• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 161
  • 90
  • 29
  • 23
  • 12
  • 8
  • 6
  • 5
  • 4
  • 4
  • 4
  • 2
  • 2
  • 1
  • 1
  • Tagged with
  • 384
  • 384
  • 384
  • 121
  • 97
  • 82
  • 69
  • 68
  • 64
  • 63
  • 61
  • 60
  • 58
  • 57
  • 54
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
231

Cooperação entre Universidade, governo e empresa: o caso HT Micron

Bortolaso, Ingridi Vargas 20 March 2015 (has links)
Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-11-24T11:51:02Z No. of bitstreams: 1 Ingridi Vargas Bortolaso_.pdf: 2642377 bytes, checksum: 0dd7f4daf1f04248961c15763bed5376 (MD5) / Made available in DSpace on 2015-11-24T11:51:02Z (GMT). No. of bitstreams: 1 Ingridi Vargas Bortolaso_.pdf: 2642377 bytes, checksum: 0dd7f4daf1f04248961c15763bed5376 (MD5) Previous issue date: 2015-03-20 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / A cooperação entre universidade-governo-empresa (UGE) contribui para o desenvolvimento da indústria. A partir dessa cooperação, é possível explorar uma lacuna teórica, como o alinhamento entre a visão baseada em recursos e a visão relacional, gerando proposições de pesquisa. Quando se trata de indústria de alta complexidade tecnológica, como a dos semicondutores, essa cooperação torna-se essencial para o sucesso. Com o objetivo de ampliar a compreensão sobre a cooperação UGE na indústria de semicondutores e, em especial, como os recursos compartilhados pela universidade, governo e empresa contribuem para o desenvolvimento da indústria de semicondutores, a presente tese buscou compreender os recursos da universidade, governo e empresa. Isso porque essa cooperação pode estar intimamente relacionada com recursos disponibilizados por cada organização. Além dos recursos de cada organização envolvida, esta tese também identifica as ações relacionais desenvolvidas entre UGE e os recursos resultantes dessas ações. A aplicação dos conceitos-chave da visão baseada em recursos, alinhada com a visão relacional, contribui para a compreensão dessa cooperação. A estratégia de pesquisa utilizada é o estudo de caso único com unidades incorporadas. Assim, foi realizada uma coleta de dados envolvendo múltiplas fontes de informações, tais como: entrevista semiestruturada, material audiovisual, documentos das organizações e relatórios. A análise do caso estudado permitiu a geração de proposições de pesquisa e a elaboração de um esquema conceitual com os elementos críticos necessários para o estabelecimento da cooperação entre UGE. Como elementos críticos, identificou-se: os recursos internos da organização, os recursos compartilhados na cooperação, a relação como recurso, a orientação empreendedora da universidade, o posicionamento do governo como um ator-chave da cooperação e a existência de capacidades latentes nas organizações, característica essencial para o estabelecimento da cooperação. O presente trabalho também apresenta as implicações práticas e teóricas identificadas no processo de cooperação estudado e menciona recomendações para a continuidade deste estudo. / Collaboration amongst university-government-industry (U-G-I) contributes to the development of infant industries. When it comes to industries of high technological complexity, such as segment of semiconductor, this cooperation becomes essential for their success. In order to enlarge our understanding involving the cooperation between university-government-firm in the semiconductor industry and, particularly, how the resources shared by them contribute to the development of the semiconductor industry, this dissertation tries to understand the resources of university, government and firm. This is because such cooperation may be closely related to the resources provided by each organization. In addition to the resources of each of the organizations involved, we also have identified relational actions developed between U-G-I and resulting resources of such actions. An application of the key concepts of the resource-based view, aligned with the relational view, contributed to the understanding of this cooperation. The research strategy used is the case study with embedded units only. Thus, we collected data involving multiple sources of information, such as semi-structured interviews, audiovisual material, organizations’ documents and reports. The analysis of the case study allowed generating research propositions and elaborating a conceptual framework with critical elements necessary to the establishing cooperation amongst U-G-I. As critical elements, we found internal resources of the organizations, resources shared at the cooperation, relation as resource, entrepreneurial direction of the university, the position of the government as a key actor of the cooperation, and the stocks of latent capacities in the organizations, which are essential to establish cooperation. The present study also presents the practical and theoretical implications involved in the process of cooperation studied and makes some recommendations for continuing this study.
232

