracts in Chinese and English. / Lun wen (zhe xue bo shi)--Xianggang Zhong wen da xue, 2006. / Can kao wen xian (p. 251-269). / Li Linyan.

by Fan Sze-chek, Lawrence. / Bibliography: leaf 66 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1984

by Kong Wing Yee, Iris. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves [92]). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF FIGURES --- p.ix / Chapter CHAPTER I --- INTRODUCTION / Chapter 1.1 --- Background of the Pricate Sector Real Estate Market in Hong Kong --- p.1 / Chapter 1.2 --- Trend of the Real Estate Market --- p.4 / Chapter CHAPTER II --- RESEARCH OBJECTIVES AND METHODOLOGY / Chapter 2.1 --- Background of the New Product: Industrial-Commercial Building --- p.10 / Chapter 2.2 --- Legal Status of I-C Buildings --- p.12 / Chapter 2.3 --- Research Objectives & Methodology --- p.13 / Chapter 2.3.1 --- General market environment --- p.13 / Chapter 2.3.2 --- Business definition & development pattern --- p.14 / Chapter 2.3.3 --- Marketing strategy of major players --- p.15 / Chapter 2.3.4 --- Survey --- p.16 / Chapter 2.3.5 --- Customer profile --- p.16 / Chapter 2.3.6 --- Rating of brands --- p.16 / Chapter 2.3.7 --- Rating of I-C buildings --- p.17 / Chapter 2.3.8 --- Attributes in purchase --- p.17 / Chapter 2.3.9 --- Advantages of I-C buildings --- p.17 / Chapter 2.3.10 --- Future market --- p.17 / Chapter CHAPTER III --- FINDINGS FROM LITERATURE SURVEY & INTERVIEW / Chapter 3.1 --- General Market Environment of the Real Estate Industry --- p.18 / Chapter 3.2 --- Business Definition of I-C Buildings --- p.21 / Chapter 3.3 --- Market Environment of I-C Buildings --- p.22 / Chapter 3.4 --- Development of I-C Buildings --- p.24 / Chapter 3.4.1 --- Location --- p.26 / Chapter 3.4.2 --- Product Features --- p.27 / Chapter 3.4.3 --- Pricing --- p.28 / Chapter 3.5 --- Competitors Analysis & Marketing Strategies --- p.30 / Chapter 3.5.1 --- Sun Hung Kai Properties Ltd --- p.30 / Chapter 3.5.2 --- Sino Land & TST Properties Ltd --- p.31 / Chapter 3.5.3 --- Cheung Kong (Holdings) Ltd --- p.34 / Chapter 3.5.4 --- New World Development Co Ltd --- p.35 / Chapter 3.5.5 --- Tai Cheung Properties Ltd --- p.35 / Chapter CHAPTER IV --- FINDINGS FROM QUESTIONNAIRE SURVEY / Chapter 4.1 --- Background --- p.37 / Chapter 4.2 --- Customer Profile --- p.38 / Chapter 4.2.1 --- Trade of customers --- p.38 / Chapter 4.2.2 --- Unit area required --- p.40 / Chapter 4.2.3 --- Use of the unit --- p.41 / Chapter 4.2.4 --- First-time or repeat customers --- p.42 / Chapter 4.3 --- Pre-purchase Information Source --- p.44 / Chapter 4.4 --- Trend of Customer Trades --- p.46 / Chapter 4.5 --- Rating of Developers/ Brands --- p.47 / Chapter 4.6 --- Rating of Five I-C Buildings --- p.49 / Chapter 4.7 --- Rating of Attributes in Purchasing --- p.53 / Chapter 4.8 --- I-C Building Compared to Two Competitive / Chapter 4.8 --- I-C Building Compared to Two Competitive Products:Industrial & Office Building --- p.57 / Chapter CHAPTER V --- ANALYSIS OF THE I-C BUILDING NICHE MARKET / Chapter 5.1 --- Business Problems --- p.61 / Chapter 5.1.1 --- General Economy --- p.61 / Chapter 5.1.2 --- Competition from substitute products --- p.61 / Chapter 5.1.3 --- Lack of Sites --- p.62 / Chapter 5.1.4 --- Legal Status --- p.63 / Chapter 5.2 --- Target Customers --- p.63 / Chapter 5.3 --- "Strengths, Weaknesses, Opportunities & Threats of the I-C Building Niche Market" --- p.64 / Chapter 5.3.1 --- Strengths --- p.64 / Chapter 5.3.2 --- Weaknesses --- p.64 / Chapter 5.3.3 --- Opportunities --- p.65 / Chapter 5.3.4 --- Threats --- p.66 / Chapter CHAPTER VI --- FUTURE STRATEGY & CONCLUSION / Chapter 6.1 --- Future Strategy for the I-C Building Niche market --- p.69 / Chapter 6.1.1 --- Legal status --- p.69 / Chapter 6.1.2 --- Location --- p.69 / Chapter 6.1.3 --- Product --- p.70 / Chapter 6.1.4 --- Price --- p.71 / Chapter 6.1.5 --- Promotion --- p.71 / Chapter 6.2 --- Uncertainties --- p.72 / Chapter 6.2.1 --- Legislative --- p.72 / Chapter 6.2.2 --- Political --- p.73 / Chapter 6.2.3 --- Economic --- p.73 / Chapter 6.2.4 --- Environmental --- p.74 / APPENDICES / Chapter 1. --- Questionnaire --- p.A1 / Chapter 2. --- Record of Interview - Tai Cheung Properties Ltd --- p.A4 / Chapter 3. --- Record of Interview - Sun Hung Kai Properties Ltd --- p.A6 / Chapter 4. --- Photographs and plates --- p.A9

