Understanding how committed employees are within an organization is a valuable tool for managing and fostering a successful work environment. A continued appreciation of employee commitment is especially beneficial following organizational change as it has been shown that change inevitably impacts commitment levels to some degree. This study investigated organizational commitment within a subpopulation of the newly restructured Parks Canada Agency using an established survey instrument. The findings revealed that an employee's tenure and work location currently influences commitment levels among the sample that was surveyed. This study also found that commitment to the Parks Canada mandate significantly differs from the expressed commitment to the current state of the organization. An effort to improve the moderate levels of organizational commitment would be a valuable strategy for enhancing the employer-employee relationship and contributing to the positive effects of the organizational change.

Culinary tourism is emerging as an important component of the rapidly growing cultural tourism market. It introduces tourists to new flavours and different traditions associated with the preparation, serving, and consuming of foods and beverages. Although food has been strongly linked to tourism in some European and Asian destinations for years, culinary tourism is a relatively new phenomenon in North America. Current research tends to focus on only one aspect of culinary tourism, wine, with most research done in Australia and New Zealand. Although growing, there is still little research in Canada, and it has also concentrated on the wine component of culinary tourism. However, those who engage in wine tourism may not necessarily be the same people who would engage in other culinary practices such as visiting farmer?s fairs and markets, browsing food stores featuring local and gourmet ingredients, or who seek out authentic cuisine in restaurants. This study examines the characteristics and composition of the Canadian culinary tourism market and also explores the relationship between food and wine tourism. The study is based on the Travel Activities and Motivations Survey (TAMS) dataset. The survey was carried out between September 1999 and April 2000 and involved a telephone interview followed by a mail questionnaire. The total number of completed mail questionnaires received was 5,740, generating a response rate of 23. 2%. The objectives of the study were to understand the similarities and differences between 1) Canadian culinary travellers and the rest of the Canadian traveling population; 2) culinary tourists engaging in food-related activities, those who participate in wine, and those who participate in both; and 3) to identify segments of culinary tourists with respect to cross-participation in each of the culinary related activities. The segments were compared in terms of demographics, psychographics, vacation and getaway trip characteristics, and media consumption habits. To accomplish the first two objectives, culinary-related activities were arranged in three groups: <br> <b>Group One</b>: farmer?s fairs/markets; shop/browse gourmet foods in retail stores or farms; pick-your-own farms/harvesting; <Br> <b>Group Two</b>: restaurant dining featuring regional or local cooking; restaurant dining at internationally acclaimed restaurants; staying at a cooking school; staying at a gourmet restaurant with accommodation on premises; <br> <b>Group Three</b>: touring a region?s wineries where one stays one or more nights; going to wineries for day visits and tasting; staying at a wine tasting school. ?Culinary travellers? were conceptually defined as those who had taken trips in Canada in the past two years preceding the survey, and had participated in at least one activity from both group one <u>and</u> two <u>or</u> had participated in at least one activity from group three. ?Food travellers? were defined as those who had traveled in Canada in the past two years preceding the survey and had participated in at least one activity from Group One <u>and</u> Two and had not engaged in any activities in Group Three; ?wine travellers? were those who had participated in at least one activity in Group Three and did not qualify as ?food travellers?; and ?food and wine travellers? were those who met the criteria of both ?food? and ?wine? travellers. A factor analysis was performed in order to establish which cuisine-related variables were closely related and what underlying dimensions might exist in culinary tourism activities. The next step was to perform a k-means cluster analysis of the factors in order to identify distinct groups of cuisine travellers. The resulting four clusters were labeled: ?rural?, ?sophisticated?, ?indifferent?, and ?true cuisine?. The results show that the Canadian culinary tourism market represents nearly 45% of Canadian travellers and exhibits characteristics and behaviours that clearly distinguish them from other tourists. Canadian culinary tourists tend to be females in their mid-forties, highly educated with above average incomes; they are highly diverse in their travel motivations, interests, and activities pursuits (both at home and while traveling); travel mainly in the summer months but also take trips in the other seasons; they are accompanied by a spouse/partner (no children) while traveling and stay at hotels/resorts/country inns or at the homes of friends and relatives. They exhibit high readership preferences for newspapers (daily and weekend) and travel publications, and are more likely to use the Internet as an information source. In all instances, the culinary segment represented the large majority compared to the non-culinary travellers. Two segments emerged as relatively consistent across the analyses involving the ?food?, ?wine?, ?food and wine?, and the ?rural?, ?sophisticated?, ?indifferent?, and ?true cuisine? segments. These segments were the ?food/rural? and the ?food and wine/true cuisine? groups. The ?food/rural? group are highly interested in the local, traditional country-style forms of cuisine associated with rural regions; they seem to enjoy being in rural areas and close to the sources of their daily food. They tend to be females, in their mid-forties, with secondary education and middle incomes; travel to strengthen family ties, and seek simpler holiday experiences associated with rural regions. In contrast, the ?food and wine/true cuisine? group is very diverse in their travel motivations and activities pursuits; they are highly involved in all aspects of culinary tourism and exhibit high cultural orientation and exquisite tastes; these are females, in their mid-forties, university graduates with incomes well above average. Another interesting finding is that wine tourists appear mostly interested in the wine itself; they are not really as active and diverse in their activities and interests as the food and food and wine enthusiasts. This may indicate that food and not wine is what motivates culinary tourists; rather, wine is only a supplement. The findings of the study led to a consideration of possible marketing implications and areas for future research have been provided.

