abstract: The purpose of this quantitative study is to test the validity of a behavioral theory, value-belief-norm theory (Stern, 2000), in the context of environmental hotel management. The lack of theoretical consideration in previous studies on environmental attitudes of hotel/resort managers warrants an investigation of a theory with the potential to better explain behaviors that support the goals of environment management systems. The goal of this research was to document the values, beliefs, personal norms, and environmental management support behaviors of managers in a hospitality setting. Data were collected from a sample of hotel and resort managers in the Phoenix metropolitan area by using a survey of well-documented items from previous research on the theory. Results suggest the value-belief-norm theory is successful in explaining environmental management support behaviors. Implications for practitioners as well as researchers are discussed. / Dissertation/Thesis / M.S. Recreation and Tourism Studies 2011

abstract: Playing tennis professionally is a stressful profession. However, it has the potential to be even more stressful for players who must move from their home country in order to train. If not dealt with, these stresses have the potential of causing many negative outcomes, including increasing levels of distress, in these professional tennis players. It is known that resources play a role in reducing or buffering levels of stress and distress among individuals, but there are competing theories as to how this occurs. Using Ensel and Lin's models of stress processes, this is an exploratory study that identifies the stresses and distresses professional Taiwanese tennis players face and the resources they use to cope. Participants included in this study are professional Taiwanese tennis players (2 males and 2 females) who continuously attend national and international tennis competitions and have both domestic and world ranks. Results from the semi-structured interviews revealed that challenges, frustration, resources, and toughness were four general themes to describe stresses and distresses professional Taiwanese tennis players face and the resources they use to cope. Future research for professional tennis players is also discussed. / Dissertation/Thesis / M.S. Recreation and Tourism Studies 2011

Doctor of Philosophy / Hospitality Management and Dietetics / Rebecca A. Gould / Chihyung Ok / The Internet has been one of the primary channels for acquiring information during pre-purchase and actual purchase stages characterized by easy entry and low supplier power. Internet travel businesses find it harder to retain customers, and customer defection to better alternatives is inevitable. Travel website developers and/or managers face problems that make it necessary to understand and identify what makes their customers continue to use websites without switching. To date, much attention has gone to identifying what affects website users’ behavioral intentions. Limited research, however, has been published on the experiential value of using travel websites and what influences travelers to switch to other travel websites, a context that requires more information. The purpose of this study was to explore and test travelers’ loyalty empirically, along with determinants like the value of travel websites and website switching drivers. In particular, Study 1 proposed a theoretical model identifying the effects of a website’s experiential value on satisfaction, and, in turn, attitudinal loyalty and behavioral loyalty. Study 2 aimed to examine website switching factors (i.e., switching costs, attractiveness of alternatives, and perceived network externality) on the relationship between satisfaction and loyalty. Along with the purpose and objectives of the study, 14 hypotheses were proposed based on the literature review. Data were collected from 384 travel website users in the United States who are 18 years or older and have used travel websites within the last three months. The proposed relationships were examined using structural equation modeling and hierarchical multiple regression analysis. Results showed that customer return on investment, service excellence, and aesthetics were directly associated with satisfaction; satisfaction was directly related to attitudinal loyalty and behavioral loyalty; attitudinal loyalty showed a positive influence on behavioral loyalty; and attitudinal loyalty partially mediated the relationship of satisfaction with behavioral loyalty. Further, the results of this study revealed that switching costs, attractiveness of alternatives, and perceived network externality were significantly and positively associated with loyalty, but their interaction effects with satisfaction on loyalty were not significant. The findings should add to the understanding of travelers’ value perception of travel websites and website switching behaviors. In addition to its contribution to the literature, online travel and tourism businesses or organizations benefit from suggestions of practical applications for retaining customers.

abstract: This research assessed the sustainability of protected area-based tourism systems in Nepal. The research was composed of three interrelated studies. The first study evaluated different approaches to protected area governance. This was a multiple-case study research involving three protected areas in Nepal: the Annapurna Conservation Area, Chitwan National Park, and the Kanchenjunga Conservation Area. Data were collected from various published and unpublished sources and supplemented with 55 face-to-face interviews. Results revealed that outcomes pertaining to biodiversity conservation, community livelihoods, and sustainable tourism vary across these protected areas. The study concluded that there is no institutional panacea for managing protected areas. The second study diagnosed the sustainability of tourism in two destination communities: Ghandruk and Sauraha, which are located within the Annapurna Conservation Area and Chitwan National Park, respectively. A systemic, holistic approach--the social-ecological system framework--was used to analyze the structures, processes, and outcomes of tourism development. Data collection involved 45 face-to-face semi-structured interviews and a review of published and unpublished documents. Results revealed that tourism has several positive and a few negative sociocultural, economic, and ecological outcomes in both communities. Overall, tourism has progressed towards sustainability in these destinations. The third study examined tourism stakeholders' perspectives regarding sustainable tourism outcomes in protected areas. The study compared the responses of residents with residents, as well as tourists with tourists, across the Annapurna Conservation Area and Chitwan National Park. Tourism sustainability was evaluated with six tourism impact subscales measuring negative and positive ecological, economic, and social impacts. Data were collected using the survey method. Respondents included 230 residents and 205 tourists in Annapurna, and 220 residents and 210 tourists in Chitwan. The findings revealed that the residents across these protected areas perceived positive and negative impacts differently, as did the tourists, suggesting that the form of tourism development affects the sustainability outcomes in protected areas. Overall, this research concluded that protected areas and tourism are intricately related, and sustainable management of a protected area-based tourism system requires a polycentric adaptive approach that warrants a broad participation of relevant stakeholders. / Dissertation/Thesis / Doctoral Dissertation Community Resources and Development 2014

