This research addresses, from the lean thinking standpoint, the product development process (PDP) and the project process for multifamily vertical residences of the real estate development market. The concept phase and the production phase became farther apart, so there are numerous professionals employed on different stages and functions, but without proper integration among them. Integration amongst those involved in the construction process improves the quality of the project, adds value and eliminates losses. However, traditional project managing is obsolete because: (1) it does not consider the workflow; (2) it does not consider the predictability of the workflow; and (3) it does not measure the planning systemâs performance. To do a project using the lean concept includes a new way of thinking (lean) and incorporates new tools or work methods. Therefore, this paper proposes the following research question: how to improve the project process and the PDP in real estate ventures by applying the philosophy of lean thinking? Aiming at resolving the research question, this paperâs goal is to propose guidelines to increase efficiency of product development process and real estate developmentâs project process, based on the philosophy of lean thinking. As theoretical basis for this work, a review study was conducted on the literature related to planning methods and control of project process, real estate PDP, on the new production (lean thinking) and project (lean design) philosophy, and also on Building Information Modeling (BIM). This is a qualitative research of applied nature. The research strategy used was an exploratory-descriptive analysis of multiple case studies, which came from cases of development and construction companies that already adopt lean construction in their production process. After the collection and the analysis, guidelines were suggested to improve the project process and the real estate PDP. The applicability of the guidelines is conditioned to the specificities of the companies analyzed here, though not compromising their use in other construction and development companies with similar characteristics. From this paper, other companies can evaluate their maturity level with regards to lean processes and create stages and goals to attain the optimum point of PDP and real estate project design. / Esta pesquisa aborda o processo de desenvolvimento de produto (PDP) e o processo de projeto do mercado de incorporaÃÃo imobiliÃria residencial multifamiliar vertical, sob a Ãtica do pensamento enxuto. As etapas de concepÃÃo e de produÃÃo tornaram-se mais distantes entre si, havendo diversos profissionais alocados em etapas e funÃÃes diferentes e sem uma devida integraÃÃo entre eles. A integraÃÃo entre as diferentes partes envolvidas na construÃÃo melhora a qualidade do projeto, agregando valor e eliminando perdas. Contudo, o gerenciamento de projetos tradicional à obsoleto, pois: (1) nÃo considera o fluxo do trabalho; (2) nÃo considera a previsibilidade do fluxo de trabalho; e (3) nÃo mede o desempenho do sistema de planejamento. A elaboraÃÃo de projeto utilizando o conceito lean inclui um novo pensamento (enxuto) e a incorporaÃÃo de diferentes ferramentas ou mÃtodos de trabalho. Assim, este trabalho propÃe a seguinte questÃo de pesquisa: como melhorar o processo de projeto e o PDP em empreendimentos imobiliÃrios atravÃs da filosofia do pensamento enxuto? Visando atender à questÃo de pesquisa, o objetivo deste trabalho à propor diretrizes para aumentar a eficiÃncia do processo de desenvolvimento do produto e do processo de projeto de empreendimentos imobiliÃrios, tomando como base a filosofia do pensamento enxuto. Foi realizada uma revisÃo bibliogrÃfica relacionada aos mÃtodos de planejamento e controle do processo de projeto, PDP imobiliÃrio, a nova filosofia de produÃÃo (pensamento enxuto) e de projeto (lean design) e Building Information Modeling (BIM) como embasamento teÃrico da pesquisa. Trata-se de uma pesquisa qualitativa de natureza aplicada. A estratÃgia de pesquisa adotada foi o estudo de caso mÃltiplo, com carÃter exploratÃriodescritivo. Os estudos de caso foram realizados em empresas incorporadoras e construtoras que jà adotam a construÃÃo enxuta em seu processo produtivo. ApÃs as etapas de coleta e anÃlise, foram propostas diretrizes para melhoria do processo de projeto e PDP imobiliÃrio. A aplicabilidade das diretrizes fica condicionada Ãs especificidades das empresas pesquisadas sem comprometer a aplicaÃÃo em outras empresas construtoras e incorporadoras com caracterÃsticas semelhantes. A partir desse trabalho, outras empresas podem avaliar o grau de maturidade quanto a processos enxutos e trilhar etapas e metas de evoluÃÃo atà um ponto Ãtimo de PDP e de projeto imobiliÃrio.

