In recent years, tourism has been recognized as the most potential industry. Kaohsiung is a city which has a very rich cultural and natural resources such as mountains, sea, river and sea port to develop the tourism industry. Due to the official opening of high speed railway and completion of Kaohsiung Mass Rapid Transit increased accessibility to attract many tourists. The most popular tourist accommodation is the new "daily rental suites" instead of the traditional hotels or motels. Through the competitive advantage matrix analysis model to find out the competitive advantage of daily rental suites, one dimension is from the outside analysis the key success factors of the industry, the other dimension is from the inside analysis the assets and capabilities of the daily rental suites which select three well-known ones in Kaohsiung as my study cases. The main contribution of this research is summarized six competitive advantages of daily rental suite through the matrix as (1) location, (2) the reputation and the brand, (3) service quality, (4) price, (5) atmosphere and (6) room equipment and decoration. The results show that daily rental suite¡¦s core resources how match with the key success factors. By examining their feature of the core resources to reinforce his internal assets as well as capabilities, so as to keep and create its competitive advantage.

Internet and mobile wireless as emerging content distribution platforms have not only redefined the traditional media market, but also influenced the business strategies of the transnational media corporations (TNMC) that are expanding their operations into the ¡§new-media¡¨ system in another country. The purpose of this study is to explore how global media move from the traditional television distribution channel to the Internet and mobile wireless platform in the country of China and what strategic patterns of alliance they engage to obtain sustainable competitive advantage. Applying a resource-based view (RBV) framework of analyzing strategy and employing a case study approach, this study investigates the formation and evolution of strategic alliances for the U.S.-based TNMCS in the marketplace of China and discusses how their resources were aligned with their local counterparts¡¦ resources in marketing their content products. The alliance involving Time Warner, News Corporation, Disney, and Viacom were examined. Cross-case analysis identified six alliance patterns, including the importance of content-distribution resource alignment, the acquisition of local knowledge resources, the strategic alliances between TNMCs, the decrease of equity-based alliances, the complementary role of property and knowledge resources, and the necessity of uniting resources that enable the local responsiveness of video-related products.

The insurance industry in Taiwan has been more open and geared to the international standards during the recent years. At the same time, the Taiwanese and international financial industry has gone through drastic changes. Interest rate dropped and cost of material and human resource went up, leading to increased operation cost for insurance companies. In addition, the popularity of internet and elevated consumer awareness have challenged insurance companies¡¦ traditional marketing model ¡V direct sales force. Therefore, in order to cut down operation cost and expand the market, insurance companies started to develop diversified marketing channels, such as tele-marketing, bank insurance marketing, internet, TV direct sales, etc. New sales channels such as insurance agency and insurance broker also emerged at the same time. Every insurance company has different resources and competitive advantages, and hence created different marketing and operation models. Insurance companies hope to sell insurance through insurance brokers in order to lower operation cost. However, to avoid increasing bargaining power of insurance brokers, insurance companies are reluctant to overly rely on one or two insurance brokers. Insurance brokers, on the other hand, oftentimes recruit sales force from insurance companies to lower training cost. Such competition-cooperation relationship with insurance companies has shaped insurance brokers¡¦ operation model. This research is to analyze the industrial value chain within the insurance industry and to explore the potential operation models for insurance brokers via the five-force analysis of company L.

Researth on the Value Creation Strategy -The Case Of Ritek Group By Li-Mei Chen Seeking sustainable growth has always been the core value of an enterprise.However, to achieve such goal, many questions followed¡Kwhat rules to obey upon seeking sustainable growth? High growth leads to high profit for sure? Larger company scale accompanies higher profit? Such growth strategy should be managed according more to external environment or more on own core competence? How to create company value resulting from the diversification and collectivization of the company growth? I adopt Ritek group (ëä¼w¶°¹Î) as my case study object. Purpose of my study is to find out the affection of their growth strategy to their company value, and, how this efficient growth strategy enhances sustainable competitive advantage. My study integrated the relation between company value and Resource-Based view, Enterprise Growth Strategy view and Economic Value Added (EVA) view. Results of my empirical study: 1. Resources construction is a key in the development of company. 2. Strategy to focus on core competencies and to be effective. 3. Company valued scale expansion strategy increased their company value. 4. Fast capital outlay expansion helps no company value promotion. 5. Long-term investment amount decides future value. 6. Highly fund financing could not create company value. 7. Company¡¦s profit ability affects its future growth opportunity.

