Das kundenzentrierte Revenue Management als Verbindung der beiden Forschungsdomänen der Kapazitätssteuerung und des Kundenbeziehungsmanagements kann dazu beitragen, wertvolle Kunden auch vor dem Hintergrund begrenzter Kapazitätsressourcen an den Anbieter (wie Airlines, Hotels oder Fertigungsunternehmen) zu binden. Da hierbei gewisse Unsicherheiten auftreten, die in der Folge die Güte der Steuerungsentscheidungen beeinflussen und damit auch Erlösrelevanz besitzen, und diese bisher nur unzureichend beleuchtet wurden, ist eine umfassende Unsicherheitsanalyse vorangetrieben worden. Nach Darlegung des aufgrund der Heterogenität nötigen Begriffsverständnisses zur Unsicherheit sind die unsicheren Situationen im Anwendungskontext mit Hilfe eines konzeptionellen Bezugsrahmens einer detaillierten Charakterisierung und Bewertung unterzogen worden. Unterstützt durch die Erkenntnisse einer systematischen Literaturanalyse wurden dafür elf Problemfelder (mit insgesamt 36 Teilaspekten) herausgearbeitet. Die vorliegende Systematisierung kann Revenue Manager dabei unterstützen, das eigene Unternehmen in das Spannungsgefüge einzuordnen, anhand der anbieterspezifischen Merkmalsausprägungen der Dimensionen und Umfeldfaktoren einen Überblick über die vorherrschende Unsicherheitsproblematik zu gewinnen und zudem Rückschlüsse über den vorliegenden Grad des Unsicherheitsausmaßes vornehmen zu können.

Research comparing public-private services outsourcing applying a longitudinal approach including the production/delivery processes (life after purchase) in services sourcing contexts is scarce. In addition, prior studies on service sourcing tend be under conceptualized. To address the above this licentiate thesis presents the results of a comparative and grounded theory inspired case study of two major Swedish FM services outsourcing projects, a public and a private case of operational partnering. Client-provider interaction processes on management level have been followed regularly over time utilizing participant observation as a core element combined with interviews and documentary studies. Observed variations in relational orientation over time, are problematized and discussed. A substantive theory – Business streamlining - of Facility Management outsourcing processes, including the seldom-researched life after purchase processes, is outlined and contextualized. It is argued that existing relational classifications, such as operational partnering, do not capture the life after purchase dynamics of the studied relationships. Business streamlining rests on four main categories, which have major influence on how Facility Management relationships evolve over time. / <p>Lic.-avh. Stockholm : Handelshögskolan, 2014</p>

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Problemformulering och syfte: Vi lever i en värld där vi medborgare blir rörligare. Dels på så sätt att vi distanserar oss från partipolitiken men också på så sätt att vi blir mer fysiskt rörliga och samhället blir mer mobilanpassat. Partier måste finna nya vägar för nå medborgarna och skapa relationer till dem. Sociala medier har varit de senaste åren varit en populär väg för partier, men det finns också andra vägar. En sådan väg är appar, som ökar kraftigt i nedladdningsstatistiken för svenska medborgare. Appar är ett relativt nytt område och denna studie syftar till att kartlägga de svenska riksdagspartiernas mobilapplikationer och undersöka huruvida de är tvåvägskommunikativa och relationsskapande. Metod och material: Materialet i denna studie består av appar från svenska riksdagspartier och deras sidoorganisationer i form av ungdoms- och kvinnoförbund samt lokala partiorganisationer. Urvalet består av de tio appar som har någon av ovanstående organisationstyper som avsändare, då avsändare bestående av enskilda politiker sorteras bort. Metoden som studien utgår från är kvalitativa innehållsanalyser med fokus på att tolka innehållet för att finna såväl latenta som manifesta budskap i apparna. Huvudresultat: Studien visar att det under perioden december 2013 finns få appar från de svenska riksdagspartierna och enbart hälften av partierna har appar. Dessa är till innehåll och funktion spretande och skiljer sig mycket åt i utformning. Hur kommunikationen och de relationskapande aspekterna ser ut i apparna är också varierade och överlag begränsade. Apparna är ett nytt fenomen för partierna och det är troligt att resultatet beror på att de ännu inte vet hur de ska använda denna kanal på ett effektivt sätt, när det kommer till att engagera och skapa relationer till dagens rörliga väljare. Vi menar att detta är ett viktigt bidrag i forskningen om nya kanalers funktion och kommunikation inom svensk politik.