abstract: This study explores domestic and international tourists' perceptions of nature-based tourism using the North-South conceptualization of nature and the setting up of national parks as a conceptual framework. In addition, using Urry's (1990) tourist gaze, the study assesses tourism promotions in Botswana from locals' and tourism marketers' points of view. Moreover, the study assesses locals' tourist gaze and compares it with the international tourist gaze. Qualitative methods were used to collect data, including in-depth interviews with local residents, international tourists, and tourism promoters such as government agencies and the private sector. Photo-elicitation interviews were also carried out to help identify the respondents' gaze. Six study sites, including the protected areas of Chobe National Park (CNP), Moremi Game Reserve (MGR), two cities of Gaborone and Francistown, and two urban villages of Palapye and Maun were selected for this study. Results indicate that the way people in the South conceptualize nature is different from the way international tourists do, and this has an impact on visitations to national parks. While for international tourists nature symbolizes recreation, rejuvenation, and an opportunity `to get away from it all', for locals it is seen as a part of everyday life. Furthermore, tourism promotions in the country are geared towards promoting Western tourists' gaze with the local market gaze being totally ignored by the sector. The local gaze is also different from the Western gaze. While for international tourists visiting Botswana the gaze is directed towards wildlife and wilderness, for locals, the gaze is directed towards more traditional destinations, such as farms, as well as more `modern' attractions and `touristic' attractions. However, it is the Western gaze that is taken into consideration by tourism promoters, thereby questioning the sustainability of an industry that disregards one group over another. The results also indicate that culture and historical events have an impact on visitations to protected areas. Policy implications are discussed. / Dissertation/Thesis / Doctoral Dissertation Community Resources and Development 2014

abstract: Empirical and theoretical gaps exist on the subject matter of attendee experiential behavior at community festivals as this action occurs in real time. To acquire knowledge and begin to build theory, attendee behavior was investigated through an interpretive lens to give rise to a socially constructed understanding of this phenomenon in contrast to typical positivist inquiry designs found in the field of event studies used to test theory and determine universal explanations. This ontology was deemed appropriate as human experience at community festivals is multifaceted, relative to social interactions, highly variable with complex meanings, and has a wide variety of consequential implications; all views representative of social constructivism. A grounded theory approach was used in conjunction with a participant observation method to collect data on attendee behavior during fieldwork undertaken at community festivals. Prior to fieldwork, literature was not reviewed nor specific theory pre-selected to serve as a basis for research, with the researcher's only intent to record attendee's on-site actions with an open mind. Fieldwork notes were systematically expanded into descriptive narratives that were broken down into initial codes to establish robust analytic directions, which were synthesized into categories and subcategories through focused coding. Relationships between categories and subcategories were reassembled with axial coding bringing into view a strong emergent theme on social capital bonding and bridging at community festivals and a second theme that considers the aspirations of event management to program festive experiences. To strengthen the second theme event manager interviews and content analysis of event association newsletters were conducted as theoretical sampling to move data towards saturation. From emergent themes it was theorized, while social capital bonding is profusely exhibited at community festivals, social capital bridging is minimally displayed unless augmented with programmed festivity to increase physical, emotional, and social engagement of attendees. Literature reviewed in relation to this theory revealed that spirituality, dance, music, the arts, and wild abandonment were important elements of festivity. An implication arising from this study indicates that if community festivals consciously enhance programmed festivity then correspondingly increased social capital impacts within community development might also be achieved. / Dissertation/Thesis / Ph.D. Community Resources and Development 2013

abstract: Many communities that once relied on the extractive industries have since turned to tourism to find another source of income. These communities are primarily old mining towns. Since these towns have started to reinvent themselves, they have become important places of study. Previous literature has found specific factors that are common in tourist shopping villages. Currently, there is not much research that has explored the affect the streetscape and servicescape have on visitor experiences. Existing research focuses on urban shopping settings such as shopping malls. This study interviewed employees and surveyed visitors in two suburban tourist shopping villages in Arizona. More specifically, it is aimed to explore how the streetscapes and servicescapes in tourist shopping villages influence visitors' overall experience, intent to return to the village, and their purchasing behavior. This study adds to the current literature on tourist shopping villages and the streetscapes and servicescapes as there is a limited amount of information available. To date, the majority of scholarly information available describes the factors of tourist shopping villages and does not attempt to identify their importance for tourists. This study may serve as a stepping platform for future research. The findings of this study offer important implications for destination marketing organizations, different stakeholders of tourism, and the policy makers. This study primarily focuses on the tourists' view of tourist shopping villages, and can offer insight into how to increase visitor spending. / Dissertation/Thesis / M.S. Community Resources and Development 2013