Understanding how committed employees are within an organization is a valuable tool for managing and fostering a successful work environment. A continued appreciation of employee commitment is especially beneficial following organizational change as it has been shown that change inevitably impacts commitment levels to some degree. This study investigated organizational commitment within a subpopulation of the newly restructured Parks Canada Agency using an established survey instrument. The findings revealed that an employee's tenure and work location currently influences commitment levels among the sample that was surveyed. This study also found that commitment to the Parks Canada mandate significantly differs from the expressed commitment to the current state of the organization. An effort to improve the moderate levels of organizational commitment would be a valuable strategy for enhancing the employer-employee relationship and contributing to the positive effects of the organizational change.

Culinary tourism is emerging as an important component of the rapidly growing cultural tourism market. It introduces tourists to new flavours and different traditions associated with the preparation, serving, and consuming of foods and beverages. Although food has been strongly linked to tourism in some European and Asian destinations for years, culinary tourism is a relatively new phenomenon in North America. Current research tends to focus on only one aspect of culinary tourism, wine, with most research done in Australia and New Zealand. Although growing, there is still little research in Canada, and it has also concentrated on the wine component of culinary tourism. However, those who engage in wine tourism may not necessarily be the same people who would engage in other culinary practices such as visiting farmer?s fairs and markets, browsing food stores featuring local and gourmet ingredients, or who seek out authentic cuisine in restaurants. This study examines the characteristics and composition of the Canadian culinary tourism market and also explores the relationship between food and wine tourism. The study is based on the Travel Activities and Motivations Survey (TAMS) dataset. The survey was carried out between September 1999 and April 2000 and involved a telephone interview followed by a mail questionnaire. The total number of completed mail questionnaires received was 5,740, generating a response rate of 23. 2%. The objectives of the study were to understand the similarities and differences between 1) Canadian culinary travellers and the rest of the Canadian traveling population; 2) culinary tourists engaging in food-related activities, those who participate in wine, and those who participate in both; and 3) to identify segments of culinary tourists with respect to cross-participation in each of the culinary related activities. The segments were compared in terms of demographics, psychographics, vacation and getaway trip characteristics, and media consumption habits. To accomplish the first two objectives, culinary-related activities were arranged in three groups: <br> <b>Group One</b>: farmer?s fairs/markets; shop/browse gourmet foods in retail stores or farms; pick-your-own farms/harvesting; <Br> <b>Group Two</b>: restaurant dining featuring regional or local cooking; restaurant dining at internationally acclaimed restaurants; staying at a cooking school; staying at a gourmet restaurant with accommodation on premises; <br> <b>Group Three</b>: touring a region?s wineries where one stays one or more nights; going to wineries for day visits and tasting; staying at a wine tasting school. ?Culinary travellers? were conceptually defined as those who had taken trips in Canada in the past two years preceding the survey, and had participated in at least one activity from both group one <u>and</u> two <u>or</u> had participated in at least one activity from group three. ?Food travellers? were defined as those who had traveled in Canada in the past two years preceding the survey and had participated in at least one activity from Group One <u>and</u> Two and had not engaged in any activities in Group Three; ?wine travellers? were those who had participated in at least one activity in Group Three and did not qualify as ?food travellers?; and ?food and wine travellers? were those who met the criteria of both ?food? and ?wine? travellers. A factor analysis was performed in order to establish which cuisine-related variables were closely related and what underlying dimensions might exist in culinary tourism activities. The next step was to perform a k-means cluster analysis of the factors in order to identify distinct groups of cuisine travellers. The resulting four clusters were labeled: ?rural?, ?sophisticated?, ?indifferent?, and ?true cuisine?. The results show that the Canadian culinary tourism market represents nearly 45% of Canadian travellers and exhibits characteristics and behaviours that clearly distinguish them from other tourists. Canadian culinary tourists tend to be females in their mid-forties, highly educated with above average incomes; they are highly diverse in their travel motivations, interests, and activities pursuits (both at home and while traveling); travel mainly in the summer months but also take trips in the other seasons; they are accompanied by a spouse/partner (no children) while traveling and stay at hotels/resorts/country