El presente trabajo de investigación tiene por objetivo elaborar un modelo de Plan de Negocio de Proyecto Inmobiliario, que afronte el déficit de vivienda y los nuevos retos tras la crisis del COVID 19 , adaptado para mantenerse como referente de valor en el nuevo esquema posterior a la crisis, para el nivel socioeconómico "B" en el Distrito de Cerro Colorado en Arequipa. Realizamos el análisis del entorno influenciado por la crisis producto de la pandemia. Evaluamos la situación actual y proyecciones de recuperación de la economía; el análisis del mercado con la evaluación de la oferta y de la demanda; y análisis estratégico de la empresa. Con esta información tenemos definido nuestro Mercado Meta, en base al cual se realiza la propuesta de valor, iniciando con la evaluación del terreno (plaza) y su relación con el entorno; el concepto, características, premisas técnicas y elementos de innovación del producto como factores diferenciadores del proyecto frente a su competencia y de valor para el cliente; la determinación del precio y su posicionamiento; y la estrategia comercial para su promoción. El proyecto se ubica al costado derecho del City Center en el sector de Challapampa, y consta de dos sótanos para estacionamiento, y 10 niveles donde se distribuyen un área comercial, 27 unidades inmobiliarias y áreas comunes como terraza y barbacoa en la azotea. Finalmente, realizamos la evaluación financiera revisando el VAN y TIR del proyecto en un escenario conservador y el análisis de sensibilidades de las principales variables del proyecto y su incidencia sobre la viabilidad del proyecto. / The present research work has as purpose to develop a model of Real Estate Project Business Plan, which confront the housing deficits and the new challenges after the COVID 19 crisis , adapted to stay as a benchmark of value in the new post-crisis scheme, for the "B" socioeconomic level in Cerro Colorado District in Arequipa. We did the analysis of the environment influenced by the crisis consequence of the pandemic. We assess the current situation and the projections of economy´s recovery ; the market analysis with supply and demand assessment; and the strategic analysis of the company. With this information we have defined our Target Market, based on this we made the value proposition, starting with the evaluation of the place and its relationship with the environment; the concept, characteristics, technical premises and elements of innovation of the product as project´s differentiating factors versus its competence and of value to the customer; determination of price and its positioning; and the business strategy for its promotion. The project is located on the right side of the City Center in Challapampa´s sector, and it consists of two basements for parking, and 10 levels where are distributed a commercial area, 27 apartments and common areas such as terrace and barbecue in the roof top.. Finally, we carry out the financial evaluation reviewing the VAN and TIR of the project in a conservative scenario and the analysis of sensitivities of the main variables of the project and its impact on the viability of the project. / Trabajo de investigación

El presente trabajo de investigación está orientado a desarrollar un proyecto inmobiliario de una urbanización conformada por módulos de vivienda unifamiliares, ubicada en una zona periurbana del distrito de La Joya, provincia de Arequipa. El predio se caracteriza por tener un gran potencial debido al costo oportunidad del precio del terreno, que permite realizar un proyecto de este tipo. En años recientes, en el sector, se ha venido dando habilitaciones urbanas destinadas, en su totalidad, a casas de campo para los niveles socioeconómicos A y B, soslayando a familias del nivel socioeconómico D; por esta razón el proyecto representa una interesante propuesta al no contar con competencia en la oferta del sector. Este se iniciará con la habilitación urbana de un terreno de 40 896.00 m², teniendo como resultado un área útil de 25 056.00 m², distribuidos en 261 lotes de 96.00 m². En cada uno de estos lotes se edificará un módulo de vivienda unifamiliar básico de 38.29 m² de área techada. Asimismo, comprende un estudio de mercado que marcará las pautas para la definición del producto adecuado a las preferencias y necesidades del cliente objetivo. El estudio de mercado, incluso, presenta un interesante déficit entre la oferta y demanda de este tipo de vivienda en la población de la ciudad de Arequipa, el cual es redituado por el proyecto. El trabajo incluye, además, un análisis de diferentes sistemas constructivos teniendo en cuenta los siguientes indicadores: eficiencia, eficacia, mercado y normatividad. El planeamiento del proyecto se realiza tomando herramientas de Lean Construction para asegurar el cumplimiento de plazos. El trabajo culmina con un flujo de caja, el cual refleja, en sus indicadores, el atractivo académico del proyecto para potenciales inversionistas. / This research work is aimed at developing a real estate project of an urbanization formed by single-family housing modules, located in a peri-urban area of the district of La Joya, province and region Arequipa. The property is characterized by having great potential due to the opportunity cost of the land price, which allows to carry out a project of this type. In recent years, in the sector, it has been giving urban habilitations destined, in its entirety, to houses of country for the socioeconomic levels A and B, bypassing to families of the socioeconomic level D; For this reason the project represents an interesting proposal by not having competition in the supply of the sector. This will begin with the urban habilitation of a field of 40896.00 m², resulting in a useful area of 25056.00 m², distributed in 261 lots of 96.00 m². In each of these lots a basic single-family housing module of 38.29 m² of covered area will be built. It also includes a market study that will mark the guidelines for the definition of the product appropriate to the preferences and needs of the target customer. The market study, even, presents an interesting deficit between the supply and demand of this type of housing in the population of the city of Arequipa, which is hoax by the project. The work also includes an analysis of different constructive systems taking into account the following indicators: efficiency, efficiency, market and regulation. Project planning is done by taking Lean Construction tools to ensure deadlines. The work culminates in a cash flow, which reflects, in its indicators, the academic appeal of the project for potential investors. / Trabajo de investigación

This master´s thesis focuses on the design and realization of a property development project. This work describes the steps from the preliminary plan to the sale of an individual construction plot for construction. The primary objective of this master´s thesis is the evaluation of project efficiency.