abstract: The problem of the study was to investigate constraints and facilitators of Mexican American parents when deciding whether or not to enroll their children in formal swim lessons as a means of drowning prevention. The information obtained by this study (1) helps create awareness about youth drowning incidents and (2) provides insight about Mexican American perspectives and behaviors toward drowning prevention through, or not through as the case may be, youth formal swim lesson participation. This study's sample was purposively selected using typical case and snowball sampling techniques. Individual interviews were conducted with Mexican American parent participants and focus group interviews were conducted with aquatic personnel. From April to August, individual and focus group interviews were conducted in the border towns Sierra Vista, Bisbee, and Douglas in the state of Arizona. There were a total of 25 Mexican American parent participants: 10 had never enrolled their children in swim lessons and 15 had experience enrolling and observing their children in swim lessons. There were 3 focus groups interviews of aquatic personnel experts: Sierra Vista had 6, Bisbee had 7 and Douglas had 9 participants. The theory used to identify and classify the types of constraints and facilitators described in the findings of this study was the Leisure Constraints Theory proposed by Crawford, Jackson and Godbey, 1991. Finding from this study suggest that despite the uncommon perception, Mexican Americans youth are actually participating more in formal swim lessons than they have in past generations. Mexican American families in this sample reported major constraints for formal swim lessons as a reliance on learning form family and friends, swimming at private pools, money, time, and transportation as barriers to participation. Facilitators for Mexican American youth to participate in formal swim lessons are youth drowning awareness, education, lack of parental swimming ability, generational social norm behavior changes, financial assistance and an attitude shift in favor of formal swim lessons. / Dissertation/Thesis / M.S. Recreation and Tourism Studies 2013

abstract: Within the media there is an abundance of reports that claim tourists are being harassed, kidnapped and even killed in some instances as a result of their representation of their country's political ideology and international relations. A qualitative study was undertaken in Bolivia to determine how a tourist avoids or copes with the fear of severe political retribution or harassment in a country whose political environment is largely opposed to that of the traveler's home country. Interviews were conducted in multiple regions of Bolivia, and the data were coded. The results show that tourists experience political retribution on a much smaller scale than initially thought, usually through non-threatening social encounters. The overall themes influencing traveler behaviors are the (Un)Apologetic American, the George W. Bush foreign policy era, avoiding perceived unsafe countries or regions, and Bolivian borders. Respondents, when asked to reflect upon their behavioral habits, do not usually forthrightly deny their country of origin but merely adapt their national identities based on their familial origins, dual citizenship, language abilities or lack thereof, familiarity with the world/regional politics or lack thereof and associating oneself with a popular region in the United States (e.g. New York), rather than the US as a whole. Interestingly, none of the Americans interviewed candidly deny their American nationality or express future intention to deny their nationality. The Americans did express feeling "singled out" at the Bolivian borders which leads to the management implication to implement an automated receipt when purchasing a Bolivian visa and improving the Ministry of Tourism website that would more clearly state visa requirements. Additionally, the image of Bolivia as a culturally and politically homogeneous country is discussed. / Dissertation/Thesis / M.S. Recreation and Tourism Studies 2013

abstract: Commitment to an activity is widely studied in leisure research. Serious Leisure Perspective (SLP) describes characteristics a committed activity participant possesses. The Psychological Continuum Model (PCM) describes the psychological process a person goes through to become committed to a leisure activity. Awareness, attraction, attachment and loyalty make of the four stages of PCM. Both perspectives have been used to describe committed leisure activity participants and commitment to organized recreational events. Research on leisure activity has yet to determine how the individual becomes loyal. Therefore, the purpose of this study is to determine the process in which recreation activity participates becomes loyal and to identify who can be labels as serious within the PCM Framework. Data was obtained from an online electronic survey distributed to participants of four U.S. marathon and half marathon events. A total of 579 responses were used in the final analysis. Path analysis determined the process in which a runner becomes committed. MANOVA is used to determine difference between leisure groups in the four stages of PCM. Results indicate that activity participants need to go through all four stages of PCM before becoming loyal. As knowledge increases, individuals are more motivated to participate. When the activity satisfies motives and becomes a reflection of their identity, feelings become stronger which results in loyalty. Socialization is instrumental to the progression through the PCM Framework. Additionally, attachment is the "bottleneck" in which all loyal activity participants my pass through. Differences exist between serious leisure groups in the attachment and loyalty stages. Those that are `less serious' are not as committed to the activity as their counterparts. / Dissertation/Thesis / Ph.D. Community Resources and Development 2014