Gestão estratégica na indústria criativa brasileira: heterogeneidade de desempenho nas coproduções internacionais de filmes de longa-metragem / Strategic management in the Brazilian creative industry: heterogeneity performance in the international co-production of feature films

Homenko Neto, Alexander 13 April 2016 (has links)
Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-09-12T13:09:27Z No. of bitstreams: 1 Alexander Homenko Neto.pdf: 4798964 bytes, checksum: 81e55843af7994e6fd9893443654f01b (MD5) / Made available in DSpace on 2016-09-12T13:09:27Z (GMT). No. of bitstreams: 1 Alexander Homenko Neto.pdf: 4798964 bytes, checksum: 81e55843af7994e6fd9893443654f01b (MD5) Previous issue date: 2016-04-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The interrelation between the three strategy approaches- Structure-Conduct-Performance, Resource- Based View and New Institutional Economics- has permeated recent debates in the field of Strategic Management, as these approaches hold a broader theoretical scope to analyze the firm performance. This research aims to join the three strategy perspectives to explain the heterogeneity of performance of the Brazilian international film co-production in the external market. In this light, the research applies the quantitative and qualitative method to collect and analyze the data. The first stage of the research adopted the method of Correspondence Analysis to conduct an exploratory study through the analysis of a secondary data, involving 96 co-productions. The following stage selected the firms of the multiple case studies examined through semi-structured interviews. The chief findings indicate that the main drivers of performance heterogeneity are: i) network; ii) reputation; iii) regulatory environment; iv) know-how; v) demand conditions; and vi) normative environment / A interrelação das três perspectivas em estratégia - Estrutura-Concorrência-Desempenho, da Visão-Baseada em Recursos e da Nova Economia Institucional - tem permeado os recentes debates no campo da Gestão Estratégica por ter a seu favor um arcabouço teórico de escopo mais amplo para analisar o desempenho das firmas. Esta pesquisa tem por objetivo articular as três perspectivas em estratégia para explicar a heterogeneidade de desempenho, no mercado externo, das coproduções cinematográficas internacionais brasileiras. Utiliza-se de métodos quantitativo e qualitativo para coleta e análise dos dados. Na primeira etapa, adota-se o método da Análise de Correspondência para um estudo exploratório a partir de dados secundários que compreendem 96 coproduções. Segue-se com a seleção de empresas para o estudo de casos múltiplos, nos quais a coleta de dados efetiva-se com entrevistas semiestruturadas. Os achados sugerem que os principais direcionadores da heterogeneidade de desempenho são: i) redes de relacionamento; ii) reputação; iii) ambiente regulativo; iv) experiência; v) condições de demanda; e vi) ambiente normativo
233

Capacidades dinâmicas e inovação: um estudo no setor de software e prestação de serviços em tecnologia de informação no Brasil