inns or at the homes of friends and relatives. They exhibit high readership preferences for newspapers (daily and weekend) and travel publications, and are more likely to use the Internet as an information source. In all instances, the culinary segment represented the large majority compared to the non-culinary travellers. Two segments emerged as relatively consistent across the analyses involving the ?food?, ?wine?, ?food and wine?, and the ?rural?, ?sophisticated?, ?indifferent?, and ?true cuisine? segments. These segments were the ?food/rural? and the ?food and wine/true cuisine? groups. The ?food/rural? group are highly interested in the local, traditional country-style forms of cuisine associated with rural regions; they seem to enjoy being in rural areas and close to the sources of their daily food. They tend to be females, in their mid-forties, with secondary education and middle incomes; travel to strengthen family ties, and seek simpler holiday experiences associated with rural regions. In contrast, the ?food and wine/true cuisine? group is very diverse in their travel motivations and activities pursuits; they are highly involved in all aspects of culinary tourism and exhibit high cultural orientation and exquisite tastes; these are females, in their mid-forties, university graduates with incomes well above average. Another interesting finding is that wine tourists appear mostly interested in the wine itself; they are not really as active and diverse in their activities and interests as the food and food and wine enthusiasts. This may indicate that food and not wine is what motivates culinary tourists; rather, wine is only a supplement. The findings of the study led to a consideration of possible marketing implications and areas for future research have been provided.

Leisure typically has been regarded as a positive component in people's lives, and evidence points to its central rather than peripheral role in lifestyle. Further, studies of leisure suggest it is conducive to psychological well-being, to physical health, and to the stability of social groups. The extent to which people are able to reach this potential very much depends on leisure's role in lifestyle, the experience of leisure, and whether conditions in a consumption-oriented society facilitate such positive outcomes. For many, leisure in consumption-oriented lifestyles holds symbolic meaning. Important aspects of personal identity and meaning are found in leisure-related possessions and through leisure activities pursued. For others, leisure represents an internal, inner-directed process through which activities or behaviours are intrinsically motivated, freely chosen, and ultimately satisfying. In this study, lifestyle was conceptualized and operationalized using a 'voluntary simplicity' value orientation, focussing on four main value dimensions: (1) material simplicity, (2) self-determination, (3) ecological awareness, and (4) personal growth. The purpose of the study was to examine the role that lifestyle plays in the relationship between leisure and psychological well-being. A self-administered questionnaire was completed by adults enrolled in general interest and continuing education leisure courses. Five basic concepts were assessed in the questionnaire: (1) leisure participation, (2) importance of leisure activity to lifestyle, (3) leisure experience, (4) psychological well-being, and (5) lifestyle. The highest frequencies of leisure participation per month included reading books, magazines and newspapers, listening to music, and watching television and videos. Leisure experience was characterized by higher challenge and awareness, and lower boredom and anxiety. There was general support for voluntary simplicity values in lifestyle with personal growth, self-determination, and ecological awareness dimensions being higher and material simplicity values being the lowest. Lifestyles that more strongly embraced voluntary simplicity were associated with higher levels of challenge and awareness, and lower levels of anxiety and boredom in the experience of leisure. The self-determination, ecological awareness, and personal growth dimensions of a voluntary simplicity lifestyle contributed to heightened positive affect within psychological well-being, while lower levels of material simplicity increased negative affect (decreased psychological well-being). When all factors are taken together, a significant proportion of variance in psychological well-being is explained by the <I><b>experience</b></I> of leisure, especially <I><b>high challenge</b></I>, and <b><I>not</b></I> by <I><b>leisure participation</b></I>, and by a <I><b>voluntary simplicity lifestyle</b></I> characterized by self-determination, ecological awareness and personal growth values in the <I><b>positive affect</b></I> dimension, and material simplicity values in the <I><b>negative affect</b></I> dimension of psychological well-being. These results suggest that regardless of the type and intensity of leisure involvement, if through heightened awareness, higher challenge and lower anxiety are sought in leisure, especially as expressed within a voluntary simplicity lifestyle, then higher levels of psychological well-being may be achieved. Indeed, by reducing lifestyle complexity and lessening the focus on consumerism, the inherent value of leisure to well-being might well emerge to a greater degree.