Since the late 20th century, people extended to over-consume and over-discharge all kinds of resources and made the resources decreased hugely. The resources in the earth are not unlimited. Emissions and pollutions brought human all kinds of crisis. Social-trended management becomes the main stream of business operation in the 21st century, and it is not countable for the corporations that were incapable to follow this change. The awake of limit of the Earth resources had made the corporations start to respect the importance of resource reclamations as well as resource application, which means, in the recycle society, they started to create the new economical added-value of resources by 3R: Reduce, Reuse and Recycle. Now, more and more corporations are awaken of the damages environment pollution made to humans, and this is not a ignorable power. To research how the corporations combine their management strategies with the concepts of keeping a sustainable environment is the main target of this study. How do the corporations set up their management strategies by keeping the environment sustainable? In this study, we will discuss this topic by 3 dimensions and procedures: 1¡B Influences on business management made by the direct and indirect benefit parties of the corporations. 2¡B The Corporations¡¦ application of Green Management brings the corporations themselves more Green Values. 3¡B Use the past capability to develop a dynamic ability and create a competitive advantage of the corporation. Normal corporations emphasize on the development of single strategy, and ignore how to set up ¡ustrategic agendas¡v and ¡ustrategic target¡v, and plenty of them are lack of thoughts of integration. According to the point of resource-based view, each corporation shall understand its own value, its special property and its un-imitate resources to create its advantage. In the quick-varying environment, the corporations shall own its ability to increase its advantages by using the point of view of resources to develop a dynamic ability and create its continuing competitive advantage. This study takes 7 corporations which execute sustainable environment effectively in Taiwan by preceding a Qualitative Research, interview and collect every kind of documents and news, to analyze each of their Green Strategies.

With the changing times, on the evolution of industries and enterprises, enterprises had suffered from the corporate development bottleneck as facing the severe competition, international situation variation and fast-moving market. Therefore, for enterprise (or organization), reengineering or transformation is inevitable on account of sustainable development as well as long-term growth needs. However, there are some essentials are relevant to the success of the transformation, such as how to increase the success possibility of transformation, and how to grasp the opportunity of transformation, how to make the transformation strategies and how to exclude the possible risks and obstacles. In Taiwan, petrochemical industry is facing strong resistance of domestic environmental protection, disruption caused by the development, related petrochemical equipment manufacturing industries are also confronting the growing predicament, and obviously it is essential to ponder corporate transformation for sustainable management and growth. Furthermore, how to enhance competitive advantage, increase the company's overall performance and achieve the desired goal by means of implementing corporate transformation, which are also major researches that enterprises anticipate probe into. Therefore, this research aims to study the condition of FOMO company¡¦s one of product divisions (business level) facing environmental change as well as the sales impact of existing petrochemical equipment, to analyze and find the successful strategies of business transformation, then try to identify the importance of such strategies, and evaluate the key success factors, via explore the company¡¦s internal resources and external industries¡¦ environment. This research takes both market transformation and products transformation proceeding at the same time, on the case of a small amount of diversification product division, for improving business performance in the future. There are eleven strategies were developed, and four items of key success factor are derived respectively. The four items of key success factor for market transformation are 1. Reducing the cost for improving the international competition. 2. Good customer relationship management. 3. To arrange the production capacity for special customer, while they need. 4. To establish cooperation makers, and find the proper agents for international market. The four items of key success factor for products transformation are 1. The CEO¡¦s intensive transformation intention and execution. 2. Choosing the appropriate timing to enter. 3. Establishing a clear organization structure 4. Strategic alliance to collaborate in the same industry or related industries.