Varela, Andréa Alonso Rivas 19 November 2010 (has links)
Made available in DSpace on 2016-04-25T16:44:18Z (GMT). No. of bitstreams: 1 Andrea Alonso Rivas Varela.pdf: 688008 bytes, checksum: 2078a205f75c3ba41250a02e3f9af3c9 (MD5) Previous issue date: 2010-11-19 / The services sector growth since the 1980s led to the increase in research in services innovation, a field less explored before or considered under a technology assimilation perspective (COOMBS; MILES, 2000). Currently, the understanding is that the services sector does innovate and includes indeed knowledge intensive segments such as Information Technology. This segment is responsible for the diffusion of knowledge and innovation to the whole economy (OCDE, 2006; KEMPPILÄ; METTÄNEN, 2004; KUUSISTO; MEYER, 2002; TETHER; HIPP, 2002; DRUCKER, 1993). Such companies that thrive in highly dynamic environments are required to constantly renew their competences (TEECE et al., 1997; EISENHARDT; MARTIN, 2000). This capabilitiy to create, extend or modify the resource base of the firm (HELFAT et al., 2007, p. 4) or to transform itself is called dynamic capability (TEECE et al., 1997; EISENHARDT; MARTIN, 2000). This research aimed to extend the discussions related to services innovation drawing upon this theory. It investigated the role of reconfigurability and its enabling processes in the performance of the software and information technology services in Brazil. The enabling processes analyzed included the constructs of sensing the environment, learning, coordination, resources integration and innovation (PAVLOU; SAWY, 2005; ARÓSTEGUI, 2009). To achieve this objective, a quantitative survey method was chosen. Multiple regression analyses were performed to evaluate the relationships between the Dynamic Capabilities enabling processes and the financial performance. The results have shown a positive relationship between the innovation dimension and the growth of the firm. Additionally, a positive relationship between the sensing dimension and innovation was identified. Thus, firms that possess a higher market orientation, that better detect changes in the environment and react accordingly are expected to be more successful in innovating with direct impact in their performance in terms of growth / O crescimento do setor de serviços a partir da década de 1980 levou ao aumento das pesquisas sobre a inovação no setor, anteriormente pouco considerado ou apenas analisado sob uma perspectiva de assimilação de tecnologias (COOMBS; MILES, 2000). Atualmente, entende-se que o setor de serviços inova e abriga segmentos intensivos em conhecimento como as empresas de Tecnologias de Informação, que são difusoras de conhecimento e inovação para toda a economia (OCDE, 2006; KEMPPILÄ; METTÄNEN, 2004; KUUSISTO; MEYER, 2002; TETHER; HIPP, 2002; DRUCKER, 1993). Essas empresas operam em ambientes altamente dinâmicos que requerem uma constante renovação de suas competências (TEECE et al., 1997; EISENHARDT; MARTIN, 2000). Essa capacidade de criar, extender ou modificar sua base de recursos (HELFAT et al., 2007, p. 4) ou de renovação é chamada de capacidade dinâmica (TEECE et al., 1997; EISENHARDT; MARTIN, 2000). Esta pesquisa buscou ampliar as discussões relativas à inovação no setor de serviços incorporando essa perspectiva. Buscou-se investigar o papel da reconfigurabilidade e seus processos viabilizadores no desempenho do setor de software e serviços em tecnologia de informação no Brasil. Os processos viabilizadores analisados incorporaram os construtos de monitoramento do ambiente, aprendizagem, coordenação, integração de recursos e inovação (PAVLOU; SAWY, 2005; ARÓSTEGUI, 2009). Para atender a esse objetivo foi escolhido o método da pesquisa quantitativa utilizando survey. Foram realizadas análises de regressão múltipla buscando avaliar as relações entre os processos viabilizadores das Capacidades Dinâmicas e o desempenho financeiro. Os resultados demonstraram uma relação positiva entre a dimensão de inovação e o crescimento da empresa. Verificou-se uma relação positiva entre a dimensão de monitoramento do ambiente e inovação. Assim, empresas que apresentam maior orientação a mercado, que melhor detectam mudanças no ambiente e que são capazes de responder a essas mudanças, são melhor sucedidas em inovar, com impacto direto sobre seu desempenho na forma de crescimento
234

O alinhamento estratégico da tecnologia da informação na administração tributária

Carvalho, Patricia Santos 10 April 2017 (has links)
Submitted by Joana Azevedo (joanad@id.uff.br) on 2017-08-25T13:06:45Z No. of bitstreams: 1 Dissert Patrícia Santos Carvalho.pdf: 1165881 bytes, checksum: 35804459cf694667aeebf8ec0af001c1 (MD5) / Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2017-09-05T13:50:20Z (GMT) No. of bitstreams: 1 Dissert Patrícia Santos Carvalho.pdf: 1165881 bytes, checksum: 35804459cf694667aeebf8ec0af001c1 (MD5) / Made available in DSpace on 2017-09-05T13:50:20Z (GMT). No. of bitstreams: 1 Dissert Patrícia Santos Carvalho.pdf: 1165881 bytes, checksum: 35804459cf694667aeebf8ec0af001c1 (MD5) Previous issue date: 2017-04-10 / Na atualidade o uso de ferramentas da Tecnologia da Informação (TI), vem crescendo em todas as áreas da sociedade. Por outro lado, observa-se que o excesso de burocratização continua sendo um grande problema da administração pública. O objetivo dessa pesquisa é analisar a importância do alinhamento estratégico da Tecnologia da Informação (TI) para a oferta de serviços públicos eletrônicos na administração tributária. Para tanto, buscar-se-á compreender a Resource-Based View (RBV), avaliar o nível de alinhamento estratégico da Tecnologia da Informação (TI) segundo o modelo de Henderson e Venkatraman (1993) e investigar o grau de oferta de serviços públicos eletrônicos segundo a tese Bahiense (2002). A dissertação apresenta uma pesquisa qualitativa e exploratória realizada a partir de um referencial teórico que abrange os principais aspectos teóricos de alinhamento estratégico da tecnologia da informação. Este referencial teórico foi utilizado para validar o modelo conceitual da pesquisa para subsidiar o estudo sobre serviços públicos eletrônicos na administração tributária. O método de pesquisa escolhido devido á natureza da investigação é o estudo de caso baseado numa pesquisa documental e empírica. Os resultados encontrados apontam para peculiaridades na oferta de serviços eletrônicos na administração tributária direcionando para um modelo alinhamento especifico. / Now a days, the use of Information Technology (IT) tools has been growing in all areas of society. On the other hand, it is observed that excessive bureaucratization remains a major public administration problem. The objective of this research is to analyze the importance of the strategic alignment of information technology (IT) for the provision electronic services offered in the tax administration. In order to do so, it is necessary to understand the resource-based view (RBV), to evaluate the level of strategic alignment of information technology (IT) according to Henderson and Venkatraman (1993) model and to investigate the degree of public service provision according to the Bahiense thesis 2002). The dissertation presents a qualitative and exploratory research based on a systematic review of the literature that covers the main theorists of strategic alignment of information technology. This theoretical reference was used to validate the conceptual research model for the study on electronic services in the tax administration. The research method chosen due to the nature of the investigation is the case study based on documentary and empirical research. The results found point to peculiarities in the offer of electronic services in the tax administration directing to a specific alignment model.
235