This thesis explores the relationship between place attachment and pro-environmental behaviour expressed by visitors to Point Pelee National Park. Place attachment, the functional, cognitive and emotional bond with a place, may play a role in promoting environmentally responsible behaviours. This may be especially true of place-specific pro-environmental behaviours; however place attachment may also have a "carry-over" effect in that its impact on individuals' self identity may also foster pro-environmental behaviour in individuals' every day lives. <br /><br /> An exploration of these relationships was achieved, first by measuring the intensity of place attachment and pro-environment behavioural intentions expressed by visitors to Point Pelee National Park. This was followed by an examination of the relationship between these two constructs using correlation analysis and structural equation modeling. Data was collected with a mail-based self-completed questionnaire. A quota sample of visitors to Point Pelee National Park was utilized. A response rate of 32% (<em>n</em> = 355) was achieved. <br /><br /> The relationship between place attachment and pro-environmental intentions was explored further through the measurement of several related variables. These factors include place satisfaction (based on an appraisal of nature, social and activity-based environments), motivation for visiting the park (related to social interaction and nature observation, as well as activity-based and learning opportunities), distance between the park and visitors' residences, membership in environmental organizations, and visitation patterns including visitation to the park during childhood, length of affiliation with the park, length of visit to the park, and frequency of visitation to the park. Theoretical and empirical research suggests that these factors may affect place attachment, pro-environment behavioural intentions, and/or the relationship between these two constructs. <br /><br /> Study results found positive associations between place attachment and all of these variables with the exception of visitation motives associated with learning and engaging in a favourite activity. The strongest predictive relationships were observed with anti-substitution (the inability of an individual to substitute the park for another destination because of a lack of resources such as time or money or a lack of awareness of comparable sites) followed by frequency of visits to the park; park commitment (based on Friends group membership and donations of time and money to the Friends group); Friends of Point Pelee (FoPP) membership; and park relationship (which was based on visitation to the park as a child and length of affiliation); and, satisfaction with the park. <br /><br /> Results support the proposition that place attachment has a strong positive association with both park-specific pro-environment behavioural intentions (e. g. , Write letters in support of Point Pelee N. P. and similar protected areas) as well as general pro-environment behavioural intentions (e. g. , Pay extra for transportation if it is environmentally-friendly). Place attachment strongly predicted park-specific, and moderately predicted general pro-environmental intentions. A number of other variables had an indirect effect on park-specific intentions; notable effects were demonstrated by frequency of visits; park relationship; visitation to the park as a child; place satisfaction; social satisfaction; FoPP membership; and, park commitment; anti-substitution. These affects were mediated by place attachment. After place attachment the strongest predictors of park-specific intentions were anti-substitution; frequency of visits; park commitment; and, general environmental commitment (which was based on membership in an environmental organization and donations of time and money to that organization). <br /><br /> Place attachment was not the only direct predicator of general pro-environmental intentions; general environmental commitment and membership in an environmental organization also directly predicted general pro-environmental intentions. Notable indirect effects, mediated by place attachment were produced by frequency of visits; park relationship; FoPP membership; park commitment; and anti-substitution. The strongest predictors of general pro-environmental intentions were general environmental commitment, followed by place attachment, membership in an environmental organization, and frequency of park visitation. <br /><br /> These findings correspond with much of the literature published on place attachment formation and the development of pro-environmental behaviours. The most notable contribution of this study is its comparison of place attachment's impact on general versus place-specific behaviours, and the role that several related variables play in this relationship.

