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No. of bitstreams: 1 Danilo Misticone MPA.pdf: 1722559 bytes, checksum: 832984c82da672c1f2d2376ea5247152 (MD5) Previous issue date: 2014-12-15 / This paper approaches the strategy in business management and aimed at identifying and outlining the interests and commitment of stakeholders in strategic resources management concerning production and implementation of wind turbine equipment of a Brazilian wind power company and also verifying if internal and external results deriving from such activities were sustainable, taking as main reference seminal publications and periodicals relevant to the research point that discuss the Resource Theory, Stakeholders and Sustainability. An analysis was carried out to assess how stakeholders, beyond the temporal context, intermediated the composition, development and management of the organization´s resources, as well as the social, environmental and economic results obtained from resources management in the production and supply of wind turbines to a Wind Power Plant located in the State of Ceara, in order to portray that Brazil sustainability can be an important competitive advantage source that creates value for shareholders and the community (Hart & Milstein, 2003). The strategy herein applied was the qualitative investigation using a single study case, which allowed for the thorough examination of an active organization operating in the Brazilian industry of wind power and also the resources used in the production and implementation of wind turbines supplied to the a Wind Power Plant in Ceara. Considering the content analysis and the triangulation principle, three qualitative data collection methods were applied to identify and characterize stakeholders’ interest and commitment in resource management of the organization operating in the Brazilian wind power industry, as follows, semistructured deep interview with managers of tactic-strategic level and analysts of organization´s value chain nine activities, analysis of public internal and external documents; and analysis of audio-visual material. Nonetheless, to identify the internal and external economic, social and environmental results of implementation and supply of wind turbines to the Wind Power Plant in Ceara, semistructured interviews were also carried out with the residents of the region. Results showed the BNDES (Brazilian Development Bank) and the organization head office were the stakeholders who exerted the strongest influence on resources related to production and implementation of the aerogenerator product at Trairi Wind Plant in Ceara. Concerning the organization resources, at the current stage of the Brazilian Wind Industry ,although the brand, reliability and reputation of the organization under study were valuable esources, rare, hard to imitate and exploited by the organization, it was noticed that opposed to RBV, they did not actually represent a source of competitive advantage . For the local community the social, economic and environmental results related to the wind turbines implementation were more positive than negative, despite the fact that the productive process caused negative environmental impacts such as the high emission of CO2 to transport wind turbines components to Trairi Wind Power Plant. / Este trabalho, localizado no campo de estratégia empresarial, teve como principal objetivo identificar e caracterizar os interesses e envolvimento dos stakeholders na gestão de recursos estratégicos relacionados à produção e implementação do produto aerogerador de uma organização atuante na indústria brasileira de energia eólica, e verificar se os resultados internos e externos decorrentes da realização destas atividades foram sustentáveis, considerando-se, principalmente, como referencial teórico, publicações seminais referentes às abordagens da Teoria dos Recursos, Stakeholders e Sustentabilidade. Foram analisados como os stakeholders, além do contexto temporal, intermediaram a composição, o desenvolvimento e o gerenciamento de recursos de uma organização, bem como os resultados econômicos, sociais e ambientais obtidos da gestão de recursos na produção e no fornecimento de aerogeradores a um Parque de Energia Eólica localizado no estado do Ceará, de forma a retratar que a sustentabilidade pode ser importante fonte de vantagem competitiva e de geração de valor para acionistas e comunidade em geral (Hart e Milstein, 2003). Para atingir o objetivo deste trabalho, utilizou-se a estratégia de investigação qualitativa, por meio de estudo único de caso, o que permitiu a exploração detalhada da organização atuante na indústria brasileira de energia eólica e os recursos utilizados no processo de produção e implementação de aerogeradores fornecidos ao Parque de Energia Eólica, localizado no estado do Ceará. Considerando-se a análise de conteúdo e o princípio da triangulação, foram utilizados 03 (três) métodos de coletas de dados qualitativos para identificar e caracterizar os interesses e envolvimento dos stakeholders na gestão de recursos da organização atuante na indústria brasileira de energia eólica: entrevistas semiestruturadas em profundidade com gestores do nível tático-estratégico e analisas das nove atividades da cadeia de valor da organização, análise de documentos internos e externos públicos e análise de materiais audiovisuais. Por sua vez, para identificação dos resultados econômicos, sociais e ambientais interno e externos relacionados ao fornecimento e implementação dos aerogeradores no Parque de Energia Eólica localizado no Estado do Ceará, foram realizadas entrevistas semiestruturadas com moradores residentes em torno dessa região. Os resultados encontrados demonstraram que o BNDES e a matriz da organização em estudo foram os stakeholders que mais exerceram influências sobre os recursos relacionados à produção e implementação do produto aerogerador no Parque Trairí. Por sua vez, com relação aos recursos da organização, constatou-se, principalmente, que, no atual estágio da indústria eólica brasileira, embora a marca, confiabilidade e reputação da organização em estudo sejam recursos valiosos, raros de difícil imitação e explorados pela organização, os mesmos, no atual estágio de maturidade da indústria eólica brasileira, e, contrariamente a Teoria dos Recursos, não representaram uma fonte de vantagem competitiva à organização. Por fim, para a comunidade local, os resultados econômicos, sociais e ambientais relacionados à implementação do aerogerador foram mais positivos do que negativos, embora o processo produtivo do aerogerador tenha gerado alguns impactos ambientais negativos, como, por exemplo, o alto nível de emissão de CO2 para o transporte dos componentes dos aerogeradores até Trairí.