O alinhamento estratégico da tecnologia da informação na administração tributária

Carvalho, Patricia Santos 10 April 2017 (has links)
Submitted by Joana Azevedo (joanad@id.uff.br) on 2017-08-25T19:54:38Z No. of bitstreams: 1 Dissert Patrícia Santos Carvalho.pdf: 1165881 bytes, checksum: 35804459cf694667aeebf8ec0af001c1 (MD5) / Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2017-09-18T13:33:22Z (GMT) No. of bitstreams: 1 Dissert Patrícia Santos Carvalho.pdf: 1165881 bytes, checksum: 35804459cf694667aeebf8ec0af001c1 (MD5) / Made available in DSpace on 2017-09-18T13:33:23Z (GMT). No. of bitstreams: 1 Dissert Patrícia Santos Carvalho.pdf: 1165881 bytes, checksum: 35804459cf694667aeebf8ec0af001c1 (MD5) Previous issue date: 2017-04-10 / Na atualidade o uso de ferramentas da Tecnologia da Informação (TI), vem crescendo em todas as áreas da sociedade. Por outro lado, observa-se que o excesso de burocratização continua sendo um grande problema da administração pública. O objetivo dessa pesquisa é analisar a importância do alinhamento estratégico da Tecnologia da Informação (TI) para a oferta de serviços públicos eletrônicos na administração tributária. Para tanto, buscar-se-á compreender a Resource-Based View (RBV), avaliar o nível de alinhamento estratégico da Tecnologia da Informação (TI) segundo o modelo de Henderson e Venkatraman (1993) e investigar o grau de oferta de serviços públicos eletrônicos segundo a tese Bahiense (2002). A dissertação apresenta uma pesquisa qualitativa e exploratória realizada a partir de um referencial teórico que abrange os principais aspectos teóricos de alinhamento estratégico da tecnologia da informação. Este referencial teórico foi utilizado para validar o modelo conceitual da pesquisa para subsidiar o estudo sobre serviços públicos eletrônicos na administração tributária. O método de pesquisa escolhido devido á natureza da investigação é o estudo de caso baseado numa pesquisa documental e empírica. Os resultados encontrados apontam para peculiaridades na oferta de serviços eletrônicos na administração tributária direcionando para um modelo alinhamento especifico. / Now a days, the use of Information Technology (IT) tools has been growing in all areas of society. On the other hand, it is observed that excessive bureaucratization remains a major public administration problem. The objective of this research is to analyze the importance of the strategic alignment of information technology (IT) for the provision electronic services offered in the tax administration. In order to do so, it is necessary to understand the resource-based view (RBV), to evaluate the level of strategic alignment of information technology (IT) according to Henderson and Venkatraman (1993) model and to investigate the degree of public service provision according to the Bahiense thesis 2002). The dissertation presents a qualitative and exploratory research based on a systematic review of the literature that covers the main theorists of strategic alignment of information technology. This theoretical reference was used to validate the conceptual research model for the study on electronic services in the tax administration. The research method chosen due to the nature of the investigation is the case study based on documentary and empirical research. The results found point to peculiarities in the offer of electronic services in the tax administration directing to a specific alignment model.
236