Guidebooks are argued to be significant elements of the tourism infrastructure (Koshar, 1998), influencing the perception of destinations and the travel practices of millions of tourists (Gilbert, 1999). Guidebooks have been depicted as mediators, interpreters, and communicators of place and people, yet the examination of these texts as part of tourism has received little attention in the academic literature. There are few studies focusing on what information guidebooks are presenting to tourists (Bhattacharyya, 1997; Lew, 1991; McGregor, 2000). <br /><br /> In pursuit of cultural, environmental, and leisure experiences, tourists are going all over the world and there is increasing concern over the economic, socio-cultural, and environmental impacts of this activity. Information on these impacts can be found in academic literature and government reports, but rarely is it presented to tourists. <br /><br /> The purpose of this study is to analyse and describe how travel guidebooks communicate information on socio-cultural, environmental, and other destination specific issues. The republic of Peru was the case study area for this research. <br /><br /> Destination data was collected through interviews with tourism representatives in Per??, Destination Management Organisation (DMO) website analysis, and participant observation. This data was analysed to provide a coding scheme for the current issues and impacts in Peru relating to tourism. This coding scheme was used to analyse the content of the most commonly used commercial guidebooks for Peru (Lonely Planet, South American Handbook, Rough Guide) to understand if and how guidebooks are addressing current issues in Peru tourism. <br /><br /> Qualitative content analysis of destination data resulted in 29 emergent categories which were evaluated based on theme distributions (socio-cultural, environmental, and other) and source information. Categories were grouped based on importance values to allow for further examination of the main issues and impacts involved in Peru tourism. <br /><br /> Qualitative analysis of guidebook content resulted in 4 additional categories for a total of 33 items. This was followed by quantitative analysis of guidebook content to better understand theme distributions, statement types, marketing communication types, and relationships with original category intentions. Guidebook content was organised into groups based on importance values and compared with the importance groups found in the destination data to determine differences in category relevance. <br /><br /> The implications of this research in presenting information to tourists are discussed in terms of their relevance to socio-cultural and environmental interpretation, marketing and communication theory, and responsible tourism. Similarities and differences found in comparing destination and guidebook data are examined. Findings and discussions based on this research indicate that the role of the guidebook is multi-dimensional. These texts, juxtaposed between host and guest, mediate and interpret ecological, cultural, and social information. Findings of this research suggest that though guidebooks are involved in persuasive messaging which raises issues of power and representation, guidebooks are the only popular tourist information source in Peru attempting to influence tourists to reduce cultural and environmental impacts. This discussion is followed by suggestions for future research in this area.

Unsatisfactory working conditions and job stress may be indicative of working in a society where work-life balance is a desired, but often elusive, goal (Duxbury & Higgins, 2001; Smola & Sutton, 2002; Sturges & Guest, 2004). Working conditions in the healthcare sector are reported to be particularly problematic and stress inducing compared to other work sectors (Yassi, Ostry, Spiegel, Walsh, & de Boer, 2002). In fact, quality of work life (QOWL) among healthcare workers is believed to have deteriorated to the point where it is impeding the capacity of the system to recruit and retain staff needed to provide effective patient care (Koehoorn, Lowe, Rondeau, Schellenberg, & Wager, 2002). The purpose of the study was to examine the experiences of healthcare staff who participate in QOWL initiatives aimed to provide employees with creative, educational, and fun activities designed to address feelings of stress. This study included thirteen staff members from disciplines that comprise the Health Care Team at a facility specializing in aging and veteran's care. Data were collected through conversational interviews with staff from each of the following disciplines: nursing, recreation therapy, physiotherapy, creative arts, clinical nutrition, social work, audiology, occupational therapy, and pastoral care. The data were deconstructed into common themes through an open-ended process, which lead to the identification of common experiences across the data provided by the staff. Upon further comparison of the themes, it was identified that work demands were believed to detract from care provision and strained manager relations were believed to minimize quality of care. However, a strong professional identity was evident as staff described being able to rise above adversity and use their skills and competencies to provide quality care to residents. The data also suggested QOWL initiatives seem to be valuable because they provide opportunities for staff to interact socially. This interaction helps foster and strengthen connections amongst staff, which they feel transfers to the work place through improved working relationships. Participants described feelings of personal gratification that can be derived from team cohesiveness. They also acknowledged the carry over value that team work brings to residents by way of improved care provision. Furthermore, the relationships that staff members develop with one another were viewed as sources of strength, particularly in times of increased stress. In addition to the social element associated with the QOWL initiatives, these initiatives also seem to address a need for restoration, humour, and balance within the work day. Without planned opportunities for rejuvenation and humour appreciation, participants admitted that they would seldom take the time to incorporate these into their work day. Therefore, QOWL initiatives can provide staff with a reason to take a break and find their balance. The findings indicate the factors affecting QOWL are varied and complex. The findings also indicate that there can be a paradoxical nature to work within a health care setting. Paradoxes exist in relation to the provision of professional care and the provision of minimized care. Paradoxes also exist in relation to the expressed need for restoration, humour, and balance and the low priority staff will place on taking time to fulfill these needs.