Yes / Procurement digitalisation can provide significant opportunities for excellence in remanufacturing operations. The close attention of firms is required during the configuration of procurement 4.0 resources for applying front end and base technologies in order to develop the correct set of these resources. Based on Resource Based View theory, this research examines the role of resources influencing procurement 4.0 for driving productivity in remanufacturing operations and circular economy performance. The survey data for this research was gathered from working professionals in South Africa and results reveal that technological resources are necessary in procurement 4.0, which can in turn improve the productivity in remanufacturing operations. An upsurge in performance in remanufacturing operations can enhance the circular economy outcome. To the best of authors’ knowledge, this study is the first to provide insight for researchers, practitioners and academics with an empirical test of digital procurement on remanufacturing operations and of circular economy performance in an emerging economy like South Africa.

En ökad tillväxt inom tjänstesektorn och företagens strävan efter att bli mer konkurrenskraftiga har bidragit till högre användning av ett betydelsefullt verktyg i affärsvärlden: outsourcing. Outsourcing gör det möjligt för företag att köpa in tjänster som saknas internt. Genom att ingå i ett samarbete tillsammans med externa leverantörer kan företaget, genom att köpa externa aktiviteter, stärka delar av sin verksamhet som tidigare varit bristfälliga. Dagens samhälle präglas av företag som ständigt strävar efter att höja sin effektivisering och minska sina kostnader. Det har i sin tur medfört att outsourcingen fått en stor inverkan på tjänster, till exempel marknadsföring. Trenden har lett till att många företag därför outsourcar sin marknadsföringsfunktion, som i sin tur kan ge många fördelar. Det ger företaget tid till att fokusera på sin kärnkompetens och få experthjälp i utsatta situationer. Outsourcing kan också medföra risker exempelvis kan en extern leverantör få för stor kontroll över verksamheten, vilket kan leda till att företaget förlora sin unika kärnkompetens. Det kan även uppkomma andra dolda kostnader under projektet som företag inte är medvetna om.Studien har genomförts för att skapa en förståelse kring varför företag outsourcar sin marknadsföringsfunktion. Varför en verksamhet väljer att outsourca sin marknadsföringsfunktion, hur verksamheten påverkas samt vilka för- och nackdelar det finns med den här typen av outsourcing, är därför frågeställningar som lyfts upp i denna uppsats. Vår teoretiska referensram ligger till grund för den empiriska undersökning där fokus legat på teorierna om The Resource Based View och Transaktionskostnadsteorin. Genom att se till The Resource Based View granskar vi vilka aktiviteter som möjliggörs för det köpande företaget genom outsourcing. Fokus ligger i att se till vikten av att inneha resurser och att kunna utnyttja dessa på rätt sätt. Det leder i sin tur till företags vilja att bibehålla sin unika kärnkompetens och möjligheterna som kan uppnås genom att arbeta i ett nätverk med externa leverantörer. Transaktionskostnadsteorin används för att titta närmare på faktorer som motverkar outsourcing. Det berör alla dolda kostnader som kan uppkomma med outsourcing, och att det finns en viss osäkerhet att förlita sig till externa leverantörer.Den här studien har gjorts med hjälp av semistrukturerade intervjuer, där deltagarna bestått av sex informanter från sex olika företag, som arbetar med marknadsföring på olika sätt. I studien har vi kommit fram till att företag outsourcar sin marknadsföringsfunktion för att tidsbespara och för att kunna lägga internt fokus på kärnkompetensen inom verksamheten. Tillsammans med den tidsmässiga aspekten outsourcar företag för att uppnå en högre kompetens. Det handlar inte främst om att företag inte är kapabla till att utföra en viss aktivitet internt, utan på grund av att företagen strävar efter ett utförande på en professionell nivå. Outsourcingen kan även ses som ett verktyg för att kunna producera en enhetlig marknadsföringskampanj med nya infallsvinklar. Att outsourca sin marknadsföringsfunktion har haft påverkan på företagen. Den empiriska undersökningen skildrar en mängd effekter, till exempel ökad intern kompetens, möjligheten att nå nya potentiella marknader, resultat som inte följt förväntningarna och interna konflikter. / Program: Civilekonomprogrammet