Developing Small and Medium Enterprises in the Nigerian Oil and Gas Sector

Inubiwon, Blessing Ejiro 01 January 2017 (has links)
Small and medium enterprises (SMEs) participation in the Nigerian oil and gas industry has remained low despite their importance in income generation, employment, local capacity building, and poverty eradication. The purpose of this multiple case study was to explore the strategies SME owners use to improve profitability in the Nigerian oil and gas industry. The target population consisted of 5 business owners who had successfully managed SMEs in Warri, Delta State, Nigeria for more than 5 years. The resource-based view and Porter's 5 forces of competition served as the conceptual framework for the study. Data collection was through semistructured interviews and review of company documents to triangulate the data. Data analysis included transcription, coding, querying, interpreting and reporting the themes, and the use of member checking strengthened the trustworthiness of interpretations. Findings suggested themes of low-cost strategy, knowledge of the business environment, competent personnel, collaborative partnerships, integrity, and financial management. These findings may contribute to positive social change because SME business leaders could use low-cost strategies, hire competent personnel, collaborate with other partners, and demonstrate integrity in financial management. Doing so may improve profitability, generate employment, reduce poverty, and enhance standards of living.
237

Mitigating Petroleum Product Shortages in the Nigerian Downstream Petroleum Supply Industry

Itsekor, Lucky Ubini 01 January 2018 (has links)
In Nigeria, almost every business enterprise relies on petroleum products for power or transportation. Shortages of petroleum products cripple business activities and undermine development of the Nigerian economy. The purpose of this multiple case study was to explore supply chain management strategies needed by petroleum business leaders to mitigate shortages and sustain business development in Nigeria. The sample for the study included 10 senior leaders from 2 private-sector Nigerian downstream petroleum supply companies located in the Niger Delta region, who had successfully implemented strategies for petroleum supply. The resource based view theory served as the conceptual framework for the study. Data collection included semistructured face-to-face interviews and review of operational and policy documents from the supply companies. Data were transcribed, analyzed, and validated through member checking and triangulation, resulting in the identification of 6 themes: appropriate allocation of resources to all segments of the supply value chain for efficiency, efficient banking and foreign exchange operations, engaging appropriate human capital for operational efficiency, technology application in both operational and nonoperational segments, maintaining good organization reputation in the industry, and investment in Nigerian crude oil refining and infrastructures. Findings may be used by petroleum business leaders and investors to create effective and efficient supply chain management, leading to product availability, employment opportunities, poverty reduction, and economic development.
238

Funding Strategies for Small- to Mid-Sized Enterprises

Ekop, Dr. Emmanuel 01 January 2018 (has links)
Small firms struggle to survive competition with limited resources, and about 50% of start-up organizations fail after 5 years. The purpose of this qualitative multiple case study was to explore the strategies some beauty salon owners in the mid-Atlantic region of the United States use to access financial resources to support growth for longer than 5 years. The conceptual framework for the study was the resource-based view theory of the firm. Data were collected from 6 beauty salon owners who had succeeded for longer than 5 years. Semistructured face-to-face interviews and review of archival and transcript data yielded data saturation in combination with member checking. Data analysis was conducted using methodological triangulation with keyword-in-context analysis, comparison analysis, and content analysis. The 4 emergent themes from the study were personal savings, formal education and professional training as keys to funding, funding strategies, and small business challenges in acquiring funding. Findings from this study may contribute to social change by providing best practices and funding strategies that leaders of small- to mid-sized enterprises may use to access funding to ensure business survival for longer than 5 years. In addition, the findings in this study may reduce small business failure rate, increase sales revenue for the government, and increase employment in the region.
239

Small Business Owners Strategies in the Retail Grocery Sector

Nteka, Panzo 01 January 2018 (has links)
In Angola, 96.7% of established small businesses fail. Thus, the purpose of this multiple case study was to explore strategies retail grocery store owners in Angola use to succeed beyond 5 years. The population of the study consisted of 5 retail grocery storeowners who sustained their businesses longer than 5 years in Angola. The conceptual framework for this study was the resource-based view. Face-to-face, semistructured interviews and company documentation review were used to collect data. Yin's 5-phase cycle, which includes (a) compiling, (b) disassembling, (c) reassembling, (d) interpreting, and (e) concluding, was used to find patterns, themes, and categories from the data. Member checking and methodological triangulation were used to ensure credibility. Through thematic analysis, 5 themes emerged: control and monitoring, dedication of the owner, quality staff, regular offer and quality products, and social capital. These themes reflect a common set of strategies that retail grocery storeowners in Angola use to succeed beyond 5 years. The implications for positive social change include the potential to improve the performance of small businesses and reduce business failure rates and unemployment in Angola. Additionally, by sustaining their profitability, small businesses offer a basis for increasing tax revenues, contributing to economic growth of the local economy, and improving people's living standards.
240