Cultural tourism provides opportunities for ethnic minorities to showcase their cultures, customs and heritage. At the same time, it causes a series of tensions and issues of authenticity and commodification have been the subjects of lively debate among tourism researchers. However, little research has been done to date concerning the roles of stakeholders who authenticate cultural resources. This thesis develops a conceptual framework that is employed to enhance understanding of the authenticity of cultural tourism when ethnic Li communities in Hainan Island, China, experience tourism development. Folk villages are used as a significant point of access for investigating the tensions which emerge in authenticating cultural resources. Four key stakeholders are identified: (1) governments; (2) tourism businesses; (3) visitors; and, (4) ethnic communities. Five pairs of yardsticks were developed based upon Swain's (1989) work to examine the issue of authentification. These constructs are: non-commercialization versus commodification, cultural evolution versus museumification, economic development versus cultural preservation, ethnic autonomy versus state regulation, and mass tourism development versus sustainable cultural tourism. The findings suggest that authenticity is relative rather than absolute and, like beauty, is in the eye of the beholder. Therefore, it is necessary to shift from a previous focus on the nature and identification of authenticity to the more tractable question of authentification. The various stakeholders exhibit different positions with respect to the various paradoxes and the tensions that exist between their poles. For example, governments pay more attention on the control of ethnic autonomy whilst tourism businesses prioritize the economic development. Tourists exhibit blurred perceptions of authenticity whilst ethnic minority supports the maintenance of their of culture but gives priority to jobs and remuneration. This thesis demonstrates that it is more useful to evaluate who authenticates and the interests that such claims serve, rather than to adhere to some absolute standard of 'authentic' ethnicity. It makes recommendations for tourism planners, such as ethnic participation in the decision-making process, the development of strategic alliance among tourism stakeholders, and the taking of steps to promote the maintenance of Li culture. It also suggests opportunities for applying this conceptual framework of cultural tourism to other different situations, both within Hainan and elsewhere.

Guidebooks are argued to be significant elements of the tourism infrastructure (Koshar, 1998), influencing the perception of destinations and the travel practices of millions of tourists (Gilbert, 1999). Guidebooks have been depicted as mediators, interpreters, and communicators of place and people, yet the examination of these texts as part of tourism has received little attention in the academic literature. There are few studies focusing on what information guidebooks are presenting to tourists (Bhattacharyya, 1997; Lew, 1991; McGregor, 2000). <br /><br /> In pursuit of cultural, environmental, and leisure experiences, tourists are going all over the world and there is increasing concern over the economic, socio-cultural, and environmental impacts of this activity. Information on these impacts can be found in academic literature and government reports, but rarely is it presented to tourists. <br /><br /> The purpose of this study is to analyse and describe how travel guidebooks communicate information on socio-cultural, environmental, and other destination specific issues. The republic of Peru was the case study area for this research. <br /><br /> Destination data was collected through interviews with tourism representatives in Perú, Destination Management Organisation (DMO) website analysis, and participant observation. This data was analysed to provide a coding scheme for the current issues and impacts in Peru relating to tourism. This coding scheme was used to analyse the content of the most commonly used commercial guidebooks for Peru (Lonely Planet, South American Handbook, Rough Guide) to understand if and how guidebooks are addressing current issues in Peru tourism. <br /><br /> Qualitative content analysis of destination data resulted in 29 emergent categories which were evaluated based on theme distributions (socio-cultural, environmental, and other) and source information. Categories were grouped based on importance values to allow for further examination of the main issues and impacts involved in Peru tourism. <br /><br /> Qualitative analysis of guidebook content resulted in 4 additional categories for a total of 33 items. This was followed by quantitative analysis of guidebook content to better understand theme distributions, statement types, marketing communication types, and relationships with original category intentions. Guidebook content was organised into groups based on importance values and compared with the importance groups found in the destination data to determine differences in category relevance. <br /><br /> The implications of this research in presenting information to tourists are discussed in terms of their relevance to socio-cultural and environmental interpretation, marketing and communication theory, and responsible tourism. Similarities and differences found in comparing destination and guidebook data are examined. Findings and discussions based on this research indicate that the role of the guidebook is multi-dimensional. These texts, juxtaposed between host and guest, mediate and interpret ecological, cultural, and social information. Findings of this research suggest that though guidebooks are involved in persuasive messaging which raises issues of power and representation, guidebooks are the only popular tourist information source in Peru attempting to influence tourists to reduce cultural and environmental impacts. This discussion is followed by suggestions for future research in this area.