I sistemi finanziari si sono sempre contraddistinti per la loro natura fiduciaria e il ruolo di sostegno alla stabilità dei mercati (Bianchi, 2002). Quanto affermato giustifica il verificarsi, in determinati contesti di mercato, di crisi economiche di portata straordinariamente ampia. Il legislatore italiano, quindi, al fine di favorire uno sviluppo controllato del settore, negli ultimi anni ha rivolto il focus della regolamentazione normativa verso l’individuazione e la prevenzione di diversi rischi tipici di settore, soprattutto quelli legati all'operatività e quelli di tipo legale e reputazionale. In questo contesto, la teoria dell’Isomorfismo coercitivo si colloca per comprendere quali siano i motivi di adeguamento delle organizzazioni a normative ai fini della legittimazione nei confronti dell’ambiente in cui operano. La ricerca si pone quindi l’obiettivo di indagare i riflessi organizzativi e di governance delle imprese di assicurazione, legati a un processo di isomorfismo coercitivo attraverso la teoria della dipendenza dalle risorse, in particolare quelle reputazionali. / Financial Services are always being recognized like robustness and trust institutions (Bianchi 2002). In fact they always give a fundamental contribute to the stability of economic and social environment. This fact in some conditions, like the present ones, has often created very large financial crisis. More than in the past Italian laws in the financial services, aim at prevent some risk like operational, compliance and reputational ones. The theory of Coercive Isomorphism aim at explains how the organizations try to legitimate themselves towards their social and economic environment. In this direction the study aim at analyzed how coercive isomorphism had influenced the organizational design in the Italian insurance sector. In order to explain this process I used the RBV (Resource Based View) theory to explain how reputation could be a very strategic resource to gain robustness and trust in financial institutions after the crisis, so I analyzed how organization build reputation trough the processes compliance to the new law.

Titel: Lönsam CSR: Behöver företag immateriella tillgångar för att tjäna på CSR? Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Anita Johansson och Rikard Andersson Handledare: Jan Svanberg Datum: 2018 – maj Syfte: Syftet med studien var att undersöka om immateriella tillgångar förmedlar eventuella samband mellan CSP och CFP i båda riktningar. Syftet var också att undersöka om tillväxtfasen påverkar styrkan på sambandet. Metod: Studien antar en positivistisk forskningsfilosofi med en hypotetisk-deduktiv ansats. Sekundärdata har samlats in från databasen Thomson Reuters. Studien är av longitudinell design där data har inhämtats från elva år och sedan analyserats i SPSS. Resultat & slutsats: Resultatet ger bevis för att de immateriella tillgångarna agerar som en partiell medlande funktion i det positivt dubbelriktade sambandet mellan CSP och CFP. De immateriella tillgångarnas påverkan på CSP eller CFP beroende på tillväxtfas visar dock inte något entydigt resultat och kan således inte styrkas. Examensarbetets bidrag: Studien ger bevis för att det finns en partiell medlande effekt från de immateriella tillgångarna i det dubbelriktade sambandet mellan CSP och CFP. Även om vårt resultat med tillväxt som variabel inte styrks kan detta ligga till grund för vidare forskning och har trots allt bidragit till mer kunskap. Vårt resultat bidrar till teoretisk kunskap som framtida forskning kan bygga vidare på samtidigt som företagsledare kan satsa på immateriella tillgångar och nå finansiella mål. Förslag till fortsatt forskning: Ett förslag till fortsatt forskning är att göra en studie som också inkluderar de företag som inte självmant lämnat in sin rapportering. Detta kan skapa ett mer jämförbart resultat. Eftersom vår studie inte får något resultat på företagets tillväxttakt hade det varit intressant om vidare forskning ser detta ur en annan aspekt. Eftersom det tar tid att bygga upp immateriella tillgångar och detta kan förklara varför företag i tillväxt inte har stärkt effekt från de immateriella tillgångarna. Således kan det vara relevant att göra ett urval av de företag som har haft tid att bygga upp sina immateriella tillgångar för att se om dessa företag visar starkare effekt under några år med hög tillväxt för att sedan visa sämre effekt vid en stagnerad tillväxt. / Title: Profitable CSR: Are intangible assets necessary to earn money on CSR? Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Anita Johansson and Rikard Andersson Supervisor: Jan Svanberg Date:  2018 – may Aim: The purpose of this study was to investigate whether intangible assets constitute the missing link in the bidirectional relationship between CSP and CFP. The aim was also to investigate if the growth phase affects the strength of the relationship. Method: The study assumes a positivistic research philosophy with a hypothetical-deductible approach. Secondary data have been collected from the database Thomson Reuters. Time perspective that has been used is called longitudinal design using data from eleven years and this data has been analyzed in SPSS. Result & Conclusions: The result provides evidence that intangible assets act as a partial mediator of the positive bidirectional relationship between CSP and CFP. However, the impact of intangible assets in the bidirectional relationship between CSP and CFP depending on growth phase does not show any evident result and cannot be established. Contribution of the thesis: The study provides proof that there is a mediating effect from the intangible assets of the bidirectional relationship between CSP and CFP. Even though our result of growth as a variable is not strengthened, this can be the