IT capability, customer information handling, and privacy protection: a resource-based view of organisational performance : a thesis presented in partial fulfilment of the requirements for the degree of Master of Information Science in Information Systems at Massey University, Auckland, New Zealand

Tang, Yiyi Unknown Date (has links)
What is the influence of Information Technology (IT) capability, and customer relationship management (CRM) capability on organisational information privacy protection behaviour, and ultimately how do these relationships impact on organizational performance? What are the relationships between different types of IT capabilities (i.e. outside-in, inside-out, and spanning capabilities) and how do they impact on performance (i.e. directly or indirectly)? This survey study attempted to answer these questions by empirically testing a research model based on the Resource Based-View (RBV) of the firm and the Comparative Advantage Theory of Competition to examine these relationships in the context of New Zealand firms engaged in IT supported CRM activities. RBV theory claims different subsets of a firm's resources (i.e. assets and capabilities) enable it to achieve initial and long-term competitive advantage (Barney, 1991). The role of different types of IS resources in achieving advantage has not been fully explored with some prior work finding evidence of direct effects but most finding only indirect effects of IS resources in general (Wade & Hulland, 2004). In addition, Comparative Advantage Theory claims a comparative advantage in resources leads to a competitive advantage in market position which in turn leads to superior financial performance (Hunt & Morgan, 1995). In turn, an organisation's use of customer information primarily for internal knowledge or external relationship building may be related to its privacy protection capability and how it measures performance (Greenaway & Chan, 2005) but these propositions had not yet been empirically tested. A review of the Information Systems literature showed that very little prior work had been done on organisational level privacy protection behaviours. The findings from my study begin to address these gaps in the literature. This research makes the following contributions to the academic literature on CRM. First, it empirically tested proposals found in the literature which suggested considering information privacy protection as a resource based on claims made by RBV theory. Second, the research splits IS capabilities into three groups (IS inside-out capability, outside-in capability and spanning capability), splits CRM capabilities into two groups (customer knowledge capability and customer relating capability) and splits organisational performance into two groups (effectiveness and efficiency) in order to assess the role of privacy protection practice as a mediating mechanism between different IS and CRM capabilities and organisational performance outcomes. The response data was analysed using Confirmatory Factor Analysis based on the Partial Least Squares parameter estimation technique, a form of Structural Equation Modelling. The findings show inside-out (internally focused) IT capabilities have a weak negative direct effect on customer relating capability. However, this can be mediated by investing in IT outside-in and IT spanning capabilities which have a positive impact on customer relating capability. Interestingly, IT Outside-in (externally focused) capabilities had a direct positive influence on customer knowledge capability. This was unexpected as earlier work predicted this relationship would be mediated by IT spanning resources. As expected, a comparative advantage in customer knowledge capability had a moderate direct positive impact on efficiency, measured as financial performance. It also had a moderate direct positive impact on producing a comparative advantage in customer relating capability. This supports CRM theory which claims that a better understanding of customers based on collecting and processing customer information can lead to a better customer relating capability. But, as predicted, no relationship to privacy protection capability was found. In contrast, using IT to gain a comparative advantage in customer relating capability had a direct positive impact on establishing privacy protection behaviours that exceed guidelines. Treating privacy protection as a resource also appears to lead to greater effectiveness which in turn leads to greater efficiency. In addition to contributing empirical evidence to support the conditions under which the proposed theoretical model applied, the results had several implications for practice. First, the findings provide organisations with greater awareness of how others in their industry are using IT to support customer relating and customer knowledge capabilities and how safeguarding or not safeguarding information privacy contributes directly to effectiveness and indirectly improves financial performance. Second, the findings are useful for raising consumer awareness about actual organisational information privacy practices. Most organisations in New Zealand reported meeting or exceeding industry guidelines. If the reported safeguards are in place and fair information handling practices are being followed, awareness of the results may help to reduce the high levels of privacy concern reported in consumer surveys. Lastly, privacy protection capabilities have a positive impact on performance, giving organisations an incentive to implement them.

Page generated in 0.1088 seconds