The premise that the continued existence of organisations in a democracy depends on both the tacit and the explicit approval and opinions of their many publics is fundamental to public relations theory. Furthermore, the challenge of coping with the potential constraints and opportunities of public opinion as an aspect of the organisational environment is essential to contemporary public relations practice. While the term "public opinion environment" appears intermittently in scholarly and trade publications, the dimensions and characteristics of this aspect of organisational environments remain largely unspecified. This thesis explores two challenges--the first is to conceptualise and measure variation in an important aspect of contemporary organisational environments, the public opinion environment, and the second is to investigate the influence of that environment on the critical and often highly exposed relationships between organisations and activist publics. In suggesting a relationship between variation in the environment and the evolutionary pathways of organisational relationships, the perspective underpinning this thesis is both ecological and evolutionary. Ecological analyses of organisations assume that members of a population are affected similarly by environmental change and share a common dependence on the material and social environment. Consistent with this perspective, this thesis explores the public opinion environment and the organisation-activist relationships therein longitudinally at the population level of analysis. The focal organisational population is Australia's major banks, and the period of interest extends from 1981 to 2001. An evolutionary model of organisation-activist relationships (EOAR) is developed, and the propositions derived from this model are explored using a comparative case study approach. These propositions anticipate and specify associations between variations in dimensions of the public opinion environment of an organisational population and the evolution of organisation-activist relationships in the population. Central to understanding the public opinion environment of an organisational population are the issues around which activist publics organise, public opinion develops, and organisation-activist relationships emerge. Then, the public opinion environment is conceptualised as a set of issues that concern Australia's major banks and their publics. Variations in this "issue set," are described using four dimensions: stability (turnover of issues), complexity (the number of issues in the issue set), intensity (volume of media coverage), and direction (favourability of media coverage for the focal population). To explore the propositions of the EOAR model, I have analysed the variations in these four dimensions in relation to the evolution of organisation-activist relationships. To observe and describe this evolution, I have located the state of these relationships on a conflict continuum using relationship-signalling statements made by organisations and activists and published by the media. Three cases studies from the same organisational population, Australia's major banks, are compared over three different but consecutive seven-year periods from 1981 to 2001. The case studies involved the extensive review of industry reports, submissions and other documents from several government inquiries, and scholarly articles, as well as the content analysis of more than 6, 500 newspaper articles published during each of the three case study periods. The findings of this comparative case study suggest that variations in some dimensions of the public opinion environment of an organisational population are associated with the evolutionary ecology of organisation-activist relationships in that population. However, the associations are more complex than was anticipated by the original propositions of the EOAR model; thus refinements to the model are advanced for further investigation. A primary contribution of this study is that it provides the theoretical apparatus and tools to systematically explore, interpret, and measure variation in the issues comprising the public opinion environment and to track the evolving organisation-activist relationships organised around those issues. Because the population level of analysis and a longitudinal lens are applied, this conceptualisation of the public opinion environment effectively captures and specifies the overlapping and persistent nature of issues. The evidence of this study suggests that when issues have emerged in the public opinion environment at the population level of analysis, they are likely to persist as a hub around which publics organise, providing a focus for discussions and debates for years to come. This persistence, "issue-set inertia," has important implications for organisational relationships. Given these conditions, organisations can monitor and manage their responses to issues. However, it is naïvely optimistic at best to accept the contention of issues management consultants and other pundits that organisations can manage the issues themselves. Furthermore, the findings of this study call into question the value of advice that encourages organisations to deal with issues by seeking to avoid engaging with their activist publics and by downplaying the issues in the media.

Franchising is a form of business arrangement which has been claimed to offer a high possibility of business success. The reason for its growing support may be due to the benefits franchising offers to the individuals (franchisees), the organisations (franchisors), the public and the whole economy. The notion that franchising offers a successful guarantee for business operations warrants investigation into what factors contribute to likely success. The characteristics of franchise firms have been identified as a significant factor in ensuring franchise success. In this study, franchise firms were classified into four groups using hierarchical cluster analysis: the beginners, the developers, the growers and the matures. The profiles were tested against reported performance measures, indicating that franchise firms in the growing group outperform firms in other groups. However, this is only one component which may influence a successful franchise development. Relationship management is a second, critical area in building a strong franchise network. Some significant relationship building factors are explored in this thesis. Control, influence strategy, franchisee information asymmetry and communication strategy were found to be significant factors which lead to franchise competitive advantage. The results show that control and coercive influence strategy negatively influence franchise outcomes, while noncoercive influence strategy, information asymmetry and communication strategy positively enhance the franchise relationship. The results of multiple regression analyses also indicate that the combined effects of these franchise strategies have a significant impact on franchise outcomes; namely, financial performance, franchise goal congruence and franchisee satisfaction. The findings suggest that franchise firms can adjust their strategies to enhance their business success. Control, influence, information and information strategies can be used to maintain and induce healthy franchise relationships within the franchise dyad. The study also significantly extends the existing understanding of franchise heterogeneity theories, key criteria of franchise business competitiveness, the unique business relationship between franchisor and franchisee and franchise factors contributing to franchise success in the current franchising literature.

Diss. (sammanfattning) Linköping : Univ., 2002. / Härtill 5 appendix.

Universiẗat, Diss.--Köln, 2007.

Universiẗat, Diss.--St. Gallen, 2004.

Universiẗat, Diss.--St. Gallen, 2007.