basis for further research and, in spite of everything, has contributed to more knowledge. Our results contribute to the theoretical knowledge that future research can build on while corporate executives can invest in intangible assets while achieving financial goals. Suggestions for future research: One suggestion for future research is to include private companies who are missing public sustainable reporting. If another selection is included, it can make the result more justified. Since our study did not bring an evident result about the impact of the growth phase it would have been interesting if further research could be a comparative study. Since it takes time to build up intangible assets a comparison between the same companies during a period of high growth to a period of stagnant growth, could show a more evident result of the impact of the intangible assets.

Made available in DSpace on 2015-04-16T14:48:47Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1473785 bytes, checksum: d0edc922514fedb9efbbbb0d2b13dc97 (MD5) Previous issue date: 2011-12-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This dissertation has as a main objective to analyse the innovation strategies of technologybased companies, under the Resource-Based View perspective. To this, it was adopted as a methodological procedure a qualitative approach by using the multiple case study method in four technology-based companies located in the northeastern part of Brazil. To the data analysis, it was elaborated two scripts of semi-structured interviews which were answered by the companies directors and two software specialists that totalized six interviewed. In the data analysis, it was used a process of continuous analysis, recurrent, demonstrating, thus, a multidirectional cycle with the help of Atlas.ti software. On the first level, the data was analysed in conformity with their characteristics and their individual contexts (within case). Afterwards, on the second level, a broaden scenario was involved in which the results in the cases were crossed and compared among them (cross case). Then, four categories guided the analysis: the factors that motivated the innovation, the types of innovation strategies, the resources and capacities explored by the innovation strategies and the resources and capacities under the optics of the VRIO model. The obtained results allowed the specific objectives to identify the strategies of innovation realized by the companies and the resources and capacities explored by them. In the studied companies, innovations occure in a routine context since that changing constantly is a part of needed activities to survive in a market. Among the factors that drive innovation, it is emphasized that these can be grouped into broader dimensions, such as customers, continuous development, environment, market, people and external resources. Even though similar factors in their name, companies use them for different purposes in their innovations and what is important for one may not necessarily be to another. As for innovation strategies, it was found that the four cases have a reactive approach to changing environments, performing mostly exploitative innovation strategies through incremental innovations and open. In this sense, it was possible to identify fifteen different types of innovation strategies, which in turn are based on various features and capabilities for its realization. Among them, we present the know-how, the design of organizational structure, organizational culture, the way projects are done and investments in R & D. With regard to resources and capabilities that were shown to have potential to provide sustainable competitive advantage for companies in the light of the VRIO model, intangible resources stand out, such as know-how, organizational culture, entrepreneurship and innovation, responsiveness, the way projects are done, partnerships with other institutions, as well as the relationship between employees. It is concluded that although it was possible to identify the features and capabilities of companies, respondents do not know how to point them easily, and therefore do not realize the cause of its advantages. The changes required both technologically and strategically reinforce the value of the perspective of RBV in the selection, acquisition or improvement of tangible and intangible resources of technologybased companies. / A presente dissertação tem como objetivo geral analisar as estratégias de inovação de empresas de base tecnológica, sob a perspectiva da Resource-Based View. Para isto, adotou-se como procedimento metodológico uma abordagem qualitativa, por meio do método de estudo de casos múltiplos com quatro empresas de base tecnológica localizadas na região Nordeste do Brasil. Como instrumento de coleta de dados, elaborou-se dois roteiros de entrevista semiestruturados aplicados aos diretores das empresas e a dois especialistas do setor de software, totalizando seis entrevistados. Na análise dos dados, utilizou-se um processo de análise contínuo, de caráter recorrente, evidenciando-se, assim, um ciclo multidirecional com o auxílio do software