by Man Suk-lan, Christina, Yeung Mei-fong, Elsa. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 50). / ACKNOWLEDGEMENT --- p.i / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Scope of the Project --- p.1 / Background --- p.2 / Birth of Austerity Measures --- p.4 / Aftermath --- p.8 / Chapter 2. --- METHODOLOGY --- p.9 / Marketing Situation Analysis --- p.9 / Primary Data Collection --- p.9 / Secondary Data Collection --- p.10 / Data Analysis --- p.10 / Limitations And Obstacles --- p.11 / Chapter 3. --- THE AUSTERITY MEASURES --- p.13 / Details of Austerity Measures in Property Mkt --- p.13 / Immediate Impact of Austerity Measures --- p.15 / Chapter 4. --- LOCAL GOVERNMENT ATTITUDES --- p.20 / General Situation --- p.20 / Northern China --- p.21 / Southern China --- p.21 / Remote Areas in China --- p.22 / Chapter 5. --- STAGE I-IMPACT AND COUNTERMOVE --- p.24 / First Austerity Measures --- p.24 / Impact to the Property Market-Supplier Side --- p.25 / Impact to the Property Market-Demand Side --- p.29 / Countermoves by Developers --- p.32 / Chapter 6. --- STAGE II-IMPACT AND COUNTERMOVE --- p.36 / Second Austerity Measures --- p.36 / Impact --- p.37 / Countermoves --- p.39 / Chapter 7 . --- CONCLUSION --- p.42

by Chan Sze Shing Francis. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaf 49.

by Cheung Hoi-Pang, Hung Leung-Bun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 36-37). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II --- COBWEB THEOREM --- p.4 / The Cobweb Theory --- p.4 / Divergent Fluctuation --- p.5 / Continuos Fluctuation --- p.6 / Convergent Fluctuation --- p.6 / Mathematical Model --- p.7 / Hong Kong's Private Residential Property Market --- p.8 / Data and Evaluation --- p.11 / Chapter III --- PREY-PREDATOR MODEL --- p.14 / The Prey Predator Model --- p.15 / Observation --- p.17 / The Data --- p.19 / The Model --- p.20 / Chapter IV --- CONCLUSION --- p.22 / APPENDIX --- p.24 / BIBLIOGRAPHY --- p.36

by Kwong Wai-Shing. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 63-65). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF TABLES --- p.v / ACKNOWLEDGEMENT --- p.vii / CHAPTER / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- LITERITURE REVIEW --- p.5 / Familiarization with the Subject --- p.5 / SWOT analysis --- p.5 / Review of Financial Statements --- p.6 / Ratio Analysis --- p.6 / Trend Analysis --- p.7 / Non-Financial Indicators --- p.7 / Criteria to Choose Indicators --- p.9 / Financial and Non-Financial Indicators Used for Evaluating Real Estate Agents' Performances --- p.9 / Five Forces Model --- p.10 / Threat of Entry --- p.10 / Threat of Substitute --- p.11 / Suppliers --- p.11 / Buyers --- p.12 / Rivalry --- p.13 / Chapter III --- METHODOLOGY --- p.14 / Sources of Information --- p.14 / Chapter IV --- THE PROPERTY MARKET --- p.16 / Objective --- p.16 / Before the 90s --- p.17 / 1994 --- p.18 / 1995 --- p.19 / 1996 --- p.19 / 1997 --- p.20 / Chapter V --- THE REAL ESTATE AGENCY INDUSTRY --- p.22 / Objective --- p.22 / Functions of Real Estate Agents --- p.23 / Analysis by the Five Forces Model --- p.25 / Threat of Entry --- p.25 / Government Regulations --- p.25 / Substitute Services --- p.26 / Multilevel Marketing Agency Firms --- p.26 / Property Auctions --- p.27 / Newspaper Advertisement --- p.28 / Suppliers --- p.29 / Property developers --- p.29 / Mass media corporations --- p.29 / Customers --- p.30 / Rivalry --- p.30 / Chapter VI --- THE TWO COMPANIES --- p.32 / Objective --- p.32 / Centaline --- p.32 / Midland --- p.33 / Development and Competition: 1995 - 1998 --- p.33 / To List or Not-to-List --- p.33 / Midland's Strategy --- p.34 / Management Philosophy of Shih --- p.36 / Centaline: Battle between Former Business Partners --- p.37 / Information Technology Battle --- p.38 / Midland was Acquired by Parkview Group --- p.40 / Agents Faced Closure --- p.41 / Earthquake in Midland's Management --- p.43 / Estate Agency Licensing Plan --- p.44 / Agency Licensing - Another Battle --- p.44 / Chapter VII --- ANALYSIS --- p.46 / Objective --- p.46 / Evaluation on performances --- p.46 / Evaluation on Strategies --- p.47 / SWOT analysis to the two companies --- p.48 / Strengths --- p.48 / Weaknesses --- p.49 / Opportunities --- p.50 / Threats --- p.51 / Chapter VIII --- CONCLUSION --- p.52 / TABLES --- p.54 / BIBLIOGRAPHY --- p.63