Taiwan¡¦s e-commerce market value continued to grow, the scale is about NT$ 430 billion in 2011, as compared to 2010 growing 20 percent. Which B2C e-commerce market reached NT$ 250 billion in 2011 accounted for about 6.4% of the overall retail market revenue, the scale compared to 2010 growing 22%. The relatively low entry barriers lead to a lot of companies to establish. However, each year about 60 percent of E-commerce Company out of the market in such a competitive situation. It is important that E-commerce Company must have a successful business model. Past research of value creation for e-commerce only take single theory such as transaction cost theory, Resource-Based View, Value Chain, Network Theory and Schumpeter Innovation, however, that failed to fully explain to the e-commerce company's value creation. Therefore, this study will according to five theoretical, and based on secondary data and literature for the case study company PChome, Books, and Mayuki to identify the business model of e-commerce company in Taiwan. Through this research found Taiwan¡¦s e-commerce companies are gradually expand from a small niche market to mass market, in addition, " cheap is not the most important, but to provide free activities for consumers that feeling add value. "

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Abstract This dissertation explores the strategy of entering a high ¡Vbarrier industry for a conventional resin company. By analyzing the competitive advantage of nations in LCD industry, followed by comparisons made based on Resources Based View among the leading LCD chemical companies and the emerging Korea chemical firms in this industry ,the author analyzed the key successful factors of these firms and assemblied a set of strategies for the local players. The results leads to conclusions as follows: 1. The Taiwan LCD industry will have limited future ,without local LCD chemical companies. 2. The key successful factors of first movers are intensive R&D activities, aggressive participation in customers¡¦new projects, strategically alliance with important customers, and products portfolio being based on core technology of polymers, colorants or microlithography and also with organizational capabilities and long histories in chemical industry. 3.The Korean late-commers have similar KSFs with their Japanese competitors ,except that they focus their resources on fewer products portofolio and are more aggressive for faster response to customers¡¦ needs by adopting the culture of electronic industry¡¦s fast tempo. This dissertation is a case study on the competitive advantages of sampled chemical firms. By collection of related papers and reports and talks with experts in the field ,the key successful factors of the foreign competitors are summarized and the counter strategies for the local player are thus formulated. A business plan was proposed to prove the feasibility of the strategies. Key words: TFT LCD,follower¡¦s strategy,first-mover advantage, aggromeration economy,resource based view.

Abstract This research attempted to explain the relationship among HR investment, organizational human capital and firm performance. A positive link between a firm¡¦s HR investment and its performance through the mediating effect of overall human capital was proposed. Alternative hypotheses were presented to test the effect of different HR investment portfolios on various human capital dimensions, as well as the link between these human capital dimensions and firm performance outcomes. A review on the concept of human capital revealed several problems in the research of human capital at organizational level. Four new latent constructs (quantity of human capital, human capital-organization fit, complementarity of human capital, and specificity of human capital) were extracted from the literature to form a new paradigm in the measurement of organizational level human capital. This new paradigm represented a resource-based perspective. Data were collected from top executives of 105 companies located in the US and in Taiwan in the knowledge-intensive industry segments such as professional service, financial service, R&D, and hi-tech manufacturing, etc. Survey questionnaires were used as data collection instrument. Confirmatory factor analysis using LISREL was performed to test validity and reliability of new measurement scales. Hierarchical regression statistics were used to test the hypotheses. The results showed that HR investment had significant positive impact on firm performance and was significantly related to higher level of human capital in a firm as measured by the quantity of human capital, human capital-organization fit, complementarity of human capital, and specificity of human capital. Further, the mediating effect of firm-level human capital between HR investment and firm performance was substantiated. This study also tested a more complex model linking two HR investment portfolios to four dimensions of human capital and firm performance outcomes. The findings showed that higher level of acquisition investment was linked to higher level of human capital-organization fit, complementarity of human capital, and specificity of human capital. More significantly, a higher level of development investment was linked to higher levels of all four dimensions of human capital. In addition, each individual dimension of human capital, except the quantity of it, was found to positively predict firm performance outcomes.