Atlas.ti. No primeiro nível, os dados foram analisados em conformidade com suas características e seus contextos individuais (within case). Depois da análise individual, partiu-se para a segunda fase, que envolveu um cenário mais amplo em que os achados nos casos são cruzados e comparados entre si (cross case). Assim, estabeleceram-se quatro categorias que orientaram a análise: fatores que motivam as inovações, tipologias de estratégias de inovação, recursos e capacidades explorados pelas estratégias de inovação e recursos e capacidades sob a ótica do Modelo VRIO. Os resultados obtidos permitiram o atendimento dos objetivos específicos quanto à identificação das estratégias de inovação realizadas pelas empresas e quanto aos recursos e capacidades explorados por elas. Nas empresas estudadas, as inovações ocorrem em um contexto rotineiro, uma vez que mudar constantemente faz parte das atividades necessárias para a sobrevivência no mercado. Dentre os fatores que motivam as inovações, destaca-se que estes podem ser agrupados em dimensões mais amplas, como: clientes, desenvolvimento contínuo, ambiente, mercado, pessoas e recursos externos. Mesmo tendo fatores similares em sua nomenclatura, as empresas os utilizam para finalidades diferentes em suas inovações e o que é importante para uma pode não ser necessariamente para outra. Quanto às estratégias de inovação, constatouse que os quatro casos possuem um comportamento reativo às mudanças nos ambientes, realizando, em sua maioria, as estratégias de inovação exploitative por meio de inovações incrementais e abertas. Neste sentido, foi possível evidenciar quinze tipos diferentes de estratégias de inovação, que por sua vez, possuem como base diversos recursos e capacidades para sua realização. Dentre eles, apresentam-se o know-how, o design da estrutura organizacional, a cultura organizacional, a forma como os projetos são feitos e os investimentos em P&D. Com relação aos recursos e capacidades que mostraram ter potencial para proporcionar vantagem competitiva sustentável nas empresas à luz do modelo VRIO, os recursos intangíveis se sobressaem, tais como: know-how, cultura organizacionais, capacidade empreendedora e inovadora, capacidade de resposta, a forma como os projetos são feitos, as parcerias com outras instituições, bem como o relacionamento entre os funcionários. Concluise que embora tenha sido possível identificar os recursos e capacidades das empresas, os entrevistados não sabem apontá-los com facilidade, e, por isso, não percebem a causa de suas vantagens. As mudanças exigidas tanto tecnologicamente quanto estrategicamente reforçam o valor da ótica da RBV na seleção, aquisição ou aprimoramento dos recursos tangíveis e intangíveis das empresas de base tecnológica.

Made available in DSpace on 2014-12-17T14:53:18Z (GMT). No. of bitstreams: 1 CamilaCRS_DISSERT.pdf: 1680180 bytes, checksum: e2568d10eab80b3da3f9d71cc6355ec6 (MD5) Previous issue date: 2014-01-13 / The pressure for a new pattern of sustainable development began to require of modern organizations the conciliation between competitiveness and a environmental protection. In this sense, a tool that acts in the implementation of structured strategies is the Environmental Management System (EMS), which focuses on improving environmental performance. This improvement, in turn, can generate to the organizations many benefits , among which, obtaining competitive advantages, susceptible of measurement from different perspectives. One of these is the application of VRIO model, reasoned by the Resource-Based View (RBV), which considers that differences between companies occurs due to differences between its internal resources and capabilities. However, although was been found some studies in the literature that evaluate the competitive potential of certain organizations , such assessments are not performed on specific objects, like the SEM s. Thus, the aim of this study was to evaluate the resources and capabilities (environmental strategies) adopted by the SGA of the Verdegreen Hotel, identifying which of these have the potential to generate competitive advantage. For this, this exploratory-descriptive character study and delineated as field research and case study was used as data collection tools: a literature survey, semi-structured interviews, document research and participant observation. The interpretation of results and consolidation of information were conducted from a qualitative approach, using two techniques of data analysis, namely: content analysis and analysis through VRIO model. The results show that the hotel is quite structured in relation to their EMS, as well as reaching related to improving the management of environmental factors, strengthening the image and gains in competitiveness benefits. On the other hand, the main difficulties for the implementation of the system are related to employees and suppliers. With regard to environmental strategies adopted, of the 25 strategies identified, 10 showed the potential to generate competitive advantage / A press?o por um novo padr?o de desenvolvimento sustent?vel passou a exigir das organiza??es modernas que seja conciliada competitividade com a prote??o ambiental. Neste sentido, uma ferramenta que atua na implanta??o de estrat?gias estruturadas ? o Sistema de Gest?o Ambiental (SGA), que tem como foco a melhoria do desempenho ambiental. Esta melhoria, por sua vez, pode proporcionar ?s organiza??es diversos benef?cios, dentre os quais, a obten??o de vantagens competitivas, pass?veis de mensura??o a partir de diferentes perspectivas. Uma dessas ? a aplica??o do modelo VRIO, fundamentado pela Resource-Based View (RBV), que considera que a heterogeneidade entre as empresas decorre de diferen?as entre os seus recursos internos e capacidades. Contudo, apesar de serem encontrados na literatura alguns estudos que avaliam o potencial competitivo de determinadas organiza??es, essas avalia??es n?o s?o realizadas em objetos espec?ficos, a exemplo dos SGA s. Deste modo, o objetivo deste estudo foi avaliar os recursos e capacidades (estrat?gias ambientais) do SGA adotado pelo Verdegreen Hotel, identificando quais destes possuem potencial de gerar vantagem competitiva. Para tanto, este estudo de car?ter explorat?rio-descritivo e delineado como pesquisa de campo e estudo de caso, utilizou como ferramentas de coleta de dados: a pesquisa bibliogr?fica, a entrevista semiestruturada, a pesquisa documental e a observa??o participante. A interpreta??o dos resultados e a consolida??o das informa??es foram realizadas a partir de uma abordagem qualitativa, utilizando duas t?cnicas de an?lise de dados, quais sejam: an?lise de conte?do e an?lise por meio do modelo VRIO. Os resultados encontrados mostram que o hotel est? bastante estruturado em rela??o ao seu SGA, fato este que pode ser justificado pela certifica??o ambiental obtida, assim como alcan?ou benef?cios relacionados ? melhoria da gest?o dos fatores ambientais, ao fortalecimento da imagem e ganhos em competitividade. Por outro lado, as principais dificuldades para a implanta??o do sistema est?o relacionadas aos colaboradores e fornecedores. No que se refere ?s estrat?gias ambientais adotadas, das 25 estrat?gias identificadas, 10 apresentaram potencial de gerar vantagem competitiva

Made available in DSpace on 2016-03-15T19:26:36Z (GMT). No. of bitstreams: 1 Giancarlos Ricciardi.pdf: 995603 bytes, checksum: 7d2b63ee97db43e1a9e5d4fb76541d66 (MD5) Previous issue date: 2006-12-14 / This study reviewed the existence of a sustainable competitive advantage, by the Resource-Based View (RBV) perspective, based on knowledge management, precisely knowledge conversion methods defined under Nonaka and Takeuchi s SECI model (2004). Theoretical basis points SECI model as a vector for sustainable competitive advantage by RBV perspective, once companies obtain new knowledge applied on decision making process through the use thereof (CHOO, 2003). Therefore, through field research, this paper purpose aimed to identify the convergence between theoretical statements and managers vision concerning sustainable competitive advantages arising from the SECI model knowledge conversion. Based on statistical analysis of data gathered in 200 questionnaires, it has been concluded that the manager s vision is divergent from the conceptual indicators that qualify SECI model as vector for the sustainable competitive advantage under RBV perspective. Consequently, it has been identified that SECI model can, if so, be qualified as a source of competitive advantage, although not sustainable, thus characterizing a clear contradiction regarding the theories on such matter. The study represents an important finding that must be targeted for a deeper analysis in order to clarify such contradiction, and for better understanding its origins and implications. / O presente estudo analisou a existência de vantagem competitiva sustentável na perspectiva da Resource-Based View (RBV), tomando como base a gestão do conhecimento, mais precisamente os métodos de conversão do conhecimento definidos pelo modelo SECI de Nonaka e Takeuchi (2004). O embasamento teórico apresentado aponta o modelo SECI como vetor para a obtenção de vantagem competitiva sustentável na perspectiva da RBV já que, por meio deste, as empresas obtêm novos conhecimentos que serão aplicados no processo de tomada de decisão (CHOO, 2003). Desta forma, por meio de estudo de campo, este trabalho objetivou identificar a convergência da visão de gestores sobre a vantagem competitiva sustentável originada a partir do modelo SECI e do postulado teórico sobre o tema. Pela análise estatística de dados coletados por 200 questionários, concluiu-se que a visão do gestor é divergente dos indicadores conceituais que qualificam o modelo SECI como vetor de vantagem competitiva sustentável na perspectiva da RBV. Em decorrência da análise realizada, identificou-se que o modelo SECI pode, se tanto, ser qualificado como fonte de vantagem competitiva, porém não sustentável, caracterizando clara contradição em relação às teorias sobre o tema. O estudo representa importante conclusão que deve ser alvo de análises mais aprofundadas que objetivem o esclarecimento da contradição estabelecida e para que se obtenha melhor compreensão a respeito de suas origens e implicações.

Genom tidigare studier kan det konstateras att det råder problematik kring entreprenörskap i modebranschen vilket avsaknaden av rätt resurser, främst brist på affärskunskap, ligger tillgrund för. För att få hjälp med detta söker sig många startup-bolag till inkubatorer vars uppgift är att ge stöd i grundandet och utvecklandet av ett företag genom att bidra med just resurser. Grundat i detta syftar denna studie till att undersöka inkubatorsprocessen från företagens perspektiv, med fokus på vilka resurser företagen upplever saknas hos inkubatorn. Fortsättningsvis undersöks även vad avsaknaden av resurser beror på, samt hur denna avsaknad påverkar företagens konkurrenskraftighet. Studiens teoretiska ramverk utgörs av Barneys (1991) teoretiska modell the Resource BasedView, RBV, och senare forskning som är grundat utifrån modellen. RBV används i studien för att kategorisera de resurser som nämns i empirin, samt för att kunna analysera och förstå hur de avsaknande resurserna påverkar företagen ur ett konkurrenskraftigt perspektiv. Genom ett kvalitativt förhållningssätt genomfördes studien som en fallstudie på Borås INK, Sveriges främsta inkubator för textil- och modeföretag. Empiri samlades in genomsemistrukturerade intervjuer i kombination med dokumentstudier, där dokument relaterade tillinkubatorverksamheten studerats, för att få en bild av den process Borås INK använder sig av. Intervjuerna har genomförts dels med en informant från Borås INK, dels med informanter frånföretag som genomfört inkubatorsprocessen. Resultatet från empirin påvisar att företagen saknar flera resurser hos inkubatorn. Närmare bestämt identifieras elva avsaknader av resurser, där de främsta avsaknaderna är relaterade tillhumana och organisationella resurser. Vidare identifieras en upplevd variation blandinformanterna som förklaras av en variation av handledare. Det argumenteras därför för att det kan finnas ett samband mellan de olika resursavsaknaderna, då en del av de avsaknade humanaresurserna eventuellt faktiskt finns i inkubatorns organisation, men den organisationellaf örmågan att hantera resurser saknas. Vad som avslutningsvis konstateras i denna studie är att en avsaknad av humana och organisationella resurser hos inkubatorer kan resultera i att företagspotentiella konkurrenskraftighet inte blir fullt nyttjad. Således lämnar studien ett teoretiskt bidrag genom ökad förståelse om inkubatorer samt hur avsaknader av resurser hos inkubatorer skulle kunna påverka inkuberade företagskonkurrenskraftighet. Dessutom ger studien ett praktiskt bidrag till inkubatorsverksamheter genom att identifiera förbättringsmöjligheter. Denna uppsats är skriven på svenska. / Through previous studies, it can be stated that there are problems regarding entrepreneurship in the fashion industry which the lack of the right resources, mainly the lack of business knowledge, is the basis for. To get help with this, many start-ups seek out incubators whose task is to provide support in founding and developing a company by contributing resources. Based on this, this study aims to examine the incubator process from the companies perspective, with a focus on what resources the companies think are lacking within the incubator. Furthermore, it is investigated what the lack of resources is due to, and how the lack of resources affects companies' competitiveness. The study's theoretical framework consists of Barney's (1991) theoretical model Resource-Based View, RBV, and more recent research that is based on this model. RBV is in the study used to categorize the resources mentioned in the empirical data, and to be able to analyze and understand how the lack of resources affects companies from a competitive perspective. Through a qualitative approach, the study was conducted as a single case study at Borås INK, Sweden’s leading incubator for textile and fashion companies. Empirical data were collected through semi-structured interviews in combination with document studies, where documents related to the incubator were studied, in order to get an idea of the process Borås INK uses. The interviews were conducted partly with an informant from Borås INK but also with informants from companies that carried out the incubator process. The results from the empirical data show that companies lack several resources within the incubator. More specifically, could 11 themes be identified, the main shortcomings of which are related to human and organizational resources. Furthermore, a perceived variation among the informants is identified, which is explained by a variation of supervisors. For that reason, various resource shortages may be explained by the incubator’s organizational deficiency in managing these resources, despite the fact that they potentially exist within its organization. What is concluded in this study is that a lack of human and organizational resources within incubators may result in companies' potential competitiveness through other resources not beingfully utilized. Thus, the study makes a theoretical contribution through an increased understanding of incubators and how lack of resources within incubators could affect the competitiveness of incubated companies. In addition, the study makes a practical contribution to incubators byidentifying opportunities for improvement. This paper is written in Swedish.

Lean production har under lång tid haft en väsentlig koppling till Toyota Production System (TPS) som förknippas med tillverkningsindustrin. Vid senare skede har lean production utvecklats och format sig till tjänsteföretag i form av “lean service” som bankbranschen har fått fäste om. Inom denna studie har vi studerat hur begreppen RBV, Muda, Lean samt Kaizen kan implementeras i banksektorn för att minska på ineffektiv användning av resurser.    Vi har genomfört semistrukturerade intervjuer med svenska banker som SEB samt Handelsbanken, och vi har kommit fram till att med hjälp av muda (slöseri) och kaizen (ständig förbättring) har bankerna förmågor att utveckla sin verksamhet. Däremot används inte lean som koncept idag, men har gjort det tidigare. Dock arbetar båda bankerna med konceptet Muda och Kaizen utifrån minskat slöseri av resurser inom verksamheten, eftersom att ordet Muda betyder slöseri. Banksektorn är dessutom i ständig utveckling för att förbättra sin verksamhet för omgivningen i helhet. Vilket är en av bankernas stora roller som samhällsbärande, att ständigt förbättra sin verksamhet, och vara förberedda på eventuella katastrofer som kan uppstå, tex som covid-19 som hade en otrolig påverkan på världens ekonomi och landets samhälle i sig.  Som slutsats har vi konstaterat två nyckel teman som varit relevanta i resultatet, dessa är; bankernas begränsningar samt digitalisering. Alltså att bankerna har vissa regler samt lagstiftelser att följa. Samtidigt som de väsentliga processer som utvecklas är i stora drag digitalisering av processer. I syfte att öka effektivitet av processer, genom att minska på antal resurser för bästa möjliga lönsamhet.  Baserat på att det studerade ämnet är relativt nytt, utifrån ett vetenskapligt perspektiv så har studiens metodiska tillvägagångssätt genom semi-strukturerade intervjuer haft en stor roll i studiens insamling av information. Inledningsvis introduceras begreppet lean och muda för att få en djupgående förståelse som läsare om de olika koncepten. / Lean production has for a long time had a significant connection to the Toyota Production System (TPS) which is associated with the manufacturing industry. At a later stage, lean production has developed and formed into service companies in the form of “lean service” which the banking industry has gained a foothold in. In this study, we have studied how the concepts of RBV, Muda, Lean and Kaizen can be implemented in the banking sector to reduce inefficient use of resources.   We have conducted semi-structured interviews with Swedish banks such as SEB and Handelsbanken, and we have concluded that with the help of muda (waste) & kaizen (continuous improvement), the banks have the ability to develop their operations. However, lean is not used as a concept today, but has been in the past. However, both banks work with the concept Muda and Kaizen based on reduced waste of resources within the business, because the word Muda means waste, and the banking sector is constantly evolving to improve its business for the environment as a whole. Which is one of the banks' major roles as a community leader, to constantly improve their operations, and be prepared for any disasters that may arise, such as covid-19 which had an incredible impact on the world economy and the country's society itself. In conclusion, we have identified two key themes that have been relevant in the result, these are; banks' restrictions and digitalisation. That is, the banks have certain rules and laws to follow. At the same time, the essential processes that are being developed are largely digitization of processes. In order to increase the efficiency of processes, by reducing the number of resources for the best possible profitability. Based on the fact that the subject studied is relatively new, from a scientific perspective, the study's methodological approach through semi-structured interviews has played a major role in the study's collection of information. Initially, the concepts of lean and muda are introduced in order to gain an in-depth understanding as a reader of the various concepts.